The total Photo Imaging workforce in the UK comprises around 43,100 people, with 51% based in the south of England. London and the South East region contain the largest proportion at 38%, while the South West and East of England also have high concentrations. Getty Images is a major stock photo agency based in Seattle. It has an archive of over 80 million still images and illustrations as well as 50,000 hours of stock footage. Getty Images operates a large commercial website that allows clients to search, browse, purchase image rights, and download images. Instagram was created in 2010 by Kevin Systrom and Mike Krieger and gained popularity rapidly, reaching over 100 million active users by 2012. Getty Images was