This document discusses libraries and data services at Purdue University. It introduces the Purdue University Research Repository (PURR), an online platform for sharing and archiving research data. PURR provides resources for data management planning, a place to publish datasets with DataCite DOIs, and long-term archiving. The document outlines PURR's features and collaboration between Purdue Libraries, the Office of the Vice President for Research, and Information Technology. It also discusses the importance of data citation, identifiers, and linking data to publications. Finally, it suggests ways libraries can get involved, such as talking to researchers, understanding the data landscape, and providing data literacy instruction.