The life cycle of a software product company CEO resembles a rollercoaster, starting with optimism and plans for growth but often ending with challenges that force the CEO to start anew. In the first years, a new CEO promotes new leadership and products. However, issues then emerge like closing profitable lines, employee churn, and buggy products. While strategic wins and junkets temporarily boost morale, restlessness grows over troubles delivering globally viable products. Ultimately, the CEO may depart and the company has to restart its efforts after 3.14 years, the life cycle of a software CEO.