![Develop
TALE OF 2 SOCIAL MEDIA POLICIES
The personal use of the internet by XX staff Protect Information
must be tempered by an awareness of the try and build relationships, but you should
potential conflicts that may arise. also be aware that through your relationship
with YYY, you have access to confidential
There should be a clear division between information that shouldn't be made public.
“XXX" pages and "personal" pages. Be Transparent and Disclose
You should disclose that you work for YYY 10
On Social Networking sites, you should be magic words: "Hello, my name is [NAME],
mindful that the information you disclose and I work for XXX." Be sure to replace
does not bring the XXX into disrepute. [NAME] with your name because otherwise
that looks odd.
For example, New and existing Follow the Law, Follow the Code of Conduct
blogs, microblogs and other personal Be Responsible
websites which do identify the author as a If you aren't an authority on a subject, send
XXX employee should be discussed with your someone to the expert rather than
line manager to ensure that due impartiality responding yourself.
and confidentiality is maintained Be Nice, Have Fun and Connect](https://image.slidesharecdn.com/philip-dqo-120403220611-phpapp01/85/Philip-dqo-19-320.jpg)
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Philip -dqo
- 1. DQO Digital Quotient forOrganisations An initiative by Supported by
- 2. Combining experiences 2002 – Uniting SingTel’s 11 web properties. 2007 Web 2.0 training mioTV and 3G launch 2009 Avatar Mum (GRID MMS) 2010 reTHINK Social Media 2011 IDA Social Media Immersion GRID New Media Studios 2012 - InfoCommunity
- 4.
- 5. ITA Manual for Quick Start Basis for Organisation Learning and Social Media Change Practitioners Network Collective Wisdom
- 6. A typical professional A typical social media media social engagement engagement
- 7. Where are yougoing? DISCOVER Structure / Resource Stakeholder DESIRED Milestones DEFINE Outcome DQO DEPLOY DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
- 8. Where are yougoing? DISCOVER Structure / Resource Stakeholder Desired Milestones Define Outcome DQO Deploy Develop Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
- 9. DQO Discover Initial Thoughts DISCOVER Know Know what Know your you need to yourself Destination get there Readiness Strategies Comparative Test Advantages Level of Organisation Content? Empowerment Learning Moral Highground? Process Volunteers? Kenna Arrow Products? Vs Board Strategic Direction
- 10. Discover Social Media ReadinessTest SMRT Without the disruption : )
- 11. Where are yougoing? DISCOVER Structure / Resource Stakeholder DESIRED Milestones DEFINE Outcome DQO DEPLOY DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
- 12. Readiness Meter DEFINE • Ready • Research • Not Ready • Work done to date Before Organisation Project Readiness Review Initial During Resource Project Planning Review • Start Small • KPI • Big Bang • Milestones
- 13. Before Project Review During Project Review GROUNDWORK REFLECTION • Why is using social media of interest • Milestone setting to us? • Who do we want to reach and why? • Is our industry ahead of the curve, behind it, or in the middle in • What do we want from our community terms of social media? members? • What are we giving back that has nothing to • Is discussion about our brand do with our product/service? positive, negative, or neutral? Are we being talked about at all? • How often are we going to evaluate our • progress? • Who in the organization needs to be involved in our social media strategy? • What tools might we need to monitor and • measure our progress? • Do we have a listening program in place? • What data do we want/need to gather before and during our efforts?
- 14. Initial Resource planning • Start small or Big Bang • Can I do with $0 • What shall I ask the boss for? • Who are the point people, and what are their roles? • What technology and IT involvement do we need? Do we need software or infrastructure? • Are we ok with not seeing an immediate and direct return on the money we spend, and are we looking at this as a short term or long term investment? • Can we afford to keep part of our allocated $ budget flexible to respond to evolving needs?
- 15. DQO Define DEFINE Community Building (not-for- profit) Awareness Branding CS force training Long term Customer Crisis Comms Marketing Service Event Promotion Loyalty Depth Social Media Project Goal New Saving on print Channel of Not all patrons Stock Clearance Sales Communica As price boost tion 1 off HR Which Website Campaign Recruitment Competition Parameters of test For talent
- 16. Where are yougoing? Discover Structure / Resource Stakeholder Desired Milestones Define Outcome DQO Deploy DEVELOP Policy Scale and Speed Processes Platform Demonstrate (pilot) Certification Structure
- 17. Social DEVELO P Media Policy Social Media Process Platforms DQO PRE - Facebook - Twitter - Weebly A Best Practice Approach - Event Brite
- 18.
- 19. Develop TALE OF 2SOCIAL MEDIA POLICIES The personal use of the internet by XX staff Protect Information must be tempered by an awareness of the try and build relationships, but you should potential conflicts that may arise. also be aware that through your relationship with YYY, you have access to confidential There should be a clear division between information that shouldn't be made public. “XXX" pages and "personal" pages. Be Transparent and Disclose You should disclose that you work for YYY 10 On Social Networking sites, you should be magic words: "Hello, my name is [NAME], mindful that the information you disclose and I work for XXX." Be sure to replace does not bring the XXX into disrepute. [NAME] with your name because otherwise that looks odd. For example, New and existing Follow the Law, Follow the Code of Conduct blogs, microblogs and other personal Be Responsible websites which do identify the author as a If you aren't an authority on a subject, send XXX employee should be discussed with your someone to the expert rather than line manager to ensure that due impartiality responding yourself. and confidentiality is maintained Be Nice, Have Fun and Connect
- 20. Develop a socialmedia policy that works Develop
- 21. Social Media Policy– Tone and Culture Develop Don’t 1. Bluff 2. Cheat 3. Run from reality 4. Panic
- 22. Develop Online Database of Social Media Policies How to Write a Social Media Policy 10 Must-Haves for Your Social Media Policy
- 23. Pilot Trial Process Platform Training In-house Policy Execute With results Facebook insights Dashboard monitoring Review and Stakeholder Scale up update D e m o n s t r a t e
- 24.
Editor's Notes
- #3 Purpose: Introduce history, social media evolution (COMAT, GRID MMS). When and why we started to reTHINK Social Media.
- #5 Purpose: Provide the audience with consequences of ignoring the impact of social media
- #8 DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
- #9 Purpose: Provide a transition to methodology discussion
- #10 DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
- #11 Discover Where are you now? SMART – Social MediA Readiness Test (1 x deliverable provided in goody-pack and downloadable) Where do you want to go? Define Goal/s (modest incremental goals….) How to get there? Develop Strategy, Demonstrate a working model & Desired Outcome (Measure What Matters / Metrics That Matters)
- #12 Purpose: Provide the audience a way gauge their social media readiness (reduce to 3 questions on this slide, and make it visual)
- #13 DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
- #14 Purpose: Provide the audience a way summarize their social media readiness.
- #17 Goal/sCommunity Building (not-for-profit)MarketingCustomer ServiceNew Channel of CommunicationHR RecruitmentCrowd SourcingOthers
- #18 DQO – 5 Steps Methodology Discover Define Develop Demonstrate Desired Outcome
- #19 Purpose: Provide audience with the flow of digital media quotation for organizationEquipStart small
- #20 Purpose: Provide a transition to social media policy discussion
- #22 Example of the young lady
- #23 Purpose: Provide the simplest way to provide retention to social media policy
- #24 Purpose: Provide a glimpse of resources available for audience to tap.
- #25 Purpose: Provide a transition to methodology discussion
- #26 Purpose: Provide the audience realization of the desired end state