SlideShare a Scribd company logo
• Founded 1994 – 100% Irish Owned

• Software Management solutions for Hospitality

• HotSoft Hotel Management Software – PMS

• Long Term IHF Associate Member
Paragon Market Position

•      HotSoft Hotel Management Solutions Partner
•           3-5 Star Properties
•           10 – 250 Rooms
•           Corporate – Leisure –Tourist - Boutique
•           Independents & Groups
•           25% Share of Irish Hotels Market



                                                                          2
    Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
HotSoft PMS
       •     HotSoft Front Office
       •     Yield
       •     Marketing & CRM
       •     Conference & Spa
       •     Website & OnLine Channels
       •     Cloud or Local
       •     SQL Database                                                          3
                                                                                   3
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
4
                                                                                   4
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Manual Distribution

•    Hotel Web Site - Not Integrated
•    Inconsistent On Line Availability
•    No Rooms On Line – Rooms to Sell
•    No Availability – Available On Line
•    No Overall View of Online Distribution
•    Time consuming Manual Entry

                                                                                   5
                                                                                   5
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Integrated Channel Management

• Availpro Connected to HotSoft

• Manage Multiple Providers

• Single Channel Manager

• Real Time Single Inventory
                                                                                   6
                                                                                   6
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Channel Integration

       •      2 Levels

       • One Way – Electronic Booking
         Transmission

       • Two Way –Availability +
                                                                                   7
                                                                                   7
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Efficiency Benefits

       • Remove Manual Input

       • Single Source to manage Online
         Inventory

       • Validated Customer emails

                                                                                   8
                                                                                   8
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Technical Benefits

       • 2- Way Information flow

       • Real time notifications for Hotels
         of Bookings

       • Improved Channel Ranking

                                                                                   9
                                                                                   9
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Cost Benefits Summary
       • Eliminate OverbookingCosts

       • Improved pick up

       • Rate Parity Compliance

       • Reduced Labour Costs

                                                                                   10
                                                                                   10
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Key Integration Requirements
       • PMS Connectivity/ OTA
         compliant
       • Support for 2 way intergration
       • Yield Control
       • PMS Inventory Control/ Close
         Out

                                                                                   11
                                                                                   11
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
PCI Compliance Issues
       • Examples – Sony – TK Maxx
       • PCI Compliance for
            Hotel Software
            Channels
       • Hidden data storage, log files etc.
       • Responsibility for Card Data

                                                                                   12
                                                                                   12
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Example
       <PaymentCard ExpireDate="xx/xx"
         CardNumber=“1234xxxxxxxx1234"
         CardType="VS">
       <CardHolderName>xxxxxxxxxxxxx

       Above extract found by PANScan – Free tool

       • securitymetrics.com/sm/PANscan/


                                                                                   13
                                                                                   13
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
How to Verify

       • Majority self certification

       • Written confirmation from
         partners – who certifies

       • Check contracts
                                                                                   14
                                                                                   14
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Social Media - Facebook
• Facebook currently dominant social
  medium
• 66% of on line travel purchasers also on
  Facebook
• 18-24 Age Group – 90%
• Conversion rates for Facebook referrals far
  exceed other online travel sites


                                                                          15
    Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
Changing Channels




                                                                                   16
                                                                                   16
Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny
            Paragon Business Systems, Kilkenny
Acknowledgements

• Cornell Center for Hospitality Research

• Securitymetrics.com - PANScan



                                                                          17
    Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
Thank you forThank you
                     for your
             your time
                  time

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Paragon system presentation during Availpro's seminar

  • 1. • Founded 1994 – 100% Irish Owned • Software Management solutions for Hospitality • HotSoft Hotel Management Software – PMS • Long Term IHF Associate Member
  • 2. Paragon Market Position • HotSoft Hotel Management Solutions Partner • 3-5 Star Properties • 10 – 250 Rooms • Corporate – Leisure –Tourist - Boutique • Independents & Groups • 25% Share of Irish Hotels Market 2 Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
  • 3. HotSoft PMS • HotSoft Front Office • Yield • Marketing & CRM • Conference & Spa • Website & OnLine Channels • Cloud or Local • SQL Database 3 3 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 4. 4 4 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 5. Manual Distribution • Hotel Web Site - Not Integrated • Inconsistent On Line Availability • No Rooms On Line – Rooms to Sell • No Availability – Available On Line • No Overall View of Online Distribution • Time consuming Manual Entry 5 5 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 6. Integrated Channel Management • Availpro Connected to HotSoft • Manage Multiple Providers • Single Channel Manager • Real Time Single Inventory 6 6 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 7. Channel Integration • 2 Levels • One Way – Electronic Booking Transmission • Two Way –Availability + 7 7 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 8. Efficiency Benefits • Remove Manual Input • Single Source to manage Online Inventory • Validated Customer emails 8 8 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 9. Technical Benefits • 2- Way Information flow • Real time notifications for Hotels of Bookings • Improved Channel Ranking 9 9 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 10. Cost Benefits Summary • Eliminate OverbookingCosts • Improved pick up • Rate Parity Compliance • Reduced Labour Costs 10 10 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 11. Key Integration Requirements • PMS Connectivity/ OTA compliant • Support for 2 way intergration • Yield Control • PMS Inventory Control/ Close Out 11 11 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 12. PCI Compliance Issues • Examples – Sony – TK Maxx • PCI Compliance for Hotel Software Channels • Hidden data storage, log files etc. • Responsibility for Card Data 12 12 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 13. Example <PaymentCard ExpireDate="xx/xx" CardNumber=“1234xxxxxxxx1234" CardType="VS"> <CardHolderName>xxxxxxxxxxxxx Above extract found by PANScan – Free tool • securitymetrics.com/sm/PANscan/ 13 13 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 14. How to Verify • Majority self certification • Written confirmation from partners – who certifies • Check contracts 14 14 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 15. Social Media - Facebook • Facebook currently dominant social medium • 66% of on line travel purchasers also on Facebook • 18-24 Age Group – 90% • Conversion rates for Facebook referrals far exceed other online travel sites 15 Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
  • 16. Changing Channels 16 16 Paragon Business Systems, Dublin Road, IDA Business Park, Dublin Road, Killkenny Paragon Business Systems, Kilkenny
  • 17. Acknowledgements • Cornell Center for Hospitality Research • Securitymetrics.com - PANScan 17 Paragon Business Systems, IDA Business Park, Dublin Road, Killkenny
  • 18. Thank you forThank you for your your time time