The document profiles Paul Lancaster as a freelance visualizer and art director with decades of experience in advertising. It provides examples of his work including storyboards and key visuals created for television commercials. Lancaster notes that he is able to quickly draw and render visual concepts under tight deadlines and has experience developing full campaigns from initial concepts. He promotes his services for both visualization work as well as broader creative solutions and copywriting.

1. Paul Lancaster: Freelance Visualiser/ Art Director
Contact: 07943 326593 paul.lanc@sky.com
About me.
I’m an Art Director with decades of
experience in the advertising industry.
In recent years I’ve concentrated
mainly on traditional visualising and
digital visualising. I am that rare
animal who can take a brief for a
storyboard or key visual and produce
an impressive result using my ability
and experience
to, ’draw from my head’ in time
pressured situations.
I can of course, utilise any references
to work up to a desired finish if that’s
what’s required too.

2. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
A selection of frames from a
quickly drawn and rendered TVS for a
national furniture store featuring
the Harvey family, who, moving to
a new home have their first encounter
with their new envious neighbours.
This TVC aired in late 2015.

3. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
A couple of TVS’s for Uniball pens.
This hapless monkey concept was based on an
old Japanese proverb. It aired in mid 2015.
The referee who gets carried away with
writing pleasure only to get sent off was my
concept too.

4. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
I came up with its overarching concept line too:
Intended as an online video for
Beauty Bay.com, these are a selection
of frames where Beauty Bay’s
headquarters was concieved as a
Willy Wonka-esque make up
brand testing factory.

5. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
Key visuals and concept to help
potential customers re-evaluate
BMW’s i-3 electric car
(did you know it has a petrol
engine too)!

6. Paul Lancaster: Freelance Visualiser/ Art Director
Contact: 07943 326593 paul.lanc@sky.com
Photographic room set detail drawings
for client approval before set builds
commence.

7. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
A style and drawing excercise for a
typical insitu promotion scene.

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Our entire range of watering systems are compatible
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Sorry, no leaks with Flopro.
Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
Looking for more than a
visualiser?
Through my experience as an
Art Director, I can create concepts and
campaigns from a blank sheet
of paper. I understand brands and
their motivational relationships to
their audiences, whether through a
visual stimulus or through words, and
I’m capable of producing
copy led creative solutions too;
So BOGOF, if you will!
Here’s some creative work I’ve
done recently that was successful on
the day.
If you think I could be a useful
addition to your creative project,
please contact me.
The only leeks you’ll get
with Flopro.
Flopro spray guns are ultra tough and UV
resistant, ensuring they won’t leak or crack.
They are also lightweight and comfortable to
accurate garden watering.
Our multi-pattern spray guns enable water
F L O P R O N O W A V A I L A B L E I N S T O R E
flopro-uk.com
or anything in between. Flopro products are
compatible with all the main watering brands,
For new a hose or watering accessory, look for
the bright blue of Flopro in the garden centre.
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vel moloribus, cus veliquam fugitat.
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repe volor alique modis ut evernatium quae maxime aspelitatqui cusdam, quis et
doluptatur
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The only leeks you’ll get with Flopro.
#noleak
Nimus ea il int omnis vellestiat aut ipid ut quias nobit que moditio. Aquae cum ullupit
vel moloribus, cus veliquam fugitat.
Itatem rescita pre maioratum vit reped et, optat res ut erorum iliassimus ipsum
repe volor alique modis ut evernatium quae maxime aspelitatqui cusdam, quis et
doluptatur
Mnis vellestiat aut ipid ut quias nobit que moditio. Aquae cum ullupit vel moloribus,
cus veliquam volor alique modi
Sorry, no leaks with Flopro.
#noleak
Pitch winning concept that spoke
volumes to Isuzu
Pitch winning
concept and
visuals for FloPro
high quality
garden hoses and
accessories
Pitch winning
concept style and
visuals proved
a no brainer for
First4lawyers

9. Paul Lancaster: Freelance Visualiser / Art Director
Contact: 07943 326593 paul.lanc@sky.com
Are You Missing a Trick?
It’s my experience that what was
once the common agency practice
of presenting hand drawn visuals
to portray a creative idea is now a
missing element to successful client
and agency relationships.
The casual and undefinedness of a
drawn visual, as opposed to a
Mac visual, by its nature, represents a
single minded thought, uncluttered of
graphic and typographic
detail, which allows a more accepting
client interpretation and interaction on
initial presentation and development.
What do
you think?
We’ve broken down in a safari park. It’s midnight
and I’ve got no phone signal. Frankly Derek, the
‘romantic’ bit escapes me.