Paragon Systems outlines the benefits of directly connecting the PMS to your Channel Manager and On-line channels.Why you should connect your PMS to your Channel Manager.
Anselm Molloy, CEO at Paragon Systems presents the benefits and some of the challenges of directly connecting in 2 way the PMS to your Channel Manager and On-line channels.
Implications of PCI compliance when using regional or local providers.
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Paragon system presentation during Availpro's seminar
1. • Founded 1994 – 100% Irish Owned
• Software Management solutions for Hospitality
• HotSoft Hotel Management Software – PMS
• Long Term IHF Associate Member
2. Paragon Market Position
• HotSoft Hotel Management Solutions Partner
• 3-5 Star Properties
• 10 – 250 Rooms
• Corporate – Leisure –Tourist - Boutique
• Independents & Groups
• 25% Share of Irish Hotels Market
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Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
3. HotSoft PMS
• HotSoft Front Office
• Yield
• Marketing & CRM
• Conference & Spa
• Website & OnLine Channels
• Cloud or Local
• SQL Database 3
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
5. Manual Distribution
• Hotel Web Site - Not Integrated
• Inconsistent On Line Availability
• No Rooms On Line – Rooms to Sell
• No Availability – Available On Line
• No Overall View of Online Distribution
• Time consuming Manual Entry
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
6. Integrated Channel Management
• Availpro Connected to HotSoft
• Manage Multiple Providers
• Single Channel Manager
• Real Time Single Inventory
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
7. Channel Integration
• 2 Levels
• One Way – Electronic Booking
Transmission
• Two Way –Availability +
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
8. Efficiency Benefits
• Remove Manual Input
• Single Source to manage Online
Inventory
• Validated Customer emails
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
9. Technical Benefits
• 2- Way Information flow
• Real time notifications for Hotels
of Bookings
• Improved Channel Ranking
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
10. Cost Benefits Summary
• Eliminate OverbookingCosts
• Improved pick up
• Rate Parity Compliance
• Reduced Labour Costs
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
11. Key Integration Requirements
• PMS Connectivity/ OTA
compliant
• Support for 2 way intergration
• Yield Control
• PMS Inventory Control/ Close
Out
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
12. PCI Compliance Issues
• Examples – Sony – TK Maxx
• PCI Compliance for
Hotel Software
Channels
• Hidden data storage, log files etc.
• Responsibility for Card Data
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
13. Example
<PaymentCard ExpireDate="xx/xx"
CardNumber=“1234xxxxxxxx1234"
CardType="VS">
<CardHolderName>xxxxxxxxxxxxx
Above extract found by PANScan – Free tool
• securitymetrics.com/sm/PANscan/
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
14. How to Verify
• Majority self certification
• Written confirmation from
partners – who certifies
• Check contracts
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
15. Social Media - Facebook
• Facebook currently dominant social
medium
• 66% of on line travel purchasers also on
Facebook
• 18-24 Age Group – 90%
• Conversion rates for Facebook referrals far
exceed other online travel sites
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Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
16. Changing Channels
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Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
Paragon Business Systems, Kilkenny
17. Acknowledgements
• Cornell Center for Hospitality Research
• Securitymetrics.com - PANScan
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Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny