This document provides guidance on pitching stories to journalists. It discusses identifying news stories by analyzing data, spotting trends, and using deductive and inductive reasoning. The key elements of an effective pitch package are outlined, including targeting the right audiences, focusing on news values like timeliness and impact, and telling a compelling narrative story. Tips are provided on writing pitch emails, crafting talking points, and preparing for potential objections from journalists. The importance of authenticity, avoiding exaggeration, and tailoring the pitch to the specific outlet are emphasized.
This document provides an introduction to Greek mythology. It begins with guiding questions about the meanings myths had for ancient Greeks and what they mean for us today. It then recaps heroes in Greek mythology, noting they were admired for traits like resourcefulness, not necessarily for being good role models by modern standards. Students read and analyze the myth of Proserpina/Persephone and answer comprehension questions. They are prompted to think about other reasons beyond heroic deeds that Greeks may have created myths, such as to explain natural phenomena like seasons.
The document outlines a 3-step project involving a Skype interview with author Eric Price. In step 1, students will prepare questions after reading an excerpt from Price's book. Step 2 is the Skype interview itself where students will discuss the excerpt with Price. In step 3, students will analyze the interview and excerpt. The document provides background on Price and his fantasy book being discussed, and guides students to annotate the excerpt by considering aspects like themes, characters, and structure.
The document discusses the meanings of several words: legendary stories are often part fact and part fiction; an insult hurts someone's feelings or pride by being selected last for a team; muttered means speaking in a low, unclear way so others cannot hear; gaped means staring with mouth open in surprise like at a large shark; flinched is reacting quickly by drawing back to something unpleasant like seeing your mother at the principal's office; snickering is laughing in a disrespectful way like after someone slips; and a fluke is an accidental happening like snow in June.
This presentation is about what it takes to be a competent presenter. It is compiled from lots of different sources including Carmine Gallo, Nancy Duarte, and Garr Reynolds.
If you want to hear more, check out my podcast and website: www.backfromthefutureshow.com
This document provides instructions and writing prompts related to Greek mythology. Students are asked to finalize their Greek mythology wanted posters and present them, describing the visual depiction and written paragraph. They are then given a 5 minute writing prompt to describe a time they acted heroically, addressing questions about spontaneity, obstacles, assistance received, heroic qualities, and comparison to another hero. Definitions of qualities that make a hero and a profile of the hero Odysseus are also included.
This document discusses various strategies for motivating students to read. It begins by noting the importance of developing students' enjoyment of reading over solely focusing on test scores. Various techniques are then presented that may increase students' motivation and enjoyment of reading, such as reading aloud enthusiastically, providing class libraries and access to audiobooks, letting students choose their own books, and connecting students with authors. The document also discusses using reading ladders and book trailers to engage students at different levels. Overall, the key is developing students' trust in and enthusiasm for reading.
This document provides an introduction to Greek mythology. It begins with guiding questions about the meanings myths had for ancient Greeks and what they mean for us today. It then recaps heroes in Greek mythology, noting they were admired for traits like resourcefulness, not necessarily for being good role models by modern standards. Students read and analyze the myth of Proserpina/Persephone and answer comprehension questions. They are prompted to think about other reasons beyond heroic deeds that Greeks may have created myths, such as to explain natural phenomena like seasons.
The document outlines a 3-step project involving a Skype interview with author Eric Price. In step 1, students will prepare questions after reading an excerpt from Price's book. Step 2 is the Skype interview itself where students will discuss the excerpt with Price. In step 3, students will analyze the interview and excerpt. The document provides background on Price and his fantasy book being discussed, and guides students to annotate the excerpt by considering aspects like themes, characters, and structure.
The document discusses the meanings of several words: legendary stories are often part fact and part fiction; an insult hurts someone's feelings or pride by being selected last for a team; muttered means speaking in a low, unclear way so others cannot hear; gaped means staring with mouth open in surprise like at a large shark; flinched is reacting quickly by drawing back to something unpleasant like seeing your mother at the principal's office; snickering is laughing in a disrespectful way like after someone slips; and a fluke is an accidental happening like snow in June.
This presentation is about what it takes to be a competent presenter. It is compiled from lots of different sources including Carmine Gallo, Nancy Duarte, and Garr Reynolds.
If you want to hear more, check out my podcast and website: www.backfromthefutureshow.com
This document provides instructions and writing prompts related to Greek mythology. Students are asked to finalize their Greek mythology wanted posters and present them, describing the visual depiction and written paragraph. They are then given a 5 minute writing prompt to describe a time they acted heroically, addressing questions about spontaneity, obstacles, assistance received, heroic qualities, and comparison to another hero. Definitions of qualities that make a hero and a profile of the hero Odysseus are also included.
This document discusses various strategies for motivating students to read. It begins by noting the importance of developing students' enjoyment of reading over solely focusing on test scores. Various techniques are then presented that may increase students' motivation and enjoyment of reading, such as reading aloud enthusiastically, providing class libraries and access to audiobooks, letting students choose their own books, and connecting students with authors. The document also discusses using reading ladders and book trailers to engage students at different levels. Overall, the key is developing students' trust in and enthusiasm for reading.
The document introduces the "Five Universal Facts of Fiction" tool for analyzing and summarizing works of fiction. The five facts are: 1) It is about the main character, 2) It is about what the character wants, 3) It is about how the character gets what they want or don't, 4) It is about how the character changes, and 5) It is about the world the author creates. The document then analyzes the Harry Potter book using this tool, summarizing Harry's character traits and journey.
The document introduces the "Five Universal Facts of Fiction" tool for analyzing and summarizing works of fiction. The five facts are: 1) It is about the main character, 2) It is about what the character wants, 3) It is about how the character gets what they want or don't, 4) It is about how the character changes, and 5) It is about the world the author creates. The document then analyzes the Harry Potter book using this tool, summarizing Harry's character traits and journey.
03 05-2012 rev it up lesson 9 day 9 persuasive techniquesServerMonkey
The document appears to be a collection of classroom materials including bellwork prompts, announcements of historical events, vocabulary lessons, and discussion questions. It touches on a variety of topics and includes dates of historical significance, definitions of terms like thesis statement, prompts for student writing and opinion sharing, and vocabulary reviews.
The document discusses banned and challenged books. It notes that books are most often challenged for containing difficult topics, language, sexual content, or views seen as unpopular. The document provides statistics on books challenged between 1990-2009, with the majority of challenges coming from parents and occurring in schools. It lists commonly challenged authors and books, such as To Kill a Mockingbird, Catcher in the Rye, and Harry Potter. The passage from The Giver discusses an infant death scene that is a reason the book is often challenged.
Propaganda is the spreading of information to influence opinions or behavior. It aims to change people's thoughts about a subject through appealing to emotion rather than intellect. Common media for propaganda include news, government reports, books, movies, radio, and posters. During World War 2, American propaganda often portrayed the Japanese as subhuman animals like monkeys to make them seem less human and easier to kill.
Propaganda is the spreading of information to influence opinions or behavior. It aims to change people's thoughts about a subject through appealing to emotion rather than intellect. Common media for propaganda include news, government reports, books, movies, radio, and posters. Propaganda often targets children because they are more vulnerable and less able to think critically. During World War 2, American propaganda portrayed the Japanese as subhuman monkeys to make them seem less human and easier to kill.
Reworking of slides presented at:
Words of Wexford Toastmasters District 71 Conference, May 2012
IE Network, Dublin, July 2011
BizCamp Newry, Feb 2011
European Toastmasters Conference Barcelona, Nov 2010
The document outlines the daily lesson plan for a history class. It includes a bellringer activity asking students to describe an unbelievable story, a quiz on evaluating sources, and an activity where students trade items from their backpacks to make inferences about each other from 100 years in the future. Students then sort examples as primary or secondary sources and discuss theories for the fall of Rome by acting them out without saying the theory name.
Matías Berretta attended the 2015 Cognitive Science Conference with his advisor Paul Thibodeau and fellow students Peace and Evelyn. They presented a paper that found conflicting results with Keysar's theory of the foreign language effect. Specifically, their study with Indian subjects found no significant effect of language fluency on loss aversion tendencies. Interestingly, the more fluent subjects were in Hindi, the more biased they became, while more fluent English speakers were less biased.
Berretta found the poster presentation nerve-wracking but had many intellectually stimulating conversations, including one man who disagreed with Keysar's theory. Thibodeau's presentation on metaphor framing and crime was also a success. The conference provided an
How to stay out of trouble without staying silentyourspeakeasy
The document provides tips and guidelines for journalists and brands regarding how to conduct brand journalism. It discusses two paths for conferences (interactive vs lecture), then provides 12 rules or guidelines for success in brand journalism. The rules discuss writing for the audience, dangers of scheduled posts, managing personal and brand accounts separately, transparency, committing to brand journalism, and following one overall rule to eat your own dogfood (practice what you preach). It ends with inviting questions from the audience.
This document contains a collection of writing prompts for English 11 students. The prompts cover a wide range of topics and ask students to respond in various formats, including essays, stories, dialogues, arguments, and more. The prompts address themes like American identity, social issues, literature analysis, hypothetical scenarios, and personal reflection. Students are asked to consider different perspectives and support their ideas with examples and evidence.
This document provides background information about the children's book "Because of Winn-Dixie" by Kate DiCamillo. It discusses the genre of realistic fiction and provides a 3 sentence summary of the plot. Additionally, it outlines comprehension skills and strategies for sequencing events, summarizing, and determining an author's purpose. Vocabulary words with suffixes -ful and -ly are also defined. Review questions about the story and vocabulary are included.
The document provides tips for writing concisely and effectively using words through various techniques. It discusses starters for writing, elements of storytelling, adding sizzle through strong word choice and literary devices, self-editing, and resources for improving writing skills. Specific strategies are outlined for active voice, brevity, repetition, thesaurus use, fact-checking, and proofreading. Tools and further reading materials are also recommended.
The group brainstormed many ideas for their documentary project and narrowed it down to 5 potential topics by considering which ideas would be most interesting to audiences and feasible to produce. The 5 topics they selected to pitch were life after death, the fashion industry's effect on animal welfare, abnormal people, magic, and whether breastfeeding is controversial.
Graphic Novels for Children: What, Why, and How for Public & School LibrariesSophie Brookover
Graphic Novels (or comics, if you prefer) are great for teaching visual and verbal literacies, and are super-fun, to boot. A primer for school and public librarians on what the format has to offer, and resources on how to use them and where to find them.
PAX East 2014 Panel: The Mythology In and Of Games: Why the Legend of Zelda i...Christopher Yap
WATCH IT ON YOUTUBE: http://youtu.be/WtjAzMj-bIg
PAX East 2014 Panel: The Mythology In and Of Games: Why the Legend of Zelda is just as important as the Legend of Beowulf
Mythology at large is the very essence and timeless story of humanity. The advent of the modern video game has undoubtedly reinvigorated the phenomenon of the myth, granting new life and form to well-known legends of old as well as enabling the interactive telling of new digital myths. In this panel, we will discuss how myths and legends live in the digital tapestry of games, discuss some well-known examples of how classical mythology has been reinterpreted as interactive digital games, and we even boldly and happily claim what gamers at large have intrinsically known all along—that games may very well be the future shape of myth in the digital age.
This document discusses the difference between facts and opinions. It states that a fact can be proven true, while an opinion is a personal belief that cannot be proven or disproven. Several examples of facts are provided, such as "Rabbits are mammals" and "The earth orbits the sun." Readers are asked to determine whether given statements are facts or opinions and are provided feedback. The document emphasizes that a fact can be proven through evidence found in references.
The document provides guidance on writing effective leads or ledes for news stories and other writing. It discusses that a strong lede draws the reader in and sets expectations for the rest of the piece. Various types of ledes are described, including news-breaking summaries, scene-setting descriptions, quotes, questions, and anecdotes. Examples of effective ledes from published articles are also provided to illustrate different styles.
This document summarizes a presentation on finding and shaping original story ideas. It discusses generating an initial spark of an idea, then developing it by exploring what the plot is, who the characters are, what's at stake, and how it begins, progresses, and ends. It emphasizes focusing ideas through divergent and convergent thinking. The presentation also covers turning ideas into narratives and writing the full novel or story.
This document provides journalism basics and guidelines for student reporters. It outlines key principles like respecting the 1st Amendment, knowing your audience, and following the inverted pyramid structure. Reporters are told to thoroughly research their topics, verify all facts, and make sure their stories have a point and answer the 5 Ws and 1 H. They are given tips for finding story ideas, such as developing beats and asking others. A long list of potential story topics is also provided to get reporters started.
This document provides journalism basics and guidelines for student reporters. It outlines key principles like respecting the 1st Amendment right to report news fairly and accurately. Reporters are advised to know their audience and follow the 5 Ws and 1 H structure. Stories should pass the "who cares?" test and be well-researched with verified facts. Effective writing uses the inverted pyramid structure and has a clear point. Reporters are given tips for developing story ideas, conducting interviews, writing drafts, and ensuring accuracy through careful editing and fact-checking.
The document introduces the "Five Universal Facts of Fiction" tool for analyzing and summarizing works of fiction. The five facts are: 1) It is about the main character, 2) It is about what the character wants, 3) It is about how the character gets what they want or don't, 4) It is about how the character changes, and 5) It is about the world the author creates. The document then analyzes the Harry Potter book using this tool, summarizing Harry's character traits and journey.
The document introduces the "Five Universal Facts of Fiction" tool for analyzing and summarizing works of fiction. The five facts are: 1) It is about the main character, 2) It is about what the character wants, 3) It is about how the character gets what they want or don't, 4) It is about how the character changes, and 5) It is about the world the author creates. The document then analyzes the Harry Potter book using this tool, summarizing Harry's character traits and journey.
03 05-2012 rev it up lesson 9 day 9 persuasive techniquesServerMonkey
The document appears to be a collection of classroom materials including bellwork prompts, announcements of historical events, vocabulary lessons, and discussion questions. It touches on a variety of topics and includes dates of historical significance, definitions of terms like thesis statement, prompts for student writing and opinion sharing, and vocabulary reviews.
The document discusses banned and challenged books. It notes that books are most often challenged for containing difficult topics, language, sexual content, or views seen as unpopular. The document provides statistics on books challenged between 1990-2009, with the majority of challenges coming from parents and occurring in schools. It lists commonly challenged authors and books, such as To Kill a Mockingbird, Catcher in the Rye, and Harry Potter. The passage from The Giver discusses an infant death scene that is a reason the book is often challenged.
Propaganda is the spreading of information to influence opinions or behavior. It aims to change people's thoughts about a subject through appealing to emotion rather than intellect. Common media for propaganda include news, government reports, books, movies, radio, and posters. During World War 2, American propaganda often portrayed the Japanese as subhuman animals like monkeys to make them seem less human and easier to kill.
Propaganda is the spreading of information to influence opinions or behavior. It aims to change people's thoughts about a subject through appealing to emotion rather than intellect. Common media for propaganda include news, government reports, books, movies, radio, and posters. Propaganda often targets children because they are more vulnerable and less able to think critically. During World War 2, American propaganda portrayed the Japanese as subhuman monkeys to make them seem less human and easier to kill.
Reworking of slides presented at:
Words of Wexford Toastmasters District 71 Conference, May 2012
IE Network, Dublin, July 2011
BizCamp Newry, Feb 2011
European Toastmasters Conference Barcelona, Nov 2010
The document outlines the daily lesson plan for a history class. It includes a bellringer activity asking students to describe an unbelievable story, a quiz on evaluating sources, and an activity where students trade items from their backpacks to make inferences about each other from 100 years in the future. Students then sort examples as primary or secondary sources and discuss theories for the fall of Rome by acting them out without saying the theory name.
Matías Berretta attended the 2015 Cognitive Science Conference with his advisor Paul Thibodeau and fellow students Peace and Evelyn. They presented a paper that found conflicting results with Keysar's theory of the foreign language effect. Specifically, their study with Indian subjects found no significant effect of language fluency on loss aversion tendencies. Interestingly, the more fluent subjects were in Hindi, the more biased they became, while more fluent English speakers were less biased.
Berretta found the poster presentation nerve-wracking but had many intellectually stimulating conversations, including one man who disagreed with Keysar's theory. Thibodeau's presentation on metaphor framing and crime was also a success. The conference provided an
How to stay out of trouble without staying silentyourspeakeasy
The document provides tips and guidelines for journalists and brands regarding how to conduct brand journalism. It discusses two paths for conferences (interactive vs lecture), then provides 12 rules or guidelines for success in brand journalism. The rules discuss writing for the audience, dangers of scheduled posts, managing personal and brand accounts separately, transparency, committing to brand journalism, and following one overall rule to eat your own dogfood (practice what you preach). It ends with inviting questions from the audience.
This document contains a collection of writing prompts for English 11 students. The prompts cover a wide range of topics and ask students to respond in various formats, including essays, stories, dialogues, arguments, and more. The prompts address themes like American identity, social issues, literature analysis, hypothetical scenarios, and personal reflection. Students are asked to consider different perspectives and support their ideas with examples and evidence.
This document provides background information about the children's book "Because of Winn-Dixie" by Kate DiCamillo. It discusses the genre of realistic fiction and provides a 3 sentence summary of the plot. Additionally, it outlines comprehension skills and strategies for sequencing events, summarizing, and determining an author's purpose. Vocabulary words with suffixes -ful and -ly are also defined. Review questions about the story and vocabulary are included.
The document provides tips for writing concisely and effectively using words through various techniques. It discusses starters for writing, elements of storytelling, adding sizzle through strong word choice and literary devices, self-editing, and resources for improving writing skills. Specific strategies are outlined for active voice, brevity, repetition, thesaurus use, fact-checking, and proofreading. Tools and further reading materials are also recommended.
The group brainstormed many ideas for their documentary project and narrowed it down to 5 potential topics by considering which ideas would be most interesting to audiences and feasible to produce. The 5 topics they selected to pitch were life after death, the fashion industry's effect on animal welfare, abnormal people, magic, and whether breastfeeding is controversial.
Graphic Novels for Children: What, Why, and How for Public & School LibrariesSophie Brookover
Graphic Novels (or comics, if you prefer) are great for teaching visual and verbal literacies, and are super-fun, to boot. A primer for school and public librarians on what the format has to offer, and resources on how to use them and where to find them.
PAX East 2014 Panel: The Mythology In and Of Games: Why the Legend of Zelda i...Christopher Yap
WATCH IT ON YOUTUBE: http://youtu.be/WtjAzMj-bIg
PAX East 2014 Panel: The Mythology In and Of Games: Why the Legend of Zelda is just as important as the Legend of Beowulf
Mythology at large is the very essence and timeless story of humanity. The advent of the modern video game has undoubtedly reinvigorated the phenomenon of the myth, granting new life and form to well-known legends of old as well as enabling the interactive telling of new digital myths. In this panel, we will discuss how myths and legends live in the digital tapestry of games, discuss some well-known examples of how classical mythology has been reinterpreted as interactive digital games, and we even boldly and happily claim what gamers at large have intrinsically known all along—that games may very well be the future shape of myth in the digital age.
This document discusses the difference between facts and opinions. It states that a fact can be proven true, while an opinion is a personal belief that cannot be proven or disproven. Several examples of facts are provided, such as "Rabbits are mammals" and "The earth orbits the sun." Readers are asked to determine whether given statements are facts or opinions and are provided feedback. The document emphasizes that a fact can be proven through evidence found in references.
The document provides guidance on writing effective leads or ledes for news stories and other writing. It discusses that a strong lede draws the reader in and sets expectations for the rest of the piece. Various types of ledes are described, including news-breaking summaries, scene-setting descriptions, quotes, questions, and anecdotes. Examples of effective ledes from published articles are also provided to illustrate different styles.
This document summarizes a presentation on finding and shaping original story ideas. It discusses generating an initial spark of an idea, then developing it by exploring what the plot is, who the characters are, what's at stake, and how it begins, progresses, and ends. It emphasizes focusing ideas through divergent and convergent thinking. The presentation also covers turning ideas into narratives and writing the full novel or story.
This document provides journalism basics and guidelines for student reporters. It outlines key principles like respecting the 1st Amendment, knowing your audience, and following the inverted pyramid structure. Reporters are told to thoroughly research their topics, verify all facts, and make sure their stories have a point and answer the 5 Ws and 1 H. They are given tips for finding story ideas, such as developing beats and asking others. A long list of potential story topics is also provided to get reporters started.
This document provides journalism basics and guidelines for student reporters. It outlines key principles like respecting the 1st Amendment right to report news fairly and accurately. Reporters are advised to know their audience and follow the 5 Ws and 1 H structure. Stories should pass the "who cares?" test and be well-researched with verified facts. Effective writing uses the inverted pyramid structure and has a clear point. Reporters are given tips for developing story ideas, conducting interviews, writing drafts, and ensuring accuracy through careful editing and fact-checking.
This document provides an overview of the goals and structure of a journalism course at Ball State University.
1) The course aims to teach students an updated approach to content that adds depth, meaning and community engagement. It emphasizes the "5 I's" - inform, illuminate, instigate, integrate and involve.
2) The course will examine investigative works like Watergate and teach the techniques of investigative journalism. It will include guest speakers, exercises, and discussions about improving writing and finding story ideas.
3) The document outlines the course structure, which includes textbooks on writing and investigations, examinations of landmark journalism projects, and visits from experts in the field. The goal is to equip students with the skills needed
The document summarizes key concepts from the book "Made to Stick" about making ideas stick or spread effectively. It discusses six principles for stickiness: simple, unexpected, concrete, credible, emotional, and story-based. Following these principles can help ideas gain attention, be understood and remembered, be believed, inspire emotion and care, and motivate action through compelling stories. The goal is to engage and motivate audiences for ideas to spread and goals to be achieved.
Irony takes three common forms: verbal, situational, and dramatic. Verbal irony occurs when what is said differs from what is meant, through techniques like sarcasm, understatement, and satire. Situational irony involves events turning out differently than expected. Dramatic irony exists when the audience understands something unknown to the characters.
This document provides guidance on using stories effectively in presentations. It discusses how stories can capture attention and engage audiences. Stories should be carefully developed by considering elements like characters, plot, climax, and resolution. Stories should also be tailored to the specific audience and aligned with the overall purpose of the presentation. Following principles of storytelling like plausibility, believability, and truthfulness can help ensure stories are impactful. Stories are most powerful when they are genuinely and strategically incorporated into presentations.
iCAAD London 2019 - Dr John Goldin - WORKING WITH THE MEDIA TO PROMOTE CHILD ...iCAADEvents
In this talk Dr Jon Goldin will discuss his experience of working with the media, illustrate this with examples, and offer advice and guidance for those who might undertake this kind of work.
The document provides guidance on making ideas stick through simple, memorable messaging. It discusses focusing on the core idea and compact delivery. Unexpected elements can grab attention if they surprise without losing the connection to the core. Concrete language uses specifics, names and examples to make abstract concepts tangible. Credibility comes from authority, testimonials and compelling details. Emotional appeals tap into what people care about. Stories engage audiences and help them visualize ideas.
The document discusses various aspects of writing news stories, including framing stories, asking key questions, and editing stories effectively. It provides tips for story generation, organization, focus, revision and rewriting. It emphasizes the importance of context, accuracy, fairness and clarity in news writing. The document also discusses reframing stories to avoid an overuse of conflict frames and dispassionate observers.
Christine Mockford shows us how to find your authentic voice at thefuturestorythefuturestory
With a degree in mathematics, Christine Mockford started her career in information technology and process engineering at Shell International and then found herself drawn towards the softer business skills when she saw how critical communication was to engaging employees and effecting change in an organisation. She is a member of Toastmasters International and regularly runs workshops on speaking with confidence and giving effective feedback. She also coaches prospective speakers and mentors individuals in her local Toastmasters club. Christine presented a fun and interactive workshop on learning how to speak with confidence and find your natural authentic speaking voice at thefuturestory- The Power of One organised by theblueballroom.
This document outlines lessons for teaching persuasive writing. It includes 6 lessons: defining persuasive writing, knowing your audience, doing research, making the topic personal, making it relevant to the audience, and closing strongly. Persuasive writing aims to change opinions or actions through techniques like persuasive language, facts, personal stories, and challenging the reader. The lessons provide tips and examples for each step of the persuasive writing process.
Jim DeLorenzo: Speaking in Public, Speaking in the MediaJim DeLorenzo
This document provides tips for speaking in public and media interviews. It emphasizes being prepared, knowing your audience and material, staying on message, and focusing on your key objectives. It also discusses dealing with nerves, avoiding distractions, dressing appropriately, and keeping responses concise and easy to understand for lay audiences. The overall message is to enjoy the opportunity while representing your expertise in a polished, professional manner.
This document discusses finding subjects and developing ideas for documentary films. It provides tips on following your passion, solving problems, making topics personal, asking questions, and going with your gut instincts. It also discusses finding compelling characters, exploring one's unique access, developing story ideas from various sources, testing potential subjects, and avoiding topics one doesn't have direct experience with. The document emphasizes narrowing in on topics that have personal meaning and significance. Overall, it provides guidance on selecting documentary topics and developing early ideas.
Communications Skills for Environmental ProfessionalsSAVE THE FROGS!
From the desk of the world's leading amphibian conservation organization, SAVE THE FROGS!, are proven and instant ways to improve your communication in marketing, sales, fundraising, and journalism to increase your environmental project's impact and funding. Designed for the scientist writing for the public and popular media.
This document provides tips for intermediate travel writers to spice up their writing and make it stand out. It discusses establishing a clear point or promise upfront, cleaning up unnecessary words, adding facts and quotes to engage readers, using rhythmic language and themes, and finding your unique voice. Specific techniques are outlined like using headlines, packaging facts, incorporating speech, using "power words", and surprising readers with "dummies". The goal is to help writers go beyond just the basics and capture readers with compelling storytelling.
This document provides guidance on finding a documentary subject and developing documentary ideas. It discusses four tendencies of documentaries, including recording/revealing, persuading, expressing, and analyzing. Tips are given such as following your passion, finding a compelling character, making it personal, and asking questions. The document emphasizes choosing a topic you have unique access to and personal connection with, and avoiding subjects you don't have direct experience with. It also provides examples of successful documentaries and encourages filmmakers to trust their instincts and passion in choosing a subject.
This documentary series would explore the many cultures found in London through a multicultural lens. It would consist of 4 episodes:
Episode 1 would introduce the various cultures present in London, such as Brazilian, Indian, Caribbean, and more. Episode 2 would discuss where immigrants from these cultures mainly settled. Episode 3 would look at cultural establishments that help immigrants remember their home countries. Episode 4 would discuss the positive contributions these cultures bring to London's diversity.
The documentary aims to help Londoners learn more about the city's cultural diversity and traditions in a respectful and informative manner. It would air on Channel 4 at 9pm to reach its target audience of 32-50 year olds from various ethnic backgrounds with an interest in
The forces involved in this witchcraft spell will re-establish the loving bond between you and help to build a strong, loving relationship from which to start anew. Despite any previous hardships or problems, the spell work will re-establish the strong bonds of friendship and love upon which the marriage and relationship originated. Have faith, these stop divorce and stop separation spells are extremely powerful and will reconnect you and your partner in a strong and harmonious relationship.
My ritual will not only stop separation and divorce, but rebuild a strong bond between you and your partner that is based on truth, honesty, and unconditional love. For an even stronger effect, you may want to consider using the Eternal Love Bond spell to ensure your relationship and love will last through all tests of time. If you have not yet determined if your partner is considering separation or divorce, but are aware of rifts in the relationship, try the Love Spells to remove problems in a relationship or marriage. Keep in mind that all my love spells are 100% customized and that you'll only need 1 spell to address all problems/wishes.
Save your marriage from divorce & make your relationship stronger using anti divorce spells to make him or her fall back in love with you. End your marriage if you are no longer in love with your husband or wife. Permanently end your marriage using divorce spells that work fast. Protect your marriage from divorce using love spells to boost commitment, love & bind your hearts together for a stronger marriage that will last. Get your ex lover who has remarried using divorce spells to break up a couple & make your ex lost lover come back to you permanently.
Visit https://www.profbalaj.com/love-spells-loves-spells-that-work/
Call/WhatsApp +27836633417 for more info.
A375 Example Taste the taste of the Lord, the taste of the Lord The taste of...franktsao4
It seems that current missionary work requires spending a lot of money, preparing a lot of materials, and traveling to far away places, so that it feels like missionary work. But what was the result they brought back? It's just a lot of photos of activities, fun eating, drinking and some playing games. And then we have to do the same thing next year, never ending. The church once mentioned that a certain missionary would go to the field where she used to work before the end of his life. It seemed that if she had not gone, no one would be willing to go. The reason why these missionary work is so difficult is that no one obeys God’s words, and the Bible is not the main content during missionary work, because in the eyes of those who do not obey God’s words, the Bible is just words and cannot be connected with life, so Reading out God's words is boring because it doesn't have any life experience, so it cannot be connected with human life. I will give a few examples in the hope that this situation can be changed. A375
The Enchantment and Shadows_ Unveiling the Mysteries of Magic and Black Magic...Phoenix O
This manual will guide you through basic skills and tasks to help you get started with various aspects of Magic. Each section is designed to be easy to follow, with step-by-step instructions.
A Free eBook ~ Valuable LIFE Lessons to Learn ( 5 Sets of Presentations)...OH TEIK BIN
A free eBook comprising 5 sets of PowerPoint presentations of meaningful stories /Inspirational pieces that teach important Dhamma/Life lessons. For reflection and practice to develop the mind to grow in love, compassion and wisdom. The texts are in English and Chinese.
My other free eBooks can be obtained from the following Links:
https://www.slideshare.net/ohteikbin/presentations
https://www.slideshare.net/ohteikbin/documents
The Hope of Salvation - Jude 1:24-25 - MessageCole Hartman
Jude gives us hope at the end of a dark letter. In a dark world like today, we need the light of Christ to shine brighter and brighter. Jude shows us where to fix our focus so we can be filled with God's goodness and glory. Join us to explore this incredible passage.
Why is this So? ~ Do Seek to KNOW (English & Chinese).pptxOH TEIK BIN
A PowerPoint Presentation based on the Dhamma teaching of Kamma-Vipaka (Intentional Actions-Ripening Effects).
A Presentation for developing morality, concentration and wisdom and to spur us to practice the Dhamma diligently.
The texts are in English and Chinese.
Hajj and umrah notes short procedure with important duas and translation
Poetry in Pitching
1. The Poetry in Pitching
It is difficult
to get the news from poems
yet men die miserably every day
for lack
of what is found there.
-William Carlos William from “Asphodel, That Greeny Flower”
Clarity
Relevan
ce Beaut
y
Jackson Spalding University Elective on media relations by Ivy Le
December 16, 2011
2. 4 Audiences for every pitch
People, not
targets.
1.Journalist
2.Journalist’s boss
3.The outlet’s audience
4.Your client
3. News Values
• Change, Conflict, Counter-intuition = 3 C’s
shortcut
• From Grady College of Journalism at UGA:
• Timeliness
• Proximity
• Controversy
• Impact aka consequence
• Unusual Nature
• Helpfulness
• Celebrities
• Human Interest
• Community issues
• Trends
4. Finding the Story
• Interviewing
humans
• Analyzing raw data
• Spotting trends, 3
incidents
• Inductive
arguments and
finding evidence
• Deductive
argument and
syllogisms
6. Do you have a story?
• Is it narrative or
descriptive? Common
plots:
o Coming of age
o Odyssey
o Underdog
• Does it have a beginning, •
Are you moved?
middle, and an end? • Is something at
stake?
7. Telling the Story
Pitch Package
• Pitch Email
• Voicemail Script
(write your own)
• FAQs and Talking
Points (or key
messages)
• Vetted media list
• Bios
Preparation
• Study like you’ll be tested
• Anticipate objections
• Rehearse OUT LOUD until
you don’t sound scripted.
• Google all mentioned. No
surprises!
8. GOOD VS. BAD PITCHES
Good pitches… Bad pitches…
Fit on an Outlook screen Look like college essays
Offer cool access Offer no thing
Might be plagiarized Put you on the blocked senders list
Help win a Pulitzer Are mistaken for telemarketing calls
Have many potentials angles and Overpromise, exaggerate and don’t
uses stand up to scrutiny
Clearly have news value Sound like ad copy
Are loaded with facts Are loaded with superlatives
Are in English Reek of shamelessness
Aim high, even if they fall short Aim low, get nothing
The BEST pitch…
9. Show language some love.
idioglossia (ɪdɪəʊ ɡlɒsɪə) — n
• 1. a private language, as invented by a child or
between two children, esp twins
• 2. a pathological condition in which a person's
speech is so severely distorted that it is
unintelligible
• from Greek idios private PR Ninja
separate + glossa tongue vs.
World English Dictionary Journalist
“What did English ever do to you?”
10. Selling the Story
• Conversations Shoe Salesmen should have
• Switching Gears.
• Style and Voice: Avoid the stereotype
• Rejection and voicemails
• Sales Closes for publicists:
o New Decision Close
o Ask for Action
o 3 step close
o Alternate of Choice close
o Character close
o Extra Close
• Call anxiety
11. Pitch Troubleshooting
• Do you know the headline for your desired
story?
• Is your subject line coy?
• Are the words precise? Could this be
about anybody else but your client?
• Is there any body in this pitch? Is it person-
less?
• Does the pitch contain any logic fallacies?*
• Is the hook/angle a buzz word or sentence
fragment?
• Was the media list researched according
to the news values in the pitch?
12. “Trying to add style is like adding a
toupee. …The problem is not that he
doesn’t look well- groomed; he does,
and we can only admire the wigmaker’s
skill. The point is that he doesn’t look like
himself. …Readers want a person who
is talking to them to sound genuine.
Therefore, a fundamental rule is: be
yourself.”
– William Zinsser’s On Writing Well
Editor's Notes
The closer to these standards the pitch is, the more control you’ll see come through the eventual media hit.
If beauty is in the eye of the beholders, we should start with the beholders.
The danger: news value has to be a sentence, a complete thought.
In PR, we usually think of research as the first step for measurement or messaging purposes. It’s also the first step in developing a pitch. Syllogism, a three-step deductive argument, is a pretty solid 3-idea structure for a pitch. You start with a major and a minor premise to a conclusion. A traditional example is "All men are mortal. Socrates is a man. Therefore, Socrates is mortal.“ Inductive reasoning is when you start with many, say 3, specific instances to come up with a conclusion. This is usually the structure for a classic trend pitch. The trap with inductive reasoning is that even though the premises are true and the argument is valid, it is possible for the conclusion to be false (determined to be false with a counterexample or other means). Some mathematic systems don’t even allow inductive proofs. Ex. If a child puts his or her hand into a bag of candy and withdraws three pieces, all of which are red, he or she may conclude that all the candy is red. Inductive reasoning, or induction, is the process by which a general conclusion is reached from evaluating specific observations or situations.
If you add percentages, you will see that approximately : • 68% of the distribution lies within one standard deviation of the mean. • 95% of the distribution lies within two standard deviations of the mean. • 99.7% of the distribution lies within three standard deviations of the mean. These percentages are known in statistics as the "empirical rule". statistically significant means it’s unlikely to have happened by chance vs. normal random error or variation. Why?
Is there movement between the lede and close of the would-be news story? Learn broadly. Ideas and concepts are everywhere. Do not separate what you learn in business from what your kids tell you about what they learned in school or what you saw on NatGeo. Work and life are not separate. Everything is life, and you only get one. Celebrate life in your pitches, and make Beauty the standard. If you do, the telling of the story will just follow.
… is the one you have on hand when an editor is ready to say yes. Reverse engineer stories.
Guess what I’m saying with this. Inside jargon is not nice.
Ppl don’t change their mind. they make decisions based on the new information, that u can give them. The New Decision Close When a person says no and you just keep pushing, you’re irritating. If you give them new info which allows them to make a new decision, a reason to make a new decision. Ask for action, ask closing questions. Three question close 1. can u see where this can save u money/time/take care of ur health/etc? 2. are you interested in saving money? 3. when do you think u’d like to start saving money? (immediacy to get them into action) Qs lead to decision rather than force him at decision table ex. 1. do u invest in the stock market? 2. do u consider money for ur daughter’s educ an investment or an expenditure? (ppl make emotional decisions but tie it to logic incr chances at sale.) 3. and how much are your daughters worth as an investment? Alternate of choice close Did you want something for this issue or the next one? The Character Close - trust/integrity and sale is PPl buy from the good guys!! The Extra Close Don’t leave anything on the table. selling them more of what they’re using anyhow. ex. I was wondering if you have another pair of shoes in that overnight bag, cuz it’d be a shame if had the best shine in the world tonight and looked like a schmoe tmrw. BUT sometimes call anxiety is just because you know your pitch won’t work…
Questions before we close? *Ad populum actually works Definition : The Latin name of this fallacy means "to the people." There are several versions of the ad populum fallacy, but what they all have in common is that in them, the arguer takes advantage of the desire most people have to be liked and to fit in with others and uses that desire to try to get the audience to accept his or her argument. One of the most common versions is the bandwagon fallacy, in which the arguer tries to convince the audience to do or believe something because everyone else (supposedly) does. Example : "Gay marriages are just immoral. 70% of Americans think so!" While the opinion of most Americans might be relevant in determining what laws we should have, it certainly doesn't determine what is moral or immoral: There was a time where a substantial number of Americans were in favor of segregation, but their opinion was not evidence that segregation was moral. The arguer is trying to get us to agree with the conclusion by appealing to our desire to fit in with other Americans. Tip : Make sure that you aren't recommending that your audience believe your conclusion because everyone else believes it, all the cool people believe it, people will like you better if you believe it, and so forth. Keep in mind that the popular opinion is not always the right one!