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RESULTS
By Tim Loe
Q1

     would you prefer to see gore in a trailer?
7
6
5
4
3                                      would you prefer to
                                       see gore in a trailer?
2
1
0
      yes                no
Q2 – WHAT TYPE OF HORROR DO YOU
ENJOY MOST?
     What type of horror do you enjoy most?
6
5
4
3
2
1                                 What type of horror do
0                                 you enjoy most?
Q3

            Fast or Slow Paced
9
8
7
6
5
4                                Fast or Slow Paced
3
2
1
0
     Fast           Slow
Q4

      Thrilling horror trailer with lots of stings
     (makes you jump) or suspenseful enigma
                   building trailer?
7
6
5                                        Thrilling horror trailer
4                                        with lots of stings
3                                        (makes you jump) or
2                                        suspenseful enigma
1                                        building trailer?
0
     Thrilling        Suspenceful
Q5

               Title cards or voice over?
8
7
6
5
4                                           Title cards or voice
3                                           over?
2
1
0
     Title Cards         Voiceover
Q6

     Main character to be male or female?
8
7
6
5
4                                  Main character to be
3                                  male or female?
2
1
0
     male            female
POSTER SECTION
Q1

                        Colour scheme?
8
7
6
5
4
3                                                   Colour scheme?
2
1
0
    Red and Black Blue and White Other (dark blue
                                   and Black)
Q2

           Minimal Design or not?
8
7
6
5
4
3                               Minimal Design or not?
2
1
0
     Yes            No
Q3

      protagonist/antagonist, or setting on poster?
3.5
  3
2.5
  2
1.5
  1
0.5
  0
                                       protagonist/antagonist,
                                       or setting on poster?
Q4

           Text Position?
7
6
5
4
3                           Text Position?
2
1
0
     top           bottom
Q5

                   background of poster?
6
5
4
3
2                                         background of poster?
1
0
     Location   Location with   Nothing
                 antagonist     (black)
MAGAZINE COVER SECTION
Q1

                          colour scheme
8
7
6
5
4
3                                                      colour scheme
2
1
0
     Black and red   Blue and white Other (dark blue
                                      and black)
Q2

     Should the Magazine be kept minimal?
9
8
7
6
5
4                                Should the Magazine
3                                be kept minimal?
2
1
0
     yes             no
Q3

           Picture overlaying text?
7
6
5
4
3                                      Picture overlaying
                                      text?
2
1
0
     yes               no
Q4

           4. Picture with background?
7
6
5
4
3                                        4. Picture with
                                         background?
2
1
0
     yes                   no
Q5

                 What should the picture be?
8
7
6
5
4                                              What should the
3                                              picture be?
2
1
0
    protagonist antagonist   both   setting

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Pilot questionnaire results

  • 2. Q1 would you prefer to see gore in a trailer? 7 6 5 4 3 would you prefer to see gore in a trailer? 2 1 0 yes no
  • 3. Q2 – WHAT TYPE OF HORROR DO YOU ENJOY MOST? What type of horror do you enjoy most? 6 5 4 3 2 1 What type of horror do 0 you enjoy most?
  • 4. Q3 Fast or Slow Paced 9 8 7 6 5 4 Fast or Slow Paced 3 2 1 0 Fast Slow
  • 5. Q4 Thrilling horror trailer with lots of stings (makes you jump) or suspenseful enigma building trailer? 7 6 5 Thrilling horror trailer 4 with lots of stings 3 (makes you jump) or 2 suspenseful enigma 1 building trailer? 0 Thrilling Suspenceful
  • 6. Q5 Title cards or voice over? 8 7 6 5 4 Title cards or voice 3 over? 2 1 0 Title Cards Voiceover
  • 7. Q6 Main character to be male or female? 8 7 6 5 4 Main character to be 3 male or female? 2 1 0 male female
  • 9. Q1 Colour scheme? 8 7 6 5 4 3 Colour scheme? 2 1 0 Red and Black Blue and White Other (dark blue and Black)
  • 10. Q2 Minimal Design or not? 8 7 6 5 4 3 Minimal Design or not? 2 1 0 Yes No
  • 11. Q3 protagonist/antagonist, or setting on poster? 3.5 3 2.5 2 1.5 1 0.5 0 protagonist/antagonist, or setting on poster?
  • 12. Q4 Text Position? 7 6 5 4 3 Text Position? 2 1 0 top bottom
  • 13. Q5 background of poster? 6 5 4 3 2 background of poster? 1 0 Location Location with Nothing antagonist (black)
  • 15. Q1 colour scheme 8 7 6 5 4 3 colour scheme 2 1 0 Black and red Blue and white Other (dark blue and black)
  • 16. Q2 Should the Magazine be kept minimal? 9 8 7 6 5 4 Should the Magazine 3 be kept minimal? 2 1 0 yes no
  • 17. Q3 Picture overlaying text? 7 6 5 4 3 Picture overlaying text? 2 1 0 yes no
  • 18. Q4 4. Picture with background? 7 6 5 4 3 4. Picture with background? 2 1 0 yes no
  • 19. Q5 What should the picture be? 8 7 6 5 4 What should the 3 picture be? 2 1 0 protagonist antagonist both setting