DeAndre Thomas is starting a home wellness business that will provide landscaping, power washing, and soft washing services to customers within an hour of the local location. The business will establish competitive pricing based on the specific job and offer free estimates starting at $99. Promotion will primarily be through social media, signs with contact information, and word of mouth. Key considerations include safety policies for chemicals, liability risks, and adapting to weather conditions and seasons.

1. Home
Wellness
DeAndre Thomas

2. Home Wellness
Upkeeping the exterior elements of houses.
May included: soft-washing, landscaping,
and power washing
Houses in every city
No one company can do it all.

3. Product/ service
 Acquiring customers to provide them with a home wellness service.
 Ranging from certain landscaping services like mowing, raking, or shoveling.
 Power washing and soft washing siding, curbs, and driveways.

4. Pricing
 Pricing will be established based off
what job needs done.
 Free estimates
 Prices will start at $99
 Work with customer to establish the
perfect price

5. Placement
Strategy
Local
Best part is the company is
mobile.
Will not travel outside of an
hour from local location

6. Promotional Strategy
 Signs with mission statements and contact information
 Placement of marketing signs
 Word of mouth
 Social media; Instagram, twitter, Facebook marketplace, etc…

7. Political environment
 Safety policies pertain to the chemicals being used
 Liability problems
 Assuring customers know what risks there are

8. Economic Factors
Winter seasons
Rainy days

9. Social Factors
SOCIAL MEDIA COULD BE
THE BIGGEST ASSET
DISPLAYING THE JOBS, WE
DO
NEIGHBORS ASKING
CUSTOMERS FOR CONTACT
INFORMATION

10. Technology
 Always time for technology
improvements
 New mowers
 New pressure washers
 New pumps
 Technological innovations every
year

11. Legal Factors
 Contracts with customers
 Easily identifying that liability is not in the companies'
hands
 All possibly damageable items need to be put away
 Establishing a respectful boundary

12. Environmental Factors
 There are definite good and bad seasons
 Weather
 Condition of property