SlideShare a Scribd company logo
Steve Malkin, CEO 
www.planetfirst.co.uk 
@thePlanetMark 
@StevePositive
www.planetfirst.co.uk 
Sustainability certification
www.planetfirst.co.uk 
Clients and partners
www.planetfirst.co.uk 
No sandals!
www.planetfirst.co.uk 
A better way of working
www.planetfirst.co.uk 
New ways of doing business 
• £456 million net saving 
• Sold over 1 billion sustainable 
products 
• Plan A has contributed to a 
3% rise in brand value
Sustainability: the 
opportunity for the 
property sector 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Support occupier sustainability
Environmental and 
resource risk 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Climate change 
We must cut carbon 
emissions sharply and 
rapidly to avoid “severe, 
widespread, and 
irreversible impacts.” 
Intergovernmental Panel on Climate 
Change (IPCC).
www.planetfirst.co.uk 
Greenhouse Gas Emissions 
Biggest 
increase in greenhouse
www.planetfirst.co.uk 
Rainforest lost 
Cutting trees faster 
than they can grow
US & China commit to carbon reduction 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Policy, 
driving change
Policy, regulation and reporting 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Driving change 
85% FTSE100 reporting carbon 
c.10,000 companies in Carbon Reduction 
Commitment & Mandatory GHG reporting 
9,000 organisations ESOS compliant
www.planetfirst.co.uk 
People, 
driving change
Integrity is expected 
9 out of 10 
people say a company must act with 
www.planetfirst.co.uk 
integrity at all times 
Cohne &Wolfe, Age of Authenticity 2014
www.planetfirst.co.uk 
Social engagement 
50% 
consumers will pay extra for goods from socially 
responsible companies 
(up 5% from 2011) 
Nielsen Global Survey of Corporate Citizenship (2013)
CEOs buy-in 
93% CEOs see sustainability as important to the 
future success of their business 
See sustainability as an opportunity for 
growth and innovation 
Accenture 
www.planetfirst.co.uk 
78%
Business and 
brand reaction 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Marketing sustainability
www.planetfirst.co.uk 
Brand position
www.planetfirst.co.uk 
Brand position
www.planetfirst.co.uk 
Innovation
Sustainability: the 
opportunity 
www.planetfirst.co.uk
www.planetfirst.co.uk 
Occupier engagement
www.planetfirst.co.uk 
Sustainability programme 
1. Measure 
2. Engage 
3. Communicate
1. Align with their sustainability strategy 
2. Create building ‘Sustainability Champions’ 
3. Agree sustainability programme 
4. Set targets and measure 
5. Enjoy the journey 
www.planetfirst.co.uk 
Collaborate with occupiers
www.planetfirst.co.uk 
Collaboration 
Organisations that collaborate are likely to be: 
•Twice as profitable 
•Grow twice as fast their competitors
Steve Malkin, CEO 
Steve.malkin@planetfirst.co.uk 
www.planetfirst.co.uk 
@thePlanetMark 
@StevePositive
www.planetfirst.co.uk 
Click here 
to download our 
leaflet now! 
@thePlanetMark 
@StevePositive

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Planet First presentation from Bywaters event 'Cities within a City'

Editor's Notes

  1. SM CEO Planet First
  2. Brand Immediately recgonsied as doing something good for the planet Signifies continuous iprovement in sustainability Brings together package all you need to start and extend your sustainability programme And is supported by one of the world’s most loved and leading centres in environmental science and education
  3. Everyone leave knowing that sust is good for you business Relax Not going to swap your suits for sandals
  4. And you’ll hear how sustaianbility will help you save more than you spend and grow your business But you dont have to be Jordan belfort Balance your socla and enviro impacts
  5. Much is about the Need for great communication so please share, stay in touch and if burning question not answered email
  6. They may not act as they say, but indicates a rise in social engagement
  7. Ability to get message across – Fiat engineered for lower impact on the environment – lowest co2 range in europe
  8. It means properties will remain in the spotlight – to reduce carbon, energy, water and waste. Land Securities is the UK’s largest retail and commercial landlord and developer. Land Securities, working with Planet First and Bywaters delivered a CIBSE acclaimed Occupier Engagement programme which has been extended into more buildings in their London estate.
  9. SM CEO Planet First
  10. SM CEO Planet First