Monogramme combines 20 years of experience in luxury goods marketing (wine, spirits, champagne, craft beer)
As both a consultant and multi-entrepreneur, Jean-
David has helped his clients build strong, attractive and
meaningful brands in France or other countries for the
last 10 years.
In this project we analyzed the strategy of one of the most important Spanish companies with a presence throughout the world, dedicated to designing, manufacturing and selling a wide range of household products, Porcelanosa.
Our team analyzed its business model canvas based on several methods and tools, from classic strategic methods to modern ones such as ANSOFF matrix, five porter's forces, Mc Kinsey 7S, SWOT and PESTEL.
A AEP participa com empresas nacionais na Feira GULFOOD 2019, Dubai – Emiratos Árabes Unidos.
A feira GULFOOD constitui o maior certame de toda a região do Médio Oriente e uma das mais importantes a nível mundial para a Fileira Alimentar & Bebidas.
Com uma elevada taxa de crescimento nas edições anteriores, contou em 2018 com mais de 5.000 expositores provenientes de 150 países, e com mais de 98.480 visitantes profissionais de 185 nações.
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...Sourav Ghosh & Team
People say ‘women can’t do business’. There is a saying ‘Bengalis can’t do business’. Many left Kolkata saying ‘You can’t run a Startup in Kolkata’. Stop, stop, stop! Who cares what people say? Rather let me introduce you to a person, who has dispelled all these myths, and growing a Startup in Kolkata, inspite of being a Bengali woman. Meet Somrwita Guha, the coolest boss and young owner of Papercup.
Preventing business waste from going to landfill: SCARFEdenProjectWebTeam
A presentation about SCARF (The School & Community Arts Resource Facility), the Wolverhampton based scrap store, which was delivered at one of the Eden Project’s Big Lunch Extras community roadshows by Krystyna Sochacki. SCARF has been providing good quality arts, craft and decorating equipment for recycling and upcycling projects for over 10 years. Find out more about Big Lunch Extras at www.biglunchextras.com
In this project we analyzed the strategy of one of the most important Spanish companies with a presence throughout the world, dedicated to designing, manufacturing and selling a wide range of household products, Porcelanosa.
Our team analyzed its business model canvas based on several methods and tools, from classic strategic methods to modern ones such as ANSOFF matrix, five porter's forces, Mc Kinsey 7S, SWOT and PESTEL.
A AEP participa com empresas nacionais na Feira GULFOOD 2019, Dubai – Emiratos Árabes Unidos.
A feira GULFOOD constitui o maior certame de toda a região do Médio Oriente e uma das mais importantes a nível mundial para a Fileira Alimentar & Bebidas.
Com uma elevada taxa de crescimento nas edições anteriores, contou em 2018 com mais de 5.000 expositores provenientes de 150 países, e com mais de 98.480 visitantes profissionais de 185 nações.
#IconsAround Interview : Somrwita Guha , CEO of Papercup - Creative Entrepren...Sourav Ghosh & Team
People say ‘women can’t do business’. There is a saying ‘Bengalis can’t do business’. Many left Kolkata saying ‘You can’t run a Startup in Kolkata’. Stop, stop, stop! Who cares what people say? Rather let me introduce you to a person, who has dispelled all these myths, and growing a Startup in Kolkata, inspite of being a Bengali woman. Meet Somrwita Guha, the coolest boss and young owner of Papercup.
Preventing business waste from going to landfill: SCARFEdenProjectWebTeam
A presentation about SCARF (The School & Community Arts Resource Facility), the Wolverhampton based scrap store, which was delivered at one of the Eden Project’s Big Lunch Extras community roadshows by Krystyna Sochacki. SCARF has been providing good quality arts, craft and decorating equipment for recycling and upcycling projects for over 10 years. Find out more about Big Lunch Extras at www.biglunchextras.com
Expertise in social media, web marketing, business strategy and project management. Strategic and tactical, I am able to connect the dots between business implications and social media. Fluent in English and French, I have an international background that allows me to understand the global market environment.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Why to Power Your Web Site with Drupal?Анна Смикун
Do you want to set up a personal website? Perhaps it's a content-oriented project on photographic art, on which you want to display thousands of jaw-dropping photos. Or maybe you want to start a blog to air your thoughts and feelings.
Just imagine coding either of these from scratch – it would hardly be a trivial task. Luckily, now there are better ways to go about it.
For instance, you can download and install Drupal content management system (CMS) for free, and then customize it to organize any type of content. You'll find all the tools you need for this in system guide. Voilà – you can already start thinking about a release date.
According to millions of user reviews, Drupal is a powerful and flexible system you can use to create any site you can imagine from blogs and forums, to news and entertainment sites.
Moreover, Drupal is:
an open source solution free to download and customize;
easy to use and install;
in possession of extraordinary SEO tools;
ideal for a small team of developers to work on;
constantly being improved by a huge community of users from every corner of the world.
Nike, Forbes, Ubuntu and Britney Spears use Drupal. And so can you.
I am a Business Developer | Manager with more than 7 years of experience in retail, franchise development and a Deal makers with more than 15 years in Sales development (B2B, B2C).
•Strong experience in sales (inbound, outbound) in short and long term cycle.
•Commercial expertise with major focus on retail | franchise development and operation,
•Team leader and Sales trainer able to empower and motivate others to achieve targets,
•Delivering outstanding results in high-pace development and turn-around situations,
What I love doing is 1) having an impact on customers’ lives via wonderful products | services, and
customer's experience, 2) managing and empowering my teams | colleagues and 3) turning the company’s vision into action and authentic success.
After years of business development and sales, I am in mission for Apple's headquarter as Senior Advisor ... I'm currently open to new opportunities.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Expertise in social media, web marketing, business strategy and project management. Strategic and tactical, I am able to connect the dots between business implications and social media. Fluent in English and French, I have an international background that allows me to understand the global market environment.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
Date: 6/26/2012
Course: MK636 Creative Thinking and Problem Solving
Assignment: Cars.com
Created an integrated marketing campaign for Cars.Com to raise its brand profile, build consumer trust, and drive measurable traffic to the website. The goal was to utilize all the media outlets applicable to Cars.Com in order to reach the target audience and generate leads.
Why to Power Your Web Site with Drupal?Анна Смикун
Do you want to set up a personal website? Perhaps it's a content-oriented project on photographic art, on which you want to display thousands of jaw-dropping photos. Or maybe you want to start a blog to air your thoughts and feelings.
Just imagine coding either of these from scratch – it would hardly be a trivial task. Luckily, now there are better ways to go about it.
For instance, you can download and install Drupal content management system (CMS) for free, and then customize it to organize any type of content. You'll find all the tools you need for this in system guide. Voilà – you can already start thinking about a release date.
According to millions of user reviews, Drupal is a powerful and flexible system you can use to create any site you can imagine from blogs and forums, to news and entertainment sites.
Moreover, Drupal is:
an open source solution free to download and customize;
easy to use and install;
in possession of extraordinary SEO tools;
ideal for a small team of developers to work on;
constantly being improved by a huge community of users from every corner of the world.
Nike, Forbes, Ubuntu and Britney Spears use Drupal. And so can you.
I am a Business Developer | Manager with more than 7 years of experience in retail, franchise development and a Deal makers with more than 15 years in Sales development (B2B, B2C).
•Strong experience in sales (inbound, outbound) in short and long term cycle.
•Commercial expertise with major focus on retail | franchise development and operation,
•Team leader and Sales trainer able to empower and motivate others to achieve targets,
•Delivering outstanding results in high-pace development and turn-around situations,
What I love doing is 1) having an impact on customers’ lives via wonderful products | services, and
customer's experience, 2) managing and empowering my teams | colleagues and 3) turning the company’s vision into action and authentic success.
After years of business development and sales, I am in mission for Apple's headquarter as Senior Advisor ... I'm currently open to new opportunities.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Luxury is “added soul” that is
both tangible yet invisible.
Jean-David Camus
3. Jean-David Camus enjoyed a successful early career in
the marketing of luxury goods (perfumes, spirits, wines
and champagne) for major companies and SMEs, in
France and abroad, for 12 years.
In 2006, he created the Monogramme ‘’marketing house’’
in Beaune to meet the growing needs of premium brands
for an independent and transversal outside view.
Monogramme combines 20 years of experience, strategic
vision and operational implementation with a made-to-
measure approach.
As both a consultant and multi-entrepreneur, Jean-
David has helped his clients build strong, attractive and
meaningful brands in France or other countries for the
last 10 years.
FOUR AREAS OF EXPERTISE
02.
IDENTITY &
PACKAGING DESIGN
01.
MARKETING &
BRAND-BUILDING
CONSULTANCY
03.
WEBSITES &
DIGITAL STRATEGIES
04.
ENTREPRENEUR
& BUSINESS ANGEL
4. O1.
MARKETING &
BRAND-BUILDING CONSULTANCY
Building a business or a brand requires both a clear vision and perfectly
executed operational implementation. Monogramme’s strength lies in
its dual ability: to think both on a strategic and pragmatic level to provide
360° support.
BRAND PLATFORM & POSITIONING
PRODUCT & SERVICE INNOVATION
PHOTOGRAPHY & ADVERTISING
QUANTITATIVE OR QUALITATIVE RESEARCH
COPYWRITING & STORYTELLING
VIDEO
MARKETING & COMMUNICATION PLANS
PRINT
CRM & CUSTOMER LOYALTY
WINE TOURISM
5. O2.
IDENTITY
& PACKAGING DESIGN
Leaving an emotional impression is the very essence of a luxury product.
It involves telling a story and conveying a message that goes beyond the
technical expertise of a product. Monogramme infuses its creative work
with soul and excellence.
CONCEPT DEVELOPMENT
PACKAGING CREATION & DESIGN
BRANDING & BRAND NAME CREATION
PACKAGING DEVELOPMENT
VISUAL IDENTITY & LOGOTYPE
6. O3.
WEBSITES &
DIGITAL STRATEGIES
The current digital revolution challenges existing approaches whilst
offering exciting opportunities. Monogramme’s role is to support clients
in the planning and implementation of their digital projects in order
to respond to both business requirements and evolving consumer
expectations.
DIGITAL STRATEGY CONSULTANCY
APPLICATIONS
WEBSITE CREATION
BLOGS / SOCIAL MEDIA
E-COMMERCE
EMAILING
7. O4.
ENTREPRENEUR
& BUSINESS ANGEL
Jean-David is a serial entrepreneur, allowing him to develop skills that
will contribute to the success of Monogramme’s clients. In return, the
companies in which Jean-David invests as a business angel benefit from
his networks and global consulting expertise.
Some of the projects successfully launched by Jean-David :
• HOSPICES-BEAUNE.COM : Since 2009, a game-changing and
digital business-model that allows wine lovers to buy iconic super-
premium Hospices de Beaune Burgundy wines en primeur.
>> www.hospices-beaune.com
• BELENIUM : the first micro-brewery in Beaune, the capital of Burgundy
wines, offering since 2014 craft beers with a gastronomic focus.
>> www.belenium.com
• MALTSTROM : Based 1 hour North of Montréal, Québec, this craft
brewery combines tradition with innovative know-how. Foundation : 2016.
>> www.maltstrom.com
BUSINESS CREATION & DEVELOPMENT CONSULTANCY
BUSINESS DEVELOPMENT
INNOVATIVE BUSINESS MODELS
SHAREHOLDING ACQUISITION / FUND SOURCING
9. Jean-David Camus is the co-founder of this microbrewery
established in 2016 one hour north of Montreal in Lanaudière.
Maltstrom defines itself as a brewing creation workshop,
a singular combination of tradition and bold savoir-faire.
WWW.MALTSTROM.COM
CRAFT BREWERY MALTSTROM
(QUÉBEC, CANADA)
BRAND
PLATFORM
BUSINESS
MODEL
ADVERTISINGINNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
PACKAGING
DEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK
11. Jean-David Camus is the co-founder of this microbrewery
established in Beaune in 2014. He oversees all the marketing
and communication, as well as the management and
commercial development, of the company.
WWW.BELENIUM.COM
CRAFT BREWERY
BELENIUM (BEAUNE)
BRAND
PLATFORM
BUSINESS
MODEL
ADVERTISINGINNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
PACKAGING
DEVELOPMENT
WEBSITE E-COMMERCE FACEBOOK
C A U S A N O S T R A E L A E T I T I A E
BEAUNE - BOURGOGNE
15. Taillevent is a historical art de vivre House with a flagship
restaurant in Paris. It works with Monogramme for digital strategy
and emailing projects, targeting high-end wine and food lovers.
WWW.TAILLEVENT.COM
TAILLEVENT
DIGITAL
STRATEGY
CONSULTANCY
EMAILING
16. The “craft manufacture” of Champagne Lallier works with
Monogramme on a 360° approach combining strategic
and digital marketing, packaging design and advertising.
WWW.CHAMPAGNE-LALLIER.COM
CHAMPAGNE LALLIER
BRAND
PLATFORM
ADVERTISINGCOPYWRITING
PACKAGING
DEVELOPMENT
DIGITAL
STRATEGY
CONSULTANCY
INNOVATION PRINT
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
WEBSITE BLOG
23. This leading French caviar brand asked Monogramme
to define its brand platform and storytelling in a
strategical movement to reach more B2C customers.
WWW.COMPTOIRDUCAVIAR.COM
COMPTOIR DU CAVIAR
PARIS
PLATEFORME
DE MARQUE
STORYTELLINGAUDIT
MARKETING
24. This prominent Château located in Saint-Estèphe
asked Monogramme to define its brand positioning
and communication territory.
WWW.PHELANSEGUR.COM
CHÂTEAU PHELAN SÉGUR
SAINT-ESTÈPHE
MARKETING
AUDIT
BRAND
PLATFORM
25. This 100% Reunion Island Rum, the third largest brand
in France, entrusted Monogramme with the
visually-rich design of its website.
WWW.RHUM-CHARETTE.COM
RHUM CHARRETTE
WEBSITEDIGITAL
STRATEGY
CONSULTANCY
28. Monogramme worked with the Union Viticole
des Côtes du Rhône on their global marketing
review for several months.
WWW.CELLIER-DES-DAUPHINS.COM
Testimonial: We called upon Jean-David Camus for his 360° marketing
expertise. The methodology used by Monogramme, which is collaborative,
audacious and effective, fully met our requirements.
Frank GODET, Directeur Général.
UVCDR - CELLIER
DES DAUPHINS
MARKETING
AUDIT
BRAND
PLATFORM
RESEARCH
29. On www.hospices-beaune.com, wine enthusiasts around the world can buy en
primeur wines at the legendary Domaine des Hospices de Beaune’s famous
wine auction. Monogramme created this revolutionary concept in 2009.
It and has been developing this business since that date, as an entrepreneur, in
partnership with Albert Bichot who provides the technical expertise for the
ageing of these exceptional fine wines.
WWW.HOSPICES-BEAUNE.COM
GROUND-BREAKING E-COMMERCE
HOSPICES-BEAUNE.COM
WINE
TOURISM
BUSINESS
MODEL
INNOVATION BUSINESS
DEVELOPMENT
PRINT COPYWRITING VIDEO CRM
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
WEBSITE E-COMMERCE FACEBOOK
TWITTER
YOUTUBE
EMAILINGAPPLICATION
IOS/ANDROID
31. The smallest of Burgundy’s prestigious wine houses, nestling in
the heart of Beaune, launched with Monogramme a website
reflecting its 200 years of heritage.
WWW.MAISONJAFFELIN.COM
MAISON JAFFELIN,
BOURGOGNE
WEBSITECOPYWRITING DIGITAL
STRATEGY
CONSULTANCY
33. We have enjoyed a strong relationship with this exceptional
Grand Cru Champagne brand for 10 years and work
with them on brand strategy and digital projects.
WWW.CHAMPAGNE-MAILLY.COM
CHAMPAGNE
MAILLY GRAND CRU
WEBSITEDIGITAL
STRATEGY
CONSULTANCY
BRAND
PLATFORM
ADVERSTISING VIDEO
BLOG EMAILING
Testimonial: Monogramme has been our regular partner since 2006.
Its knowledge of the luxury market and its passion for new technologies
are real assets for the building of our brand image.
J.F. PRÉAU, General Manager
36. A subsidiary of Pernod Ricard, armagnac Montesquiou is a true
French craft spirit. Monogramme works on several marketing,
visual and digital projects for this authentic yet contemporary brand.
WWW.ARMAGNAC-MARQUIS.COM
ARMAGNAC MARQUIS
DE MONTESQUIOU
CREATION
PRINT
PHOTOSRÉDACTION SITE
WEB
38. Jean-David Camus is the co-founder of this innovative culinary brand. The
Brumes Gourmandes sprays have brought traditional spirits back into
vogue. They deliver a perfect dose, in a simple and easy-to-use spray,
adding a creative touch to both sweet and savoury dishes. As well as the
management and development of the company, Monogramme oversees
product design and communication.
WWW.BRUMES-GOURMANDES.COM
COOKING SPRAYS
BRUMES GOURMANDES
BUSINESS
MODEL
ADVERTISING
PACKAGING
DEVELOPMENT
BRAND
PLATFORM
INNOVATION BUSINESS
DEVELOPMENT
PRINT FUNDINGCOPYWRITING
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
WEBSITE E-COMMERCE FACEBOOK
du GOÛT en SPRAY
Brumes Gourmandes
42. This exceptional flagship of the Médoc has entrusted
its marketing, wine tourism and e-commerce strategies
to Monogramme for a number of years.
WWW.CHATEAU-LASCOMBES.COM
CHÂTEAU LASCOMBES
SECOND CRU CLASSÉ - MARGAUX
MARKETING
PLAN
WINE TOURISMPHOTO VIDEO
DIGITAL
SRATEGY
CONSULTANCY
E-COMMERCE EMAILING
44. Working with all the teams at this acclaimed
Rhône Valley wine house, we provided strategic and
operational marketing support for an 18 month period.
WWW.OGIER.FR
MAISON OGIER
CHÂTEAUNEUF-DU-PAPE
BRAND
PLATFORM
MARKETING
PLANS
MARKETING
AUDIT
Testimonial: We work with Monogramme to define together a long-term vision
of our business and create strong brands.
J.P. DURAND, CEO, Maison Ogier / Advini
45. We supported this well known Burgundy wine house over a three year
period, in an outsourced marketing management capacity, working on
the brand basics (strategy and positioning) as well as a full reworking of its
communication (advertising, print, and internet).
WWW.BOURGOGNE-BICHOT.COM
ALBERT BICHOT
BRAND
PLATFORM
INNO-
VATION
PRINT ADVERTISINGCOPY
WRITING
DIGITAL
STRATEGY
CONSULTANCY
EMAILINGWEBSITE BLOG
CONCEPT
CREATION
BRANDING VISUAL
IDENTITY
PACKAGING
DEVELOPMENT
48. This family-run SME, specialising in ‘’fine seafood’,’
exports 90% of its production to luxury establishments
around the world. It has chosen to work with
Monogramme on its brand vision and strategy.
WWW.SAINTKERBER.COM
PARCS SAINT KERBER, CANCALE
OYSTERS & SEAFOOD
MARKETING
PLANS
MARKETING
AUDIT
BRAND
PLATFORM
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
49. Established in 1891, Jacoulot is highly skilled in the production
of terroir spirits and liqueurs. It asked Monogramme to help
it develop a new international brand vision and rework its
communication.
WWW.JACOULOT.COM
MAISON JACOULOT
MARCS & LIQUEURS
BRAND
PLATFORM
PRINT ADVERTISING BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
COPY
WRITING
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING
Testimonial: Monogramme has provided us with pertinent, high quality
solutions combined with a highly responsive approach.
P.Vançon - owner, Jacoulot
53. 1678 - BOURGOGNE
An innovative and daring winemaker, Hervé Kerlann is based at the
Château de Laborde, close to the most prestigious Burgundy crus.
Monogramme defined the brand positionning and conveyed key
messages in graphic, print and digital effective solutions.
WWW.HERVE-KERLANN.COM
HERVÉ KERLANN AT
CHÂTEAU DE LABORDE
BRAND
PLATFORM
PRINT COPY
WRITING
BRANDING VISUAL
IDENTITY
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE
55. An exclusive, author’s organic champagne and a
new brand to dream up and convey.
WWW.CHAMPAGNEJESTIN.COM
CHAMPAGNE JESTIN
WEBSITECOPYWRITING DIGITAL
STRATEGY
CONSULTANCY
VISUAL
IDENTITY
PACKAGING
DEVELOPMENT
PACKAGING
DESIGN
59. These aromatized wine-based beverages are part of a
new, fast-growing market. Arômes & Vins, the sector’s
third largest brand, turned to Monogramme for the
packaging design of its sparkling wines.
ARÔMES & VINS
PACKAGING
DESIGN
62. Available in over 100 countries, the Highland Queen brand is
part of Scottish heritage. Monogramme went up to Scotland
and worked with its teams to create its new brand platform.
WWW.HIGHLANDQUEEN.COM
HIGHLAND QUEEN
SCOTCH WHISKY
BRAND
PLATFORM
63. Monogramme worked with Tullibardine whisky on the
review of its brand positioning and marketing strategy
in order to move the brand upmarket and attract new
consumer target markets.
WWW.TULLIBARDINE.COM
TULLIBARDINE SINGLE MALT
SCOTCH WHISKY
BRAND
PLATFORM
BRANDING &
NAME CREATION
Testimonial: We contacted Monogramme due to its extensive experience in
the luxury sector and its ability to inspire a team with very diverse profiles.
Jean-David was the catalyst for our ideas and used an effective methodological
approach in order to build a strong brand.
Matthew JOHNS, Global Sales Director
64. Monogramme works with this famous Bordeaux
négociant on its corporate digital communication as
well as its flagship brand, Cap Royal.
WWW.MEDOCAINE.COM • WWW.CAPROYAL.COM
COMPAGNIE MÉDOCAINE
DES GRANDS CRUS
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE
67. The Syndicat des Vignerons de Vouvray has worked
with Monogramme on its brand strategy and on the
creation of attractive and efficient communication
tools, for several years.
WWW.VINDEVOUVRAY.COM
VOUVRAY
SYNDICAT DES VIGNERONS
MARKETING
PLAN
PHOTO VIDEO
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING
a p p e l l a t i o n d ' o r i g i n e c o n t r ô l é e
69. Château de la Brède is the former residence of Montesquieu,
the philosopher-vigneron. Monogramme created a digital
platform and implemented operational marketing support
for this prestigious Château.
WWW.CHATEAUDELABREDE.FR
CHÂTEAU DE LA BRÈDE
GRAVES, BORDEAUX
PHOTOMARKETING
PLAN
VIDEO
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE EMAILING
70. CHÂTEAU DE LA BRÈDE, GRAVES - BORDEAUX WEBSITE IN RESPONSIVE DESIGN
71. Monogramme supported the creation and development of this fine
wine from the heart of the Mount Lebanon region, from the initial
marketing review to packaging design.
WWW.CHATEAUFLORENTINE.COM
CHÂTEAU FLORENTINE
(WINE FROM LEBANON)
COPY
WRITING
PHOTOBRAND
PLATFORM
MARKET
RESEARCH
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
74. We provided marketing support over a one year
period for the launch of this new premium
brand of Bourgogne Pinot Noir.
WWW.BADET-CLEMENT.COM
BURGUNDY HILLS
(BADET CLEMENT)
MARKETING
PLAN
BRAND
PLATFORM
PHOTO WEBSITE
75. We provide marketing and digital support for this beautiful
family-run domaine in Aÿ Grand Cru.
WWW.CHAMPAGNEGATINOIS.COM
CHAMPAGNE GATINOIS
BRAND
PLATFORM
DIGITAL
STRATEGY
CONSULTANCY
WEBSITE E-COMMERCEPRINT PHOTOSCOPYWRITING
77. We provided support to this young wine négociant,
specialising in wines from Southwest France (Cahors,
Madiran, Jurançon) and the production of high quality
single varietal wines.
CHRISTOPHE MERLE
BRAND
PLATFORM
PHOTO BRANDING PACKAGING
DESIGN
PACKAGING
DEVELOPMENT
78. We provided 6 months of support to the management,
production and marketing teams in order to reposition and
relaunch a full range of pastis and traditional apéritifs.
WWW.PASTISGIRARD.COM
DISTILLERIE GIRARD
MARKETING
PLAN
BRAND
PLATFORM
79. We handled packaging design for this young yet
already hugely acclaimed Domaine.
DOMAINE R&M SAOUMA
CHÂTEAUNEUF-DU-PAPE
BRANDING VISUAL
IDENTITY
PACKAGING
DESIGN
80. This business, which was co-founded by Jean-David, took
a new approach to wines from Burgundy, based on the
brand and the varietal. Our packaging design received
official recognition at the prestigious Pentawards in 2007.
BURGONÉO
BRANDING
& BRAND NAME
VISUAL
IDENTITY
PACKAGING
DESIGN
BUSINESS
MODEL
BUSINESS
DEVELOPMENT