1. IxD Studio Project :
Plantopia
Bill Davis, Kelly Green, Kathleen Moynihan, Sarah White, and Lisa Woods, CCA MFA Design, April 2012
2. Storyboard
for Plantopia
Plantopia is a speculative future
world. Plantopia is neither utopian
nor dystopian—it’s our flawed world,
but with some major differences.
The year is 2112, one hundred years
after humanity was forced by a global
pandemic to alter its genetic makeup
in order to survive. Plantopians
are part human and part plant.
To bring this vision to life, our team
created a biography for the scientist who
saved humanity, a couple of product
commercials, two news stories, and
a living room installation filled with
cultural artifacts from Plantopia.
Our professors and classmates were
asked to pretend they were cryogenically
unfrozen humans from 2012. We ushered
them into a Plantopian home and let them
experience and ask about Plantopia.
3. Scripts
“ave you found that most of the hydrators
H
out there on the market just don’t work for
you?
Then you MUST try the Mystic Hydrator. “ur emerald city needs your help finding
O
a man that police say robbed a Phil’s
You just add it to water and generously Nutrients late Tuesday evening.
spray it onto your foliage.
A store employee reported opening a locked
You’ll see and feel results immediately. case filled with a valuable nitrogen
Because you spray it on directly, it concentrate.
absorbs quickly, so you can hydrate
anywhere, anytime!” According to witnesses, the suspect pushed
the employee out of the way, grabbed a
large box of super nutrients, and fled the
store into the forest...”
“hat’s why you should use Fungiclear.
T
‘Cause there’s no way you should let a
bunch of fungi get in your way.
Maybe you think Fungiclear is only for the
“oday we gather in a spirit of celebration
T
hardcore fungfaces. But it’s also just
and gratitude to remember the humanity the
right for sprouts like you.
brilliance, the triumph of Dr. Jeffrey
Mandelbaum Patel. Born to humble botanists
It’s totally easy. It’s like 1,
Sophie and Everett Patel in Downer’s Grove,
2, 3 done. So you don’t have to
Illinois in 1972, it was clear from an
worry about it anymore.
early age in which branch of the sciences
Dr. Patel would flourish.
Fungiclear.”
In May of 2012, what was initially thought
to an outbreak of the SARS virus in a VA
hospital in Chicago was within 72 hours
spread to New York, San Francisco, Tokyo...”
