Ph.d. manual

1. IIPM at a glance
IIPM one of the most respected premium institutions in South Asia, established in 1973 is
rigorously engaged in;
 Management education
 Survey, Evaluation, Assessment & Monitoring of different types of Projects
 Conducting training programmes
 Vocational courses &
 Carrying out research & consultancy work with a global exposure
Spread across India, it has 18 centres which covers an area of more than 200,000 sq. ft. and
has the most technically advanced infrastructure imparting quality education, project and
research work and overall development of an individual in terms of both knowledge and
personality. The centres are at the following places:
New Delhi Gurgaon Noida
Mumbai Bangalore Hyderabad
Ahmedabad Pune Chennai
Kolkata Bhubaneswar Lucknow
Chandigarh Jaipur Bhopal
Indore Cochin Dehradun
We are conducting UG and PG and Programs in various fields of management to cater the
needs of the corporate:
Courses conducted
• Ph. D. (Management)
• MBA ( Domestic& International)
• BBA
• BCA
Ph.D. Programme Manual 1

2. Objectives
 IIPM is one of the pioneer institutions engaged in management education with a
global exposure for UG & PG courses. GOTA (Global Opportunities & Threat
Analysis) gives IIPM a winning edge wherein students are taken to foreign
universities like Darden School of Business (University of Virginia), ILR School
(Cornell University), and Mc Combs School of Business (University of Texas) for a
study tour. But now it’s high time to raise the bar & take it to the next level by
introducing doctoral programmes. Thus, Ph.D. program will take the academic
standards to a higher level through in depth research & analysis.
 In India, the level of higher education needs to be spread widely so that every student
aspiring to pursue higher education can easily acquire it. There are few institutes
which offer doctoral programmes in management. IIPM which is known for imparting
quality education in Management would be the best choice in this regard.
 The availability of students from faculty which is around 2500 spread across 18
centres of the country is a huge base for Ph.D. admissions.
 Like IIM Ahmedabad, we will train the faculties & retain their services in the
institution. The Ph.D. will inculcate the research skills in them

3. Ph.D. Program in Management
Design of the Program
The program provides advanced professional education:
• To improve knowledge and skills useful in current or planned education and
counselling roles, and
• To improve the ability to analyse current social, economic, political and ethical issues
and concerns in their relationship to various educational and community situations
and activities.
• To create innovators who can excel in corporate world as research is a tool for
blossoming or flourishing business and to give business a competitive advantage.
Focal Areas
Ph. D. (Management) degree focal areas:
• Marketing Management
• HR Management
• Organizational Development
• Finance Management
• International Business Management
• Strategic Management
• Business Excellence
• Competitiveness
• Production and Operation Management
• Total Quality Management [TQM]
• Innovation Management
• Project Management, etc.
The doctoral program is individualized, interdisciplinary and experiential. Ph. D. scholars
with the guidance of faculty advisers, plan their own study schedules to meet self-defined
goals. To accomplish these goals, students engage in a variety of intensive courses,
independent studies, seminars and contributing research articles in national and international
journals. Success in the program requires a high degree of personal initiative, self-directed
learning, and commitment to inquiry as a style of personal and professional growth.

3.1 Duration of Ph. D. Programme
Time Profile of Ph.D. Programme:
The duration of the Ph.D. Programme is 3 years; maximum period is 5 years beyond which a
scholar has to register afresh. Scholars are eligible to apply for registration within 6 months
from the date of successful completion of Ph. D. course work as certified by the Head of the
Department (HOD).
If any scholar fails to apply for Registration within six months from the date of successful
completion of the Course Work, he / she forfeit his / her claim for Registration. Such a
scholar has to re-apply for admission and go through the Entrance Test afresh.
The intake for the Ph.D. programme is twice a year as under:
 January Batch
 July Batch
Candidates should have a PG degree from recognised institutions/university under
AICTE/UGC.
3.2 Duration of Integrated MBA-Ph.D. Programme
The duration of the above mentioned programme is 4 years
2 years (MBA) & 2 years (Ph.D.)
The intake of the programme is once a year (July/January).
Candidates should have a UG degree from recognised institutions/university under
AICTE/UGC.

3.3 Sequential Steps (Provisional Registration Phase)
Application form submission
Short listing of candidates by eligibility criteria
Ph.D. Entrance Test
Viva-Voce
Selection
Documentation for Enrollment No.
Provisional Registration of Candidates

3.4 Sequential Steps (Registration to Completion Phase)
Identify the Title of the proposed Research Topic
Preparation of synopsis by the scholars in consultation with their guides
Submission of 5 copies of Ph.D. synopsis
Conducting the Pre-registration of Colloquium
Preparation of brief technical report comprising literature survey/work plan and the scientific relevance of the proposed
research
Suggested changes of Doctoral Committee if any, in title/methodology
Assess the preparedness of the scholars for the Research to be undertaken
Approval of research proposal by Mysore University
Registration
Regular interaction with the supervisors
Submission of progress report
Journal PublicationsSubmission of ThesisFinal Viva DefendPh.D. will be awarded by Mysore University
Commencement of Course Work (16 weeks)
Enrollment No. alloted
Journal Publications
Submission of Thesis
Final Viva Defend
Ph.D. awarded by Mysore University

4. Information for Ph. D. Entrance Examination
Application Form for Ph. D. program
Two Batch/Year-January and July
Source for Application Form:
Application Form can either be
i) Downloaded from IIPM Research Website –
www.iipmresearch.edu
Submission of duly filled in Application Form along with DD of Rs 3000/- in favour of
‘International Institute of Planning and Management’ payable at Kolkata
or
ii) collected with Ph.D. Booklet priced at Rs 3000/-to be paid in form of DD of Rs 3000/- in
favour of ‘International Institute of Planning and Management’ payable at Kolkata.
Contact person to be submitted to:
Dr. Senjuti Goswami,
HOD-All India Ph. D. Programme, IIPM
IIPM Tower, AQ - 6, Salt Lake, Sector – V
Kolkata – 700091
Mobile: 033 - 40159961, 09836068356
E-Mail: research@iipm.edu
Website: www.iipm.edu
Last Date of Submission for July batch, 2012: 15th
June, 2012

5. Research Supervisors Regulation
A. (i) Professors and Scientists of equivalent cadre are recognized as Ph. D. Guides in their
subjects of their positions as they were working in Departments of Recognized study
Centres or the University.
(ii) Associate / Assistant Professors and Scientists of equivalent cadre working in
Departments of Studies of the University / Constituent Colleges / Recognized Research
Centres of the University / Professors working in Constituent Colleges are eligible as
Ph.D. Guides in specialized subject, at least three years continuous service on a regular
basis without break and also they have published at least three research articles in books
or reputed peer reviewed journals in the discipline in which they are desirous of guiding
candidates.
B. Faculty / Scientists who attain superannuation or resign their jobs will forfeit recognition
as Guide / Co-guide. However, such a person shall sign a letter that he/ she shall have the
responsibility of continuing to guide candidates who were registered under him / her,
before getting relieved from the University.
C. (i) A Guide / Co-guide may supervise not more than Eight candidates at a time out of
which at least one candidate shall be SC/ST, at least one shall be OBC and at least one
shall be foreign national.
(ii) A Guide / Co-guide have to sign a declaration about the number of candidates
working with him / her. Such declarations shall accompany the registration application of
every candidate.
(iii) A Guide / Co-guide who has been recognized to supervise the total candidates
working under any Guide / Co-guide shall be the sum total of all the candidates working
under his / her supervision in all the subjects.
D. (i) The Research Supervisor has to submit the progress report of each student every month
to the Head of the Department (HOD) of the Ph. D. cell.
(ii) The Supervisor has to take Ph. D. Classes, organize academic seminars and
FDP/MDP at least one every year
(iii) The Supervisor has to make study material, snippets, workshops and seminars
materials.

6. Eligibility Criteria for the Candidates
6.1 (a) Candidate should have Master’s Degree or any other Degree / Diploma of the
University or any other Degree / Diploma of any other University / Institution recognized as
equivalent thereto, with a minimum of 55% marks or equivalent Cumulative Grade Point
Average (CGPA) or an equivalent Grade.
(b) Admission to Ph.D. shall be through an Entrance Test and Interview Applications for
Entrance Test shall be invited twice a year in which shall be invited twice a year depending
on the vacancies.
Relaxation: 50 % marks in case of SC/ST candidates and the candidates those who are in
service with three years of regular teaching experience as teachers / library
professionals / physical education instructors in educational institutions. .
6.2 Entrance Test: One paper on the broad area of Ph.D. of 80 marks (3 hours duration) and
syllabus of the paper shall be framed by the respective Boards of Studies based on UGC /
CSIR National Eligibility Test (NET) pattern.
6.2.1For non-exempted candidates:
(a) The question paper shall contain 40 objective type questions of one mark each,
and essay type/short answer questions for 40 marks.
(b) Candidate has to secure at least 40% marks i.e. 32 out of 80, for being eligible to
apply for admission to Ph.D.
(c) The marks of the Entrance Test shall be valid for two years from the date of the
entrance test.
(d) Interview shall be of 20 marks.
6.2.2. For exempted candidates:
(a) All the candidates who have qualified (i) for Lectureship through UGC/CSIR- Net
and SLET; shall be eligible for the interview. The Interview carries 50 Marks.
6.3. Selection Parameter:
Depending on the vacancies available in a subject, candidates shall be called for
Interview in the ratio 1:3 based on the marks scored in the Entrance Test. Selection of
candidates for provisional registration shall be based on 50% of marks in Qualifying
Examination and 50% of marks in the Entrance Test and Interview put together. The
List of Selected candidates for Ph.D. shall be notified and a last date for admission
will be specified.
Exemption: The following are the exempted candidates who have qualified for:
(a) UGC / CSIR JRF fellowships
(b) UGC/CSIR NET Examination scores are exempted from the Entrance Test.

6.4 Regular Registration
The provisionally registered candidates shall undergo Ph.D. Course Work of one semester
duration from the date of Provisional Registration in:
(a) Advanced Research Methodology (100 marks, common for all candidates in a
subject), and
(b) Review of Literature in the area of research (100 marks).
(c) Case Study Development (100 Marks)
(d) How to write Thesis Report (100 Marks)
6.5 Pre-registration Colloquium:
(a) After successful completion of Course Work as certified by the Head of the
Department, a candidate, in consultation with his / her Guide, shall identify the Title of
the proposed research topic within a month of announcement of results. Then the
candidate shall prepare a Synopsis in consultation with his / her Guide and shall submit
five copies of the Ph.D. Synopsis to the Guide through Co-guide(s), if any. The Guide
shall organize a meeting of the Doctoral Committee within fifteen days of receipt of the
Synopsis to conduct the Pre-registration Colloquium.
(b) Every candidate shall prepare a brief technical report comprising literature survey/
work plan and the scientific relevance of the proposed research and shall present it in the
form of a colloquium before the Doctoral Committee.
(d) The Doctoral Committee is authorized to suggest changes, if necessary, in the title
/scope methodology of the topic selected for research, based on the performance of the
candidate in the Pre-registration Colloquium.
(e) The Doctoral Committee shall assess the preparedness of the candidate for the
research to be undertaken. It may, however, ask the candidate to present the
Colloquium again if the performance / preparedness of the candidate in the first
instance is not satisfactory. Only one re-appearance is permitted within 2 months from
the date of the first Colloquium.
(f) If the Doctoral Committee does not approve the research proposal even after the
second presentation, such a candidate, after a lapse of one year from the date of the
second presentation, can again present the Pre-registration Colloquium, after fresh
Provisional Registration without undergoing Course Work.

7. Fee Structure
• Rs.60, 000 per semester for three years to be cleared 10 days before each Semester.
• At the time of admission, Rs.20, 000 in addition has to be paid for processing fee etc.
Payment schedule:
Processing fee for selected scholars: Rs. 20,000/-
2 weeks prior to each semester commencement date: Rs. 60,000/-
Total payment for 3 years Ph.D. programme:
Application Form: Rs. 3,000/-
Processing Fee: Rs. 20,000/-
Total Semester Fee
(@ Rs.60,000/- per semester): Rs. 3,60,000/-
Total: Rs. 3,83,000/-
Payment to be made by DD in favour of IIPM payable at Kolkata.

8. Information for Course Work
1. The candidates after Provisional Registration have to undergo Ph. D. Course Work of
16 weeks duration from the date of Provisional registration, as per the calendar
prescribed by the University.
2. The Course Work shall be of the following pattern
Papers Particulars Duration of
Examination
(Hours)
Mark
s
IA
Theory Total
Paper – 1 Advanced Research
Methodology
(common for all
candidates in a
subject)
2 hours 50 50 100
Paper – 2 Review of Literature
in the area of
Research
2 hours - - 100
Paper - 3 Module Development
(specialisation)
2 hours
- - 100
Paper – 4 Writing Thesis
2 hours
- - 100
3. The commencement of the Course Work for January Batch 2012 will be from 5th
May, 2012.
4. The Calendar of events of the Course Work will be announced by Kolkata Centre for
Research Studies, IIPM and the course will be conducted accordingly.
5. After 16 weeks of Course Work, the Directorate of Research shall conduct the written
assessment test for Paper – 1.
6. IIPM Kolkata Research Centre which has got affiliation with Mysore University will
jointly assess the students’ performances for Paper – 2 and the HOD of IIPM will
send the performance list/1A of all candidates to the Director of Research, before 10
days of the written assessment test for Paper – 1.

7. The candidate shall have to score a minimum of 50% of marks in each paper.
8. The HOD of the Doctorate of Research shall announce the result of the Course Work.
9. Infrastructure
IIPM Towers are modern architectural wonders equipped with air-conditioned classrooms,
auditoriums, huge state-of-the-art computer drones & well stocked libraries. It provides
facilities like swimming pool, gymnasium, mini golf, billiards, pool, table tennis etc. The
cafeterias at IIPM give students that ideal environment for endless discussions and debates.
IIPM provides the most technically advanced infrastructure for continuous learning & research:
i) Classrooms - Air conditioned classrooms with Wi-Fi connectivity,
Projectors, LCDs, podium
ii) Laptop – Laptop computer is provided to each student to accelerate the learning process.
iii) Library – Well equipped library with latest edition of Text Books, Reference Books,
Journals, Magazines, Supplements, Business Reviews, Economic Survey & Newspapers.
IIPM also has institutional membership of American Library & British Council Library.
• Total Books – 1,00,000
On an average, there are 5000 books in each of the centres except
Delhi.
• Total Journals –
On an average, there are 25 journals in each of the centres
Details of Kolkata & Delhi are as follows:
• IIPM Kolkata
 Text & Reference Books – 5018
 No. Of Journals – 68
 International Journals– 11
 National Journals- 57
 No. of Magazines – 24
 No. of Newspaper – 9
• IIPM Delhi
 Text & Reference Books – 14743
 No. of Journals – 45
 International Journals – 15
 National Journals – 30

All the others centre of IIPM are aligned with Books, Journals, Magazines and
Periodicals.
10. Teaching Pedagogy
i) Case Studies
The history of Case study relates back to Harvard School of Business. Founded in 1908,
Harvard Business School is nearly as old as the concept of management education itself.
In its initial years of inception the concept of management was totally new & there were
no suggestive readings in this regard. Thus the method adopted to develop the concept
was case study. Various industries & business were visited, their problems were
investigated & the solutions were discussed in the classroom. In this manner, reading
materials & books were developed in management which is recognized worldwide. Thus,
case study is usually a research strategy, an empirical enquiry that investigates a
phenomenon within a real life situation.
The same pedagogy is applied with the students in IIPM which not only helps them to
understand the concept but also brings out their creativity at its best.
ii) PowerPoint Presentation
Microsoft PowerPoint Presentation usually called PowerPoint Presentation (PPT) and it is
a commercial presentation programme which consists of a number of slides which may
contain text, graphics, sound & other objects which may be arranged freely. This is the
technique which is practiced by the faculties for teaching the students. The students are in
turn required to give presentations which enhance their communication and computer
skills.
iii) Group Discussion
The main objective of group discussion is to enable the students to participate well and
give them insight how to put forth their belief. It helps to test their understanding of the
concept through the discussions.
iv) Role play

Role play refers to changing one’s behaviour to assume a role. It is a game in which
students assume the role of characters in a fictional setting. Students take the
responsibility for enacting these roles through a process structured decision making or
character development.
v) Situational analysis
Situational analysis involves evaluating the situation and trends in a particular company’s
market. It helps to identify the internal strengths and weakness of the organization and
also helps to identify external opportunities and obstacles facing the organization. This
technique acquaints the students with the corporate world.
vi) Simulation games
Simulation games attempts to replicate various activities in real life in the form of game
for various purposes for training, analysis and predication.
vii) Psycho drama
Psychological related role play mainly focused in an analytical form are performed by
students
viii) Hand-outs
Students in a particular group prepare hand-outs on a particular topic & these hand-outs
are distributed to the other students which serve as a study material for future reference.
ix) Debate
Debate is a formal method of interactive and representational argument. The major goal
of debate as a method of teaching is to develop one’s capability from either position with
equal ease.
x) PBL
Problem based learning is a pedagogy in which students learn about a topic in the context
of complex, multifaceted and realistic problems surrounding their work environment. The
role of the faculty is basically to facilitate the learning process.

11. Profile of Ph. D. Supervisors

12. Frequently Asked Questions (FAQs)
1. Do you have a part-time Ph.D. program?
Sl.No Name of
Professor(Management)
Qualification Designation Public
ation
Specialization
1.
Dr.U.K.Neogi
M.Sc., M.Tech.
(Systems
&Mgmt), Ph.D.
(Mgmt)
Dean
(Ph. D.
Programme)
41 International
Marketing
2. Dr.
SenjutiGoswami
M.Sc.,
Ph.D. (HR)
H.O.D-All
India(Ph.D.
Programme)
15 Strategic HR,
Human Resource
Mgmt
3. Dr.D.N.Konar M.A., M.Phil,
Ph.D.
(Economics)
Professor
(Management)
150 Economics &
Statistics
4. Dr.
Mohanchandralal
M.A., PGDFM,
Ph.D.
(Economics)
Professor
(Management)
11 Operation
Research
5. Dr. Malini Pande M.A., NET
Ph.D.
(Economics)
Professor
(Management)
3 Economics &
Marketing
Management
6. Dr.Kanchan
Bhatia
MBA,
Ph.D. (HR)
Professor
(Management)
7 HRM
7. Dr. Sandip Paul M.Com, M.Phil.
Ph.D.
(Commerce)
Professor
(Management)
3 Financial
Accounting
8. Dr. Manjistha
Maitra
M.Sc.,
Ph.D. (HR)
Professor
(Management)
15 HRM
9. Dr. Rabindra Kumar M.A., Ph.D.
(Mgmt.)
Professor
(Management)
5 Industrial
Relations &
Personnel
Management
10. Dr. B.D. Gupta M.Sc.,
Ph.D.
(Chemistry)
Professor
(Management)
1 Marketing
Management
11. Dr. Santanu Mitra MBA, LLM, C.S.,
Ph.D.(Law)
Professor
(Management)
- Industrial Laws &
Business Laws
12. Dr. M.P. Singh MBA, Ph.D.
(Mgmt)
Professor
(Management)
13 Marketing
Management

No. The program is a full-time program and takes a minimum two years from date of
registration and maximum five years to complete beyond which a candidate has to re-register
afresh.
2. How much does the program cost?
Please check the column of Fee Structure in Brochure
3. How much is the application form fee and what is the method of payment?
Our application fee is Rs. 3,000/- and should be paid in draft in favour of IIPM, payable
at Kolkata.
4. What are the modes for the Ph.D. Programme?
Two modes are there - General Ph.D. (minimum 2 years from date of registration &
maximum 5 years) & Integrated Ph.D.
5. For whom the Integrated MBA-Ph.D. is meant?
Candidates should have a UG degree from recognised institutions/university under
AICTE/UGC.
6. Who are the takers for General Ph.D.?
Candidates who have master’s degree (UGC/AICTE approved).
7. What are the eligibility criteria for the Ph.D. programme?
Refer to the ‘Eligibility criteria for candidates’ in brochure
8. What is the duration of Integrated Ph.D.?
Duration is 5 years(2 years Masters and 3 years Ph. D.)
9. Do you offer Ph.D. curriculum on-line?
No, IIPM’s Ph.D. courses are not available on-line. As per UGC,Ph.D. regulation (2009)
there are no Part Time or Distance Ph.D. programmes.
10. When will the classes for Ph. D. be held?
On weekends, tentatively on Saturday(duration4 Hours).
11. What is the duration of Course work?
Duration is 16 weeks.
12. What are the papers for Course work?

Research Methodology (100 marks), Review Literature in relevant discipline (100 Marks),
Case Study Development (100 Marks), How to write thesis report (100 Marks).
13. What is the deadline for submission of Application forms?
Deadline is 15th
of June, 2012.
14. Is there any form of concession available for candidates?
No concessions are available except for IIPM sponsored candidates.
15. Is there any age limit for pursuing this programme?
Age limit is 50 years
16. When will the Ph.D. classes commence from?
Ph.D. classes will commence from 1st
week of May.
17. How many times in a year the intake of candidates will take place?
Twice in a year (Dec-Jan, June-July)
18. When is the next entrance test for 2012 (July Batch)?
The next Entrance test for the July Batch 2012 will be held on 28th
June, 2012 tentatively.
19. What are the venues for the entrance test?
Entrance Test will be conducted in all the IIPM centres across India.
20. Who is the contact person for Ph.D. programme?
Dr. Senjuti Goswami, HOD-All India (Ph.D. Programme)
E-mail: senjuti.goswami@iipm.edu
Mob: 9836068356
13. Syllabus for Entrance

SCHEME & SYLLABUS FOR Ph.D. ENTRANCE TEST IN MANAGEMENT
Duration of Entrance Test: 3 Hours
Max Marks: 80 Marks
The question paper will consist of two parts Part-A and Part-B.
Part-A – 40 Marks
Part – A will consist of 40 objective type questions of 1 mark each related to the prescribed
syllabus on General paper on teaching and research aptitude. Each Unit gets equal weight age i.e.
four questions from each of the ten units. The candidates shall answer all questions.
Part-B – 40 Marks
Part – B will consist of ten questions related to core syllabus prescribed in Management. The
candidates shall answer any five questions. Each question shall carry eight marks.
DETAILED SYLLABUS FOR ENTRANCE (PART A & B)

PART A GENERAL PAPER ON TEACHING AND RESEARCH APTITUDE
I. Teaching Aptitude
 Teaching: Nature, objectives, characteristics and basic requirements;
 Learner’s characteristics;
 Factors affecting teachings;
 Methods of teaching;
 Teaching aids;
 Evaluation systems.
II. Research Aptitude
 Research: Meaning, characteristics and types;
 Steps to research;
 Methods of research;
 Research ethics;
 Paper, article, workshop, seminar, conference and symposium;
 Thesis writing; its characteristics and format
III. Reading Comprehension
 A passage to be set with questions to be answered;
IV. Communication
 Communication; Nature, characteristics, types, barriers and effective classroom
communication
V. Reasoning (Including Mathematical)

 Number series; letter series; codes
 Relationships; classification.
VI. Logical Reasoning
 Understanding the structure of arguments;
 Evaluating and distinguishing deductive and inductive reasoning;
 Verbal analogies; Word analogy – Applied analogy;
 Verbal classification;
 Reasoning Logical Diagrams: simple diagrammatic, relationship, multi diagrammatic
relationship;
 Venn diagram; Analytical Reasoning.
VII. Data Interpretation
 Sources, acquisition and interpretation of data;
 Quantitative and qualitative data;
 Graphical representation and mapping of data
VIII. Information Communication Technology (ICT)
 ICT: Meaning, advantages, disadvantages and uses;
 General abbreviations and technology;
 Basics of Internet and e-mailing
IX. People of Environment
 People and environment interaction;

 Sources and pollution;
 Pollutants and their impact on human life, exploitation of natural and energy resources;
 Natural hazards and mitigation.
X. Higher Education System: Governance, policy and Administration
 Structure of the Institutions for higher learning and research in India; Formal and distance
education; professional/technical and general education; value education: governance,
policy and administration, concept, institutions and their interactions.
PART B
I - Managerial Economics
Nature and scope of Managerial Economics. Importance of Managerial decision—making;
Marginal analysis; Objective of a firm, Demand function, Elasticity of demand and its significance
in Managerial decision-making; Consumer equilibrium-utility and indifference curve approach;
Price, income and substitution effects; Fundamentals of demand estimation and forecasting; Short-
run and long-run production functions; Cost curves and economics of scale; Price and output
determination under perfect competition, monopoly, monopolistic, competition, and oligopoly;
Pricing strategies and tactics; National Income— alternative concepts aid measurement of National

income; Inflation—types, measurement and control; Balance of Payments; Monetary and Fiscal
Policies.
II - Business Statistics
Univariate Analysis : An overview of central tendency, dispersion, aid skewness. probability
Theory; Classical, relative and subjective probability, - Addition and multiplication probability
models; Conditional probability and Baye’s Theorem. Probability Distributions: Binomial,
Poisson, and normal distributions; Their characteristics and applications. Sampling and sampling
methods; Sampling and non-s Sampling erros’s; Law of Large Number and Central Limit
Theorem; Sampling distributions and their characteristics. Statistical Estimation and Testing; Point
and interval estimation of population mean, proportion, and variance; Statistical testing of
hypothesis and errors; Large and small sampling tests—Z, t and F tests. Non—Parametric Tests:
Chi-square tests; Correlation and Regression Analysis : Two variables case. Index Numbers :
Meaning and types; Weighted aggregative indices-Laspeyre’s and Paasch’s indices; Uses and
problems of Index number; Time Series Analysis; Trend Analysis.
III - Business Environment
Nature, components and determinants of business environment, dynamics of business environment,
key indicators; Risk in business environment, Assessing business environment — country risk and
political risk. Current state of business environment in India Economic reforms — Liberalisation,
privatisation, globalisation, industrial policy and industrialisation trends, public enterprise reforms
and disinvestment programmes; competitive environment; financial environment. India’s current
balance of payment position, globalisation trends, Trade reforms & trends, FIJI poky & trends,
India’s share iii world economy. Trends in global trade & investment; Nature & operations of
multilateral economic institutions- World Bank, WTO IMF and their impact on Indian business
environment. Factors of global competitiveness.
IV - Operations Research
Management Science - Basic concepts and its role in decision- making; Linear programming,
meaning, scope & assumptions. Formulation of linear programming problem & solution by
graphical &Simplex methods. Some special cases like degeneracy, unbounded ness, infeasibility
and multiple optimal solutions. Transportation and Assignment models including trans-shipment
and routing problems; Some special cases like minimization , unbalanced problems, degeneracy in
transportation models. Queuing theory; Inventory management techniques; PERT/CPM; Decision
theory and decision trees; Game theory; Simulation.

V - Business Research Methodology
Nature and Scope of Research Methodology, Problem Formulation and Statement of Research,
Objectives; Value and Cost of Information; Bayesian Decision Theory; Research Process;
Research Designs - Exploratory, Descriptive and Experimental; Methods of Data Collection —
Observational and Survey Methods; Questionnaire and Interviews. Attitude Measurement
Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical
Technique. Field Work and Tabulation of Data; Analysis of Data; Use of SPSS and other
Statistical Software Packages Advanced Techniques for Data Analysis — ANOVA. Discriminate
Analysis, Factor Analysis, Conjoint Analysis and Clustering Methods.
VI - Business Policy and Strategic Management
An Introduction to business policy — Nature, Objective and importance of business policy; An
overview of strategic management; Strategic decision making; Process of strategic 4ecision
making. Types of planning systems - corporate planning, strategic planning and long range
planning; Strategy Formulation, Company’s mission, purpose and objectives; Corporate strategy -
concept, significance and objectives; types of strategies; Environmental and organizational
appraisal (Internal & external) techniques of business environment analysis. Strategic alternatives
and choice; Business ethics and corporate strategy Concept of value chair and competitive
advantage. Strategy implementation - Designing organisational structure and activating strategies;
Matching structure and activating strategy, Structural, Behavioural and Functional implementation.
concept of synergy. Strategy Evaluation - Strategic evaluation and Control, Strategic and
Operational Control; techniques of evaluation and control, Role of organisational system in
evaluation.
VII - Marketing Management
Nature, scope and concept of marketing, Corporate orientations towards the marketplace; The
Marketing environment and Environment scanning; Marketing information system and Marketing
research; Understanding consumer and Industrial markets; Market segmentation, Targeting and
positioning; Product decisions —product mix, product life cycle, new product development,
branding and packaging decisions; Pricing methods and strategies; Promotion decisions—
promotion mix, advertising, sales promotion, publicity and personal selling; Channel management
- Types and functions, Selection, Cooperation and conflict management, vertical marketing

implementation and systems, Marketing Logistics; Organizing and implementing marketing in the
organization; Evaluation and control of marketing efforts; Ethics in Marketing; New issues in
marketing - Globalization, Consumerism, Green Marketing, Direct Marketing, Network Marketing,
Event Marketing.
VIII - Human Resource Management
OB: Personality; Perceptions; Attitudes; Learning; Decision-making; Management by Objectives;
Understanding and managing group processes- interpersonal and group dynamics; Applications of
Emotional Intelligence in organizations. Leadership and influence process; Work Motivation.
Understanding arid Managing organizational system—Organizational design and structure, Work
stress, Organizational Change and development; Conflict Management; Stress Management.
HR: Concepts and Perspectives on Human Resource Management; Human Resources
Management in a changing environment; Corporate objectives and Human Resource Planning;
Career and succession planning; job analysis; Methods of manpower search; Attracting, Selecting
and retaining human resources; Induction and socialization; Manpower training and development;
Performance appraisal and potential evaluation; Job evaluation and compensation; Employee
welfare; Industrial relations & trade unions; Dispute resolution & grievance management,
Employee empowerment.
IX - Financial Management
Introduction to financial management Objectives of financial management; Time value of money,
sources of finance, Investment decisions: Importance, Difficulties determining cash flows, methods
of capital budgeting Risk analysis : Cost of capital; Concept and importance, Computations of cost
of various sources of finance; Weighted Average Cost of Capital; Capital Structure decisions;
Theories of capital structure, Factors determining capital structure. Optimum capital structure;
Management of working capital - Cash, Receivables and Inventory Management, Internal
Financing and Dividend Policy; Financial Modelling.
X - International Business
India’s Foreign Trade and Policy: Export promotion policies; Trade agreements with other
countries; Policy and performance of Export zone and Export – oriented united; Export incentives.
International marketing logistics; International logistical structures; Export Documentation
framework; Organisation of shipping services; Chartering practices; Marine cargo insurance.
International financial environment: Foreign exchange markets; Determination of exchange rates;
Exchange risk measurement; International Investment; International capital markets; International

credit Rating Agencies and Implication of their ratings.WTO and Multilateral trade agreements
pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements
(MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute
Settlement Mechanism. Technology Monitoring; emerging opportunities for global business
15. QUESTION PAPERS (JAN-BATCH, 2012)
UNIVERSITY OF MYSORE

IIPM Ph.D. Entrance Test
January session, 2012
Duration-3hours (10 am-1pm)
Total Marks (Part A + Part B) =80
PART A
GENERAL PAPER ON THE TEACHING AND RESEARCH APTITUDE
This part will consist of 40 objective type questions of 1 mark each related to the prescribed
syllabus on General Paper on teaching and research aptitude. Each Unit gets equal weightage
i.e. 4 questions from each of the 10 units. The candidates shall answer all questions. Candidates
are requested to put a tick mark against the suitable option.
1) Four types of input are
a) Data, programs, commands and user responses.
b) Hardware components that result in the transfer of data.
c) Botha and b.
d) None of the above.
2)The latitude of a place is expressed by its angular distance in relation to:
a) Equator
b) South pole
c) Axis of the earth
d) North pole
3) Under the Wennetka plan
a) The diversity of interests of the students is recognized
b)The diversities of abilities are accepted
c)The diversities of needs are accepted
d)All of these are recognized
4) In a group of five people A, B, C, D and E one plays tennis; one plays chess and one hockey.
A and D are unmarried women and play no game. There is a couple among them where E is
husband of C. No women play either Chess or Hockey. B is the brother of C and he neither

plays Tennis nor Chess. Who plays Hockey here?
a) A
b) B
c) C
d) E
5) A, B and C are intelligent .A, D and E are laborious and D, C and E are honest and A,B and E
are ambitious.Which of the following are not honest?
a) A and B
b) C and A
c) A and D
d) C,A and B
6) Desire is immoral if it is
a) A longing for what one has
b) A longing for what one sees
c) A pursuit of self-interest
d) Accompanied by lack of self - control
7) How is coal and diamond related?
a) They belong to the same category
b) They are unreactive non-metals
c) They are non-volatile
d) None of the above
8) How are dirt and disease related?
a) One is the product of the other
b) One is the opposite of the other
c) One is the cause of the other
9)Arrange the following activities of interaction in logical order- i) analysis of the work
done, ii) planning and preparation, iii) presentation of material, iv) modification and improvement
a)i
, ii,iii,iv
b)ii,iii,i,iv
c)iv, i, ,ii,iii
d)i,iii,iv,ii
10) A researcher selects a probability sample of 100 out of the total population. It is

a) A cluster sample
b) A random sample
c) A stratified sample
d) A systematic sample
11)The experimental study is based on the law of
a)Single variable.
b)Replication.
c)Occupation.
d)Interest of the subject.
12) Following are the experimental learning activities adopted by a teacher .arrange them incyclic
order- (i) accommodation, (ii) converging,(iii)assimilation,(iv)diverging
a)i,ii,iii,iv
b)iv,iii,ii,i
c)ii,iii,iv,i
d)iii,i,ii, iv
13) What is common in Hamlet, Dr. Zivagoang Shylock?
a)They are famous dramas.
b)They are famous characters from literature
c)They are famous characters created by Shakespeare
d)None of the above
14) The directive principles:
a) Aim at establishing welfare state of Gandhian conception
b) Aim at giving ideals to be incorporated at a later stage
c) Aim at giving support to the fundamental rights
d) a and b only
15) What does the panchayati raj system signify?
a)Single-tier structure of local government
b)Double tier system of self-government
c)Three tier structure of local govt. at the village, block and district level
d)None of these
16) The back bone of an e-mail system is a communication network that connects remote
terminals to a
a) Central system or local area network that interconnects personal computers
b) Digitally coded voice and video
c) Both a and b

17) Office automated system
a)Automate routine office tasks.
b)Are classifieds into the following categories-impact and non-impact.
c)Both a and b
d)None of the above.
18) Photosphere is described as the:
a)Lower layer of atmosphere
b)Visible surface of the sun from which radiation emanates
c)Wavelength of solar spectrum
d)None of the above
19) If ‘x’ and ‘y’ variables are correlated by 0.7 what would be the percentage of common
variance between ‘x’ and ‘y’
a) 30%
b) 49%
c) 51%
d) 70%
20) The real powers in the Central Government are enjoyed,according to the constitution of
India by the:
a)President of India
b)Vice-President of India
c)Prime Minister of India
d)Council of Ministers
21) Directions: Study the numbers and complete the series by the suitable alternatives given
against each questions.
2,16,3,81,4,?
a)64
b)32
c)256
d)272
22)Directions: Study the numbers and complete the series by the suitable alternatives given
against each questions.

3,29,66,127,?
a)164
b)185
c)216
d)218
23) Directions: Two objects, events or concepts are related in some way, you have to establish
the same relationship with the other two objects,events or concepts on the basis of the alternatives
given below each question.
disease:pathology :: planet:?
a)Sun
b)Stars
c)Astrology
d)Astronomy
24) Which of the following design provides the clearest picture of human development?
a) Experimental design
b) Cross-sectional design
c) Longitudinal design
d) Longitudinal – sequential design
25) Who is aware of which subjects are in which experimental condition when the double blind
technique is used
a) Only the experimenter collecting the data
b) Only the subjects
c) Both the experimenter collecting the data and subject
d) Neither the experimenter collecting the data nor the subjects
26) The data in a 3x2 contingency table were analyzed by chi-square test. On how many
degrees of freedom, the chi-square would be based
a) 1
b) 2
c) 3
d) 6
27) The quality without which no success in life is possible.
a) Honesty and money
b) Sincerity and hard work
c) Sociability and character

28) CHEER stand for
a)Children enrichment education through radio
b)Child health education electronic recording
c)Children for engineers and energy requirement
d)None of the above
29) Generalized conclusion on the basis of a sample is technically known as
a)Statistical inference of external validity of the research
b)Data analysis and interpretation
c)Parameter inference
d)all of the above
30) The frustration aggression hypothesis
a) Assumes that aggression is a basic instinct
b) Claims that frustration and aggression are both instinctive pattern
c) Assumes that frustration produces aggression
d) Was developed by social learning theories
31) Which of the following methods of communication is the most effective?
a)Presenting written material
b)Presenting written material alongwith film projector
c)Multimedia method
d)Cannot be determined
32) waiting : boredom : : education : ?
a) Class
b) Enlightenment
c) Schooling
d) Cunning
33) Application software
a) Any computer program used to create or process data such as text documents,
spreadsheets, graphics etc.
b) Programs to operate only mouse functions
c) A type of program designed to handle very small instruction sets.

34) Sericulture is:
a)Science of the various kinds of serum
b)Artificial rearing of fish
c)Art of silkworm breeding
d)Study of various cultures of a community
35) 81,9,64,8,..?.. 12
a)97
b)144
c)96
d)100
36) A statistical measure based upon the entire population is called parameter while
measure based upon a sample is known as
a)Sample parameter
b)Inference
c)Statistic
d)None of these
37) On the basis of the diagram shown which statement do you consider correct
Square – Investors
Rectangle - Illiterate
Circle - Backward
Triangle– Farmers
a) Some farmers who are investors,they are either backward or illiterates or both.
b) Some non-investor farmers are backward and illiterates.
c) Those backwards who are not illiterates are either farmers or investors or both.
d) All of these.

38) ABC : ZYX : : CBA : ?
a) ZXY
b) BCA
c) XYZ
d) XZY
39) 6,24,60,120,336,?
a)270
b)240
c)210
d)336
40) ADE : FGJ : : KNO : ?
a)PQT
b)PQR
c)STQ
d)PRS
PART B
This part will consist of 10 papers out of which candidates have to opt for 5. Candidates have to
select 1 lout of 2 questions in each paper. Each question shall carry 8 marks.
OPERATION RESEARCH
1) Read the case study below:
Despite stiff competition in the U.S. airline industry in the early 1980's, JKL Airlines managed to
achieve substantial growth with service to 60 new airports. In 1984, it became the only airline with
flights to all 50 U.S. states. The airline's operating income reached $600 million in 1984; sales
revenues rose 6 per cent over 1983 to $6.2 billion, while costs increased by less than 2%. In the
airline industry, cost control is an indispensable tool of efficiency and profitability. In 1982, top

management of JKL Airlines sanctioned an Operations Research study of its personnel scheduling
exercise as a critical part of cost control measures designed to enhance operating efficiency and
earn higher profits. The objective was to schedule airline personnel at reservations offices and
airports so as to minimize the cost of providing services to its customers. At this time, JKL Airlines
employed over 3,000 reservations sales representatives and support personnel at its 14 reservations
offices and about 1200 customer service agents at its 10 largest airports. Some employees were
part-time, working shifts from 2-8 hours; most, however, were full-time, working 8- or 10 - hour
shifts. These shifts start at several different times; each reservations office was open (by telephone)
24 hours a day, as was each of the major airports. However, the number of employees needed at
each location to provide the required level of service varied considerably during the 24-hour day
and tended to fluctuate significantly from one half-hour to the next.
Designing work schedules for all employees at a given location to meet the aforementioned
customer service requirements most efficiently, i.e. to minimize costs was an exceedingly complex
task. Once an employee began to work, he or she would be there continuously for the entire shift
(2 to 10 hours, depending on the employee), except for either a meal break or short rest breaks
every 2 hours. The central operations research question facing JKL Airlines is: Given the minimum
number of employees required on duty for each half-hour interval over a 24-hour day (where these
requirements vary from day to day over a 7-day week), how many employees of each shift length
should commence work at what start time over each 24-hour day of a 7-day week? The OR
problem facing the company was indeed a very complicated one, with several mathematical
techniques being necessary to develop a computer-based employee scheduling system. However,
the bedrock of the scheduling system was a linear programming model.
Discuss the case solutions.
a) In this example, what is the objective function being minimized by JKL Airlines? A
mathematical form of the objective function is not necessary; simply state your answer
descriptively in terms of a linear programming model.
b) To determine the minimum number of employees needed on duty for each half-hour shift, the
company used both forecasting techniques and queuing theory. In your opinion, which of these
methods is more appropriate in this case? You may also provide a brief comparative analysis of
these OR methods in your answer.
c) Successful implementation of a linear programming model such as the one at JKL Airlines is
not fraught just with mathematical complexity, but also entails significant managerial expertise and
employee compliance. Do you believe that a company’s employees should be fully involved in the
development process of this type of model that seeks to maximize operating efficiency through
minimization of labor cost?
2)TREND ANALYSIS:
I) Briefly explain the Simplex method of solving a linear programming problem.
II) Use the Simplex Algorithm to solve the following linear programming problem (LPP):
Maximize z= 2x+10y subject to the constraints 2x+5y≤16, x≤5, x≥0, y≥0

III) Define a Feasible Solution (F.S.) in linear programming. When would a linear programming
problem have no optimal solution? In this context, also discuss the concept of an 'Unbounded
Solution'.
BUSINESS ENVIRONMENT
1) Read the Case Study below:
Since the beginning of economic reform in 1991, there has been a gradual buildup of the
competitive environment in the country. The degree of competition in terms of various parameters
has increased in various sectors of the economy.
There has been a general trend towards deregulation and withdrawal of the government from the
economic field.
The major factors contributing to the competitive environment are the following:-
1. Public Sector Disinvestment and Privatization:

Since the beginning of the reform process 1991, there has been almost consistent program me on
privatization through public sector disinvestments.
Privatization as a matter of policy is expected to spur competition leading to higher efficiency and
productivity.
The main objective of privatization policy was to unleash the productive potential of the public
sector, preventing at the same time, emergence of private monopolies.
2. Opening up of new sectors to Private enterprises:
Another factor is the opening up earlier reserved for the public sectors, to private enterprises.
3. Delicensing:
Delicensing reduces entry barriers, encourages the flow of private investment and
4. De-reservation of SSI items:
During the period 1996-2003, about 100 items earlier reserved for exclusive production by the SSI
units were de-reserved and allowed for production by medium and large industrial units as well.
Not only this, about 600 items on the list of the reserved products are now freely importable.
5. Liberalization of Foreign Direct Investment (FDI):
Though the inflow of foreign direct investment in the country has been weak in spite of economic
reforms and liberalization of FDI policy still the sustain rise in FDI brought in by the MNC’s has
added to competitive environment.
6. In fracture Deregulation and facilitation:
Infrastructure deregulation has increased the number of firms engaged in infrastructure projects
and related services.
Telephone Regulatory authority of India (TRAI) has recommended deregulation of the Cellular
tariff.
7. Import Competition:
The rise in imports in recent years has been due to falling import tariffs, removal of quantitative
restrictions and overall liberalization of the import regime.
Discuss the case solutions:
1. Whether in your opinion the concept of Public Sector Disinvestment and Privatization are good
for Indian Economy?
2. How much SSI units are affected due to induction of MNCs in India?

3. Write in brief that how the foreign investors through FDI can invest in Indian corporate?
2) APPLICATION BASED QUESTION:
Q1. Identify five industrial segments in Indian Economy where the level of competition is very
high. Give your opinion why MRTP Act 1969 has been repealed and Competition Act has come
into existence?
Q2. You are a General Manager of a group company, how do you convince your Board Members
about legal environment those affect business decision?
BUSINESS STATISTICS
1) TREND ANALYSIS:
(a) What are the major uses of seasonal indices in time series analysis?
(b) The sale of a company rose from Rs 6000 in the month of August to Rs 6900 in the month of
September .The seasonal indices for these two months are 105 and 140 respectively .The owner of
the company was not at all satisfied with the rise of the sale in the month of September of Rs
9000.He expected much more because of the seasonal idea for that month .What was his estimate
of sales for the month of September?

For the variables x and y, the two regression lines have been formed tobe as
3x+2y-25=0
6x+y-30=0
Identify the two regression lines .Also find out the co-efficient of correlation between x and y.
BUSINESSS POLCY AND STRATEGIC MANAGEMENT
In late January 2009, Ravi Kant, Managing Director of India-based Tata motors Limited,
deliberated on the decisions that had gone wrong for his company during the calendar year 2008. It
was supposed to be a milestone in the history of Tata Motors. In January 2008, company unveiled
Nana, the cheapest car in the world. This event was followed by the acquisition of British-brand –
Jaguar (JLR) from Ford motor company in 2008.The management of Tata Motors had the idea that
the company would become one of the major players.

However, things did not turn out the way Ravi Kant had expected. Due to the global financial crisis
that deepened further with the collapse of Lehman Brothers in September 2008, consumers became
disappointed and global lines of credit were frozen.
Ravi Kant was left wondering how he could bring Tata Motors out of the woods. The immediate
challenges for the company included repaying American bridge loan, tackling business related
problems at JLR, boosting the demand for its commercial and passenger vehicle in the domestic
market, speeding up the lounge of the Nano and making the project successful.
The company planned to repay the bridge loan through right issues including convertible
preference shares and overseas floatation. By August 2008, the decided not go in for convertible
preference shares due to adverse market conditions and that it would instate divest its portfolio of
investments.
In September 2008, Tata Motors announced two rights issues. Unfortunately, the rights issue met
with a disappointing response.
Tata Motors had entered into an underrating agreement with JM Finance for underwriting 67.8% of
rights issue.
The dual rights issue was subscribed mainly through the additional subscription made by the
promoters ---- Tata Sons, Tata Capital and Tata investment corporation ltd.
On January 2008, Ford announced that it has chosen Tata Motors for the100% acquisition of JLR
through sale deed. The acquisition made Tata Motor totally debt free.
As a result of acquit ion and the dual right issues, the debt-equity ratio, which was at 1.37 as of
September 2008, went down to 0.90 post right issue.
By the end of 2009, and till to-day the fate of steel hung in the balance.
In spite of all these problems through wrong decisions, Tata is hopeful of a better financial
performance by Tata motors.
1)Tata Motors is the largest automobile company in India. While the company has had a glorious
past, it seems to have been facing many problems in the recent past Conduct a SWOT analysis on
Tata Motors.
2)Analyse that in spite of acquisition of JLR (a globally reputed company), the things did not turn
out as expected.
3)What suggestions will you give to Tata management to bring the company out of the woods?
Examine some problems critically and give probable solutions.
2) CONCEPTUAL QUESTIONS:

Q1. Why is strategic management critical to the survival of the firm? What are the strategies that
are developed in Strategic management?
Q2. Write in brief the strategic management terms:
a)Competitive advantage;
b) SWOT analysis
FINANCIAL MANAGEMENT
1) TREND ANALYSIS:
The following information is available for Jayanticorporation:
Earning per share ……………………………………….Rs. 4/-
Rate of return on investment………………………..18%
Rate of return required by shareholders………..15%
Questions:
1. What will be the price per share as per the Walter Model if the pay-out ratio is 40%?
2. What will be the price per share as per the Walter Model if the if the pay-out ratio is 50 %?
3. What will be the price per share as per the Walter Model if the pay-out ratio is 60?
2) CONCEPTUAL QUESTION:
1. What do mean by the term Financial Management? Critically analyse the functions of Finance
manager in a company?
2. What is dividend? What are the different types of dividends may a company adopt? According
to you which dividend policy should be followed?
HUMAN RESOURCE MANAGEMENT
C. Milind, a Manager in Sahebpur Transportation Corporation, recently faced a difficult decision.
One of his drivers asked for 2 week off to help an ailing family member. But company rules said
this driver wasn’t eligible. If Milind went by the book, the driver would probably take the days off
anyway and be fired. But, Milind chose to give the driver the time off. Although he took some heat

for the decision, he also kept a valuable employee. Had Milind been faced with this decision 6
months earlier, he says he would have gone the other way.
What changed his thinking was a month he spent living in a remote village in Western Gujarat. It
was part of a management training experience called the Community Internship Program (CIP).
Sahebpur Transportation Corporation sent Milind to represent them. During his month-long
training in the village, Milind helped to build housing for the poor, collected clothing for them, and
worked in a local drug and alcohol rehabilitation center.
Milind gives the program credit for helping him empathize with employees facing crises back
home. And he says that the CIP has made him a better manager. “My goal was to make the
numbers, and in some cases that meant not looking at the individual but looking at the bottom line.
After that one month stay, I Immediately started reaching out to people in a different way.” The
CIP was organized to help open the eyes of different company managers to the prevalent poverty
and inequality. The program took 50 of the country’s most promising executives and brings them
to remote localities around the country. There they deal with a variety of problems from
transportation to housing, education, and health care. The training’s goal is to awaken these
managers to the challenges that many of their employees face, bridging the cultural and financial
divide that separates a white collared employee from a blue collared driver or an upper-income
suburbanite from a worker raised in the rural areas.
i) Do you think individuals can learn empathy from something like a 1-month CIP experience?
Explain why or why not.
ii) How could a programme like the CIP help the organization better manage work life conflicts?
iii) Do you envision any negatives resulting from CIP? Discuss.
My company is undertaking a job evaluation exercise along with competency mapping. I would
like relevant information on competency mapping along with references so as to developed skills
of the people in my organization. If I have to hire you as a consultant you have to submit a brief
report in context to designing competency mapping and job evaluation of my employees.
INTERNATIONAL BUSINESS
ABC Hotel Company and its subsidiaries collectively identify as ABC Hotels and Resorts are well
known as one of Asia's largest hospitality chains. The group comprises 68 hotels in 30 locations across
the Indian sub-continent with an additional 20 international hotels in Malaysia, Singapore, Mauritius,

the UK, the US, Dubai, Sri Lanka, and Australia. ABC hotels possess strong brand equity in the
hospitality industry.
Although ABC Hotels penetrates foreign markets by way of equity participations and international
acquisitions, signing management contracts remain its preferred method of overseas expansion. For
instance, ABC Hotels has secured management contracts all over the Middle East and Malaysia. ABC
Hotels entered into a 15-year management contract in August 2007 with a Dubai-based real estate
developer, XYZ Ltd. to develop and manage the ABC Crystal Resort and Spa, a luxury resort at the
Palm Island Jumeirah Crescent in Dubai. XYZ Ltd. would develop the US$ 400 million project, which
will have a luxury hotel and 300 luxury residential apartments for sale and lease. ABC Hotel
Company's luxury brand ABC Hotels operates and manages the ABC Crystal Resort and Spa and the
Empire Residences at this location.
In October 2008, ABC Hotels entered onto a 40-year management contract to operate and manage the
Grand Intercontinental in London, which was earlier managed by a large American hospitality chain.
The average management fee is likely to be about 14 per cent to 16 cent of the total average revenue
subject to occupancy and average room rents.
Management contracts have permitted ABC Hotel Company to enter overseas markets rapidly without
any equity commitment. Such long-term contracts allow ABC to harness its managerial and technical
expertise to achieve substantial economies of scale. Contracting is a common practice in the
international hotel industry, where market players attempt to outdo their rivals through operational,
financial and managerial efficiency.
a) Comment on ABC Hotel's preferred mode of international market expansion. Do you think that
equity participation is a better long-term growth strategy?
b) Does its strong brand equity justify a preference for management contracts over direct investment in
overseas markets? Answer this question with reference to ABC Hotel Company.
c) In the long run, ABC Hotel Company is likely to gain a global reputation for executing its
management contracts efficiently. Do you think that direct acquisitions of hotels abroad will then be a
better option? What factors could influence this decision?
Although free trade and multi-lateralism are now much more in vogue than in the past, regional trading
agreements (RTAs) are also very much on the increase. Analyse this issue critically and give an
opinion on why this phenomenon is occurring. Do you think that some developed countries that
advocate globalization negate their own stand by affiliating themselves with regional trading blocs?
MANAGERIAL ECONOMICS
(a) Make a clear distinction between own price elasticity of demand and cross price of elasticity of
demand and cross price elasticity of demand?

(b) Explain the application of these elasticity’s in classifying commodities
2) TREND ANALYSIS:
(a) Distinguish between cross domestic product and gross national product.
(b) What effect would the following have on gross national product at market prices?
(i) Sales of land for Rs 200000 by a promoter
(ii) The annual income of a defence officer
(iii) A countries mineral wealth of Rs 50000 crores
(iv) Annual income of an actor
MARKETING MANAGEMENT
Comfort Inn is a popular budget hotel chain in North America. This company incurs a large
expenditure on a bonus programme for frequent hotel guests, while PQR Hotels, a direct

competitor, spends hardly one-fourth of Comfort Inn's amount for the same purpose. PQR Hotels
allocates most of its promotional budget to television and print advertisements, while Comfort Inn
does very little such activity. Traditionally, the demand for hotel rooms has always exceeded
supply; however, in recent years, major cities have witnessed a proliferation of hotels and supply
has increased considerably. Hotel occupancy rates have plummeted and so have room rates.
Comfort Inn believes that with its bonus programme, detailed information about frequent guests
can be garnered and they can be targeted through direct mail. Frequent guests are also offered
incentives like free meals and free stay in hotels where occupancy is somewhat low. However,
Comfort Inn's competitors such as PQR Hotels do not agree with Comfort Inn's promotion strategy
and believe that the former is simply rewarding customers who would have stayed at Comfort Inn
anyway.
a) In view of the information given above, do you think that marketing of a service differs
substantially from marketing a product?
b) Suggest alternative promotional strategies that Comfort Inn can employ to increase its room
occupancy rate.
c) What marketing research techniques should Comfort Inn use to understand its potential
customers better?
Many industries, such as the airline industry have been the subject of much research from a
marketing viewpoint. Penetrative pricing strategies are often employed by monopolistic market
players to enter new markets or edge out competition in existing markets. Using the airline industry
or any other industry of your choice as an example, point out the pros and cons of penetrative
pricing strategies. Does this type of pricing always lead to a sustainable increase in market share?
RESEARCH METHODOLOGY

An NGO promoting entrepreneurship wants to interview the final semester management students
of IIPM to determine their attitude towards self-employment. Assuming that there are 5000
students in final year spread over 18 branches across the country, how would you arrive at a
suitable sample size for the study. What method of sampling would be used and why?
You have been asked to conduct a Marketing Research on the topic ‘Exploring traditional
products globally’. How will you conduct the research work? Describe all the stages involved.

Pareeksha Bhavan, Mysore -5
HALL TICKET for Ph.D. ENTRANCE TEST
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Date:
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Pareeksha Bhavan, Mysore -5
HALL TICKET for Ph.D. ENTRANCE TEST
(To be filled in by the candidates appearing for the Entrance Test)
1. Name of the Candidate (In Block Letters):
2. Broad area of Research/Subject intending to pursue research:
3. Department/College/Institution where you intend to carry on research:
Signature of the Candidate Signature of the Director of Research
Date:
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