The sharing economy has grown exponentially due to enabling economic, technological, and cultural factors. What began as small-scale sharing of underutilized assets like parking spaces or rooms in homes is now a $15 billion industry expected to reach $335 billion by 2025, thanks to the internet, mobile devices, and social media lowering transaction costs. Younger generations place more value on access over ownership, while economic hardship and environmentalism have also driven growth. The sharing economy benefits businesses through asset-light, lower-cost models. Companies like Rubicon Global are disrupting outdated industries through innovative technology and customized services while pursuing sustainability goals. Sharing economy companies often start operating without resolving regulations, then negotiate from a position of strength through
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
Some analysis on Sharing Economy and Collaborative Economy.
2015 Global Initiatives Symposium in Taiwan (GIS Taiwan)
U++ Innovation Competition
[More Information and personal perspectives]
Due to the limitation of pages and format, the slides only show my around 50% perspectives and experience.
Therefore, I write an additional note for reference on my Facebook.
投影片因為版面與頁數限制,大概只呈現約5成的看法與個人觀察,
因此將我的其他個人觀察與看法整理於下方的文章中:
https://www.facebook.com/notes/raymond-hou/979932002020080
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Master thesis sdeg pieter van de glind - 3845494 - the consumer potential o...Pieter van de Glind
This document summarizes a master's thesis that studied collaborative consumption in Amsterdam. It used qualitative interviews and a large survey to identify motives for collaborative consumption and measure willingness among Amsterdam residents. The results found financial, social, and environmental motives. Over 80% of respondents were willing to participate in some form of collaborative consumption. Factors like income, age, and experience affected willingness. Despite limitations, the research provided valuable empirical evidence on collaborative consumption's consumer potential.
Exchange of P2P services in the Collaborative Economy (PhD research-in-progress)Hugo Guyader
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).
Share nl collaborative economy environmental impact and opportunities reportshareNL
This research explores the environmental impact of the collaborative economy: an emerging and varied phenomenon on which little information is available. The research focuses particularly on goods within the collaborative economy, but also provides a description of the entire collaborative economy landscape and its sustainability impact. The broad conclusion is that the sharing of goods has significant positive environmental impact because under-used capacity is exploited to accommodate consumption needs.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
Some analysis on Sharing Economy and Collaborative Economy.
2015 Global Initiatives Symposium in Taiwan (GIS Taiwan)
U++ Innovation Competition
[More Information and personal perspectives]
Due to the limitation of pages and format, the slides only show my around 50% perspectives and experience.
Therefore, I write an additional note for reference on my Facebook.
投影片因為版面與頁數限制,大概只呈現約5成的看法與個人觀察,
因此將我的其他個人觀察與看法整理於下方的文章中:
https://www.facebook.com/notes/raymond-hou/979932002020080
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Master thesis sdeg pieter van de glind - 3845494 - the consumer potential o...Pieter van de Glind
This document summarizes a master's thesis that studied collaborative consumption in Amsterdam. It used qualitative interviews and a large survey to identify motives for collaborative consumption and measure willingness among Amsterdam residents. The results found financial, social, and environmental motives. Over 80% of respondents were willing to participate in some form of collaborative consumption. Factors like income, age, and experience affected willingness. Despite limitations, the research provided valuable empirical evidence on collaborative consumption's consumer potential.
Exchange of P2P services in the Collaborative Economy (PhD research-in-progress)Hugo Guyader
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).
Share nl collaborative economy environmental impact and opportunities reportshareNL
This research explores the environmental impact of the collaborative economy: an emerging and varied phenomenon on which little information is available. The research focuses particularly on goods within the collaborative economy, but also provides a description of the entire collaborative economy landscape and its sustainability impact. The broad conclusion is that the sharing of goods has significant positive environmental impact because under-used capacity is exploited to accommodate consumption needs.
This document provides an overview of the sharing economy from the perspective of Hugo Guyader, a PhD candidate studying collaborative consumption. It includes definitions of key sharing economy concepts, descriptions of different sharing economy models and platforms, discussions of trust and participation in the sharing economy, and both positive and negative perspectives. The sharing economy enables increased access and utilization of underused assets through peer-to-peer sharing, but some argue it is overhyped and questions remain around its environmental and social impacts.
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
Opinion on Sharing Economy and Collaborative Consumptionrizkiapr
The document discusses the sharing economy and collaborative consumption. It defines the sharing economy as a hybrid market model between owning and gift giving that facilitates peer-to-peer exchanges. Four examples of the sharing economy are given: open-source software, online collaboration, file sharing, and peer-to-peer financing. The document also discusses factors that influence people's participation in the sharing economy, including enjoyment, sustainability, economic benefits, and reputation.
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
The document discusses the sharing economy and different perspectives on it. It begins by defining the sharing economy as the ability to share things like housing, transportation, and other goods and services online. Some see it as a trend towards more sustainable consumption, while others see it as similar to flea markets and micro-entrepreneurship focused on price. The document then discusses how the definition of sharing has changed over time and defines economy. It also summarizes a book that differentiates the sharing economy into product service systems, redistribution markets, and collaborative lifestyles. In conclusion, it says the sharing economy has developed rapidly while social norms have not fully adapted, but using resources efficiently benefits providers, customers and society.
Welcome to the ecosystem of the collaborative economyshareNL
The sharing economy’s popularity is increasing. The term, and
organizations often associated with it, such as Airbnb and Uber,
is featured daily in the media. However it is not always clear
what does or doesn’t belong to the collaborative economy;
and what the collaborative economy looks like from the ‘inside’.
Therefore we have created this ecosystem.
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
This document discusses key concepts related to e-products, e-marketplaces, and the impact of the digital economy. It covers how e-products have high fixed costs but low marginal costs of distribution, leading to vast economies of scale. E-marketplaces can bring buyers and sellers together through various mechanisms like auctions, exchanges, and online catalogs. Both buyers and sellers are expected to benefit from reduced transaction costs in e-marketplaces. Lower costs may be passed on to consumers in the form of lower prices.
Shared economy - Collaborative consumption - The sharing economyTorben Rick
The document discusses the rise of the sharing economy and provides 18 examples of sharing economy businesses and services. It explains that the sharing economy relies on internet platforms and user reviews to build trust between strangers sharing access to underutilized resources like cars, homes, equipment and other assets. Examples mentioned include peer-to-peer marketplaces for renting homes (Airbnb), cars, parking spots, equipment, clothing, art, dog walking and more. The drivers behind the sharing economy are described as social, economic and technological factors that have made these new types of businesses possible.
Sharing Economy is a set of practices and models that, through technology and community, allows individuals and companies to share access to products, services and experiences.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Sharing Economy through stories, examples, numbers, case studies.
Sanitized version of slides presented at an event hosted by Kuala Lumpur & Selangor Chinese Chamber of Commerce and Industry (KLSCCCI) and Credit Guarantee Corporation (CGC) entitled "Sharing Economy"
The global economy is consolidating around a few large digital platforms that control competitive bottlenecks and access to users. Known as "hub firms", companies like Google and Facebook have transformed industries by plugging adjacent sectors into their existing networks. To remain competitive, traditional companies must identify defendable areas and become hubs themselves, ensuring multi-homing and supporting alternative hubs through collective action. Responsible network leadership will also be important to balance value creation across the digital ecosystem.
Exploring the practice of collaborative consumptionHugo Guyader
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris.
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918
Collaboration or business - EU Consumers Associations studyAlbert Canigueral
Collaborative consumption: From value for users to a society with values. "COLLABORATION OR BUSINESS?
From value for users to a society
with values" is a project
sponsored and developed by four
european consumer organisations
(OCU, Altroconsumo, Deco
Proteste and Test-Achats/Test-
Aankoop) with the aim of raising
European consumers’ awareness
of the impact of collaborative
consumption.
Everything You’ve Ever Wanted to Know About the Sharing Economy but Were Afra...Crowdsourcing Week
In this crowdsourced session, Benita's presentation will be inspired by the crowd's curiosity.
By Benita Matofska, Chief Sharer, The People Who Share. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
O documento resume o desempenho financeiro e operacional da empresa no ano de 2012, com destaque para:
1) Crescimento de 11,4% na receita líquida e 6,8% no EBITDA ajustado;
2) Aumento de 5,3% no volume transportado no Brasil e conclusão da extensão da malha ferroviária;
3) Desenvolvimento de novos negócios como Brado (crescimento de volume de 12%) e Ritmo (15,6%).
Las primeras máquinas de cálculo incluyeron el ábaco, inventado en Asia hace 5,000 años, y la calculadora con rueda numérica inventada por Blaise Pascal en 1642 para ayudar a su padre con sus deberes financieros. Más tarde, en 1694, Wilhelm Von Leibniz mejoró la máquina de Pascal inventando un multiplicador mecánico que utilizaba ruedas y mecanismos. Sin embargo, las calculadoras mecánicas no se utilizaron ampliamente hasta después de 1820.
This document provides an overview of the sharing economy from the perspective of Hugo Guyader, a PhD candidate studying collaborative consumption. It includes definitions of key sharing economy concepts, descriptions of different sharing economy models and platforms, discussions of trust and participation in the sharing economy, and both positive and negative perspectives. The sharing economy enables increased access and utilization of underused assets through peer-to-peer sharing, but some argue it is overhyped and questions remain around its environmental and social impacts.
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
Opinion on Sharing Economy and Collaborative Consumptionrizkiapr
The document discusses the sharing economy and collaborative consumption. It defines the sharing economy as a hybrid market model between owning and gift giving that facilitates peer-to-peer exchanges. Four examples of the sharing economy are given: open-source software, online collaboration, file sharing, and peer-to-peer financing. The document also discusses factors that influence people's participation in the sharing economy, including enjoyment, sustainability, economic benefits, and reputation.
Ouishare’s 100 top articles on the collaborative economy in 2014OuiShare
This presentation features the most popular articles and news items that that were discussed and shared in the OuiShare community in 2014. They have been selected from our Facebook groups OuiShare Global and “en Français”, to highlight the most relevant conversations.
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
The document discusses the sharing economy and different perspectives on it. It begins by defining the sharing economy as the ability to share things like housing, transportation, and other goods and services online. Some see it as a trend towards more sustainable consumption, while others see it as similar to flea markets and micro-entrepreneurship focused on price. The document then discusses how the definition of sharing has changed over time and defines economy. It also summarizes a book that differentiates the sharing economy into product service systems, redistribution markets, and collaborative lifestyles. In conclusion, it says the sharing economy has developed rapidly while social norms have not fully adapted, but using resources efficiently benefits providers, customers and society.
Welcome to the ecosystem of the collaborative economyshareNL
The sharing economy’s popularity is increasing. The term, and
organizations often associated with it, such as Airbnb and Uber,
is featured daily in the media. However it is not always clear
what does or doesn’t belong to the collaborative economy;
and what the collaborative economy looks like from the ‘inside’.
Therefore we have created this ecosystem.
Share or Die: End Of Ownership And Rise of The Sharing Economy in 2014Weleet
Conceptions of ownership are changing rapidly, with a steady move towards increased collaboration and sharing. Individuals and businesses who want to survive must adapt to and embrace the emerging reality of The Sharing Economy and Collaborative Consumption. Goodbye 2013. Hello Future.
This document discusses key concepts related to e-products, e-marketplaces, and the impact of the digital economy. It covers how e-products have high fixed costs but low marginal costs of distribution, leading to vast economies of scale. E-marketplaces can bring buyers and sellers together through various mechanisms like auctions, exchanges, and online catalogs. Both buyers and sellers are expected to benefit from reduced transaction costs in e-marketplaces. Lower costs may be passed on to consumers in the form of lower prices.
Shared economy - Collaborative consumption - The sharing economyTorben Rick
The document discusses the rise of the sharing economy and provides 18 examples of sharing economy businesses and services. It explains that the sharing economy relies on internet platforms and user reviews to build trust between strangers sharing access to underutilized resources like cars, homes, equipment and other assets. Examples mentioned include peer-to-peer marketplaces for renting homes (Airbnb), cars, parking spots, equipment, clothing, art, dog walking and more. The drivers behind the sharing economy are described as social, economic and technological factors that have made these new types of businesses possible.
Sharing Economy is a set of practices and models that, through technology and community, allows individuals and companies to share access to products, services and experiences.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Sharing Economy through stories, examples, numbers, case studies.
Sanitized version of slides presented at an event hosted by Kuala Lumpur & Selangor Chinese Chamber of Commerce and Industry (KLSCCCI) and Credit Guarantee Corporation (CGC) entitled "Sharing Economy"
The global economy is consolidating around a few large digital platforms that control competitive bottlenecks and access to users. Known as "hub firms", companies like Google and Facebook have transformed industries by plugging adjacent sectors into their existing networks. To remain competitive, traditional companies must identify defendable areas and become hubs themselves, ensuring multi-homing and supporting alternative hubs through collective action. Responsible network leadership will also be important to balance value creation across the digital ecosystem.
Exploring the practice of collaborative consumptionHugo Guyader
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris.
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918
Collaboration or business - EU Consumers Associations studyAlbert Canigueral
Collaborative consumption: From value for users to a society with values. "COLLABORATION OR BUSINESS?
From value for users to a society
with values" is a project
sponsored and developed by four
european consumer organisations
(OCU, Altroconsumo, Deco
Proteste and Test-Achats/Test-
Aankoop) with the aim of raising
European consumers’ awareness
of the impact of collaborative
consumption.
Everything You’ve Ever Wanted to Know About the Sharing Economy but Were Afra...Crowdsourcing Week
In this crowdsourced session, Benita's presentation will be inspired by the crowd's curiosity.
By Benita Matofska, Chief Sharer, The People Who Share. Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com
O documento resume o desempenho financeiro e operacional da empresa no ano de 2012, com destaque para:
1) Crescimento de 11,4% na receita líquida e 6,8% no EBITDA ajustado;
2) Aumento de 5,3% no volume transportado no Brasil e conclusão da extensão da malha ferroviária;
3) Desenvolvimento de novos negócios como Brado (crescimento de volume de 12%) e Ritmo (15,6%).
Las primeras máquinas de cálculo incluyeron el ábaco, inventado en Asia hace 5,000 años, y la calculadora con rueda numérica inventada por Blaise Pascal en 1642 para ayudar a su padre con sus deberes financieros. Más tarde, en 1694, Wilhelm Von Leibniz mejoró la máquina de Pascal inventando un multiplicador mecánico que utilizaba ruedas y mecanismos. Sin embargo, las calculadoras mecánicas no se utilizaron ampliamente hasta después de 1820.
Excel es un programa de hojas de cálculo que permite realizar cálculos, análisis de datos y visualizaciones. Ofrece herramientas para organizar y analizar datos financieros, estadísticos y numéricos en tablas llamadas hojas de cálculo. Los usuarios pueden ingresar datos, aplicar fórmulas y funciones, crear gráficos y reportes para resumir y comunicar información de manera efectiva.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Presentation includes my considerations related to the Social Media Marketing on strategical and tactical levels, as well as some case studies for Armenian Market.
The presentation was prepared specifically for #1 Social Media Marketing Forum in Yerevan, July 2016. #SMMForum
Designing for Financial Inclusion - Sending Money HomeGabriel White
Most people in the world do not have a bank account, let alone use any kind of formal financial services. Over recent years, more efforts have been made to extend financial services to the poor to increase financial stability and improve livelihoods.
What does it mean to design tools to support financial inclusion? How do you design for people who are not familiar with financial concepts? Or have difficulty reading?
Using real project examples in Myanmar, Pakistan, Nigeria and Ghana, Gabriel will highlight the considerations that are important in designing for financial services in developing countries.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
O documento discute temas relacionados à gestão tributária no Brasil, como a alta carga tributária, as obrigações acessórias e o planejamento tributário. Vários professores contribuem com suas perspectivas sobre como reduzir impostos de forma legal e minimizar riscos fiscais para as empresas.
IAB Turkey - Programmatic Advertising Training by Mutlu Dogus YildirimMutlu Dogus Yildirim
I prepared this presentation for a digital advertising training programme of IAB Turkey and explained how programmatic advertising works. Alp Ayhan (Head of Accuen Turkey) helped me with some slides and a demo of a DSP.
Behaviourist theory views language acquisition as a process where children learn language through stimulus, response, and reinforcement in their environment, with language learnt as a set of habits established this way. Cognitive theory sees language learning as relying on recalling previous knowledge and presenting target language for children to acquire.
1. RPP ini merencanakan pelaksanaan pembelajaran mata pelajaran Ekonomi kelas X tentang Konsep Ilmu Ekonomi selama 3 pertemuan; 2. Pembelajaran akan menggunakan berbagai metode seperti tayangan video, diskusi kelompok, dan simulasi untuk membantu siswa memahami konsep dasar Ekonomi seperti kelangkaan, kebutuhan, biaya peluang, dan Ekonomi Syariah; 3. Tujuan pembelajaran adalah memfasilitasi s
An introduction to the most important labour laws in India. The presentation gives just an idea of what is the Act all about. It acts like a handbook to a budding HR executive.
Silabus mata pelajaran Ekonomi SMA/MA ini membahas tentang kompetensi yang akan diperoleh siswa setelah mempelajari Ekonomi, kerangka pengembangan kurikulum Ekonomi berdasarkan kompetensi inti, dan kompetensi dasar beserta materi pembelajaran untuk kelas X, XI, dan XII.
This document provides directives for promoting the upcoming film "Rings" which is the third installment in "The Ring" horror franchise. Key points include:
1. The film opens on October 28th and targets audiences ages 17-80 with an emphasis on Hispanic males across all demographics.
2. The campaign should focus on building anticipation for the film around the Halloween season, especially targeting the core demographic through grassroots events and promotional partnerships.
3. Detailed promotional strategies are outlined, including screenings, publicity efforts, media partnerships, contests, and flyaway opportunities to drive awareness and excitement for the film's release.
4. College promotions and online strategies are also discussed to effectively reach target audiences across
The Sharing Economy: Implications for Property & Casualty InsurersCognizant
The document discusses how the sharing economy poses risks and opportunities for property and casualty insurers. It is growing exponentially, projected to reach $335 billion by 2025. Insurers must rethink their products, underwriting, and processes to capitalize on the new risks and revenue potential presented by the sharing economy, as personal assets are now sometimes used for commercial purposes. Failure to adapt could be detrimental to insurers.
Ninety white paper: The Sharing Economy - An insurance briefingEmma Redington
This white paper deals with the impacts and opportunities of the sharing economy on the insurance sector. Lord Wei, Chair of Ninety’s Future Strategy Board, says in his foreword to this white paper: “The Sharing Economy gives rise to both significant opportunities and challenges as new technology enables all kinds of people to access the "on demand" lifestyle. In insurance, these challenges are well documented in this excellent and practical briefing from Ninety, which I hope will not only inform the industry but also policy-makers and politicians such as myself."
The Sharing Economy - An insurance briefing - Q1 2017Dan White
The document discusses emerging trends in the sharing economy and their implications for insurers. It notes that access to assets rather than ownership is increasing, sharing economy platforms are providing some insurance directly, and specialized insurers are emerging to address gaps in coverage for sharing economy activities. Regulation is also increasing as the sector grows. The document analyzes opportunities for traditional insurers to develop hybrid insurance products that cover both personal and shared economy activities.
The sharing economy is failing gadi ben-yehuda sx sw 2015Gadi Ben-Yehuda
The Share Economy is Failing: Abort or Retry was my 2015 SxSW Interactive presentation. I talk about what the Share Economy is, how it promises to help us, and the dangers it presents. I outline three ways we can try to reap its benefits while eschewing its more predacious aspects.
The Sharing Economy in the Transportation IndustryMichaelGraff14
The document summarizes the sharing economy in the transportation industry. It discusses how ridesharing services like Uber satisfy consumer needs for accessibility and flexibility without long-term commitments. It also notes the massive growth potential of the sharing economy from $14 billion in 2014 to an estimated $335 billion by 2025. However, it raises ethical dilemmas around how ridesharing impacts pre-existing taxi companies and drivers. The document proposes a new concept called "UberStock" that would allow drivers to invest in Uber and earn shares in the company from driving, addressing issues around driver compensation.
The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
Sharing is the new buying // Collaborative Economy Report by Vision Critical ...Albert Canigueral
Sharing is the New Buying, Winning in the Collaborative Economy // Collaborative Economy Report by Vision Critical and CrowdCompanies
http://www.web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/
- The collaborative economy is growing rapidly, as many people intend to try sharing services in the next 12 months as have tried them in the past 12 months. This suggests the size of the collaborative economy could double.
- Re-sharing of pre-owned goods through sites like eBay and Craigslist is the most established form of sharing, used by 34% of respondents. However, transportation sharing through services like Uber is growing the fastest, with intent to use increasing by 138%.
- Younger neo-sharers aged 18-34 are most likely to try new forms of sharing. Three-quarters of neo-sharers are in this younger demographic, indicating further growth potential for sharing services.
This document discusses sustainable consumption and growth models in the consumer goods industry. It will examine why greater social awareness is needed, evaluate sustainable growth strategies used in the industry, and how companies can create win-win models of consumption. The key learning outcomes are to identify issues driving the need for sustainable growth, describe various business models and their impact, and determine the industry's future sustainability given current practices.
Thinking psychoanalytically about desire in organizations - why we need a 3rd...Boxer Research Ltd
Psychoanalytic understanding has approached the organization as being like the ego in its pursuit of sovereign autonomy, its inter-subjective discursive practices organizing its work in relation to its markets. The corporate entity has been approached as an a priori. Psychoanalytic understanding has addressed the ways in which individuals take up roles within the life of an organization, but not the ways in which an organization may support a multiplicity of roles one-by-one in the lives of its citizen-clients.
The a priori status of the sovereign corporate entity leads to the unconscious being referred to as descriptively unconscious, ‘below the surface’ of the inter-subjective practices it supports. The implication is that what lies ‘below the surface’ can in principle be made conscious. This repressed unconscious is distinct from the wider compass of the radically unconscious. Distinguishing the repressed from this radically unconscious enables us to establish a ‘beyond’ of the libidinally-invested-in identifications supported by the organization. Defenses against anxiety may thus become defenses against a ‘beyond’ of innovation, through which a posteriori organization might support innovative roles in the lives of its citizen-clients.
We need to understand how a radically unconscious valency for innovation becomes realized. This would enable us to address how individuals might support identifications with an organization when it was itself having to innovate continuously ‘under their feet’. Without such an understanding, we can only expect an organization to betray its citizen-clients through serving its a priori interests to the exclusion of ‘others’.
Sharing is the New Buying: How to Win in the Collaborative EconomyJeremiah Owyang
Crowd Companies, a brand council founded by Jeremiah Owyang primarily focusing on the collaborative economy movement, and Vision Critical, the leading provider of insight community technologies, have exclusively partnered to release a groundbreaking report, “Sharing is the New Buying” that for the first time maps the size and characteristics of the movement. Based on responses from more than 90,000 Internet users across the U.S., U.K. and Canada, the report concludes that sharing online is mainstream, growing, practical and satisfying, and has become a competitive threat to large corporations. Report includes: Introduction and summary. Breakdown of the three groups of sharing customers. Market adoption rates, forecast and growth rates. Taxonomy of the market. Breakdown by demographic: age, location, political party, marriage status and more. Satisfaction rates of sharing services. Forecast of future behaviors. Recommendations for corporations: market opportunities, and specific departmental impacts.
Mayor and Executive Board of the Municipality of Amsterdam have agreed on the Action Plan on Sharing Economy and herewith gives space to the opportunities the sharing (or collaborative) economy offers to the city. Sharing economy is a broad concept, amongst other things it is about making more efficient use of goods, services and skills. By using online platforms, people can for example exchange, rent and borrow stuff from each other more easily. The consumer is at the centre and gets more affordable and easier access to services and goods. The Mayor and Executive Board want to stimulate the sharing economy where possible without losing sight of any excesses. Risks include an uneven playing field or a lack of social security. Thus the sharing economy is not a question of ban or authorize, but of monitor and seize opportunities where possible (March 2016).
Etude PwC sur l'économie collaborative (mai 2015)PwC France
En dix ans, le concept d'économie collaborative est devenu un véritable marché impliquant de nombreuses startups comme des grandes entreprises internationales. Alors que ce marché représente aujourd’hui 15 milliards de dollars, le cabinet d’audit et de conseil PwC estime qu’il atteindra 335 milliards de dollars d’ici à 2025.
Source
Les données relatives aux consommations collaboratives des Américains sont issues de l’étude « Consumer Intelligence Series: The Sharing Economy » publiée par PwC en avril 2015. Pour cette étude, 1 000 consommateurs américains, âgés de plus de 18 ans, ont été sondés en ligne entre les 17 et 22 décembre 2014.
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
PWC Sharing Economy Survey 2015
Selon PWC Le marché mondial de l'économie collaborative devrait atteindre près de 335 milliards de dollars d'ici à 2025, contre 15 milliards en 2014
Análisis en detalle de las ventajas que la economía colaborativa puede aportar a su negocio y cómo ésta puede aplicarse en múltiples sectores de actividad.
Consumer Intelligence Series: The sharing economyPwC
By unlocking the sharing economy today, can companies transform today's threats into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
The document provides an overview of research conducted by PwC on the sharing economy. It describes the methodology, which included surveying 1000 US consumers, interviews with industry specialists, and social media analysis. Key findings include that 19% of US adults have engaged in the sharing economy and 44% are familiar with it. Benefits identified include affordability and community building, while concerns relate to consistency and trust. Hospitality/dining and automotive/transportation are the most commonly used sharing economy sectors.
2. What is the Sharing Economy?
Pages 53 - 54
• Definition. The Sharing Economy (aka the Peer-to-Peer or On-
Demand Economy or Collaborative Consumption) has exploded.
• Many Players. While you have probably heard of Uber, Lyft, and
Airbnb, you may not have heard of WeWork (workspace sharing),
Feastly (food sharing), PostMates (personal services) or Rubicon
Global (waste collection).
• Definition. Peer-to-peer sharing of underutilized assets, usually
through community-based online platforms.
2
3. The Sharing Economy Is Old
Page 54
• Not New. Despite the huge amount of press that the Sharing Economy has
received lately, it is not an entirely new concept. For example:
• Event Parking. Paying for parking at a sporting event or concert by
“renting” an unutilized parking space at a home or a business
which is empty or closed during the event.
• Boarding Houses. Mentioned in films ranging from “It’s a Wonderful
Life” to “Forest Gump”, boarding houses are historical examples of
the Sharing Economy – unused rooms in a private home being
used by travelers seeking temporary lodging.
• Carpooling. Workers reduce the cost of commuting by sharing fuel
costs and cars.
3
4. The Sharing Economy Has Grown
Pages 54
• What Is New Is The Scope. A 2015 PricewaterhouseCoopers study
estimated that the international Sharing Economy reached $15
billion in 2015 and is expected to reach $335 billion by 2025.
4
5. The Sharing Economy Has Grown
Pages 54 - 55
• Enabling Factors. Three major forces came together at the right time
to provide exponential growth to the Sharing Economy.
• Economics
• Technology
• Culture
5
6. Economics Changed the Sharing
Economy
Page 54
• Economics. The Great Recession forced many to reconsider the
necessity of possessions and consider alternative sources of
income.
• Result. More individuals were forced to accept the idea of renting
out a room in their home to a stranger or driving for a ride-sharing
service in their spare time and also had to look to alternative means
of obtaining goods and services due to rising costs of infrequently
used goods.
6
7. Technology Changed the Sharing
Economy
Page 55
• Technology. The growth of the Internet and widespread use of social
media and mobile devices decreased transaction costs and
increased transparency and accessibility.
• Lower Initial Expenses. Easy market entry due to lower startup
expenses, low-cost advertising and app development.
• Trustworthy Transactions. Both parties can use social media and
background check services to ensure the trustworthiness of the
other party and rate and provide feedback on their experience.
• Payment Options. Low cost options for payment processing such as
credit cards and mobile payments.
7
8. Culture Changed the Sharing
Economy
Pages 55
• Culture. Changes in our values have aligned with the strengths of
the Sharing Economy.
• Use v. Ownership. Younger people often do not place value in the
ownership of goods and instead value access to the functionality the
goods provide. This is similar to the shift over the past decade away
from directly installing software on computers to providing access to
the software remotely via a “software-as-a-service” model.
• Green Perspective. People of all ages are more environmentally
concerned. By using idle assets rather than buying new assets, we
can reduce society’s overall demand for resources.
8
9. Future of the Sharing Economy
Pages 56
• Future Growth. The Sharing Economy has taken off in the past half-
decade, but it will only continue to grow.
• Analogous to Online Shopping. The online economy started out
small and tentative just like the Sharing Economy. But then it grew.
• Parties learned to trust each other.
• Concerns about credit card theft were largely resolved.
• Novel legal issues were largely addressed – jurisdiction and
choice of law, risk of loss, distribution channel issues (think
transactions between e-bay/seller/buyer).
9
10. Factors Fueling Future Growth
Page 56
Societal Shifts. Projected demographic and economic shifts may
increase the popularity of the Sharing Economy.
• Retirees. There will be a rapid growth in retirees seeking part-time
income, a strong characteristic of the Sharing Economy.
• College Students. The growing cost of college education may force
students and parents into the Sharing Economy to fund tuition via
flexible jobs.
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11. Business Benefits
Page 56 - 57
Benefits: As the Sharing Economy grows, more businesses will seek
the benefits of operating in the Sharing Economy:
• Asset-Light: Sharing Economy companies do not have to own large
fleets of cars, inventory of goods or build physical structures, which
reduces fixed asset and maintenance costs.
• Lower Labor Costs: These companies typically maintain full-time
staff but with fewer employees, leading to lower expenses on
salaries, benefits and smaller office spaces
11
12. Case Study: Rubicon Global
Page 57
Waste and Recycling Sharing: Rubicon Global connects small,
independent waste and recycling haulers with consumers and
businesses in an effort to deliver sustainable waste management
services and cost reduction.
• Innovative Technology: Uses big data and a cloud-based software
platform to enable efficiencies in waste and recycling pickups by
allowing users to schedule pickups when needed and employing
cameras and sensors to monitor dumpster levels
• Sharing Economy: Allowing customers to customize their pickups
gives smaller, independent haulers greater access to customers and
reduces the cost of pickups for customers by eliminating
unnecessary pickups.
12
13. Case Study: Rubicon Global
Page 57 - 58
Disrupting an Outdated Industry: Waste industry is dominated by large
companies and similar to the taxi industry, has seen very little
technological innovation
• Rubicon’s Growth: Rubicon has raised $30 million in funding in
January 2015 and $50 million in September 2015
• Valued at $500 million.
• Doubled in size every year for the past 3 years
• Largest third-party provider of waste and recycling in North
America
13
14. Case Study: Rubicon Global
Page 58
Beyond the Business Model: Many companies in the Sharing Economy
focus on societal goals in addition to profits
• Sustainability: Rubicon’s model reduces emissions and greenhouse
gases due to fewer truck pickups, diverts waste streams from
landfills and incinerators
• Goal to create zero waste for 100% of Rubicon’s
customers by 2022
• Research and Development: Rubicon runs a R&D lab where the
company tests new recycling technology to help make waste
obsolete.
14
15. Ask for Forgiveness, Not Permission
Page 58
In Process Negotiation.
• Because of the high cost of initial investment, traditional entities try
to address or change the regulatory landscape before entering into
business.
• The low cost of initial investment has led Sharing Economy
companies to start doing business without first resolving potential
regulatory hurdles. They then negotiate with regulators while
continuing to do business.
15
16. Support of In Process Negotiation
Page 58 - 59
Public and Political Support. This allows the Sharing Economy company to
develop public acceptance and leverage for their negotiations.
Leveraging Digital Information. Because Sharing Economy companies have
access to their users’ digital information they are very effective at persuading
their users to lobby elected officials.
• Example: August 2015, Uber email to Boston customers encouraging them
to voice opposition to a proposed bill that would impose regulations on
Uber
Consumer Support against Legislators: Sharing Economy companies
champion themselves as consumers’ champions.
• Example: Uber gained support from consumers and privacy advocates in
pushing back against legislation that requires disclosure of certain trip
information.
16
17. Responding to Challenges
Page 59 - 60
Two Types of Regulations. Challenges to Sharing Economy entities
tend to fall into two broad categories.
• Economic Justifications
• Consumer Protection
17
18. Economic Justifications
Page 59 - 60
• Economic Justifications. Arguments center on value of limiting
suppliers in an industry and typically come from incumbent or
interested parties.
• Regulatory Capture. In some industries, this can be an example of
the economic concept of Regulatory Capture, where the regulators
are more interested in protecting those regulated than the public.
18
19. Consumer Protection Justifications
Page 59 - 60
Consumer Protections. Whether these companies can provide the
same level of safety since often not held to the same legal and
regulatory standards that used to protect consumers. Sharing
Economy entities respond in three ways:
• Does not apply
• Out-of-date or Anti-innovation
• Comply in spirit
19
20. Regulation Does Not Apply
Page 59 - 60
Does not apply. Arguing that the regulation does not apply to the
Sharing Economy entity.
• Example: Uber claims that it is a matchmaking service between
riders and drivers and not a provider of transportation services;
therefore it is not subject to the laws applicable to taxi companies.
• Doesn’t always work: Uber drivers in New York City are now
subject to many taxi regulations, such as obtaining a TLC
license, requiring a TLC license plate, being affiliated with a
base and having enough insurance to merit a FH-1 (for hire)
card.
20
21. Out-of-Date and Anti-Innovation
Page 60
Out-of-Date and Anti-Innovation. Arguing that the traditional concerns
are no longer valid.
Asymmetrical Information Problem. Many regulations were enacted to
address the Asymmetrical Information Problem, whereby a consumer
does not have access to information about the seller or product until it
is too late. However, Sharing Economy companies argue that they
have solved the Asymmetrical Information Problem through
technology and that, as a result, regulations to address the
Asymmetrical Information Problem should not apply to them.
21
22. Asymmetrical Information Example
Page 60
Clean Taxis. You cannot tell if a taxi is clean until after you get in and,
therefore, regulations require regular inspections to ensure that taxis
are properly maintained. However, Uber claims that such regulations
don’t make sense when applied to Uber’s business model because
passengers can see how other passengers have rated specific drivers
prior to getting in the car. Drivers who have vehicle cleanliness issues
will receive poor ratings, passengers will not ride with them, and those
drivers will be driven out by competition.
22
23. Comply with Regulation
Page 60
Comply in Sprit. Complying with the spirit of the regulation but not
admitting that it applies.
• For example, although it maintains that state and local regulations
that require minimum amounts of insurance don’t apply to the
company, Uber maintains a national $1M hybrid insurance policy
that covers drivers while a passenger is in the car. This vastly
exceeds amounts required by most state and local regulations
applicable to taxis.
23
24. Traditional Legal Challenges
Pages 60 - 62
Traditional Legal Issues. Other legal issues for Sharing Economy
entities tend to be traditional in nature.
• Misrepresentation
• Neglect or Fraud
• Data Protection
• Contractor/Employee Classification
24
25. Misrepresentation
Page 60
Misrepresentation. Sharing Economy entities have to actually do what
they say they do.
• In December of 2014, San Francisco and Los Angeles sued Uber
under consumer protection laws alleging that Uber misleads its
riders on the rigors of its background checks and appropriate fees.
• In February 2016, Uber agreed to pay a $28.5 million to settle a
different class-action suit over claims that its background checks
were “industry leading”. The settlement also requires that the
company reword the language around the fee that the company
charges for each ride, from a “safe ride fee” to a “booking fee”.
25
26. Neglect and Fraud
Page 61
Neglect and Fraud. Similar to claims of misrepresentation, these
companies may face claims of neglect and fraud for failing to
appropriately screen their service providers.
• In October 2015, two women sued Uber accusing the company of
neglect and fraud after Uber drivers in two separate incidents
assaulted them.
• In December 2015, a woman sued Airbnb, alleging negligence and
invasion of privacy after finding a hidden camera in the California
home she rented through the service.
26
27. Data Protection
Pages 60
Data Protection. While traditional company must worry about data
protection and privacy even the smallest Sharing Economy
companies need to take steps to address data protection and privacy.
• Most Sharing Economy companies use GPS technologies,
automatic credit card payments and process a wealth of stored data
• How Sharing Economy companies manage access and control of
data is essential to building customer trust.
• Example of Violation: the New York general manager at Uber used
Uber travel data of another journalist without her permission.
Further, the company used a “God View” tool to track customers’
locations at a launch party.
27
28. Contractor Classification
Pages 60 - 61
Contractor/Employee Classification. The inventory of Sharing Economy
companies is generally provided by a vast number of individuals,
whom the Sharing Economy companies claim are independent
contractors. There are different rules for determining who is an
employee or a contractor depending on the applications – different
federal laws, state laws, and regulations.
• Current class action lawsuit against Uber over whether Uber drivers
are independent contractors or employees, which will affect payment
of expenses, whether drivers may be fired at will, how many hours
drivers work, entitlement to benefits, etc.
28
29. Other Legal Issues
Page 62 - 63
Miscellaneous Other Issues. Depending on the specific sector and business
model, there are a myriad of other unresolved potential issues for Sharing
Economy companies.
• Insurance and Liability. How will insurance be structured when other
people are using the insured asset? Which party will be liable if a consumer
is injured.
• Zoning Laws. Are current zoning rules governing short-term rentals
applicable?
• Accessibility Issues and Anti-Discrimination. How do companies monitor
accessibility and ensure anti-discrimination policies are followed?
• Trust and Safety Concerns. How to build customer trust when interacting
with an unknown service provider?
29
30. Take Aways
Pages 12 - 13
• The Sharing Economy is not new, but rapid technological and
societal developments have caused it to grow quickly and our
traditional legal systems are struggling to keep up. Projected
societal changes suggest that this will continue or accelerate.
• So far, the legal issues facing the Sharing Economy are being
handled in both the business and political arenas. However, as the
losers and winners emerge from those discussions, we can expect
more specific regulations and guidance to emerge.
• Representatives of Sharing Economy entities need to worry about
traditional problems as well as novel issues and should keep a close
eye on the employee/contractor issue, as that could result in a major
stumbling block for the Sharing Economy.
30