Poland has a large and growing IT market, with over 2 million Facebook users interested in programming. While Krakow has the highest concentration of IT talent, programming interests are well distributed across the country. Setting up an office in Poland provides access to a large pool of developers at costs generally lower than other EU countries, though competition for talent is high. Relocating developers from Ukraine may be difficult due to lower living standards in Poland compared to Ukraine. Overall, Poland represents an attractive nearshore development center within the EU.