The document proposes launching a new service called "Planned Child List" to change the public perception of Planned Parenthood from a group that supports abortion to one that supports planned parenthood and happy families. The service would allow couples to register their planned children, including name and expected birth year. Users could access resources on parenting through birth. Planned Parenthood hopes this would demonstrate their goal of planning children and increase recognition as supporting wanted pregnancies and families.

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Change the image of Planned Parenthood

2. SITUATION
Due to biased coverage, Planned Parenthood is now misunderstood.
We have to change the image of Planned Parenthood dramatically.
Is there something do about it?

3. Now, Planned Parenthood is seen as
evil group who push to take the baby life by supporting abortion.
↓
We change the current image to
splendid group who push to save the baby life and make happy family.

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What we should do is…
to visualize the fact that Planned Parenthood push to “plan the child”

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Planned
Child List

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Planned Parenthood launch the new service “Planned Child List”
When you have the soul mate, you can register “Planned child”.1st
Register Your
“Planned Child”
Name
When

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You can get many kind of information through Planed Child List.
And your mind is changing until birth .2nd
HOW TO
MANAGE
HOW TO
LEARN
WHAT ARE
FOODS
WHAT ARE
CLOTHES
HOW MANY
COSTS

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When you give birth according to the plan,
you can get rewards from Planned Child List.3rd
CLOTHES FOODS
MONEY BOOKS

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You can see how many young people register it on the web-site
That means there are growing people who plan their parenthood.And
Name
When
And
Now
Name
1,089,2220 planned children
Jane
Smith
Mike
Naho
Que
Mike
planned name planned birth
2018
2019
2020
2018
2022
2017
Country
Canada
US
US
Japan
China
Canada

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Planned Child List make wanted child and planned parenthood.
That also increase the recognition of Planned Parenthood
as the group who wish for happy family.

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Planned
Child List