Podcast training is the best reinforcement training strategy for your medical sales reps in the field.

1. Podcast Training for Medical Sales
Reference Guide
> Advantages of PodcastTraining
> Leverage 600 Hours/Year reps spend driving in their territories (30% of their working year!)
> Deliver training while keeping your reps in the field selling
> Materials are always available “On Demand,” enabling the reps to revisit the information
whenever they want or need to
> Presents materials in the best format for learning (think about how we know a song from
memory after listening to it 2-3 times)
> Increase the rep’s 3C’s for selling: Confidence, Competence and Communication
> Reps love it as it increases their productivity, and they don’t have to sacrifice any sales time
or personal time to continue educating themselves
> Increase your Training ROI
> Whether it’s a new hire, or new product training event, studies show that < 20% of the
presented information is retained by the reps
> Audio Drive Time Training allows you to cost-effectively supplement training events
> Maximizes the efforts of the Product Managers (or Product “Owners”)
> Ability to create an entire sales team of Product Specialists through distribution of
Advanced Training Programs
> Instant and simultaneous distribution of training to your entire field sales team
> Designed for scalability to keep the reps up-to-date with new information
> Bottom Line: Helps your reps serve and sell their physician customers better, shortens the
sales cycle and results in more sales

2. www.markmedical.net
(719) 246-7750