PIAZZA is a local social networking service (SNS) in Japan that aims to create and strengthen local communities both online and offline. The document discusses how PIAZZA works with local governments and businesses to digitally transform local advertising markets from traditional paper-based methods to an online platform. It also outlines PIAZZA's unique strategies of building real-world connections between users, quantifying community engagement metrics, and forming strategic partnerships. This allows PIAZZA to potentially unlock new revenue opportunities in the large but under-digitized local advertising market.
This document provides an introduction and overview of Money Forward X Company (MFX), which works with various clients such as financial institutions to jointly create new financial experiences through services like joint app/website development.
It describes MFX's business areas such as consulting, solution development, data analytics, and marketing. It also introduces some of the products and services MFX provides to business clients (B2B) and individual users (B2C) through partnerships with companies like financial institutions and telecom carriers.
The roles and responsibilities of UX and UI designers at MFX are outlined, including user research, prototyping, usability testing, and collaborating with clients and team members on projects.
This document provides an overview of Natural Plants, a Japanese company that pioneered the concept of sexual healthcare in Japan. It discusses the company's founding story and vision of empowering women's happiness and sexuality. It also outlines the company's culture of challenging social norms, work environment, product offerings under its Love Cosmetics brand which aims to solve women's intimate concerns, and international business expansion plans. The overall document presents Natural Plants as an innovative company working to improve sexual wellness and normalize discussions around women's sexuality in Japan.
This document provides an introduction and overview of Money Forward X Company (MFX), which works with various clients such as financial institutions to jointly create new financial experiences through services like joint app/website development.
It describes MFX's business areas such as consulting, solution development, data analytics, and marketing. It also introduces some of the products and services MFX provides to business clients (B2B) and individual users (B2C) through partnerships with companies like financial institutions and telecom carriers.
The roles and responsibilities of UX and UI designers at MFX are outlined, including user research, prototyping, usability testing, and collaborating with clients and team members on projects.
This document provides an overview of Natural Plants, a Japanese company that pioneered the concept of sexual healthcare in Japan. It discusses the company's founding story and vision of empowering women's happiness and sexuality. It also outlines the company's culture of challenging social norms, work environment, product offerings under its Love Cosmetics brand which aims to solve women's intimate concerns, and international business expansion plans. The overall document presents Natural Plants as an innovative company working to improve sexual wellness and normalize discussions around women's sexuality in Japan.
This document provides an overview of the selfree LLC company. It discusses the company's founding in 2014, its mission to increase loved companies, its 3 employees and services including CallConnect and wellcast. It describes the company's flat structure, remote work environment, benefits like an office in Narusawa with onsen access, and culture of transparency, autonomy, efficiency and work-life balance. The summary seeks to highlight key details about the company's profile, services, work environment and culture.
Y Combinator 風の3分ピッチテンプレートです。初期のスタートアップには以下の構成をお勧めしています。
1. Problem
2. Solution
3. Market Size
4. Traction
5. Unique Insight
6. Business Model
7. Team
UTokyo 500k 用のテンプレートとして作成しました。
Presentation material on the turnaround project for mixi, Inc., a public tech company in Japan. This material was created by Kenta Takeuchi, former GM of mixi, Inc. and current MBA student at Wharton School.
Using insights to drive your Digital Strategy
This document discusses using insights to develop seven strategies for driving a digital strategy. It summarizes audience segmentation research conducted across many global markets including Australia. The key strategies discussed are: 1) Understand your audience through segmentation models, 2) Don't reinvent the wheel by leveraging existing behavior patterns, 3) Talk to the heart by fulfilling different consumer needs, 4) Don't forget your website as it remains an important channel, 5) Check who you are engaging as content generation varies by segment, 6) Show me the money as incentives work best to engage certain segments, 7) Develop a sixth sense for emerging mobile and location-based trends.
This document provides an overview of the selfree LLC company. It discusses the company's founding in 2014, its mission to increase loved companies, its 3 employees and services including CallConnect and wellcast. It describes the company's flat structure, remote work environment, benefits like an office in Narusawa with onsen access, and culture of transparency, autonomy, efficiency and work-life balance. The summary seeks to highlight key details about the company's profile, services, work environment and culture.
Y Combinator 風の3分ピッチテンプレートです。初期のスタートアップには以下の構成をお勧めしています。
1. Problem
2. Solution
3. Market Size
4. Traction
5. Unique Insight
6. Business Model
7. Team
UTokyo 500k 用のテンプレートとして作成しました。
Presentation material on the turnaround project for mixi, Inc., a public tech company in Japan. This material was created by Kenta Takeuchi, former GM of mixi, Inc. and current MBA student at Wharton School.
Using insights to drive your Digital Strategy
This document discusses using insights to develop seven strategies for driving a digital strategy. It summarizes audience segmentation research conducted across many global markets including Australia. The key strategies discussed are: 1) Understand your audience through segmentation models, 2) Don't reinvent the wheel by leveraging existing behavior patterns, 3) Talk to the heart by fulfilling different consumer needs, 4) Don't forget your website as it remains an important channel, 5) Check who you are engaging as content generation varies by segment, 6) Show me the money as incentives work best to engage certain segments, 7) Develop a sixth sense for emerging mobile and location-based trends.
How Can Fukuoka Become The Next Silicon ValleyShunichi Arai
This document discusses how Fukuoka, Japan can become the next Silicon Valley by attracting creative talent and fostering innovation. It analyzes factors like technology communities, patents, income, and diversity in Fukuoka compared to other cities. The author believes Fukuoka lacks ambitious people and job opportunities that utilize a variety of skills. To become more like Silicon Valley, Fukuoka needs to attract and retain talented people, increase diversity, invest in education/R&D, and promote an environment where people feel they can make an impact.
1) The speaker is Naoki Takahara from Modosuji Tax Accountant Corporation. He has 19 years of experience in systems development and support work.
2) Modosuji Tax Accountant Corporation was established in 1991 with 40 employees including 10 tax accountants and 1 accountant. They aim to solve all problems of small and medium enterprises.
3) Naoki introduced how his company started using kintone to improve productivity and business management. They created applications for timesheet management, billing, profit analysis, and business forecasts which reduced workload and helped achieve sales targets.
This document provides biographical information about Atsushi Fukuda, the CEO of Speedy Group, in Japanese. It details his educational background, previous work experience founding Sony Digital Entertainment, and the wide range of business activities he currently leads, such as talent agency work, art gallery operations, real estate, and more. It also lists awards he has received and provides contact information for his official website.
Impact Report of Future City Summit Annual Meet 2020 is prepared by Future City Summit and Good City Foundation as a annual documentation for the Annual Meet hosted on 16th - 17th in December 2020, sponsored by the InvestHK and Cyberport Hong Kong, co-hosted by the Dream Impact, Hong Kong Scholarship for Excellence Scheme Scholars Association(HKSESSA), Global Solutions Foundation and Impact Circles.
The document discusses the influence of Japan and China on future mobile technologies and digital trends. It notes that while Japan dominated mobile hardware, its influence will be more in software and platforms. China is described as a rising economic power with a large population that is highly engaged online through social media and mobile devices. Localization and a supportive government have helped China develop a unique digital ecosystem. The document cautions against underestimating China and its global ambitions.
This document provides an overview of how Twitter can be used effectively for business purposes. It notes that Twitter has over 29.9 million users in Japan who tweet 90 million times per day, making it the 3rd largest Twitter market worldwide. The document then discusses different ways businesses can use Twitter, including helping potential customers discover the company, building their brand and brand loyalty, generating and nurturing leads, learning from customers, demonstrating expertise, and staying aware of competitors. It provides statistics showing that Twitter users tend to be young, educated, and tech-savvy. The document concludes by sharing two short stories of how Charmin toilet paper and a Japan tourism company used Twitter successfully in fun and informative ways to promote their brands.
My presentation on Communities & Commitment, the Human Factor in Industry 4.0, given on 24.04.2018 at the 3rd Faciliities Management Day 2018 in Athens, Greece. Proud to have been invited by Palladian conferences and Hellenic Facility Management Association as a speaker, among a number of outstanding Greek and International speakers.
Recueil des 33 sessions de l'année : marketing éditorial et communication digitale, contenu et éditorial, stratégies d'animation et d'engagement, évolution des métiers
2. 自己紹介
2
S t r i c t l y C o n f i d e n t i a l
uMcGill大学土木工学・都市計画を卒業
u日興シティ証券(現:SMBC日興) の投資銀行本部/
テレコム・メディア 業界を担当
uネクソンの経営企画部にてゲーム会社への投資担当。
中国・韓国オンラインコミュニティの活況を経験
u16年間の海外生活(米国、英国、カナダ、オランダ)
経歴
はじめまして。
PIAZZA株式会社 代表取締役
の 矢野晃平 と申します。
4. Our Thesis:街の価値は変遷
4
街の価値は今後「ハード」から「ソフト」に転換していきコミュニティが
街における価値の源泉となっていく
S t r i c t l y C o n f i d e n t i a l
ハード
(建物/立地) ソフト
(コミュニティ
/サービス)
Now 2030
街の価値
構成比率
考察:街の価値注目はハードからソフトの時代へ
人々は物理的束縛から解放され、もっと自由なライフスタイ
ルに。今後街は、ハードだけではなく、その街でどのような
サービスがあるか、自身が繋がりたいコミュニティがあるか
が供給過多となるハードの中での差別化であり、個性であり、
街が存続する術である。
マクロトレンド
u 新築着工数の減少し、ハードの価値は減価傾向に
u EC・デリバリーの発達により、サービスは家中までリーチ
u リモートワークが増加し、職場以外でも働く事が可能
6. Why Now:コロナ禍で高まる地域SNSの必要性
6
S t r i c t l y C o n f i d e n t i a l
コミュニティ
働き方
地域経済
リアル
(お祭り、イベント)
出社
(暮らすと働くが分離)
関係人口商圏
(来街者、インバウンド)
デ ジ タ ル
(オンラインツール)
リ モ ー ト
(暮らす拠点がベース)
足 元 商 圏
(地域ファンづくり)
今後より一層高まる
地域のデジタルプラットフォーム
Before コロナ With/After コロナ
1
2
3
行政
中央集権
(人口減による税収減)
市 民 自 治
(分散化、行政サービスDX)
4
18. ユニークネス③:戦略的な自治体・企業との連携
S t r i c t l y C o n f i d e n t i a l 18
行政(一部抜粋) 街づくり
中央区
港区
江東区
川崎市
渋谷区
東灘区
港南区
大阪市北区
流山市
中央区
名古屋市
京都市下京区
京都市南区
警視庁 広報課
大東市
四條畷市
自治体・街づくりディベロッパーの皆さんと連携して、ONE TEAMで
地域のプラットフォームを構築
19. 直近事例:東京都豊島区様(6/25)
19
S t r i c t l y C o n f i d e n t i a l
豊島区内26ヶ所の区民ひろばと連携し、世代を超えた交流を促し地域コ
ミュニティの活性を目指す
6月25日協定締結
25. LOCAL AD DX
ローカルビジネスにおけるPIAZZAの優位性
25
地域に対する商材がアナログに偏る中、地域に対してのデジタルソリュー
ションとして最適なポジションを狙う。
S t r i c t l y C o n f i d e n t i a l
項目 駅前広告 新聞折込 ポスティング フリーペーパー PIAZZA SNS レビューサイト
地域性 ⃝ ⃝ ⃝ ⃝ ⃝
ローカルの顧客層へ
リーチ可能
ユーザー基盤 -- -- -- --
⃝
ゼロから立ち上あげ
必要なし
タイムリー性 ⃝
いつでも・どこでも
⃝ ⃝
コミュニケー
ション
⃝
足元商圏のユーザー
との対話を通じて
ファンづくりが可能
⃝ △
効果検証 △ △ △ ⃝
レポート機能
⃝ ⃝
コスト △ △ △ ⃝ △
コメント
乗車中のスマホ利用。
コロナの影響で、移
動需要の大幅な現象
新聞購読者は毎年下
落傾向
タワマン等へのポシ
ティングは限定的
コストがかかる上に、
効果が限定的
アカウントは無料で
作れても、地域の顧
客集めはできない
地域性に欠ける
A N A L O G D I G I T A L
35. 会社概要
35
概要 Mission / Value
会社名: PIAZZA株式会社
設立: 2015年5月
役員: 矢野晃平 代表取締役
吉澤晶子 取締役
従業員数:17名(正社員)
住所: 東京都中央区日本橋茅場町
1丁目108グリンヒルビル5階
主要株主:ANOBAKA
キャナルベンチャーズ
NEILO
マーキュリアインベストメント
みずほキャピタル
三井住友海上キャピタル
ミッション
人々が支え合える街を創る
バリュー
Community First
PIAZZAの価値を支えるものは、コミュニティをつくり、そこに参
加し、それらを広げ交流している人々です。全てのアクションはこ
の方々たちのためになっており、それらを支えるためにあります。
One Team
私たちは様々なミッションに対してチームで立ち向かいます。それ
を実現するためには、ひとりひとりが社内外から信頼される人にな
ります。1)約束を守り 2)誠意を尽くし 3)率直であること。
そして、自身も仲間を信頼することが重要です。
Crossover
街における「ハード」や「ソフト」、手段としての「リアル」や「オンラ
イン」。私たちの思考は境界や垣根を超え、それらを融合させることで新
しい価値を世の中に提供していきます。課題の真髄を突き止め、あらゆる
モノや手段を組み合わせて、すべての課題を乗り越えます。
S t r i c t l y C o n f i d e n t i a l
38. プロダクトチームの働く環境
38
ワークスタイル
u リモート勤務 & オフィスデ―
毎週金曜は社員はオフィスで仕事しています。それ以
外は各自リモートワークです。これから新しく入って
くる方も増え、直接お話をしたり顔を合わせるメリッ
トは無限大 なので週に一度集まる日をもうけています。
u 月に一度の全社会議
月次の業績報告と各自の振り返り報告をする日を月に1
度平日14時からもうけています。お酒や食べ物をつま
みリラックスしながら会社や個人個人の振り返りを行
う会にしています。
u 社内外とのミーティング・商談・面接:オンライン推
奨しています。
u 勤務時間の調整ができるので子育て中の社員が多数活
躍しています。
S t r i c t l y C o n f i d e n t i a l
Server
技術スタック
iOS Android
Infro
Analysis
41. ご覧いただき、有難うございます。
41
S t r i c t l y C o n f i d e n t i a l
Kohei.yano@piazza-life.com
https://twitter.com/kohei_yano
https://www.facebook.com/kohei.yano.5243
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