SlideShare a Scribd company logo
! 
PITCH IT 
John Stokes | Partner, Real Ventures 
June, 2014 
CONFIDENTIAL 
© @evablue
! 
EVERY WORD COSTS YOU $1,000. 
CONFIDENTIAL
! 
ITS RARELY ABOUT WINNING 
CONFIDENTIAL 
© @evablue
Whip your startup into shape
! 
GIVE THE AUDIENCE A CHANCE TO 
ACCLIMATIZE 
CONFIDENTIAL 
© @evablue
! 
NARROW THE FOCUS 
CONFIDENTIAL 
© @evablue
! 
POSITION THE PROBLEM AS AN 
OPPORTUNITY 
CONFIDENTIAL 
© @evablue
! 
HIGHLIGHT THE INSIGHT 
CONFIDENTIAL 
© @evablue
! 
PAINT WHAT SUCCESS LOOKS LIKE …. 
……FOR THEM 
CONFIDENTIAL 
© @evablue
! 
CREATE A SENSE OF FAITH IN YOU ….. 
….OR IN YOUR PROGRESS 
CONFIDENTIAL 
© @evablue
! 
CHANGE SIDES OF THE TABLE … NOW ! 
CONFIDENTIAL 
© @evablue
! 
WHAT MILESTONE OR SIGNPOST ARE YOU 
LIKELY TO ACHIEVE NEXT? 
CONFIDENTIAL 
© @evablue
! 
SHOW THEM YOU’RE A VISIONARY …. 
….NOT A DREAMER 
CONFIDENTIAL 
© @evablue
! 
ALWAYS ASSUME YOUR PITCH WILL 
SUCCEED 
CONFIDENTIAL 
© @evablue
! 
DON’T MAKE THEM GUESS….. 
…..ASK FOR WHAT YOU WANT 
CONFIDENTIAL 
© @evablue
THE 90 SECOND PITCH: 
! 
10s - don’t bore or scare them 
20s - be intriguing 
45s - now pitch them 
15s - arrange a follow up as soon as you get any interest 
CONFIDENTIAL 
© @evablue
Whip your startup into shape

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Pitching for a Seed Round - John Stokes

  • 1. ! PITCH IT John Stokes | Partner, Real Ventures June, 2014 CONFIDENTIAL © @evablue
  • 2. ! EVERY WORD COSTS YOU $1,000. CONFIDENTIAL
  • 3. ! ITS RARELY ABOUT WINNING CONFIDENTIAL © @evablue
  • 4. Whip your startup into shape
  • 5. ! GIVE THE AUDIENCE A CHANCE TO ACCLIMATIZE CONFIDENTIAL © @evablue
  • 6. ! NARROW THE FOCUS CONFIDENTIAL © @evablue
  • 7. ! POSITION THE PROBLEM AS AN OPPORTUNITY CONFIDENTIAL © @evablue
  • 8. ! HIGHLIGHT THE INSIGHT CONFIDENTIAL © @evablue
  • 9. ! PAINT WHAT SUCCESS LOOKS LIKE …. ……FOR THEM CONFIDENTIAL © @evablue
  • 10. ! CREATE A SENSE OF FAITH IN YOU ….. ….OR IN YOUR PROGRESS CONFIDENTIAL © @evablue
  • 11. ! CHANGE SIDES OF THE TABLE … NOW ! CONFIDENTIAL © @evablue
  • 12. ! WHAT MILESTONE OR SIGNPOST ARE YOU LIKELY TO ACHIEVE NEXT? CONFIDENTIAL © @evablue
  • 13. ! SHOW THEM YOU’RE A VISIONARY …. ….NOT A DREAMER CONFIDENTIAL © @evablue
  • 14. ! ALWAYS ASSUME YOUR PITCH WILL SUCCEED CONFIDENTIAL © @evablue
  • 15. ! DON’T MAKE THEM GUESS….. …..ASK FOR WHAT YOU WANT CONFIDENTIAL © @evablue
  • 16. THE 90 SECOND PITCH: ! 10s - don’t bore or scare them 20s - be intriguing 45s - now pitch them 15s - arrange a follow up as soon as you get any interest CONFIDENTIAL © @evablue
  • 17. Whip your startup into shape