What is google ads. https://www.digitalsandipacademy.com/blog/

1. Total Questions- 58 Hardik R Ghutla (Online Batch)
Time:- 2 Hours
Google Ads MCQ
AFTERNOON BATCH EXAM 28 Dec (Online)
1. Digital Marketing is referred as ____B____________.
a. Online Marketing
b. Internet Marketing
c. Web Marketing
d. All of the above
Ans is D
2. Which of the following is a type of Digital Marketing?
 Email Marketing
 Social Media Marketing
 Viral Marketing
 All of the above
Ans is D
3. Which of the following is a form of traditional marketing?
a. TV
b. Radio
c. Billboard
d. All of the above
Ans is D
4. What is not true about Digital Marketing?
a. Digital marketing can be done online
b. Digital marketing can notbe done online
c. Digital marketing is any form of marketing products or services that involves electronic devices.
d. Digital marketing is often referred to as online marketing, internet marketing, or web marketing.
Ans is B
5. CTR stands for?
a. Critical Timings Ratio
b. Click-Through Revenue
c. Click-through Rate
d. Cost to recall
Ans is C
6. In digital marketing, CPA stands for?
a. Consumer Price Analysis
b. Communication Per Area

2. c. Consumer Profitability Analysis
d. Cost Per Acquisition
Ans is D
7. What is the benefit of online advertising with Google Ads?
a. Advertisers can identify the IP address of users who are searching for products
b. Ads can include up to 50 characters for the first three lines of ad text
c. Ads are displayed to users who are searching for a particular product or service
d. Advertisers can pay to place their websites in the natural search results
Ans is C
8. Which settings are specified at the account level?
a. A daily budget and a set of keywords and placements
b. Network distribution preferences and a set of keywords
c. country, time zone, and billing information
d. Location targeting, cost-per-click (CPC) bids, and match types
Ans is C
9. An advertiser who decides to edit the location targeting of an ad can do this at the:
a. ad group level
b. keyword level
c. campaign level
d. account level
Ans is C
10. Which formula represents how Ad Rank is determined on Google search?
a. (Maximum cost-per-click (CPC) + Daily Budget) / Quality Score
b. Maximum cost-per-click (CPC) x Quality Score
c. (Maximum cost-per-click (CPC) x Quality Score) / Daily Budget
d. Maximum cost-per-click (CPC) only
Ans is B
11. A keyword with a very low clickthrough rate (CTR) will usually receive:
a. more impressions on the Google Display Network
b. impressions only on the Google Search Network
c. a low average cost-per-click (CPC) on Google search.
d. a low-Quality Score on the Google Search Network
Ans is D
12. The maximum cost-per-click bid is the:
a. the amount an advertiser is required to pay to achieve top ad position
b. actual amount an advertiser pays for each click on an ad
c. most an advertiser is willing to pay for each click on an ad

3. d. the amount an advertiser must pay to outbid competitors
Ans is C
13. A primary benefit of location targeting is that advertisers can:
a. choose to target a specific Google domain
b. target any combination of countries, territories, and regions
c. target specific users who have already visited their site
d. choose to only target websites based in a specific region or territory
Ans is B
14. Higher Quality Scores result in:
a. higher costs and lower adpositions
b. lower costs and better adpositions
c. less overall impressions
d. faster delivery of daily budget
Ans is B
15. When setting up an account, choose your currency and permanent time zone carefully because:
a. time zone and currency will impact ad position
b. these cannot be changed once you have set up your account
c. ads are only served in countries using the same currency as your account
d. by default, ads are only served in the same time zones as indicated in your account
Ans is B
16. A lower CPA does not necessarily indicate higher profit. Why?
a. A lower CPA may be due to changes in CPC bidding
b. A lower CPA may also have lower sales volume, reducing overall profit
c. A lower CPA may be due to additions in negative keywords
d. A lower CPA may be due to changes in network distribution
Ans is B
17. If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only
$0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad -
assuming your ad is similar in all other aspects?
a. 1.01
b. 0.5
c. 0.51
d. 1
Ans is C
18. Which is a benefit of search advertising with Google AdWords?
a. Ability to pay for specific placement in top adpositions
b. Extended reach to search partners
c. Better position in natural search results
d. Ability to view competitors bids for keywords
Ans is B

4. 19. Your client wants to increase the number of people visiting his website. When analyzing the data for
the Search campaign, which metric do you most want to improve?
a. Clickthrough rate (CTR)
b. Converted clicks
c. Impressions
d. Conversion rate
Ans is A
20. Your client wants to improve her ad position. What would you recommend?
a. Improve the ad quality and increase bid amount
b. Add more keywords and increase the daily budget
c. Improve Quality Score and decrease bid amount
d. Make the ad headline longer and more descriptive
Ans is A
21. If you want to direct people to specific pages on your website from an ad, you can create an ad that
uses:
a. sitelink extensions
b. previous visit extensions
c. callout extensions
d. location extensions
Ans is A
22. Which of the following is not a benefit of ad extensions?
a. High CTR
b. Better Quality Score
c. More conversion
d. Low clicks
Ans is D
23. Ad Extensions are
a. Measurable
b. Scheduled
c. Clickable
d. All of the above
Ans is D
24. Which are the ad extensions used for showing USPs in ads?
a. Call extensions
b. Callout extensions
c. Sitelink extensions
d. Leadform extensions
Ans is B
25. Which of the following items is not a component of Quality Score?
a. Landing page
b. Maximum cost-per-click (max. CPC) bid

5. c. Ads
d. Keywords
Ans is B
26. What's one of the main benefits of using ad extensions?
a. Extensions increase your reach by showing your ad on more advertising networks
b. Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
c. Extensions provide additional information to make your ads more relevant to customers
d. Extensions are automated so you don't have to create your ads
Ans is B
27. Which statistic indicates how often a click has led to a conversion?
a. Cost-per-conversion
b. Clickthrough rate (CTR)
c. Conversion rate
d. Converted clicks
Ans is B
28. Which is a benefit of advertising online?
a. Reach people who are likely interested in what you're advertising
b. Automatically collect information about potential customers
c. Increase your position in organic search results
d. Make money by showing ads on your website
Ans is B
29. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could
help improve your client’s conversion rate?
a. increase the average daily budget for the campaign
b. Make sure that the landing page is closely related to the ad
c. increase the cost-per-click(CPC) bid for low-performing keywords
d. Broaden the list of keywords to reach more potential customers
Ans is B
30. A conversion is:
a. When someone reaches your landing page after clicking your ad or video
b. An action defined as valuable to your business that someone takes after clicking on your ad
c. Any interaction with your ad that can be measured, like watching a video for a certain length of time
d. By definition when someone purchases after clicking on your ad
Ans is D
31. Each campaign in your AdWords account should have a single:
a. ad group
b. maximum cost–per–click (max. CPC) bid
c. business goal
d. landing page
Ans is A

6. 32. Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount,
components of Quality Score and:
a. the daily budget you’ve set
b. the expected impact of extensions and other ad formats
c. your historical conversion rate
d. the search ranking of your website
Ans is A
33. Why do you think PPC is important in digital marketing?
a. You can reach the right customer at the right time.
b. PPC shows results quickly as compared to organic campaigns.
c. PPC can be effective in advertising odd products that are difficult to find easily.
d. All of the above
Ans is D
34. What is the headline 1 character in ad anatomy?
a. 30 character
b. 50 character
c. 60 character
d. 90 character
Ans is A
35. Which of the following is not mandatory in the ad anatomy of google ads?
a. Headline 1
b. Description 1
c. URL
d. Description 2
Ans is D
36. Which of the following is not a part of Google Ads Structure?
a. Account-level
b. Ad group
c. Landing Page
d. Quality score
Ans is C
37. USP stands for
a. Unique Selling Price
b. Unique Selling Proposition
c. United Sales Point
d. Unique Selling Process
Ans is B
38. Which USP is effectively workscompare to others?
a. Character USP
b. Common USP
c. Unique USP

7. d. Numeric USP
Ans is D
39. Why do we use a search network for running ads?
a. Lead Generation
b. Traffic
c. Branding
d. A and B Both
Ans is D
40. On which platform, display ads will not show the users?
a. Website
b. Search Engine
c. YouTube
d. Application
Ans is B
41. PPC also known as__________
a. SEM
b. Paid ads
c. Inorganic Results
d. All of the above
Ans is D
42. How can you improve your ad position in Google Ads?
a. Improve the quality score
b. Use search terms as keywords
c. Increase the bid
d. All of the above
Ans is D
43. Where can you adjust Location Targeting?
a. Campaign Level
b. Ad Group Level
c. Account Level
d. Keyword Level
Ans is A
44. What is the best way to test whether an Ad is showing for a given Keyword in a given location?
a. Enter a search term in Google search on your PC that should match the Keyword.
b. Wait for a month then analyze the collected data.
c. Use the Ad Preview and Diagnosis Tool.
d. Travel to the location and attempt to find a local network connection
Ans is C
45. What is one good reason to use Ad Extensions wherever possible?
a. Ad Extensions automatically choose the best Ad to display for any given Keyword

8. b. Ad Extensions can have a positive effect on Ad Rank.
c. Ad Extensions always decrease CPC.
d. Ad Extensions allow your Ads to display on additional networks.
Ans is B
46. Campaign Location targeting settings determine:
a. The location of the users who may see Ads from that Campaign.
b. The location of physical stores selling the advertised products.
c. The location of the website server on which Ads may be shown.
d. The location to which products may be shipped by the business being advertised.
Ans is B
47. What is one advantage of using a Google Call Forwarding number in call extensions?
a. Google Call Forwarding automatically records all conversations and forwards transcripts to you by email.
b. Google Forwarding Numbers are answered by a trained Google employee acting on your behalf.
c. You can pick your customized number to display using Google Forwarding Numbers.
d. Google Forwarding Numbers allow for easy conversion tracking of phone calls.
Ans is D
48. Quality Score on a Search Network depends on the relevance between the search query and a
keyword.
a. True
b. False
Ans is B
49. Which of the following is the MOST important aspect of a landing page?
a. That it is relevant to the users' search query and Ad.
b. That it loads quickly.That it contains the company phone number.
c. That it renders correctly on mobile devices.
d. That it contains the keyword several times in the text.
Ans is A
50. How do you add sitelinks to your campaign?
a. The Ad Extension tab
b. Initialize the API to send data
c. The Linked Accounts tab
d. Click the icon next to the ad
Ans is A
51. Google determines an ad rank based on:
a. your website’s performance in Google`s natural search results.
b. your CPC bid
c. your keyword`s quality score on Google and its CPC.
d. the length of time you have been an AdWords advertiser
Ans is C
52. It is beneficial to create multiple ad groups in order to:

9. A) opt specific ad groups into various Google networks
B) break up keywords and ads into related themes
C) set different budgets for each ad group
D) pause specific keywords if they are not performing well
Ans is A
53. Which AdWords settings are specified at the account level?
A) A daily budget and a set of keywords and placements
B) Network distribution preferences and a set of keywords
C) A unique email address, a password, and billing information
D) Location targeting, cost-per-click (CPC) bids, and match types
Ans is C
54. An online retail company is based in the United States but ships to customers all over the world. If this
company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be
refined?
A) Language targeting
B) Regional targeting
C) Ad scheduling
D) Demographic targeting
Ans is A
55. An advertiser who decides to edit the location targeting of an ad can do this at the:
A) ad group level
B) keyword level
C) campaign level
D) account level
Ans is C
56. An advertiser wants to achieve the top position in paid search results. Which recommendations wouldimprove
the likelihood of top ad position?
A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)
Ans is D
57. A primary benefit of location targeting is that advertisers can:

10. A) choose to target a specific Google domain
B) target any combination of countries, territories, and regions
C) target specific users who have already visited their site
D) choose to only target websites based in a specific region or territory
Ans is B
58. Ad groups should be used to:
A) organize your ads by a common theme, such as the types of products or services you want to advertise
B) manage your daily budget according to which keywords are a priority
C) control delivery of your ads so that they appear only to users in a specific geographic location
D) control the specific sites that your ad will be targeted to on the Google Display Network.
Ans is A