The document discusses dietary supplements, providing nutrients that may be missing from a person's diet. It then discusses the Thai market for supplementary diet products, including political, economic, social, technological, and legal factors. The market was valued at 18 billion baht in 2010 and has grown due to health awareness trends and the economic crisis improving the industry. Regulations require advertising to not be misleading and to disclose health limitations.
Jamie Oliver is a famous British chef, restaurateur, and cookbook author. He specialized in Italian cuisine and got his start working in restaurants in London. His first major success was with The Naked Chef TV show in 1997, which led to a bestselling cookbook. Since then, he has launched many successful restaurants and TV shows focused on healthy cooking and addressing issues like obesity. He is passionate about using his platform to promote social causes related to food. Some of his notable achievements include creating the nonprofit Fifteen restaurant to train disadvantaged youth and campaigning to improve school lunches in the UK. Overall, Jamie Oliver is an innovative social entrepreneur who has found success through his passion for cooking and raising awareness of important
Berli Jucker Public Company Limited is a Thai company established in 1882 under the name "Jucker, Sigg & Co.". It operates in industries such as distribution, import/export, shipping, manufacturing, packaging, steel, and book retail. Some key events in its history include changing its name to "Berli, Jucker & Co." in 1924, becoming majority Thai-owned in 1965, and becoming a public company named "Berli Jucker Public Company Limited" in 1993. It has a diverse product portfolio including potato chips, rice crackers, seaweed, and extruded snacks. Berli Jucker targets teenagers and students with brands like Tasto, Dozo, Campus, and Party. It utilizes celebrity
Natureview is looking to increase its revenue by over 50% before the end of 2001 to satisfy investors and make the company attractive for acquisition. It currently sells primarily through supermarkets but faces high costs from broker fees, slotting fees and promotional expenses in that channel. Expanding into natural food stores through a children's multi-pack product line has fewer costs and risks than expanding further into supermarkets, and is aligned with Natureview's brand image and relationships in the natural channel. Financial projections show this third option has the lowest costs and risks of the alternatives.
The document discusses dietary supplements, providing nutrients that may be missing from a person's diet. It then discusses the Thai market for supplementary diet products, including political, economic, social, technological, and legal factors. The market was valued at 18 billion baht in 2010 and has grown due to health awareness trends and the economic crisis improving the industry. Regulations require advertising to not be misleading and to disclose health limitations.
Jamie Oliver is a famous British chef, restaurateur, and cookbook author. He specialized in Italian cuisine and got his start working in restaurants in London. His first major success was with The Naked Chef TV show in 1997, which led to a bestselling cookbook. Since then, he has launched many successful restaurants and TV shows focused on healthy cooking and addressing issues like obesity. He is passionate about using his platform to promote social causes related to food. Some of his notable achievements include creating the nonprofit Fifteen restaurant to train disadvantaged youth and campaigning to improve school lunches in the UK. Overall, Jamie Oliver is an innovative social entrepreneur who has found success through his passion for cooking and raising awareness of important
Berli Jucker Public Company Limited is a Thai company established in 1882 under the name "Jucker, Sigg & Co.". It operates in industries such as distribution, import/export, shipping, manufacturing, packaging, steel, and book retail. Some key events in its history include changing its name to "Berli, Jucker & Co." in 1924, becoming majority Thai-owned in 1965, and becoming a public company named "Berli Jucker Public Company Limited" in 1993. It has a diverse product portfolio including potato chips, rice crackers, seaweed, and extruded snacks. Berli Jucker targets teenagers and students with brands like Tasto, Dozo, Campus, and Party. It utilizes celebrity
Natureview is looking to increase its revenue by over 50% before the end of 2001 to satisfy investors and make the company attractive for acquisition. It currently sells primarily through supermarkets but faces high costs from broker fees, slotting fees and promotional expenses in that channel. Expanding into natural food stores through a children's multi-pack product line has fewer costs and risks than expanding further into supermarkets, and is aligned with Natureview's brand image and relationships in the natural channel. Financial projections show this third option has the lowest costs and risks of the alternatives.
Coach was founded in 1941 and is known for luxury leather goods and handbags. It successfully expanded into Japan by 2008, becoming the second largest handbag brand there. Coach plans to replicate this success in China by focusing on the emerging middle class. While Coach's targeting of middle class women in China aligns with the rising numbers of China's middle class, the global recession could impact Coach's expansion. A slowdown in demand may require Coach to revisit its Asia strategy and focus more on affordable luxury goods.
This document outlines a marketing plan for Heliocare Oral Supplement, a vitamin supplement for sun protection. The plan aims to create awareness among adults aged 18-40 in Bangkok, Pattaya, and Hua Hin who regularly use sunscreen and supplements. Strategies include print ads in beauty and fashion magazines, partnerships with clinics and retailers like Watsons, and influencer marketing using bloggers. The budget is 4.9 million baht spent on magazines and social media from December to May. Sales projections estimate net profits of 37.1 million baht in the first 6 months.
This document provides an overview of Suzuki, including its history since 1909, current product portfolio, and situational analysis of the electric vehicle market in Thailand. Suzuki aims to expand into electric vehicles to respond to rising fuel costs and environmental regulations. The target market segments are industries, hotels, and institutions, which could each purchase multiple units. The marketing mix for the electric vehicles includes different vehicle sizes, competitive pricing, direct sales and service channels, and promotions through advertising and personal selling.
This document outlines the creative strategy for a marketing campaign promoting Lake Heaven Resort & Park. The campaign theme is "The All in One Stop Destination" which emphasizes that Lake Heaven offers numerous activities and atmospheres typically found at other tourist attractions, all in one place. This includes the adventurous activities of Pattaya, peaceful atmosphere of Khao Yai, and aquatic sites of Hua Hin. The slogan is "Lake Heaven, Holiday as Supposed to Be". The campaign aims to provoke feelings of relaxation as well as excitement through images and minimal text. It focuses on emotional rather than informational appeals. Print ads will emphasize colorful pictures over text to draw attention and create curiosity about Lake Heaven.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
This document provides an overview of Suzuki, a Japanese company founded in 1909. It discusses Suzuki's profile, situational analysis, markets, and marketing mix. Key points include that Suzuki is a major manufacturer of motorcycles, automobiles, outboard motors, and more. It serves over 190 countries and has numerous subsidiaries. The document analyzes the electric vehicle industry competition and opportunities. It then discusses segmenting the market and targeting industries, hotels, and institutions in Thailand. Finally, it proposes aspects of Suzuki's marketing mix to launch an electric vehicle with solar charging capabilities.
The document provides a summary of a market research report on consumer attitudes towards EST Cola among MUIC students in Thailand. Some key findings from the report include:
- Coke was the most preferred cola brand (65%), followed by Pepsi (63%) and EST (64%).
- Convenient stores and traditional stores were the most popular purchase locations. Cans and plastic bottles were the most common packaging.
- Cola is most often consumed with meals or movies. Taste was the most important factor in purchase decisions.
- Coke was seen as the brand with the most income and attractive advertising, while EST had the highest availability. Healthiness perceptions varied greatly between brands.
The report
This document outlines a business plan for an English language school called "Beyond English". The school aims to drive Thailand's advancement in the international community by offering English courses. It will target middle and high school students and young office workers in the Rangsit area. Courses will include test prep and communication skills. The school will be located on a major road surrounded by schools and shops. It will employ native English teachers and have small class sizes. Financial projections estimate starting operations in the summer with 6-10 teachers and breaking even within two years of opening.
The document provides an analysis of the seaweed snack market and Tao Kae Noi brand in Thailand. Some key points:
- The seaweed snack market in Thailand is valued at 12 billion baht, with the largest segments being potato chips, other chips, and seaweed snacks.
- Tao Kae Noi is the market leader in seaweed snacks. It has a wide product range and distribution channels. However, it faces competition from substitutes and new entrants.
- The document analyzes Tao Kae Noi's marketing strategies and provides recommendations to maintain its brand image, aim at new customer segments, and leverage social media, while focusing investment on leading products and divest
Walmart was founded in 1962 and grew to 3,800 stores by 2005 under Sam Walton's vision of saving people money so they can live better. However, Walmart has faced lawsuits over environmental violations, child labor, and poor working conditions. While Walmart remains the dominant retailer in the US through its various store formats and Sam's Club, it faces strong competition from Amazon, Target, and Costco. Walmart can leverage its scale and supply chain to remain competitive through international expansion and improving its online presence and customer/community relationships.
Margot, a sales manager, believes she can connect with people of any background. However, some of her coworkers feel she makes incorrect assumptions based on their identities. Derek, an African American employee, thinks Margot patronizes him by always asking about basketball. Lucie, a Latina woman from Costa Rica, does not want to be defined by her home country. Basil, a senior employee, dislikes Margot's focus on aging topics. While Margot aims to connect cross-culturally, her approach relies on stereotypes that overlook individuals' diverse experiences and interests.
Sermsuk Public Company Limited is a beverage manufacturer and distributor founded in 1952 with headquarters in Bangkok, Thailand. It operates 5 factories across Thailand and was acquired by Thai Beverage in 2011. Sermsuk manufactures and distributes various beverages under license including Pepsi, 7Up, Mirinda, Gatorade, and its own Est cola brand. It relies on a hybrid distribution model using both traditional delivery trucks that also function as sales routes, as well as larger trucks delivering to modern retailers. One of Sermsuk's strengths is its extensive returnable glass bottle collection network supporting its distribution of products like Pepsi.
This document discusses Charoen Pokphand Foods (CPF), a Thai agribusiness and food conglomerate. It provides an overview of CPF's history and operations, including its founding in 1978 and core businesses in animal feed, farming, and food. The document also summarizes CPF's international expansion strategy, focusing on key markets like Taiwan, China, and India. It describes CPF's fully integrated production process and ability to understand markets. Finally, it briefly touches on risks of overseas investment and CPF's risk management approach.
Banpu Public Company Limited is an Asian energy company with over 6,000 staff in 4 countries. It invests in coal mines and power plants in several countries. Banpu has a history dating back to 1983 and is listed on the Stock Exchange of Thailand. It has a complex group structure with subsidiaries involved in coal mining and power generation. Coal is one of Banpu's main businesses and it operates mines in Indonesia, Australia, and China. Power generation is its other key business. Banpu exports over 95% of its production, with its main customers in South Korea, Taiwan, the Philippines, and Thailand.
Turkcell is a leading mobile telecommunications operator in Turkey that has operated since 1994. It faces challenges from currency depreciation reducing purchasing power and increasing debt. To address this, Turkcell hedges against currency risk and gradually raises fees. Looking ahead, Turkcell plans to expand into nearby emerging markets, acquire 3G to remain competitive, and expand related services like internet and apps. Long-term, Turkcell may globally expand through acquisitions as technologies change.
Burberry is a British luxury brand known for its quality clothing and accessories. It aims to capitalize on its brand momentum by launching a new beauty line that captures the effortless elegance and natural style associated with Burberry. The beauty line will feature cosmetics designed to look light, natural, and breathable. It will target urban, educated women ages 25-40 and be sold at retailers exclusively carrying the Burberry beauty brand.
Human right violation against foreign workers in saudipurithem
Saudi Arabia is the third largest country in the Middle East with a population of over 25 million people, including 5.5 million non-citizens primarily from South Asia and Egypt who provide cheap labor. Following an oil boom in the 1970s, Saudi Arabia recruited large numbers of foreign workers but often abused their rights by prohibiting unions, collective bargaining, or leaving employers without permission and subjecting some to forced labor and confinement. Human rights groups have criticized Saudi Arabia's treatment of foreign workers and called for reforms to protect worker rights and end abuses.
Coach was founded in 1941 and is known for luxury leather goods and handbags. It successfully expanded into Japan by 2008, becoming the second largest handbag brand there. Coach plans to replicate this success in China by focusing on the emerging middle class. While Coach's targeting of middle class women in China aligns with the rising numbers of China's middle class, the global recession could impact Coach's expansion. A slowdown in demand may require Coach to revisit its Asia strategy and focus more on affordable luxury goods.
This document outlines a marketing plan for Heliocare Oral Supplement, a vitamin supplement for sun protection. The plan aims to create awareness among adults aged 18-40 in Bangkok, Pattaya, and Hua Hin who regularly use sunscreen and supplements. Strategies include print ads in beauty and fashion magazines, partnerships with clinics and retailers like Watsons, and influencer marketing using bloggers. The budget is 4.9 million baht spent on magazines and social media from December to May. Sales projections estimate net profits of 37.1 million baht in the first 6 months.
This document provides an overview of Suzuki, including its history since 1909, current product portfolio, and situational analysis of the electric vehicle market in Thailand. Suzuki aims to expand into electric vehicles to respond to rising fuel costs and environmental regulations. The target market segments are industries, hotels, and institutions, which could each purchase multiple units. The marketing mix for the electric vehicles includes different vehicle sizes, competitive pricing, direct sales and service channels, and promotions through advertising and personal selling.
This document outlines the creative strategy for a marketing campaign promoting Lake Heaven Resort & Park. The campaign theme is "The All in One Stop Destination" which emphasizes that Lake Heaven offers numerous activities and atmospheres typically found at other tourist attractions, all in one place. This includes the adventurous activities of Pattaya, peaceful atmosphere of Khao Yai, and aquatic sites of Hua Hin. The slogan is "Lake Heaven, Holiday as Supposed to Be". The campaign aims to provoke feelings of relaxation as well as excitement through images and minimal text. It focuses on emotional rather than informational appeals. Print ads will emphasize colorful pictures over text to draw attention and create curiosity about Lake Heaven.
The document discusses research objectives, scope, and methodology to understand consumer perception of Apple after Steve Jobs' death and people's response to the iPhone 5. The objectives are to analyze Apple's brand image, awareness, positioning, and threats. The scope covers MUIC students using smartphones and the methodology uses secondary data from websites and a questionnaire. The document also provides background on the smartphone industry and market share, as well as analysis of Apple, Samsung, and Nokia brand elements, portfolios, and marketing strategies. Key findings from the questionnaire indicate high brand awareness and a positive brand image and relationship with Apple.
This document provides an overview of Suzuki, a Japanese company founded in 1909. It discusses Suzuki's profile, situational analysis, markets, and marketing mix. Key points include that Suzuki is a major manufacturer of motorcycles, automobiles, outboard motors, and more. It serves over 190 countries and has numerous subsidiaries. The document analyzes the electric vehicle industry competition and opportunities. It then discusses segmenting the market and targeting industries, hotels, and institutions in Thailand. Finally, it proposes aspects of Suzuki's marketing mix to launch an electric vehicle with solar charging capabilities.
The document provides a summary of a market research report on consumer attitudes towards EST Cola among MUIC students in Thailand. Some key findings from the report include:
- Coke was the most preferred cola brand (65%), followed by Pepsi (63%) and EST (64%).
- Convenient stores and traditional stores were the most popular purchase locations. Cans and plastic bottles were the most common packaging.
- Cola is most often consumed with meals or movies. Taste was the most important factor in purchase decisions.
- Coke was seen as the brand with the most income and attractive advertising, while EST had the highest availability. Healthiness perceptions varied greatly between brands.
The report
This document outlines a business plan for an English language school called "Beyond English". The school aims to drive Thailand's advancement in the international community by offering English courses. It will target middle and high school students and young office workers in the Rangsit area. Courses will include test prep and communication skills. The school will be located on a major road surrounded by schools and shops. It will employ native English teachers and have small class sizes. Financial projections estimate starting operations in the summer with 6-10 teachers and breaking even within two years of opening.
The document provides an analysis of the seaweed snack market and Tao Kae Noi brand in Thailand. Some key points:
- The seaweed snack market in Thailand is valued at 12 billion baht, with the largest segments being potato chips, other chips, and seaweed snacks.
- Tao Kae Noi is the market leader in seaweed snacks. It has a wide product range and distribution channels. However, it faces competition from substitutes and new entrants.
- The document analyzes Tao Kae Noi's marketing strategies and provides recommendations to maintain its brand image, aim at new customer segments, and leverage social media, while focusing investment on leading products and divest
Walmart was founded in 1962 and grew to 3,800 stores by 2005 under Sam Walton's vision of saving people money so they can live better. However, Walmart has faced lawsuits over environmental violations, child labor, and poor working conditions. While Walmart remains the dominant retailer in the US through its various store formats and Sam's Club, it faces strong competition from Amazon, Target, and Costco. Walmart can leverage its scale and supply chain to remain competitive through international expansion and improving its online presence and customer/community relationships.
Margot, a sales manager, believes she can connect with people of any background. However, some of her coworkers feel she makes incorrect assumptions based on their identities. Derek, an African American employee, thinks Margot patronizes him by always asking about basketball. Lucie, a Latina woman from Costa Rica, does not want to be defined by her home country. Basil, a senior employee, dislikes Margot's focus on aging topics. While Margot aims to connect cross-culturally, her approach relies on stereotypes that overlook individuals' diverse experiences and interests.
Sermsuk Public Company Limited is a beverage manufacturer and distributor founded in 1952 with headquarters in Bangkok, Thailand. It operates 5 factories across Thailand and was acquired by Thai Beverage in 2011. Sermsuk manufactures and distributes various beverages under license including Pepsi, 7Up, Mirinda, Gatorade, and its own Est cola brand. It relies on a hybrid distribution model using both traditional delivery trucks that also function as sales routes, as well as larger trucks delivering to modern retailers. One of Sermsuk's strengths is its extensive returnable glass bottle collection network supporting its distribution of products like Pepsi.
This document discusses Charoen Pokphand Foods (CPF), a Thai agribusiness and food conglomerate. It provides an overview of CPF's history and operations, including its founding in 1978 and core businesses in animal feed, farming, and food. The document also summarizes CPF's international expansion strategy, focusing on key markets like Taiwan, China, and India. It describes CPF's fully integrated production process and ability to understand markets. Finally, it briefly touches on risks of overseas investment and CPF's risk management approach.
Banpu Public Company Limited is an Asian energy company with over 6,000 staff in 4 countries. It invests in coal mines and power plants in several countries. Banpu has a history dating back to 1983 and is listed on the Stock Exchange of Thailand. It has a complex group structure with subsidiaries involved in coal mining and power generation. Coal is one of Banpu's main businesses and it operates mines in Indonesia, Australia, and China. Power generation is its other key business. Banpu exports over 95% of its production, with its main customers in South Korea, Taiwan, the Philippines, and Thailand.
Turkcell is a leading mobile telecommunications operator in Turkey that has operated since 1994. It faces challenges from currency depreciation reducing purchasing power and increasing debt. To address this, Turkcell hedges against currency risk and gradually raises fees. Looking ahead, Turkcell plans to expand into nearby emerging markets, acquire 3G to remain competitive, and expand related services like internet and apps. Long-term, Turkcell may globally expand through acquisitions as technologies change.
Burberry is a British luxury brand known for its quality clothing and accessories. It aims to capitalize on its brand momentum by launching a new beauty line that captures the effortless elegance and natural style associated with Burberry. The beauty line will feature cosmetics designed to look light, natural, and breathable. It will target urban, educated women ages 25-40 and be sold at retailers exclusively carrying the Burberry beauty brand.
Human right violation against foreign workers in saudipurithem
Saudi Arabia is the third largest country in the Middle East with a population of over 25 million people, including 5.5 million non-citizens primarily from South Asia and Egypt who provide cheap labor. Following an oil boom in the 1970s, Saudi Arabia recruited large numbers of foreign workers but often abused their rights by prohibiting unions, collective bargaining, or leaving employers without permission and subjecting some to forced labor and confinement. Human rights groups have criticized Saudi Arabia's treatment of foreign workers and called for reforms to protect worker rights and end abuses.