This was a project I developed along with two more people for our Direct Marketing class for a small business in order to increase their database of customers.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
This was a project I developed along with two more people for our Direct Marketing class for a small business in order to increase their database of customers.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.