Planning for 2013 - You can make this your best year yet as an LMT if you look at these strategies. www.rochestermassagealliance.com

1. Planning for 2013
Christine Baker Marriage
Michelle Ames

2. Make it the BEST YEAR yet!
Make 2013 the BEST YEAR yet!
• How?
Resolve to:
1. Manage Time
2. Manage Brand
3. Manage Health

3. I WILL Manage My TIME

4. II WILL Manage my Time.
WILL Manage My TIME
8760 hours
•2920 Sleeping
•2920 Personal/Family
•2920 Job
8 hours a day per
category.

5. II WILL Manage my Time.
WILL Manage My TIME
Your
time
is
VALUABLE!

6. II WILL Manage my Time.
WILL Manage My TIME
* NYS Trained, Licensed and
Certified! … a PROFESSIONAL
*Do not cheapen your craft
– add value to it!
Your time is VALUABLE!

7. II WILL Manage my Time.
WILL Manage My TIME
To Groupon or not to Groupon
$80 $70.00
$60
$40 $35.00
$20 $17.50
$0 $7.50 $10.00
Original Sold
Price Their Cut Fees
Price Your Cut

8. Daily Deals
Groupon, Living Social, Amazon, Etc.
• Financially detrimental
Example: $70 massage
Groupon will sell for $35
Groupon will keep $17.50
You will “make” $10 (minus overhead, taxes)
Bottom line: You will net about $10 of an $70
massage, and you will have to honor ALL of
the deals you sell

9. Daily Deals
Groupon, Living Social, Amazon, Etc.
• NYS Office of Professions warns against daily
deals
• Will your regular clients be able to get in?
• Will you get a negative business reputation if
new clients can’t get in when they think they
should be able to?
• Many massage therapists feel that it cheapens
the profession…and how will that help YOU in
the field?

10. II WILL Manage my Time.
WILL Manage My TIME
• Charge No Shows
• Policy in place
• Saturdays only?
• Early Capture of CC
• Prepaid program?

11. II WILL Manage my Time.
WILL Manage My TIME
• Back to Back APPTs
• Manage Time
• Manage Paperwork
• Manage Yourself
• Newsblast and FBK

12. II WILL Manage my Time.
WILL Manage My TIME
• Balance it ALL
Family
Work
Me

13. II WILL Manage my Time.
WILL Manage My TIME
• Keep a journal - 1 page per day - separated into 3
sections: work, family, me. Write every activity you do
in one of those sections. Then look back at the end of
the week to see how effective you were and what you
need to change.
• http://liveyourlegend.net/
• http://psychcentral.com/blog/archives/2012/08/13/ho
w-to-start-meditating/
– February 6th Meeting!

14. II WILL Manage my Time.
WILL Manage My TIME
• Sharpen Your AX
– CEUs
– Conferences
– Networking
– Stay current

15. Continuing Education
• 36 hours every registration period
• Not required in first three years after licensure
• Up to 12 hours self-study
• 0-36 hours through online CE (Must be
approved NYS CE provider)
• 0-36 hours through classroom CE (Must be
approved NYS CE provider)

16. Continuing Education @ RMA
• March 6: Client Stretches (2 CE hours)
• March 10-11: Aromatherapy Class (14 CE hours)
• June 5: Self Care and Body Mechanics (2 CE hours)
• August 7: Pregnancy Refresher (2 CE hours)
• September 4: Massage Law Refresher (2 CE hours)
• November 6: Communication/Paperwork (2 CE
hours)
More in the works!

17. I WILL Manage My BRAND

18. I WILL Manage my Time.
I WILL Manage My BRAND
Q: Do I need a brand if I work for a
spa/salon?
A: YES!

19. I WILL Manage myBRAND
I WILL Manage My Time.
• Become an expert in something –
diversify!

20. I WILL Manage myBRAND
I WILL Manage My Time.
• Engage in social media
… but not let it take
over my life!

21. I WILL Manage my BRAND
• You need to have a Facebook page or a Web
page or both
• You need to post to your Facebook page at
least 5 times a week (steal our content…that’s
why its there)

22. I WILL Manage myBRAND
I WILL Manage My Time.
• Do my logo, collaterals, web site
need a refresh?

23. I WILL Manage myBRAND
I WILL Manage My Time.
• How will I market
myself this year?

24. Marketing Ideas
• Get a $1 Store Calendar and color!
• Craigslist – not a very good idea
• Be careful of fee-splitting (rewarding someone
for sending you clients)

25. Marketing Ideas
• Postcards – send a January postcard inviting
your clients to a healthy, happy and relaxed
2013 by scheduling regular massage
• Introduction letters – send letters to local
doctors, chiropractors, acupuncturists, salons,
etc. welcoming their client referrals
• Read our monthly marketing ideas on our
website (members only)

26. I WILL Manage myBRAND
I WILL Manage My Time.
• Update my LinkedIn profile

27. I WILL Manage myBRAND
I WILL Manage My Time.
• Take CEU classes and more!!

28. I WILL Manage myBRAND
I WILL Manage My Time.
• ALWAYS ALWAYS ALWAYS carry
1. Business Cards – drive to your site
2. Gift Certificates

29. Gift Certificate Law
• Gift certificates must be good for a minimum
of 5 years from the date of issue.
• Upon expiration, gift certificate money
collected and not redeemed must be
surrendered to New York State.
NYS: http://www.osc.state.ny.us/ouf/giftcards.htm

30. Gift Certificates –
Our Recommendations/Ideas
• Add the term “non-transferrable without prior
permission” to your gift certificates
• Number your gift certificates and keep good
records of who purchased them, by whom
they will be used, and how much they were
sold for
• Some people put GC money into a separate
account, and don’t add the money to their
working account until the GC is redeemed

31. I WILL Manage My HEALTH

32. I WILL Manage my Time.
I WILL Manage My HEALTH
• Find my energy window (when I have most
energy during the day) and utilize it for my
most important tasks

33. I WILL Manage my Time.
I WILL Manage My HEALTH
• Meditate – 5 minutes is all you
need!

34. I WILL Manage my Time.
I WILL Manage My HEALTH
• Laugh!

35. I WILL Manage my Time.
I WILL Manage My HEALTH
• Cut out stuff you don't enjoy

36. I WILL Manage my Time.
I WILL Manage My HEALTH
• If I want to change my
eating, create a food journal

37. I WILL Manage my Time.
I WILL Manage My HEALTH
• If I need to exercise, find a workout
buddy

38. Learning, Growing, Networking
• February 6, 7-9pm • August 7, 7-9pm
Meditation for Massage Pregnancy Massage Refresher*
Therapists • September 4, 7-9pm
• March 6, 7-9pm Massage Therapy Law
Client Stretches* Refresher*
• April 3, 7-9pm • October 2, 7-9pm
Business in the Round Business in the Round
• May 1, 7-9pm • November 6, 7-9pm
Self-Defense Class Client
• June 5, 7-9pm Communication, Paperwork, Etc
Self Care and Body Mechanics* .*
• July 7 (Sunday), 1pm-5pm • December 4, 7-9pm
Massage Therapy Amazing Race Tax Talk for Massage Therapists
and Picnic

39. Questions?
• Ask tonight
• Email us at
info@rochestermassagealliance.com
• Call us at 585-943-4609
• Stop in during open office hours