The document discusses planning and prioritizing PRM enhancements. It addresses evaluating current processes and desired outcomes, changing behaviors to accept necessary changes, and understanding how outcomes will be measured and their impact. Key areas to focus on include aligning with executive goals, quantifying outcomes, and creating easy-to-use solutions that enable technological, process and cultural changes leading to business growth. The overall message is about thoughtfully planning enhancements by evaluating the current state and desired outcomes while gaining organizational support for changes.

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Curtis Brinkerhoff
Planning & Prioritizing Your Next
PRM Enhancement

2. IT IS LIVE!!!!
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3. “The biggest threat to innovation is internal politics
and an organizational culture, which doesn’t
accept failure and/or doesn’t accept ideas from
outside, and/or cannot change.”
Source: Gartner Innovation Survey
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4. Evaluation
Change Behavior
Desired Outcome
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Three Areas to Address
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Evaluation
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tun·nel vi·sion
ˈtənl ˌviZHn/
noun
1. defective sight in which objects cannot be properly seen if not close to the center of the field of
view.
•informal
the tendency to focus exclusively on a single or limited goal or point of view.
What is your plan?
Existing process?
What is your desired outcome?
What you don’t know
Where are the gaps

6. Everyone has a wish-list
Overwhelmed by what’s available
Give it to me now
What are you doing for me?
What you aren’t doing
Don’t want to duplicate work
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Evaluate
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7. Companies and partners have:
Leaders
Cautious
Laggards
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How You Change Behavior
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8. Accept the idea that change is necessary
How are you planning for change?
Market leaders assess and adopt meaningful technology
Gain 50% market share before laggards are in the game
Who do you focus on?
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The Only Constant is Change
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9. Align with executive Goals
Brand and Purpose
Quantify the outcome
Simplicity
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Change
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10. Technology, Process and People enable
success
Easy to use
How is success measured?
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Understand the Outcome
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11. Has large impact to business and $$$
Aligned with business priority
Your area leads change & growth
Create a culture and reputation
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Understand the Outcome
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Thank You
Planning & Prioritizing Your Next PRM Enhancement