The process of design and evolution of the concept. It is also a process of integration of the concept 'idea' from the facets of a gem to the interior design and branding. Different media with the same idea.

1. think create experience
Commercialinterior design 2013
MIDDLE EAST INTERIOR DESIGN OF THE YEAR: RETAIL

2. think create experience
Commercialinterior design 2013
MIDDLE EAST INTERIOR DESIGN OF THE YEAR: RETAIL

3. t h e
Evolution of design
The geometry of a gem is about
its various cuts to the stone and
the reflection of the light.
The geometry of cut and fold has
been used as an inspiration to
create the form.

4. t h e

5. A perfect square bent along
the diagonal created the
facet. …….which was colored,
scaled, and amassed with
different materials to create a
new form.
t h e
The flexibility of the shape
formed is used again and again
represents the gem cut

6. t h e
A perfect square bent along
the diagonal created the
facet. …….which was colored,
scaled, and amassed with
different materials to create a
new form.

7. t h e
A perfect square bent along
the diagonal created the
facet. …….which was colored,
scaled, and amassed with
different materials to create a
new form.

8. t h e
A perfect square bent along
the diagonal created the
facet. …….which was colored,
scaled, and amassed with
different materials to create
a new form.

9. t h e
Chain of shops and kiosks are introduced to
be opened in 2013 – 2014. A series if
construction details were made to achieve
the facets and angles.
Sampling of the facets in various materials
were also made.

10. t h e
Packaging design
Business card Envelope & Letterhead

11. t h e
Taking inspiration
from the facets,
we created the
patterns.

12. t h e
Taking inspiration
from the facets,
we created the
patterns.

13. t h e
Taking inspiration
from the facets,
we created the
patterns.

14. t h e
Taking inspiration
from the facets,
we created the
patterns.

15. T h e

16. Shop front
t h e

17. View from entrance
t h e

18. Left side wall display area
t h e

19. Right side wall display area showing accent wall
t h e

20. t h e

21. think create experience
Pink Chic Mini Jewellery Store
Client Malabar Gold & Diamond
Design Team i r design FZ LLC
Indu Varanasi
Ryan Macapil
Contractor HiTec Interior