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Poslovna komunikacija i
pregovaranje
pregovaranje
Komunikacija i pregovaranje
Prof. dr Šemsudin Plojović
KOMUNICIRANJE I
PREGOVARANJE
Upravljanje komunikacijom sa celom
organizacijom
Komunikacioni kanali su šeme u organizacionoj strukturi
putem kojih informacije teku od jedne do druge osobe ili
između radnih celina.
Za kvalitetne komunikacije je odgovorna organizacija.
Struktura organizacije se može poboljšati postupcima:
• određivanja kanala komunikacija,
• preciziranjem dužnosti i odgovornosti
učesnika,
• smanjenjem broja kanala na potreban
obim
• Komunikacija naviše bitna je za zaposlene
koji su u direktnoj vezi sa proizvodima, korisnicima
usluga ili servisima. Sistem informisanja je različit i
kreće se od periodičnog izveštavanja, preko sastanka
i prezentacija do svakodnevnog referisanja.
• Komunikacija naniže podrazumeva prenošenje
informacija i radnih zadataka od viših
ka nižim nivoima. Sistem informisanja
je različit, uglavnom se prenosi putem
pisanih dokumenata i redovnih sastanaka.
• Horizontalna komunikacija postoji u organizacijama u
kojima su poslovne funkcije odvojene i nezavisne i
tamo gde odeljenja malo sarađuju. Ako različiti
delovi organizacije sarađuju na projektima, ljudi će
često komunicirati.
• Dijagonalna komunikacija nastaje kada
se putem projektnog zadatka poveže
više nivoa u organizacionu strukturu.
Tipičan primer je timski rad.
Literatura:
1. Materijali sa nastave, Studentski portal ITS
Dopunska literatura:
• S. Kovačević: Poslovna komunikacija i pregovaranje, ITS, Beograd, 2013.
• M. Gligorijević, G, Ognjanov: Poslovno pregovaranje, CID EF, Beograd, 2011.
• M. Marković: Poslovna komunikacija, Clio, Beograd 2008.
• C. Voss and T.Raz: Never Split the Difference: Negotiating As If Your Life Depended
On It, HarperCollins, 2016.
• T. Mandić: Komunikologija: psihologija komunikacije, izdanje autora, Beograd, 1995.
• K. K. Gomen: Prednost neverbalnog, Društvo za unapređenje marketinga, Beograd,
2010.
• Newman: Business Communication: In Person, In Print, Online, Cengage Learning,
2012.
• P. Cardon: Business Communication: Developing Leaders for a Networked World,
McGraw-Hill Education, 2017.
HVALA NA PAŽNJI!

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PKiP22_05_IS.pdf

  • 1. Poslovna komunikacija i pregovaranje pregovaranje Komunikacija i pregovaranje Prof. dr Šemsudin Plojović
  • 3. Upravljanje komunikacijom sa celom organizacijom Komunikacioni kanali su šeme u organizacionoj strukturi putem kojih informacije teku od jedne do druge osobe ili između radnih celina. Za kvalitetne komunikacije je odgovorna organizacija. Struktura organizacije se može poboljšati postupcima: • određivanja kanala komunikacija, • preciziranjem dužnosti i odgovornosti učesnika, • smanjenjem broja kanala na potreban obim
  • 4. • Komunikacija naviše bitna je za zaposlene koji su u direktnoj vezi sa proizvodima, korisnicima usluga ili servisima. Sistem informisanja je različit i kreće se od periodičnog izveštavanja, preko sastanka i prezentacija do svakodnevnog referisanja. • Komunikacija naniže podrazumeva prenošenje informacija i radnih zadataka od viših ka nižim nivoima. Sistem informisanja je različit, uglavnom se prenosi putem pisanih dokumenata i redovnih sastanaka.
  • 5. • Horizontalna komunikacija postoji u organizacijama u kojima su poslovne funkcije odvojene i nezavisne i tamo gde odeljenja malo sarađuju. Ako različiti delovi organizacije sarađuju na projektima, ljudi će često komunicirati. • Dijagonalna komunikacija nastaje kada se putem projektnog zadatka poveže više nivoa u organizacionu strukturu. Tipičan primer je timski rad.
  • 6. Literatura: 1. Materijali sa nastave, Studentski portal ITS Dopunska literatura: • S. Kovačević: Poslovna komunikacija i pregovaranje, ITS, Beograd, 2013. • M. Gligorijević, G, Ognjanov: Poslovno pregovaranje, CID EF, Beograd, 2011. • M. Marković: Poslovna komunikacija, Clio, Beograd 2008. • C. Voss and T.Raz: Never Split the Difference: Negotiating As If Your Life Depended On It, HarperCollins, 2016. • T. Mandić: Komunikologija: psihologija komunikacije, izdanje autora, Beograd, 1995. • K. K. Gomen: Prednost neverbalnog, Društvo za unapređenje marketinga, Beograd, 2010. • Newman: Business Communication: In Person, In Print, Online, Cengage Learning, 2012. • P. Cardon: Business Communication: Developing Leaders for a Networked World, McGraw-Hill Education, 2017.