The Philadelphia Eagles are launching a new digital marketing campaign called "How High Can You Fly?" to boost fan engagement during a disappointing season. The campaign will have fans post photos of themselves watching games with the chance to win autographed footballs each week. Additionally, one grand prize winner will get to ride in an F-16 fighter jet flying over the stadium before a game. The goals are to increase social media following, drive traffic to the team website, and collect fan data to use in future promotions. The total budget is estimated at $20,000.