Pin to Win: A Focus on Pinterest
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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This session focused on Pinterest: how to set up a profile, who uses Pinterest, why a restaurant would want to create their own account and how to use it to increase sales.
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Pin to Win: A Focus on Pinterest
- 1. Pinterest - Pin to Win A Focus on Pinterest July 15, 2014 2:00 p.m. Heartland Payment Systems is the Lead Sponsor of all RES events. The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
- 2. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media shon@fclpnt.com 330.247.2447
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- 4. • Pinterest Statistics • Pinterest Profiles • Boards and Pins • Examples • Questions and Answers
- 5. • 70 million users • 80% female • Women post 92% of all pins • 14.2 - Average minutes spent per visit • 18% of users have a household income over $75,000 • 23% of users login daily • 158 - Average number of pins per user • 64% of users try a Pinterest inspired activity • 30 billion pins to date • 750 million boards created Score Board!
- 6. • Red beats Blue - Red gets repinned 2x more! • Losing Face - 4.25x more images without faces than with! • More Background - Images with >10% get repinned 2-4 times more! • Midwest Love - The Midwest prefers and shares more on Pinterest than any other region in the country! • Mobility is key - 3x more shares happen on a mobile device than a desktop • Night Owls - Pinterest activity peaks at night time • Mother knows best - Moms share twice as much as the average user on Pinterest
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- 15. • Your Food • Your Venue • Party Ideas • Examples of Your Parties • Crafts • Fashion • Sports • Regional Interest
- 20. 2 0 Paid Pins Coming Soon
- 21. • Multifaceted Plan • Print • On Premise • Email Signature • Direct Mail • Email Campaigns • Website Icons
- 22. • Build a great page • Give a reason to come back • Promote your page
- 23. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. • July 22nd Google + - Just Another Pretty Facebook? • July 29th Mobile apps - So Many Apps. So Little Time. Other RES webinars: • August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice? • September 23rd from 9:00 – 11:30 a.m. Increase Your Sales by Creating a Culture of Service; Cleveland Other Educational Opportunities: • July 23rd from 9:30 – 11 a.m. Sales/Use Tax Basics for a Quick Serve Restaurant (QSR) webinar presented by Ohio Department of Taxation Go to www.ohiorestaurant.org/res NOW to register!
Editor's Notes
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- Now I would like to introduce your speaker, Shon Christy Christy Creative, LLC, a full-service social media marketing agency, was born out of Shon’s passion for driving online buzz combined with over 15 years of marketing experience. With the success the company was having in the food and beverage industry, he made the decision to launch a separate brand: EAT DRINK PROMOTE. Since its inception in 2010, hundreds of companies have turned to Shon for his expertise in crafting strategic social media messaging that builds brands and garners results. In addition, Shon is a partner in Emerging Chefs and helps start-up restaurateurs get exposure. Shon has spoken to groups all over the country on the topic of driving revenue with the incredible power of social media including ORA’s own North America Pizza & Ice Cream show as well as the Florida Restaurant and Lodging show for the past 2 years. Shon is also the president of the new company, Focal Point Social Media Welcome Shon
- I’d like to take this opportunity to thank our Shon for providing his expert advice. As you can see from this slide there are plenty of opportunities for education in the coming weeks. I would like to point out the Ohio Dept of Taxation event for Quick Service Restaurants on July 23rd. This came out of discussions from one of ORA’s member’s issues with to go orders and sales tax audits. The franchising webinar on August 6th will guide you to the steps you need to take to expand your business. We hope you are able to join us on these webinars. You can register for the events by going to our website, ohiorestaurant.org, and navigating to the RES page Please take a moment to fill out the survey link that will pop up after we end this webinar. As always we need your feedback to create effective programming Thank you for your participation today and for your continued investment in the Ohio Restaurant Association through membership.