The Avela Foundation was founded in 2013 after Cami Palomo volunteered at a children's hospital in Cape Town and met a young patient named Avela who inspired her. The foundation's vision is to globally improve child health and well-being by supporting local NGOs and healthcare providers. Its mission is to create awareness of its cause and fundraising services through developing resilient local networks and innovative fundraising strategies. It aims to make people feel good by providing opportunities through its Appy app catalogue that contribute donations when users participate, thus linking feeling good with doing good.

1. Tariq Badrodien
Nadia du Plessis
Luke Enflied
Corne Kotze
Jessica Warner
Hola!

2. Brand Story
fundraising portal founded
little girl called Avela
distributing funds to NGO’s
doing good

3. improve child well- being and health care
supporting local NGO’s
leading health care providers
Vision

4. create awareness of our cause
create awareness fundraising portal.
develop resilient local connections
raise funds innovative & sustainable strategies
provided to NGO’s
Mission Statement

5. 25 - 30 year old working class,
who are focused on career
enjoy free time
disposable time and money.
Target Audience

6. Why does Avela do what they do?
Because they believe people can do good.
Why our audience/ people do what they do?
Because it makes them feel good.
Why

8. feel optimistic and excited about our cause
think it’s reliable fundraising portal
say it’s different and innovative
Brand positioning

9. create optimism by motivating the good
aiding the ‘feel good’ need of the client
do good without inconvenience or effort
Unique Value Point

10. endorsed by and promoting local
establishments
are supported by, and support, NGO’s
Why you should believe our claims

11. Happy & Optimistic
Easy to use & Useful
Resilient & Collaborative
Innovative
Brand Attributes

12. raise and distribute funds in an honest
manner
support NGO’s regarding children’s health
and well- being
collaborate with local establishments
create a sustainable network & legacy
Audience Promise

13. Feel good, Do good
Message & Tone

15. The Vision and Mission:
Ultimately our vision is to globally improve
child well- being and health care by nation-
ally supporting local NGO’s and leading
health care providers.
Our mission is to create awareness of our
cause and the services we provide as a
fundraising portal. We strive to develop
resilient local economy networks and raise
funds through innovative and sustainable
strategies, which will be provided to NGO’s
who promote child health and well- being.
The Story
Once apon a time there was a woman
named Cami Palomo. She volunteered in
Tanzania, Africa to help with a HIV/ AIDS
educational program, and then she visited
Cape Town, South Africa.
She fell in love with the city and its people
which ultimately motivated her in 2013 to
volunteer at the Red Cross Children’s Hos-
pital five days a week for three months.
She is still volunteering till this day.
Avela who?
While working at the Red Cross Children’s
Hospital Cami met a patient, a little girl by
the name of Avela. “Avela truly touched my
heart” explained Cami.
She was inspired then to create the Avela
Fundraising portal that would allow her to
promote child well- being and health care
to help all the ‘Avelas’ around the world.
We believe, in good:
As this foundation was established by the
act of doing good, it therefore believes that
people can do good and by doing good
means to feel good.
How we do good:
To feel good, means to do good. When
interacting with our foundation, we simply
aim to make you smile whichever way we
can, by providing you with feel good pos-
sibilities and do good opportunities.
The Feel Good:
The feel good starts with to make you
happy, which we make possible through
Appy. Appy is an application customized to
the user’s specific region, the app present
a catalogue of potential feel good oppor-
tunities to any possible user. The ‘feel
good’ opportunities are distributed by local
economies and is collaborating with Avela.
They believe in doing good, as a percent-
age of your purchase contributes to a
donation they provide to Avela. Download
our app cause you deserve to feel good
and we enjoy doing good.
for more visit www.avelafoundation.com
The Vision and Mission:
Ultimately our vision is to globally improve
child well- being and health care by nation-
ally supporting local NGO’s and leading
health care providers.
Our mission is to create awareness of our
cause and the services we provide as a
fundraising portal. We strive to develop
resilient local economy networks and raise
funds through innovative and sustainable
strategies, which will be provided to NGO’s
who promote child health and well- being.
The Story
Once apon a time there was a woman
named Cami Palomo. She volunteered in
Tanzania, Africa to help with a HIV/ AIDS
educational program, and then she visited
Cape Town, South Africa.
She fell in love with the city and its people
which ultimately motivated her in 2013 to
volunteer at the Red Cross Children’s Hos-
pital five days a week for three months.
She is still volunteering till this day.
Avela who?
While working at the Red Cross Children’s
Hospital Cami met a patient, a little girl by
the name of Avela. “Avela truly touched my
heart” explained Cami.
She was inspired then to create the Avela
Fundraising portal that would allow her to
promote child well- being and health care
to help all the ‘Avelas’ around the world.
We believe, in good:
As this foundation was established by the
act of doing good, it therefore believes that
people can do good and by doing good
means to feel good.
How we do good:
To feel good, means to do good. When
interacting with our foundation, we simply
aim to make you smile whichever way we
can, by providing you with feel good pos-
sibilities and do good opportunities.
The Feel Good:
The feel good starts with to make you
happy, which we make possible through
Appy. Appy is an application customized to
the user’s specific region, the app present
a catalogue of potential feel good oppor-
tunities to any possible user. The ‘feel
good’ opportunities are distributed by local
economies and is collaborating with Avela.
They believe in doing good, as a percent-
age of your purchase contributes to a
donation they provide to Avela. Download
our app cause you deserve to feel good
and we enjoy doing good.
for more visit www.avelafoundation.com

17. Create a Page
Photos App 1 App 2Photos App 1App 1App 1 App 2
Company
Avela believes feeling good leads to doing good. We are an international
fundraising portal, who supports children’s health care NGO’s by
collaborating with local networks, but mostly we want to make you smile.
About
1000 likes — 100 talking about this — 10 were here
Avela foundation
1000 likes — 100 talking about this — 10 were here

18. Avela
Foundation
Product / service agreement
re. price + markup.
Free advertising on app –
good image for business.
Selection of curated “feel good” products and services
Marked up price
Only total price visible to customer
Customer
$%
Local
Business
Campaign Mechanics

19. Feel good, Do good
ABOUT US
ABOUT US
We believe in feeling good,
and doing good.
OUR PARTNERS THE AVELA APPCATALOGUE CONTACT US
READ MORE
THE CATALOGUE
Find your feel-good
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quidis ut voluptatem ium qui sunt. Gitius sunt dolore experum api.
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quatene mperum ilitat. Gitius
sunt dolore experum apician
imoloreium harios et lit veres aut
destecto qui dolum au.
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destecto doluptatis. explia qui
doluepel ipsumque reptat delen-
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OUR PARTNERS
The people who make life good
“feeling good leads to doing good”
THE CATALOGUE
Find your feel-good
MUSIC LIVE EVENTS FESTIVALS RESTAURANTS
PRODUCT ART & DESIGN ACCOMODATIONTOUR PACKAGES
Kirstenbosch Summer Concerts
DECEMBER | CAPE TOWN
AVELA PRODUCTS
Brass Bangle
R350Dear Rae
Silver ring
R200Dear Rae
Recycled material beach bag
R40It’s Sew Jane
R90Grass boater hat
Kat Van Duinen
THE AVELA APP
Finding the feel-good
“something
about good
places and
giving to
charity”
CONTACT US
We’d love to hear from you
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destecto doluptatis explia qui dolum autemporepel ipsumque reptat.
www.avelafoundation.co.za
info@avelafoundation.com
+27 (0) 79 527 1692
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ilitat. Gitius sunt dolore experum apician imolorei-
um harios et lit veres aut destecto doluptatis
explia qui dolum autemporepel ipsumque reptat
delendellaut eictatur aut hic tem quidis ut vo-
luptatem ium qui sunt. Bor mos volut evercim
aborro quatene mperum ilitat. Gitius sunt dolore
experum apician imoloreium harios et lit veres aut
destecto doluptatis explia qui dolum autempore-
pel ipsumque reptat delendellaut eictatur aut hic
tem quidis ut voluptatem ium qui sunt.
Bor mos volut evercim aborro quatene mperum
ilitat. Gitius sunt dolore experum apician imolorei-
um harios et lit veres aut destecto doluptatis
explia qui dolum autemporepel ipsumque reptat
delendellaut eictatur aut hic tem quidis ut vo-
luptatem ium qui sunt. Bor mos volut evercim
Brass Bangle
R350Dear Rae
Silver ring
R200Dear Rae
Recycled material beach bag
R40It’s Sew Jane
Limited edition tee: AV
R120Margot Molyneux
R120Limited edition tee: starry
Margot Molyneux
R90Grass boater hat
Kat Van Duinen

22. make you happy
customized to user’s specific region
catalogue of potential feel good
distributed by local networks in collaboration
doing good by making you feel good
percentage of purchase contributes
to donation

23. feel enthusiastic, and motivated
think it’s a door to future
opportunities & reliable
say it’s beneficial, confident and
share worthy
Campaign Positioning

24. Launch

32. ww w.avela. com
Feel g ood, Do good
Appy i s a catalogu e packed
with feel good act ivities,
designed
Each of these feel good activiti es
is suported by local businesses,
in collaboration with Avela
foundation.
ww w.avela.co m
EA RN P OINT S,
GET DISC OUNT !
We suppo rt Appy!
Feel good. Do g ood
ww w.avela. com

36. Avela believes in people who want to feel
good, and will therefore feel optimistic
about doing good.
We raise funds by collaborating with local
networks through a catalogue app presenting
feel good opportunities catered to a specific
region for our clients.
Our focus is on positivity and we have
confidence that by promoting feeling good
we will motivate doing good.
Elevator Pitch

37. Gracias!