Pitch Deck Template - for profit enterprises November 2022 (7).pptx

SMARTER START UP PROGRAM
Pitch Deck Template:
Building your Corporate
Deck for Profit Enterprises

Pitch Deck Template: Purpose
This template is just to ensure that you have covered all
the required data and do not exceed the time allotted
Please try not to exceed the number of slides as far as
possible. You will lose your audience
Please personalize to suit your product or service
Create a master template and use that so that there is
uniformity across your deck
The red section headers are just to create a differentiation
between the slides and cover all the background material
required to create the slide

Pitch Deck Template: Some pointers
• Keep your slides neat and elegant with a small graphic element and
a visual and some judicious use of colour
•Avoid black or dark colours for the background, these colours do
not project well and are difficult to read
•Avoid grey text on a white background or yellow text on a white
background because your audience will have a hard time reading it
Please ensure your slides are readable. Even if they are being read
on a laptop
Font type and minimum sizes:
Use any web friendly sans serif font, it is easiest to read
Headlines: 36-44 points any Sans Serif font
Text: 24-28 points any Sans Serif font

Slide 1 : Introduction
This slide should contain:
• Your Name
• Company / Brand Logo (if you have one)
• Visual of those you want to benefit (direct customers or
customer’s customers if you are a B2B company)
• Your verbal narrative on this slide if you are making a
physical presentation: Your Why

THE SMARTER START-UP SERIES
People don’t
buy WHAT
you do, they
buy WHY you
do it.
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?
utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
Defining your why

VISION
WHY do you do what you
do?
MISSION
HOW do you achieve your
why? How are you different?
VALUE
PROPOSITION
WHAT do you do to make it
happen?

Some examples of WHAT NOT TO DO
A law firm
We have the best lawyers with the biggest clients, we
always perform for our clients.
A car
It gets great gas mileage, it has leather seats. Buy our car.
8

TheApple Way
The clarity of WHY
Everything we do, we believe in challenging the status
quo. We believe in thinking differently.
The discipline of HOW
The way we challenge the status quo is by making our
products beautifully designed, simple to use and user
friendly.
The consistency of WHAT
We just happen to make great computers. Want to buy
one?”
9

Slide 2 : About us
• What you do – your Value Proposition (elevator pitch)
enclosed in a box
• The Core Team- pictures, names, designations and a one
line on their relevant qualifications/experience (founder,
co-founder only preferably)

Define your Value Proposition
aka your Elevator Pitch
 A Value Proposition is a promise of value to be delivered,
communicated, and acknowledged
It will help you paint the big picture for your audience
Structure of a Value Proposition
For (target group and need) our (brand) is (concept) that (point
of difference)
1. Who is the target customer for your product or service?
2. What is their need / end-benefit / pain point they seek to
satisfy / relieve?
3. How can your product or service deliver that?
4. How are you better than current and future competition?

Example of a Value Proposition
For busy professionals,
who are always on the move and need to stay organised,
Evernote is the most user-friendly computer application
(as rated by users) that allows you to save all your
thoughts, ideas, instructions and to-do lists,
so they are available to you anytime, anywhere and on
any device.

For Service Organizations

Example of a Value Proposition: Evershine
Target Group:
Students in classes 11-12 studying in Government colleges
Need:
Are unable to get good jobs in areas like retail, hospitality, travel or
beauty because of their poor communication and lack of soft skills
Brand:
Evershine, a blended online and offline communication and soft skills
program
Concept:
Provides 3-6 months of free training which ensures they are
employment ready and provides placement opportunities
Point of difference:
Result based (the efficacy of the program can be measured by the
number and quality of students placed).

Evershine
For students in classes 11-12, studying in Government
colleges, who are unable to get good jobs in areas like
retail, hospitality, travel or beauty because of their poor
communication and lack of soft skills , Evershine, a blended
online and offline communication and soft skills program,
provides 3-6 months of free training which ensures they
are employment ready. The efficacy of the program can be
measured by the number and quality of students placed.

Evaluating your Value Proposition
Does it clearly answer these 4 questions? If the answer is
no, go back to the drawing board
1. Who?
2. What?
3. How?
4. Why?

Slide 3 : Traction so far
• A brief history of your organization (use a timeline
infographic)
• What has been your impact so far, if you are already live?
Just some overall impact numbers
• You can show a video clip (not more than 30 seconds), if
you have a good one
• Media coverage, incubations, awards
Milestone
Year Milestone
Year Milestone
Year

Slide 4: The problem we are trying to solve
This should set up the problem for which your
organization has the solution.
• What are the challenges faced by the industry/ their
consumers?
• Any relevant data or reports or press clippings available
to support this assumption. Please mention the source
• How would you therefore define a solution to their
problem
• Don’t mention your solution yet

Slide 5: Our Solution
This is where you introduce your product/ solution and
describe the process you follow to solve the problem.
• Your solution (a brief description)
• Process or Framework that you follow, make it an
infographic/ visual representation
• Use of Technology, if any
• Partners that you work with, if any

Slide 6 : Competitive Advantage
• Your range of products / services
• How they are better than competition – focus on the
benefits
Use the Petal Diagram, if relevant, or a 2x2 matrix, with
only those features/ parameters relevant to the consumer.
If you are using a chart, do not make it an exhaustive list,
make it relevant

Know your Competition

Depicting your competition

Depicting your competition
BENEFIT 1
BENEFIT 2
LOW
HIGH
HIGH
LOW

Slide 7 : What our customers say
• Brief success stories, if any, with photographs
• Testimonials with pictures of people, duly captioned with
their name and designation. A short quote in
apostrophes.
• Please get their written permission if you are using their
pictures or logos.

Slide 8 : Future Plans
You have to demonstrate a Plan of Action to be Profitable,
Scalable and Sustainable
• Size of the addressable market. Use the chart in the next
page, but define your markets carefully
• What is your vision for the future?
• Where do you want to take your organization?
• Make this as specific as possible in terms of growth
numbers and geographical reach
Keep your Excel sheets as back-up, if asked

Target Market Estimation

Target Market Estimation: An example
Product: Infant Milk Substitute (the market sizes mentioned are hypothetical)
TAM: Total Addressable Market
All women in the age group 25-34 with an infant less than 2 years old, all
India (1 million women)
SAM: Serviceable Available Market
All women in the age group 25-34 with an infant less than 2 years old, who
live in Karnataka (1 lakh or 0.1 million women)
SOM: Serviceable Obtainable Market
10% share of all women in the age group 25-34 with an infant less than 2
years old, who live in Karnataka in the next 12 months (10,000 women)
PM: Penetrated Market
1000 women in the age group 25-34 with an infant less than 2 years old,
who live in Bangalore

Slide 9 : Scaling up
What is your POA or GTM Strategy?
• Your revenue model
• MRP, PaaS, SaaS, Subscription model with slabs based
on value purchased, Freemium Model
• How do you propose to achieve your objectives –
expansion, collaborations, technology, in order to make it
profitable, scalable and sustainable
• Timelines

GTM Strategy
What are we selling?
Who are we selling to?
How are we going to price your product / service?
Where are the consumers? Geographical Location
How do we reach them? Distribution and logistics set up
How do we convert them? Advertising, promotions, direct
marketing, personal selling?
What Marketing campaigns do we need to run?
What is the cost of these campaigns and therefore the cost of
acquisition?
How do we ensure repeat purchase?
What is our Communication strategy?
Timelines

Pricing Strategies

Step 1: Estimating Costs
Types of costs and levels of production
 Fixed Costs
 Rent, Electricity, Interest, Salaries
 Variable Costs
 Raw materials, Packaging
 Total Costs
 Sum of the fixed and variable costs for any given
level of production.

Cost-Based Pricing Strategy
Prices based on the costs for producing, distributing, and selling the
product plus a fair rate of return for effort and risk
Markup pricing
Add a standard markup to the product cost
Target-return pricing
Price that yields its target rate of return on investment

Break-Even Pricing Strategy

Customer Value-based Pricing
Good-value Pricing
Right combination of quality and good service at a fair price
High-low Pricing
Higher prices on an everyday basis with frequent promotions to
lower prices temporarily on selected items
Value-added Pricing
Value-added features and services to justify their higher prices
Competition-based Pricing
Based on competitors’ market offerings

Slide 10 : Financial Projections
• Financial Projections for the next 3 years, including the
current one, based on your vision and GTM in the
previous slides
• Break-even point
• Pipeline of customers
Please use graphs, bar charts and pie charts for your data. Do not cut and
paste an Excel sheet on this slide. Keep your Excel sheets as back-up, if asked

Financial Parameters
Sl. No. Account Heads
From year of
inception Year 1 Year 2 Year 3 Year 4
1 Revenue Actual and Estimated
2 Direct Cost Actual and Estimated
3
Direct Cost as % age
of revenue (Column 3/ Column 1) X100
4 Gross Margin Column 1-Column 2
5 Salaries Actual and Estimated
6 Marketing Costs Actual and Estimated
7
Administrative
Expenses Actual and Estimated
8 Technology Costs Actual and Estimated
9 EBIT Column 4 - Sum of (Columns 5+6+7+8)

Break-Even Point

Metrics used for assessment of sustainability by
investors
Vision - Metrics - Growth - Funding
For B2C Companies
Customer acquisition YOY
How many and price paid by them (need to show growth
of at least 10% on price paid YOY.)
For B2B Companies
Client Acquisition, Pipeline of new business
Break even point - 1 to 1.5 years based on projections
Revenue growth of 12-15% YOY

Revenue Projections
Year 1 Year 2 Year 3 Year 4
0
2
4
6
8
10
12
14
16
18
4.3 4.6 5 5.5
2.4 2 1.8
2.8
6.7 6.6 6.8
8.3
Expenditure Profit Revenue
In
INR
Millions

Visualise your data
Year 1 Year 2 Year 3 Year 4
4.3
4.6
5
5.5
2.4
2
1.8
2.8
6.7 6.6
6.8
8.3
Expenditure Profit Revenue
In
IINR
Millions

Burn Rate and Runaway
Burn
The gap between what you are spending and what you are earning
each month. This gap needs to be bridged through funding.
Runway
Your funding gives you a runway, and before you come to the end
of that runway you need to get more money. Which either means
that you need to become profitable, or you need more funding
How do you figure out your runway?
The amount of funding you’re raising and the cumulative burn

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
No. of Active Customers
No. of Units Sold
Total Revenue
Cost of units sold
Cost - Salaries
Cost - Marketing
Cost - Operations
Total Cost
Burn - Total costs-total
revenues
Cumulative Burn

Slide 11 : Our ask
• Funding requirements, if desired
• Burn rate, runaway (details available on next slide)
• How do you propose to raise funds to achieve your
growth plans?
• Is there a gap?
• What is your specific ask in terms of money?
• What are you going to use the money for?
• Knowledge and other inputs
• Specific mentoring or knowledge inputs
• Contacts

Ask
How much money do you
need? What you will do
with this money
How much you would put
into product development,
how much into sales and
marketing, how much into
operations, or any other
major expense heads?
You need to strike a
balance between the sales
projections and the ‘ask’.
Of course, if you can
reduce the ‘ask’ by running
a frugal operation, that’s
even better
Team Expansion
Certifications
Tech Development
Marketing

Remember, this is how you get assessed
by incubators and angel investors

Evaluation Parameters for Startups
THE IDEA
Is the idea original?
Do you think the idea is articulated clearly?
Is it clear who the beneficiaries are going to be?
Is the idea relevant to the target group whom it is intended to
benefit?
Do you believe it is going to have an impact on the target group?
Short Term, Medium Term, Long Term?

THE PROPOSAL
Has a competitive analysis been done?
Has a business analysis been done? Short Term, Medium Term,
Long Term?
Has the idea been developed logically and is it well thought out?
Is there clarity on how the idea is going to be implemented?
Has a pilot project been done? What were the findings?
What will success look like?

PROJECT FEASIBILITY
Is the entrepreneur clear about the project details?
Do you believe the idea is sustainable?
Do you believe this idea is scalable or limited to a small
geographical area only?
Has amplification of the idea through use of technology been
considered?
Do you believe the entrepreneur has the ability to implement this
project?

Assessing the Founder
How would you rate the entrepreneur’s abilities with respect to
Articulation of the idea
Clarity of thought
Project detailing and depth of research
Prior experience in planning, project management, finance,
marketing and HR
Vision for growth
How would you rate the personal abilities of the entrepreneur
Articulate
Good presentation skills
Attention to detail
Subject matter expertise
Depth of knowledge
Passion for the idea presented

Slide 12 : Conclusion
• Thank you for your time
• Contact details
• Visual of those you want to benefit (direct customers or
customer’s customers if you are a B2B company)

Pitch Deck Template - for profit enterprises November 2022 (7).pptx

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