This document discusses personal learning networks (PLNs), which are networks individuals use to find information and share resources. It notes that a PLN may currently involve finding online resources and occasionally sharing what is found. The document suggests that social media can help people expand their PLNs by connecting them to new experts and allowing them to share resources and ideas with others. It poses the question of how readers can expand their own PLNs.
Emarketeers Digital iSkills Survey 2014 in association with Home of SocialEva Keogan
The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared.
Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014.
Summary of Key Findings
Lack of investment in Resource, Skills and Knowledge
The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.
With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled.
Training and Skills Development a Low Priority
Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development.
The Digital Agenda
Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques.
For further information, please contact eva (at) homeofsocial (dot) com
Emarketeers Digital iSkills Survey 2014 in association with Home of SocialEva Keogan
The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared.
Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014.
Summary of Key Findings
Lack of investment in Resource, Skills and Knowledge
The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.
With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled.
Training and Skills Development a Low Priority
Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development.
The Digital Agenda
Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques.
For further information, please contact eva (at) homeofsocial (dot) com
How to Manage Your Social Media Effectively in 60 Minutes a DayEva Keogan
You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired.
How to Manage Your Social Media Effectively in 60 Minutes a DayEva Keogan
You can manage and grow your social media community effectively in just 60 minutes a day with a variety of techniques focusing on conversation, community and content. This handy guide will show you how to do this and help you discover new and interesting ways to engage and be inspired.
“Life is about learning; when you stop learning, you die.” – Tom Clancy
There are people and resources everywhere that can help you stay on the leading edge, develop new skills, and stay relevant in your chosen profession. It’s easier than ever to reach out and connect these days. This presentation focuses on social media networks, online resources, and the dispositions you need to build your own personal learning network (PLN) and manage it so you can become a learner for life, bring out your best at work, and have a personal life, too.
A presentation to my school, presenting blogging as an introduction to developing a personal learning network. Version 2 updated with a few little bits and a thankyou to my PLN.
My Personal Learning Network: PresentationElaine Hall
This presentation outlines the process of developing my own personal learning network (PLN). Includes mission statement, goals, scope, objectives, resources, management strategies and successes. This was pulled together as a class project but way overdue for its application to professional development, lifelong learning, and scholastic endeavors. While complex in its current status, though, the PLN is constantly transformative - it will grow, it will change, and it will evolve just as the people, situations, and understandings within my life will also change. That's the beauty of an active personal learning network!
Using your Personal Learning Network (PLN) to Shift your Career to the Next L...Stella Lee
In this interactive session Stella Lee and Laura Bechard will introduce you to the concept of a personal learning network and you will walk away with:
1. Strategies you can use to strengthen and deepen your personal learning network
2. Examples of how learning professionals use Twitter and LinkedIn to build their credibility, increase their professional connections and share their expertise with the learning community
3. Your own idea of how to kick-start a spring tune-up for your personal learning network
Describes a Personal Learning Network (PLN) and common tools to build one using LinkedIn and Twitter. Presentation to Learning & Development professionals at CSTD Calgary Chapter April 2014
2. Personal Learning Networks or Note that some people talk about PLE’s (Personal Learning Environments). We won’t get into the debate about terminology here
3. Do you have a Personal Learning Network? What’s your PLN? You probably already have a Personal Learning Network or PLN).
4. You have a Personal Learning Network What’s your PLN? You probably already have a Personal Learning Network or PLN).
5. PLN defined Your PLN might currently look something like this diagram. You find resources and sometimes you share what you find.
6. PLNs and technology You probably use technology for: – finding information - communication Maybe you use email, web searches or other technologies
7. What if you could expand your PLN? Social Media can help you find new sources of expertise. You can share resources with like-minded people and explore ideas. Places to ask and get answers
Hi. I’m going to walk you through a short introduction to some of the recent buzz about Personal learning networks. I’m doing this in Elluminate, and I’m in the role of moderator and BJ is a participant. So if you’re viewing this recording, you should be learning a bit about PLNs and you’re also getting to see what a saved Elluminate session looks like. I’ll start by asking BJ to take the mic and introduce herself.
Thanks BJ. This slide relates to a bit of a terminology debate that exists in the field. ISWO is going with “P-L-N”If you’re interested in the semantics, here’s a link http://mollybob.wordpress.com/2009/08/21/a-personal-learning-network-needs-a-personal-learning-environment/
So I just want you to think a moment about whether you have a PLN? BJ, please click on the green checkmark if you think you have a PLN. (this is as much to show how elluminate works as it is to answer the question because I already know that bj has a PLN and I am part of it)
Here’s a basic diagram of what a PLN might look like for someone who isn’t using much social media.
Note that sharing is back and forth with colleagues and friends, but you don’t give much back in the way of resources
You may use some technologies, but in general, the technology is uni-directional and it’s fairly contained. I’m going to ask BJ to take the mic again and tell us about one tool she enjoys using as part of her PLN, and also to add few wordsthe whiteboard to describe this.So what if you could expand your PLN……
more collaboration and interaction -- these circles look like separate things but eventually they begin to overlap in really interesting ways.