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Pizzalosophy make strategy like making a pizza
The document discusses the expertise of the chef Bening Rara Pratita in creating effective marketing strategies, paralleling her skills in pizza-making. It highlights her educational background, various work experiences, and abilities such as customer insight analysis, collaboration, and digital strategy development. The chef aims to craft innovative strategies that resonate well with audiences, emphasizing the importance of creativity and experience in her work.
Pizzalosophy make strategy like making a pizza
- 2. Make a tastyPIZZA needs a good chef who has rich savors, high quality ingredients, multiple cooking process and creativity to give a fresh new recipe for the customer. Same like making strategy
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- 4. Bening Rara Pratita 3,Dec 1987 The rich savors she has is from the practical knowledge she get in University of Indonesia Diploma Program - Majoring Advertising and combining with communication theory in Bachelor degree in the same university.
- 5. High quality ingredientsin strategy are collecting the right CUSTOMER INSIGHT, Mix it with PRODUCT BENEFIT, Searching for THE RIGHT TASTE for THE RIGHT AUDIENCE
- 6. Sensitivity ability to recognizewhat the audience needs and wants. CHALLENGING ability to accept new challenges from the client INSIGHTFUL ABILITY to search the best insight from research rational Ability to give left brain perspective to work together with the creative team. collaborative Ability to work together with other division in good harmony FLEXIBLE Ability to open mind to new ideas and technology CONNECT ability to connect the dots, create links between audience and product ability to make strategy in a creative way Creative ANALYTIC CHEF SECRET RECIPE
- 7. It’s not easyto cooked an idea, it needs experience and passion
- 8. AE for COMBIPHARproject - 2010 This experience helps me to understand client brief easier THE CHEF EXPERIENCE COPYWRITER at REGAWA - 2011 This experience increasing my ability to collaborate with creative division and also how to crafting beautiful words or sentences for the client Social Media Strategy at REGAWA - 2012 This experience increasing my digital knowledge, especially in social media. Find the most effective strategy for client in social media
- 9. Education Facilitator atINDONESIA MENGAJAR – 2a013 This experience helps me to know how to get the best insight for Indonesian people. Learning diversity from the local people in 1 year, increase my ability in working together with a difference (races, ages and also a different level of organization and government) Digital Strategic Planner at MICROAD INDONESIA 2014 – Jan 2015 This experience increasing my ability in connecting the dots, between the experience that I got before. Dealing with many different clients, answer different challenges, and build my passion more and more to learn about the digital world. THE CHEF EXPERIENCE
- 11. Chocopywriter COPYWRITER for wallstreetenglish institute TAXI AD - 2011 COPYRITER for astrasync article - 2011 SOCIAL MEDIA SPRINKLE SOCIAL MEDIA ADMIN FOR PERMATA BANK - 2011 ENTOURAGE for MARLBORO - 2012 SOCIAL MEDIA STRATEGY for INACO FOOD - 2014 CHEESY CONTENT SCRIPT writer for (AIL)ANUGERah IDEAL LESTARI - 2010 CONTENT WRITER FOR CAMPA TRAVEL- 2014 CONTENT WRITER FOR GOARCHIPELAGO WEBSITE - 2015 VOLUNTEER DAY Teacher for kelas inspirasi paser - 2013 Community development for NEGMUS - 2014 INTERVIEWER for AFS (student exchange program) – 20010 till now
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- 17. Want a PIZZALOSOPHY in yourplace? Sent the CHEF an email | beningrara@gmail.com