Pochampally is a village in Andhra Pradesh known for its silk sarees woven using traditional ikat techniques. In the 1970s, village leaders decided the weavers should learn silk weaving in addition to cotton to improve their livelihoods. Two young weavers were sent to Bangalore to learn the art of silk weaving, marking the beginning of a revolution in the local handloom industry. Today over 30,000 families depend on the traditional weaving of Pochampally sarees, which can take over 120 days to complete and involve intricate patterns and designs.