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Pimping Your 

AngelList Profile"
    Brendan Baker!
        V2.03.28.10!
1"
Build first. Pitch second."
   Itʼs easier to pitch something that exists.!




                                                  Brendan Baker!
2"
Youʼre in a market 

   for funding."
           Be different. !
      Donʼt take it personally. !
 Nobody cares about your problems.!




                                      Brendan Baker!
3"
  ASM: Always Show
    Momentum."
          (see Glengarry Glen Rossʼs ABC for inspiration)!

     Venture investors invest in momentum. !
Set expectations: ʻweʼre still in private beta but…ʼ !
      Use absolute and growth numbers.!




                                                             Brendan Baker!
4"
   Youʼre going. They can
     come if they want."
 Even if you need their money, you donʼt need their money.!
Conviction convinces: use present tense and strong wording. !




                                                       Brendan Baker!
5"
Your job is to capture 

   their attention."
       Donʼt tell your life story. !
    Focus on memorable highlights.!




                                       Brendan Baker!
6"
The best info, as concisely
      as possible."
                 Be focused. !
      Second draft = first draft – 25%. !
      Third draft = second draft – 25%.!




                                           Brendan Baker!
7"
  Give them something to
     touch right away."
Provide a demo with login details or failing that, screenshots.
  Donʼt rely on a 2 minute demo video. Busy investors wonʼt
                           watch it.!




                                                           Brendan Baker!
8"
80/20: 80% what youʼve done,
  20% where youʼre going."
 Investors extrapolate your past success to predict your future
       progress. This is different in other pitching contexts.!




                                                           Brendan Baker!
9"
Evidence trumps potential."
   Every time you call yourself a ʻvisionary,ʼ a puppy dies. !
Youʼre not a gamechanger, seasoned professional, innovative,
      next generation, or any other overused catchphrase.!




                                                         Brendan Baker!
10"
               Geeks rule."
AngelList is a technical community. Broadcast your geeks.!




                                                      Brendan Baker!
11"
Associate yourself with
      success."
   Capture the gold from your investors, !
     past employers, customers, etc.!




                                             Brendan Baker!
12"
                     Get Help."
Ask your advisors, investors and supporters to share your profile,
  leave comments, vote it up, etc. Social proof is important, and
                  everyone likes a winning team.!




                                                           Brendan Baker!
Thank you. "
Thank you for building kick-ass companies.!

            brendan@ox1.co!




                                              Brendan Baker!
Bonus Fun"
        8 Words* that truly suck."
       1)       Gamechanger/ing!                                                             5)       Groundbreaking!
       2)       Visionary!                                                                   6)       Innovative!
       3)       Next-generation!                                                             7)       Disruptor!
       4)       Seasoned professional!                                                       8)       © ® TM!

Baker’s	
  	
                                                                                                    β	
  
                Actual	
  Progress	
   =	
  
Formula**	
                                                    Number	
  of	
  2mes	
  these	
  words	
  are	
  used	
  in	
  your	
  pitch	
  	
  



*	
  fine	
  -­‐	
  and	
  symbols	
  
**	
  Sample	
  size:	
  thousands.	
  Trust	
  me.	
  I	
  know,	
  cause	
  I’m	
  a	
  seasoned	
  professional,	
  mmmkay?	
     Brendan Baker!

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Pimp Your AngelList Profile V2

  • 1. Pimping Your 
 AngelList Profile" Brendan Baker! V2.03.28.10!
  • 2. 1" Build first. Pitch second." Itʼs easier to pitch something that exists.! Brendan Baker!
  • 3. 2" Youʼre in a market 
 for funding." Be different. ! Donʼt take it personally. ! Nobody cares about your problems.! Brendan Baker!
  • 4. 3" ASM: Always Show Momentum." (see Glengarry Glen Rossʼs ABC for inspiration)! Venture investors invest in momentum. ! Set expectations: ʻweʼre still in private beta but…ʼ ! Use absolute and growth numbers.! Brendan Baker!
  • 5. 4" Youʼre going. They can come if they want." Even if you need their money, you donʼt need their money.! Conviction convinces: use present tense and strong wording. ! Brendan Baker!
  • 6. 5" Your job is to capture 
 their attention." Donʼt tell your life story. ! Focus on memorable highlights.! Brendan Baker!
  • 7. 6" The best info, as concisely as possible." Be focused. ! Second draft = first draft – 25%. ! Third draft = second draft – 25%.! Brendan Baker!
  • 8. 7" Give them something to touch right away." Provide a demo with login details or failing that, screenshots. Donʼt rely on a 2 minute demo video. Busy investors wonʼt watch it.! Brendan Baker!
  • 9. 8" 80/20: 80% what youʼve done, 20% where youʼre going." Investors extrapolate your past success to predict your future progress. This is different in other pitching contexts.! Brendan Baker!
  • 10. 9" Evidence trumps potential." Every time you call yourself a ʻvisionary,ʼ a puppy dies. ! Youʼre not a gamechanger, seasoned professional, innovative, next generation, or any other overused catchphrase.! Brendan Baker!
  • 11. 10" Geeks rule." AngelList is a technical community. Broadcast your geeks.! Brendan Baker!
  • 12. 11" Associate yourself with success." Capture the gold from your investors, ! past employers, customers, etc.! Brendan Baker!
  • 13. 12" Get Help." Ask your advisors, investors and supporters to share your profile, leave comments, vote it up, etc. Social proof is important, and everyone likes a winning team.! Brendan Baker!
  • 14. Thank you. " Thank you for building kick-ass companies.! brendan@ox1.co! Brendan Baker!
  • 15. Bonus Fun" 8 Words* that truly suck." 1)  Gamechanger/ing! 5)  Groundbreaking! 2)  Visionary! 6)  Innovative! 3)  Next-generation! 7)  Disruptor! 4)  Seasoned professional! 8)  © ® TM! Baker’s     β   Actual  Progress   =   Formula**   Number  of  2mes  these  words  are  used  in  your  pitch     *  fine  -­‐  and  symbols   **  Sample  size:  thousands.  Trust  me.  I  know,  cause  I’m  a  seasoned  professional,  mmmkay?   Brendan Baker!