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CSWS was founded in 2009 and received mixed reception locally in Provo, Utah. In an attempt to expand beyond Utah, they partnered with a company having viral YouTube success and offered to make a rap song promoting their product. This introduced them to the early YouTube ecosystem and content creators making money from ads. The videographer for that company became CSWS' roommate at Vidcon and they later collaborated on an extreme sports video combining Devin's visuals and CSWS' music, serving as a template for hundreds of future licensing deals. To date, CSWS has over 300 million YouTube plays earning over $250k in residual income since 2011 through licensing their music.
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Music videos still provide cultural relevance and impact today through various means such as:
1) Giving viewers insight into the artist's vision and meaning behind their songs.
2) Entertaining audiences through compelling visuals, direction, and soundtracks that engage viewers even for very popular artists.
3) Allowing artists to craft and recreate their image over time.
4) Giving fans extra behind-the-scenes access into their favorite artist's lives.
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Media evaluation 1
The document discusses how the media group's music video product develops and challenges conventions of real media products from the 1960s and modern day. Specifically:
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- However, they also challenge 1960s conventions by including elements like close-up shots of individual band members, inspired by modern music videos.
- They aim to both develop 1960s conventions through aspects like fonts and band imagery, while also adding modern twists like incorporating theories around gender and a brief sequence with quick jump shots rather than immediately introducing the band.
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For more details on our products and services, please feel free to visit us at: service dog info, service dog education, service dog in training, sdit, service dog in training acronym.
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The document discusses the purposes of music videos, which include promotion and generating revenue. It explains that music videos promote products through placements and advertisements. They also extend artists' income through sales of associated products, licensing to broadcasters, and monetizing views on websites like YouTube which display ads. The document also notes how music videos expand artists' outlets through television broadcasts, websites, and social media sharing, and how synergy between film/TV soundtracks and music videos can mutually benefit both.
Growing up guide
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Recommended
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This document discusses Dienanh.net, a Vietnamese website about movies. It aims to attract movie fans and build a large movie community. The site has over 300,000 members and receives high traffic. It organizes popular annual events like awards shows and birthday parties to engage members. The site has also partnered with brands like Nokia and Megastar to promote their movies and services through online contests and games on the site. These campaigns were successful in driving traffic and new members to Dienanh.net and the partner brands. The site has been covered positively in Vietnamese press for its large community and activities.
research
Music videos still provide cultural relevance and impact today through various means such as:
1) Giving viewers insight into the artist's vision and meaning behind their songs.
2) Entertaining audiences through compelling visuals, direction, and soundtracks that engage viewers even for very popular artists.
3) Allowing artists to craft and recreate their image over time.
4) Giving fans extra behind-the-scenes access into their favorite artist's lives.
5) Continuing to provide opportunities for new directors to showcase their talents on a relatively low budget.
Media evaluation 1
The document discusses how the media group's music video product develops and challenges conventions of real media products from the 1960s and modern day. Specifically:
- They set their music video and band style in the 1960s time period to develop conventions from that era through their website, music video techniques, and costumes.
- However, they also challenge 1960s conventions by including elements like close-up shots of individual band members, inspired by modern music videos.
- They aim to both develop 1960s conventions through aspects like fonts and band images, while also challenging those conventions by adding a modern twist through elements like including a theory of the "male gaze."
a2 Media evaluation 1
The document discusses how the media group's music video product develops and challenges conventions of real media products from the 1960s and modern day. Specifically:
- They set their music video and band style in the 1960s time period to develop conventions from that era through their website, music video techniques, and costumes.
- However, they also challenge 1960s conventions by including elements like close-up shots of individual band members, inspired by modern music videos.
- They aim to both develop 1960s conventions through aspects like fonts and band imagery, while also adding modern twists like incorporating theories around gender and a brief sequence with quick jump shots rather than immediately introducing the band.
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The document summarizes a student's media evaluation of a group project creating a music video for the song "Right Dey" by KES the Band. The group challenged conventions of typical soca music videos by shooting in winter in London rather than hot climates, having dancers of various ages and sizes lip sync the lyrics rather than focusing on the band itself or scantily clad women. Audience feedback from questionnaires informed changes like adding more effects. The group ensured the digipack complemented the video's themes by also excluding stereotypical portrayals of women and representing the fan-focused, band-absent video.
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For more details on our products and services, please feel free to visit us at: service dog info, service dog education, service dog in training, sdit, service dog in training acronym.
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The document discusses the purposes of music videos, which include promotion and generating revenue. It explains that music videos promote products through placements and advertisements. They also extend artists' income through sales of associated products, licensing to broadcasters, and monetizing views on websites like YouTube which display ads. The document also notes how music videos expand artists' outlets through television broadcasts, websites, and social media sharing, and how synergy between film/TV soundtracks and music videos can mutually benefit both.
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A2 Evaluation
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Media essay music videos
The music video has evolved significantly since its origins in the early 20th century. Early music videos were simply recordings of artists performing on stage or in a studio. Michael Jackson's "Thriller" in 1983 helped establish the modern music video by telling a short story. MTV became a popular platform for broadcasting music videos but now focuses more on reality television. YouTube has replaced MTV as the primary platform for accessing music videos as it allows for more personalized recommendations. Future music videos will likely continue becoming simpler and cheaper to produce, gaining popularity through online branding rather than large record label budgets. Artists will promote directly to fans through individual websites tailored to specific interests.
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Music videos continue to be culturally relevant and an artistic statement. They have evolved from early promotional clips into a medium that can give deeper understanding to songs, entertain audiences, promote artists, and allow directors to express their vision. New technologies like VR, short films, and platforms like Spotify are changing how music videos are created and consumed. They remain an important art form for artists and directors.
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Melina Matsoukas is a music video director of Greek, Jewish, Jamaican, and Cuban descent who graduated from the American Film Institute and New York University. She got her start at Gorilla Flix and now directs at Prettybird. Her videos are described as having bright colors or black and white images with smooth lighting. Matsoukas believes high-quality equipment is not necessary for a good video, which should have a well-conceptualized story that elicits reaction. Regarding "I Decided" by Solange Knowles, Matsoukas said she developed Knowles' concept and put her own mark on it.
Research into the Music Video Industry.docx
The document summarizes the process of making a music video. It begins with planning, which involves storyboarding, researching lyrics and themes. Then filming takes place over several days at various locations. Extensive editing turns the raw footage into a finished video. Promotion follows, with teasers and an official release. Music videos aim to promote songs and gain popularity for artists. They can cost anywhere from $20,000 to over $500,000, with some exceeding $7 million. Audiences now primarily access music videos through YouTube and other online platforms.
A2 Media Evaluation
Charlotte created a music video for her A2 coursework that challenged conventions of real music videos. Originally, the video was going to include drug and alcohol scenes shot in clubs, but those ideas were changed due to difficulties filming in locations. The final video included fast scene transitions and shots repeated like real music videos. Blogger and YouTube were used to save work and get feedback. The website promoting the artist used Dreamweaver and matched layouts of existing pop artist sites. Some lyrics were linked to visuals to fuel emotion, though links were less obvious than lyrics.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
question 1
The document discusses conventions used in designing a website and creating a music video for artists. For the website, conventions included a landing page, promoting new music/merchandise on the landing page, including common tabs like merchandise, gallery, and social media links. Uniquely, the website emphasized connecting fans to the artists through behind-the-scenes photos and subscriber features. The music video incorporated both performance and narrative elements, reflected the artists' urban backgrounds through locations, and showed a relationship between lyrics and visuals, both following and challenging some conventions.
Evaluation
Our media products stick to stereotypical conventions of the rock genre by coupling narrative with performance to showcase the band's style and lyrics. We challenge conventions by making the female lead character the main focus instead of the male singer. Our video covers sensitive issues like drink driving, depression, and mental illness instead of typical rock video topics. We incorporated consistent imagery across products like a grimy red wall and tree to link them and portray the band's style and values.
Evaluation q3 media
The document discusses how the creator researched and planned their rap music video targeting a niche rap/hip hop audience. They watched YouTube reaction videos to understand rap conventions. They interviewed their target audience about expected costumes, props, and themes to incorporate in the video. They used Wordle to analyze lyrics and plan album titles and themes around common words. They shared drafts on YouTube and Facebook to get peer feedback and improve the video for their target audience.
Question 1
The document discusses the conventions used in documentaries and how the media product followed or challenged these conventions. It states that most documentaries have a single presenter but the media product used two presenters to provide different perspectives without losing the audience's attention. It also notes that a conscious decision was made in planning how the presenters would act and what experts would be included. The conventions of radio advertisements are also discussed, including using original music, narrators speaking directly to the audience, and persuasive language.
Evaluation Q3
This is my Evaluation Question 3 which shows our feedback and how we could use them to improve our work
Sandbox123a1592648(1)
This document summarizes several digital music marketing campaigns from 2014. It begins with an introduction explaining that the sandbox publication invited readers to submit their best digital campaigns of the year. The campaigns featured range from low to high budgets. Special thanks are given to those involved in organizing the submissions. The document then provides summaries of 25 different artists' campaigns, highlighting key details of each such as team members, objectives, strategies, results, and lessons learned.
From idea to
For more details on our products and services, please feel free to visit us at: service dog education, service dog in training, sdit, service dog in training acronym, service dog.
My Evaluation
The document summarizes how the media product challenges conventions of typical music videos. It has one main character instead of a full band, focuses more on narrative than extreme closeups, and includes diegetic sound of a door shutting. It also uses post-production graphics and effects to engage audiences. While some aspects differ from mainstream music videos, the product aims to appeal to mainstream audiences by linking visuals to sound and conforming to social media platforms used by other artists.
Evaluation
The document summarizes how the media product challenges conventions of typical music videos. It has one main character instead of a full band, focuses more on narrative than extreme closeups, and includes diegetic sound of a door shutting. It also uses post-production graphics and effects to engage audiences and stay current with digital trends, rather than following styling of mainstream genres. While some conventions are challenged, the product still conforms to mainstream practices like linking visuals and editing to the song, and using social media sites to promote the artist. Audience feedback was gathered through surveys and assessments at different stages to guide the project.
Evaluation Question 1
This document summarizes the conventions and styles used in creating a promotional package for a pop music video. It discusses using an illustrative link between lyrics and visuals, incorporating bright colors and dance routines as common pop music video characteristics. The music video created uses both narrative and performance styles, and compares favorably to other pop music videos while avoiding styles like dance that were beyond the creators' abilities. The promotional package includes a digipak and magazine advert that follow conventions of those real media formats.
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Evaluation of media product
The student evaluated their media product which included a music video, CD cover, and advert they created in a group. They researched conventions of real media products to develop their own work, gained feedback through surveys which they learned from, and used new media technologies throughout the process for construction, research, planning, and evaluation. The feedback was mixed but showed room for improvement in areas like lighting and locations to make the video more representative of the genre.
A2 Evaluation
The document discusses how the media group used various media technologies in the construction, research, planning and evaluation of their music video and ancillary texts. They used YouTube to research music video conventions and styles of Jessie J. They used Blogger to publish their research and planning. They filmed footage using a Nokia phone camera and edited the video in Adobe Premiere Pro. They created the digital pack and advert using Adobe Photoshop and Fireworks, applying techniques learned from researching Jessie J's styles. Audience feedback shaped improvements and was gathered using online surveys.
A2 Evaluation
The document discusses how the media product uses and develops conventions of real music videos. It summarizes researching Jessie J music videos and identifying conventions like changing outfits, quick cuts, and flashbacks. The media product incorporates these conventions, like using titles, different outfits for the singer, and depicting younger versions of characters. Feedback helped improve the narrative clarity and relevance of props. The combination of the media product and ancillary texts like the print ad and digipak was effective since they used consistent fonts, colors, and complimented each other.
Media essay music videos
The music video has evolved significantly since its origins in the early 20th century. Early music videos were simply recordings of artists performing on stage or in a studio. Michael Jackson's "Thriller" in 1983 helped establish the modern music video by telling a short story. MTV became a popular platform for broadcasting music videos but now focuses more on reality television. YouTube has replaced MTV as the primary platform for accessing music videos as it allows for more personalized recommendations. Future music videos will likely continue becoming simpler and cheaper to produce, gaining popularity through online branding rather than large record label budgets. Artists will promote directly to fans through individual websites tailored to specific interests.
interactive promo for SONY/BMG release
the task was to develop an interactive algorithm to raise awareness about new global Michael Jackson release
so we did it
Music video thesis
Music videos continue to be culturally relevant and an artistic statement. They have evolved from early promotional clips into a medium that can give deeper understanding to songs, entertain audiences, promote artists, and allow directors to express their vision. New technologies like VR, short films, and platforms like Spotify are changing how music videos are created and consumed. They remain an important art form for artists and directors.
Music Directors
Melina Matsoukas is a music video director of Greek, Jewish, Jamaican, and Cuban descent who graduated from the American Film Institute and New York University. She got her start at Gorilla Flix and now directs at Prettybird. Her videos are described as having bright colors or black and white images with smooth lighting. Matsoukas believes high-quality equipment is not necessary for a good video, which should have a well-conceptualized story that elicits reaction. Regarding "I Decided" by Solange Knowles, Matsoukas said she developed Knowles' concept and put her own mark on it.
Research into the Music Video Industry.docx
The document summarizes the process of making a music video. It begins with planning, which involves storyboarding, researching lyrics and themes. Then filming takes place over several days at various locations. Extensive editing turns the raw footage into a finished video. Promotion follows, with teasers and an official release. Music videos aim to promote songs and gain popularity for artists. They can cost anywhere from $20,000 to over $500,000, with some exceeding $7 million. Audiences now primarily access music videos through YouTube and other online platforms.
A2 Media Evaluation
Charlotte created a music video for her A2 coursework that challenged conventions of real music videos. Originally, the video was going to include drug and alcohol scenes shot in clubs, but those ideas were changed due to difficulties filming in locations. The final video included fast scene transitions and shots repeated like real music videos. Blogger and YouTube were used to save work and get feedback. The website promoting the artist used Dreamweaver and matched layouts of existing pop artist sites. Some lyrics were linked to visuals to fuel emotion, though links were less obvious than lyrics.
Evaluation
1) The document discusses the appearance of rappers in music videos and how this depends on their level of fame and budget. Unknown rappers typically wear casual clothing while famous rappers wear expensive jewelry.
2) It describes the creator's music video, which featured their rapper in simple clothes to portray an unknown artist. They aimed to make a narrative video but had to modify this due to limited funds and equipment.
3) Audience feedback was generally positive and helped improve aspects like reducing lip syncing. Research involved analyzing successful music videos online and planning filming dates based on weather forecasts.
question 1
The document discusses conventions used in designing a website and creating a music video for artists. For the website, conventions included a landing page, promoting new music/merchandise on the landing page, including common tabs like merchandise, gallery, and social media links. Uniquely, the website emphasized connecting fans to the artists through behind-the-scenes photos and subscriber features. The music video incorporated both performance and narrative elements, reflected the artists' urban backgrounds through locations, and showed a relationship between lyrics and visuals, both following and challenging some conventions.
Evaluation
Our media products stick to stereotypical conventions of the rock genre by coupling narrative with performance to showcase the band's style and lyrics. We challenge conventions by making the female lead character the main focus instead of the male singer. Our video covers sensitive issues like drink driving, depression, and mental illness instead of typical rock video topics. We incorporated consistent imagery across products like a grimy red wall and tree to link them and portray the band's style and values.
Evaluation q3 media
The document discusses how the creator researched and planned their rap music video targeting a niche rap/hip hop audience. They watched YouTube reaction videos to understand rap conventions. They interviewed their target audience about expected costumes, props, and themes to incorporate in the video. They used Wordle to analyze lyrics and plan album titles and themes around common words. They shared drafts on YouTube and Facebook to get peer feedback and improve the video for their target audience.
Question 1
The document discusses the conventions used in documentaries and how the media product followed or challenged these conventions. It states that most documentaries have a single presenter but the media product used two presenters to provide different perspectives without losing the audience's attention. It also notes that a conscious decision was made in planning how the presenters would act and what experts would be included. The conventions of radio advertisements are also discussed, including using original music, narrators speaking directly to the audience, and persuasive language.
Evaluation Q3
This is my Evaluation Question 3 which shows our feedback and how we could use them to improve our work
Sandbox123a1592648(1)
This document summarizes several digital music marketing campaigns from 2014. It begins with an introduction explaining that the sandbox publication invited readers to submit their best digital campaigns of the year. The campaigns featured range from low to high budgets. Special thanks are given to those involved in organizing the submissions. The document then provides summaries of 25 different artists' campaigns, highlighting key details of each such as team members, objectives, strategies, results, and lessons learned.
From idea to
For more details on our products and services, please feel free to visit us at: service dog education, service dog in training, sdit, service dog in training acronym, service dog.
My Evaluation
The document summarizes how the media product challenges conventions of typical music videos. It has one main character instead of a full band, focuses more on narrative than extreme closeups, and includes diegetic sound of a door shutting. It also uses post-production graphics and effects to engage audiences. While some aspects differ from mainstream music videos, the product aims to appeal to mainstream audiences by linking visuals to sound and conforming to social media platforms used by other artists.
Evaluation
The document summarizes how the media product challenges conventions of typical music videos. It has one main character instead of a full band, focuses more on narrative than extreme closeups, and includes diegetic sound of a door shutting. It also uses post-production graphics and effects to engage audiences and stay current with digital trends, rather than following styling of mainstream genres. While some conventions are challenged, the product still conforms to mainstream practices like linking visuals and editing to the song, and using social media sites to promote the artist. Audience feedback was gathered through surveys and assessments at different stages to guide the project.
Evaluation Question 1
This document summarizes the conventions and styles used in creating a promotional package for a pop music video. It discusses using an illustrative link between lyrics and visuals, incorporating bright colors and dance routines as common pop music video characteristics. The music video created uses both narrative and performance styles, and compares favorably to other pop music videos while avoiding styles like dance that were beyond the creators' abilities. The promotional package includes a digipak and magazine advert that follow conventions of those real media formats.
Similar to pitch (20)
pitch
- 1. “We started CSWS in 2009 to mixed reception. Some people in Provo really liked us, some people in Provo really hated us, but no one outside of Provo knew anything about us at all. In an attempt to branch beyond Utah Valley we reached out to a local company called Orabrush that was having some viral success on YouTube at the time, and offered to write them a rap song about their product. They liked it and ended up bringing me to the first annual Vidcon where I was introduced to the (then very small) ecosystem of people making a living off ad revenue from YouTube. The most significant of whom happened to be the videographer for Orabrush, and was my de facto roommate for the weekend, Devin Graham (DevinSupertramp). He hadn't started his channel yet, but after a weekend of drinking the YouTube koolaid, we decided to test it out with a video concept that had recently worked well for Danny Macaskill and Band of Horses. Devin would shoot an extreme sports video with premium visuals, and we would provide the soundtrack. The video would serve not only as an a dvertisement for our song, and a viral success for Devin, but ultimately a template for the licensing work I've now done with hundreds of YouTube channels. To date, CSWS has over 300 Million plays on YouTube and earns a consistent residual income that totals over $250k since 2011. UseMySongs is an extension of that model, that hopes to pair emerging artists with YouTubers that can generate viral traffic for them, and YouTubers with musicians that can immediately increase the production quality of their videos.” - DAVID EFF FOUNDER UseMySongs.com DAVID EFF CAN’T STOP WON’T STOP 30 K. Subscribers