1. 1
GOOGLE ADS QUIZ
DIGITAL MARKETING
Instruction: This is a 10-minute paper. Please write the correct option in the space provided on the last page of
this question paper.
Question 1: Typically, ad rank is based on X and Y. Here X and Y represent:
A. Keyword quality score and Bid amount
B. Keyword quality score and Website quality
score
C. Bid amount and Website quality score
D. Keyword quality score and Target group
Question 2: Using “keyword planner,” we can’t get:
A. Traffic estimates
B. Historic CPC ideas
C. Sales estimates
D. Budget estimates
Question 3: How can we increase the quality score?
A. By Optimizing low-quality score keywords
B. By removing all low-performing or low-
quality score keywords
C. Double the max CPC of those keywords
D. By creating more ads
Question 4: What will you do to make sure that your ad won’t show on certain websites?
A. Add negative keywords
B. Will not use contextual targeting
C. Use placement exclusion
D. Block websites
Question 5: Pawan owns a car store and is creating an ad group for car rentals. What would be the most appropriate
landing page for his ad?
A. A page with information on car learning and a contact form
B. A page with information on car rentals and a contact form
C. His homepage, with links to car sales, rentals, and car accessories
D. A page with a wide selection of cars for sale
Question 6: Your client wants to increase the number of people visiting his website. When analyzing the data for his
Search campaign, which metric do you most want to improve?
A. Click-through rate
B. Cost-per-thousand Impression
C. Conversion Rate
D. Bounce Rate
Question 7: When setting up a Search Network campaign for a client, you want to maximize the number of clicks her
ads can get. Which bidding strategy should you use to achieve this goal?
A. Cost-per-thousand impressions (CPM)
B. Cost-per-acquisition (CPA)
C. Automatic cost-per-click (CPC)
D. Manual cost-per-click (CPC)
ROLL NO.:
____________________________________
_
NAME:
____________________________________
_
2. 2
Question 8: Which client would you advise to advertise on the Google Search Network?
A. Jim, who wants to reach people on social networks interested in poetry
B. Suzy, who wants to reach people browsing travel websites about China
C. Bill, who wants to reach people looking for plumbing services
D. Carol, who wants to reach people watching YouTube videos
Question 9: When reviewing the Search terms report for one of your client's campaigns, you notice several terms that
aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
A. Add the terms as exact match keywords
B. Add the terms as phrase match keywords
C. Add the terms as negative keywords
D. Add the terms as keywords
Question 10: If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
A. Sitelink Extensions
B. Previous Visit Extensions
C. Callout Extensions
D. Location Extensions
Answer Sheet
Question
Number
Correct
Option
Question
Number
Correct
Option
Question
Number
Correct
Option
Question
Number
Correct
Option
1. 2. 3. 4.
5. 6. 7. 8.
9. 10.
SPACE FOR EVALUATION
Total No. of Questions: 10
Total Marks: _______________________________
**************** End of the Question Paper ****************
