DOMESTIC TOURISM

1. PHILIPPINE TOURISM,
GEOGRAPHY, AND CULTURE
WEEK 1 and WEEK 2

2. OBJECTIVES
BY THE END OF THE CHAPTER, STUDENTS
SHOULD BE ABLE TO:
 Identify the qualities of the Philippines that make it a unique
and attractive destination
 Identify the different characteristics of Filipinos
 Identify the 4 A’s of tourism and its importance
 Identify the economic and socio-cultural aspect for tourism
industry
 Importance of environmental protection
 Basic facts about the Philippines

3. LET’S BEGIN

4. Basic Facts About the Philippines
A. Islands in the Philippines
B. Major Landforms
C. Climate Information
D. Language
E. Major Ethnic Groups
F. Threats to Preservation of Culture
G. Life Expectancy

5. A. Islands in the Philippines
 Largest Island in the Philippines
 Luzon Island
it is located in the northern region of the archipelago, it is
also the country’s largest and most populous island
It also has the greatest population among the three island
groups.
It has an area of 42,458 square miles.

6.  Luzon is further subdivided into four
major areas
 Northern Luzon
 Central Luzon
 Southern Luzon
 National Capital Region
 Which is also home to the country’s capital, Manila and is the country’s center of
economic, social, cultural and financial development (Vallejo 2014 and Valdeavilla
2018)

7.  Smallest Island in the Philippines
The Philippines consist of thousand of
islands and there is no known smallest
island using any known technical definition
and due to high tide and low tide variations.

8.  Number of Island
There are 7,641 islands in the Philippines (Barile
2017)
 Length of Coastline
17,500 kilometers (official Philippine figure)
36,289 kilometers (U.S. Figure)(Library of Congress. Federal
Research Division 2006)

9. B. Major Landforms
 Highest Point
Mount Apo
It is the largest and the tallest solfataric mountain
on the island of Mindanao and in the entire
Philippines.
It has an elevation of 9,692 feet and located
between the city of Davao and the province of
Davao del Sur.

10. It is also home to over 272 species of birds of
which 111 species are endemic to the mountain.
Six indigenous groups of people including
Bagobo, Ubos and Tagacaol live around Mount
Apo and consider the mountain a sacred place
and a place for worship rituals (Misachi 2017)

11. Oldest Province
Aklan
It is originally called Minuro, Aklan is considered
as the oldest province in the Philippines. Record
say that the province was established during the
early 12th century by settlers originating from
Borneo. Datu Dinagandan, who established trade
with neighboring islands, was the first ruler.
Kalantiaw then grabbed the throne, and his family
continued to rule the province until the mid-14th
century (topten.ph 2016)

12.  Number of Provinces
 There are 81 provinces as of March 31, 2018
(Philippine Statistics Authority 2018)
 Largest / Smallest
 Largest is Palawan with 17,030.75 sq kms
 Smallest is Batanes with 203.22 sq kms
(De la Rosa, Fiestada, Sanchez and Mangahas 2018)

13. C. Climate Information
 The first half of the year from January to May is the best time to
visit the country. November to February is cool, while March to
May is hot and dry. June to October is rainy, with the months
between July and September characterized by typhoons.
Average temperature is 78 degrees Fahrenheit / 25 degrees
Celsius; average humidity is 77%

14. D. Language
 The Philippines has two official languages, Filipino or
(Pilipino) and English.
 Filipino has eight major dialects, in order of use:
Tagalog, Cebuanom Ilocano, Hiligaynon or Ilonggo,
Bicol, Waray, Pampango, and Pangasinense.
 There are about 76 to 78 major language groups,
with more than 500 dialects (DOT 2018)

15. E. Major Ethnic Groups
 The richness of the Philippines does not end with just its
aesthetic appeal, but beyond what the eyes can see in photos
and videos, is the vibrant feel of its people. This is the
differentiation of the Philippines as a tourist destination. Its people
are known to be the most hospitable in the world. Filipinos treat
guests like family, willing to give up the seat of honor for its
visitors.

16.  Philippines has more than 100 ethnic
groups. The more dominant ethnic
groups include:
 Tagalog
 Visayan / Bisaya
 Cebuano
 Ilocano
 Ilonggo
 Waray

17.  The Philippine culture is a blend of the
Malayo-Polynesian and Hispanic culture with
the influence from Chinese, Indians, Arabs
and other Asian culture as manifested in
various customs and traditions of the Filipino.
Filipinos have the concept of kapwa (others) to
their connection or relationship with other
people.

18.  Filipinos are lovers of art evidenced by their
folk songs, cultural dances, rituals, festivals,
intricate architecture of churches, and
ancestral houses. They are also lovers of
music and have the ability to express
themselves through song and dance. Videoke
has evolved to be associated as a favorite
past-time and get-together activity. Filipinos
love to celebrate and gather with family and
friends around popular Filipino dishes such as
lechon, adobo, and pancit.

19.  Religion is a integral and inseparable aspect
of Filipino culture. The Philippines is known to
celebrate the longest Christmas season.
Devotions to various images of the Lord
Jesus, such as the Sto. Niño and the Black
Nazarene, as well as the Blessed Virgin Mary
and different patron saints, is celebrated
through festivals, most of which have religious
origins. Religion is also a powerful organizing
principle for ethnic groups (Peralta 2000)

20.  Filipinos are generally family-oriented with
adult children continuing to stay in the family
home. It is not unfamiliar for families to have
extended family members staying with them
permanently. Extended family members may
include elderly aunts and uncles and married
children with their growing families. Nursing
homes are not popular in the Philippines as
children take care of their ageing parents.

21.  Filipinos find reason to celebrate any and all
occasions. Birthdays, weddings, baptisms,
funerals and Christmas are grand occasions to
celebrate. Food becomes the centerpiece of
every Filipino family celebration. Filipino food
throughout the regions is characterized with
flavors of being salty, sour, sweet and spicy
from our Hispanic and Malay influences.

22. F. Threats to Preservations of Culture
 Language is said to be the bearer of culture. With the
public educational system mainly patterned from Western
influences, there is the threat of standardization. Culture-
based education is eroded and the national language
induces change within the particular culture. The
internalization of concepts through the medium of
language and the externalization of these is altered since
the culture of the introduced language is internalized by
the receiving culture.

23.  Mass media through radio, television, print and
more recently, social media, has provided a
window to the world. New tastes, needs, and
opinions are created which contributes to the
destruction of traditional value systems.
 With all these influences, ethnicity, hence is
not static. It is of living people who change at
the birth of a nation.

24. G. Life Expectancy
 Life Expectancy Nationwide
Source: United Nations Developmental Programme Department of Economic
and Social Affairs 2017

25. 2. Life Expectancy per Region (2010-2015)
NCR 68.8 75.6
ARMM 61.9 62.9
CARAGA 65.9 71.3
CAR 67.4 72.7
Source: Philippine
Statistics Authority 2018
Region Male Female
Region I 69.6 75.9
Region II 68.3 73.3
Region III 68.7 75.4
Region IV-A 68.9 75.2
Region IV-B 68.4 73.0
Region V 67.6 72.6
Region VI 68.0 74.2
Region VII 63.9 68.9
Region VIII 66.8 71.7
Region IX 66.6 71.7
Region X 66.9 72.1
Region XI 67.1 71.9
Region XII 67.4 72.3

26. Four A’s of Tourism
 The following five’ A’ factors represent the essential requirements for
 successful tourism:
 • Attractions
 A tourist attraction is a place of interest that tourists visit, typically for
 its inherent or exhibited cultural value, historical significance, natural or
 built beauty, or amusement opportunities. Some examples include
 historical places, monuments, zoos, museums and art galleries, botanical
 gardens, buildings and structures (e.g., castles, libraries, former prisons,
 skyscrapers, bridges), national parks and forests, theme parks and
 carnivals, ethnic enclave communities, historic trains and cultural events.
 Many tourist attractions are also landmarks.

27. The following five’ A’ factors represent the essential requirements for
successful tourism:
• Attractions
A tourist attraction is a place of interest that tourists visit, typically for
its inherent or exhibited cultural value, historical significance, natural or
built beauty, or amusement opportunities. Some examples include
historical places, monuments, zoos, museums and art galleries,
botanical
gardens, buildings and structures (e.g., castles, libraries, former prisons,
skyscrapers, bridges), national parks and forests, theme parks and
carnivals, ethnic enclave communities, historic trains and cultural
events.
Many tourist attractions are also landmarks. and
Four A’s of Tourism

28. •Access
•Accommodation
Transport is needed to physically move tourists from where they
live to where they are visiting. Land, sea and air access to and from
the destination as well as within the destination. Should be relatively
fast and easy. Tourists would not want to be travelling the whole day.
They prefer to be spending time on the destination that on a bus,
boat, or
All destinations need accommodation nearby otherwise tourists will
will have nowhere to sleep. This seems basic enough, but investors
will only invest in accommodation infrastructure if there is sufficient
sufficient economic return. Many areas of Australia are blessed with
excellent attractions and are readily accessible but (for a whole range
of reasons) lack tourist accommodation. In recent years the market
has seen a proliferation of accommodation types.

29. QUESTIONS?

30. THANK YOU VERY
MUCH AND STAY SAFE!