Pf Salesv5

Publishing Factory for
market leader
news portals

2009

Agenda

Agenda

•Positioning
•References
•Why to make an online presence
•How to chose the right portal
•Offered services
•Pricing – rent an editorial system
•Applying your design and page layout
•Extended Support
•Feature set
•Online Journalism - consultancy
•Editorial screenshots
•Next steps
•Live Samples
•PF-Feature Catalogue – 1

Qualysoft Informatikai Zrt. 2

Agenda

Positioning

• For print papers targeting an online release
• For market leader online portals
• For radio and TV portals with media stream
• For „small traffic” communication portals: NGOs,
government portals, brand portals and other
organisations with low PIs
• Additional online editorial and journalist
consultancy


Agenda

References
 News portals
 www.nso.hu - sport
 www.kepessport.hu - sport
 www.magyarhirlap.hu - daily paper
 www.168ora.hu - weekly magazine
 www.blikk.hu - daily boulvar paper - biggest print paper in hungary
 www.bravo.hu - 2 weekly magazine
Samples
 www.bravogirl.hu - 2 weekly magazine
 www.premierpark.hu - online film portal
 www.sportklub.tv/opening - sport tv - ringier
 Streaming technology - integrated into another portal
 www.sportklub.info - only streaming technology
 www.cooltv.hu - only streaming technology
 www.filmplus.hu - only streaming technology
 www.tv2.hu - only streaming technology
 "Small" traffic sites
 www.btk.ppke.hu/Cimlap_index.php - university for law
 www.honvedelem.hu - magazin of defense ministery
 www.vd.hu - union of electro industry
 www.vdsz.hu - union of chemical industry
 www.liganet.hu - union of independent workers


Agenda

Screenshot of the published
page – nso.hu


Agenda


Agenda

Why to have an online
presence?

 Earn online ad revenue
 Maintain your position, gain
more readers
 Share more content to your
readers
 Get feedback of readers
 Publishing costs (of
existing content) are not
relevant compared to the
print version
 Technology shift

Not decided yet having an online presence?


Agenda

Changing end-devices

 40% of households in 2008:
HDTV- ready screen for internet
 Older users (40+) and young
generation will use internet as
entertainment
 E-books as internet devices are
comming within 3 years to europe
(10% penetration till 2011)
 Websites have to focus the
average users


Agenda

How to choose the right portal
solution
Components of the right decision:
 Trust the company you cooperate and
build long term cooperation (later
changes are expensive)
 Do not distribute responsibilities and
tasks among several players
 Optimise TCO (total cost of ownership)
including even internal efforts
 Choose a function rich tool
 Choose a comfortable tool – favoured by
editors and authors
 Choose robust architecture – surviving
peek loads


Agenda

Competitive advantages -
Company
 Qualysoft is a trustworthy international
company with serious customers
 Relevant portal references of financial,
industrial and media customers
 Stable branch in Slovakia since 2007
 Local and international support staff
 All in one solution and full service
delivery
 ISO and ITIL certified


Agenda

Competitive advantages -
Solution
 Publishing Factory is a product of
Qualysoft, developed since 2002
 Over 18 references of 13 customers
 Key player in the area of rich content
portals (text, dynamic components and
streamed audio/video)
 Not only a software product, but an
operated service
 Strong high availability service and SLA
(8 hrs down time yearly)
 Additional services: Web design
consulting, initial content migration, user
training, SEO consulting and online
journalism consulting
 Very effective operational environment to
serve high peak loads


Agenda

Competitive advantages
Publishing Factory Tool
 User friendly editorial interface – low effort to
manage the online version
 Live Sport reporting with mobile devices
 Automatic rotation of leading stories, heading
photos and ads
 Embeds dynamically any interactive modules
 Templating engine for the flexible page layout
 Flexible for modern web design and layout
 Advertisement components are free to place to
defined zones
 Database - publisher module of football
championship and Olympia 2008 (extra edition)
 Basic streaming technology for video and audio
 Optimized streaming technology for TV channels
(extra edition)

PF – Architecture
Agenda

Main modules

• The PF architecture is
modulare Article Desk
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Agenda

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Agenda

Offered services

 We cover the full
Feature rich news portal

TCO Total cost of ownership
package
 We optimize the Editorial Interface
costs for TCO
Support 5day x 16 hrs weekly
 Integrate the
solution into the Internet hosting for 2x1Gbit (fail over)
editorial
environment Hardware, scaled for peak load
 Provide quick Backup, security, virus protection
start package
365x24 alert, monitoring, SLA (99,9%)
User experience – stable, quick, eye catching
portal, letting you to contribute to the content


Agenda

Operational Environment
and high available server park
• The news portal will be served by a high available server park
• Paralell publication servers provide quick response time for your users
• Mirrored database servers and dedicated community (forum) database
• Mirrored editorial author servers, dedicated streaming server
• Dedicated backup, monitoring, logging, etc. servers in the environment
• Load balancing and duplicated name services
• After the deployment our QA, will measure the quick response time for you
Internet

LBS1 LBS2

Publication.1 Publication.n DB.1 DB.n Author.1 Author.2 Backup Monitoring Log...


Agenda

Components of the service
Operation and rental fee covers
Operation+rental fee covers
1 Portal licence and periodic upgrades
2 Editorial Author application licence and periodic upgrades
3 Application support (ticketing for bugs, and bug fixing)
4 Availability for application support (5 day x 16 hours, 2 hours repsonse time)
5 Internet hosting (2x1 Gbit load balanced)
6 Operating System and necessary system softwares
7 Operational Server Park (scaled for peak load)
8 Data Backup, backup storages, security, virus protecting
9 High availablity system operation and monitoring
10 Domain Name Services
11 365x24 uptime support, 99,9% SLA, alerting
12 (1 hours response time 8:00-20:00; 2 hours response time 20:00-8:00)
13 Technical support online
14 Necessary proxies or local hosted environment in case of high load packages
15 Quick application with good response time. (opening page 5 sec)


Agenda

Rent an editorial system

Advantage of rental construction
 We do not ask for licence fee and continuous support and will not
you let alone with the application. We offer a highly available service
for rental fee (other business models are achievable if necessary).
 You do not need huge internal IT department
 You do not have to care about operation and down times
 You receive regularly new releases of the application with new
features, better performance and closed security holes

 You can focus to your core competency – to the content.


Agenda

Applying your design and page
layout
First we have to build your site
 Usually we receive your webdesign in photoshop
 After discussing the draft requirements and have a look at to the expected
webdesign we can estimate the necessary efforts for creating and
customizing the site.

Site creation and development fee covers
1 PF expects webdesign in photoshop from customer or 3rd party
2 PF expects requirement specification in draft version from customer or 3rd party
3 Webdesign implementation
4 Page template development
5 Functional implementation and customization
6 Deployment on operational environment
7 Author Training
8 Initial content migration


Agenda

Site creation fee covers

• Cost of developer days: ask for your special prices
• According the complexity of the site it takes between 10-35 days to build
up the site with Publishing Factory.
•This is covering the consultancy in the design phase and 1 day editorial
training. (User manual will be delivered.)
•This simple site takes 10 days and nso.hu takes 35 days.


Agenda

Other Services
Online Journalism - consultancy

 Recommended for How users read the display

Be search engine friendly - SEO
small audiency (2-6 How to get comments to article
participants) How to build up context-cloud
 Contains examples How to organise a successful online interview
and tests
Online editorial processes
 Analyse the
How to place effective ads
solution of the
competitors News aggregators and competitors
Handling of forum and blog
 How to organise
online editorial; Evaluate statistic results
how to target online Cross references between print and online
readers SMS alerts for print subscription
 @4600 EUR
How to realise that with Publishing Factory


Agenda

Basis of rental fee and load
characteristic
Rental fee is calculated according the ordered nominal capacity:
 Nominal DailyPI index: average daily page impression (=page
view) of the month; (calculated all monthly Page View distributed by
30); this is basis of the pricing;
 Peak PI Index: 3 times of the nominal index. The rented
environment will be scaled to be able to provide peak periodes with
3 times higher load as standard;
 High load: 10 times of the nominal index. The system will be able to
provide sudden loads of 10 times of nominal index, usually with
normal response time, but no warranty.
 Extreme load: above 10 times of the nominal index the portal still
stable and will provide the service to users; some of them might
experience access difficulties. For expected extreme periodes, like
sport events we offer additional server capacity for a shorter periode
(for extra fee).


Agenda

PF Feature set - simple
Site features
 Flexible page structure
 Page structure: styles, components; domains; Preview
 Flexible design opportunities, later changes of web
design will change all archived articles
 Formatting within the article - by function buttons
 Complex article structure (20 fields, e.g. different types
of titles, leading image, framed subarticle, etc.)
 Comment on articles, list of most-commented articles
 Send-email-recommendation to a friend, list of most
recommended articles
 Most read articles box, Latest news box
 Live reporting by multiple reporters and mobile devices
 Print preview of the pages
 Search within the site and on the Web, paging of hitlist
 Column structure to stick the articles belonging to it


Agenda

PF Feature set- simple
Dynamic components
 Tagging; Search Engine Support
 TV Program Guide (edited - manually)
 Games (participate and win!)
 Voting
 Photo Galery, image archive db
 Video Streams and archive, live stream
 Forum (incl. auto and manual moderation)
 Online Interview (and moderation)
 Newsletters for registered users
 Simple user registration and login
 Auto-ban of dirty words; ban of dirty users
(login name, IP-address)
 RSS Feed of the column
 Any unique component on request


Agenda

PF Feature set - simple
Editorial features
 User friendly interface to edit the articles, dynamic
components - needing minimum effort to manage the
online version
 Ergonomical interface to edit the site structure and basic
design settings - only for admins
 Interface to upload new css - only for admins
 Publication process; scheduled, filtered
 Integrated ad server - banner mapping
 Statistics (article, galery, export)
 Define simple URL-s (define www.yourdomain.sr/f1 to an
article or article domain)
 Banner zones, codes
 Author database - access management-hw key based
 Tagging all components (to help the search)
 Central media library and archive, built in resizing and cut
 Game admin (list of participants, export, select winners)

Agenda

Editorial screenshots – see more in the guide


Agenda

Next steps

 Study Publishing factory sites
 Evaluate the demo version
 Ask for decision support
 Prepare online strategy
 Prepare business calculation
and
 Just do it


Josef Bayer

Qualysoft ZRT.
1124 Budapest
Németvölgyi út 97.
www.qualysoft.com

Tel.:
Fax.:
+36 (1) 889 9820
+36 (1) 889 9810
Thank You For Your
Mobil:
Email:
+36 (20) 3999 88 71
Josef.Bayer@qualysoft.com Attention

© Copyright Qualysoft, 2006

All rights reserved. Any usage or distribution in part or as a whole
without written permission is forbidden. The content of this
presentation is to be treated in a confidential manner. Distribution of
contained information is not allowed.

Agenda

Why to make an online
presence?

 Earn online ad revenue
 Maintain your position
 Share more content to your readers
 Publishing costs (of existing content)
are not relevant compared to the print
version

• Online ad expenditure is 6% of all ads in
Hungary in 2006
• Papers are loosing on print but gaining on
online version


Agenda

presence?
• The online ad market in Hungary is
 Earn online ad revenue controlled by 2 portals without print version
 Maintain your position (index.hu 700.000 readers, origo.hu 1,3 mio
 Share more content to your readers
daily readers - www.webaudit.hu )
 Get feedback of readers • Strong online players (blikk.hu, nso.hu)
 Publishing costs (of existing content) can keep their position compared to
version competitors
 Technology shift • Bad online presence lead decreasing
importance even in print (hvg.hu looses to
fn.hu)
• International press companies are coming
with strong online versions, The competition
is now open yet
• Offer mixed online – offline ad package to
your customer


Agenda

presence?

• The print version contains only a selected
 Earn online ad revenue set of content – text, information, charts,
 Maintain your position photos
 Share more content to
• Your readers deserve to have access to all
your readers shooted pictures, more background details
of the news; short video shots; archive;
 Publishing costs (of existing content)
referenced contex of the news
version
• The print version has a longer delay then
print version – you can display the news
immediately and prepare the background
and full details in the print version
•The online version is not a competitor of the
print version – they extend each other
• Use them to reference each other


Agenda

presence?

• The users are reading first the last page of
 Earn online ad revenue your paper
 Maintain your position
 Share more content to your readers • You can measure the readin characteristic
easily and inexpensive on the online version
 Publishing costs (of existing content) • What are the favorite topics, and
are not relevant compared to the print successful stories? You can refine the
version
targeting of the print version.
• You can make voting and marketing poll
easily


Agenda

presence?

• You can start your online presence from
 Earn online ad revenue 450 EUR monthly fee – compared to the
 Maintain your position publishing of the print version – is not
 Share more content to your readers relevant
 Publishing costs • Your core competency is to produce news
and stories –publish it to users with given
techniques is only a technical issue
• You need very small „online team” to
publish the existing content to the portal –
typically 1-2 dedicated or 3-4 part time job –
depending on the size of the editorial.
• Publishing costs are raising only with the
count of visits – generating online ad
revenue


Agenda

presence?

• 45% of the mobile devices in 2009 will
 Earn online ad revenue have built in browser, 3G internet access
 Maintain your position and over 320x240 pixel screen – perfect to
 Share more content to your readers read text, email and news
 Publishing costs • 38% of the households in 2009 will own an
 Technology shift LCD TV (37 inch and over) connected to
internet (through a desktop computer) –
offering an internet browser from the sofa or
the kitchen table.
• It will be more and more convenient to use
portals as an information source.


Agenda

PF Feature catalogue
Content Factory
ID Domain Module Description
Archive Studio manages text, images, audio, video and other digital assets. Tagging
10 Content Factory Archive Studio and search is secured.
- Optimal usability
- User interface adapts to the article types and the publishing target
- Work on more articles, images, videos, etc. at the same time
- Support for multi-channel and/or multi-site content management
- Access roles, rights, groups
- Extensible to meet specific customer needs
- Scheduling in and out times of the articles; prework is supported
- Images, files can be attached to the artice
- Frame - texts and tables within the article body
- Preview
- International text (UTF-8)
- Multi page articles with paging arrows or numbers
11 Content Factory Article Desk - Dynamic components, like forms can be embedded into articles
- The main attributes of the columns can be managed here (name, internal-name,
flags, behaviour, redirect url); Hierarchie can be built up
- Content completely separated from presentation;
- Automatic article placing system;
Content Factory Column manager - Displaying any external RSS soures (news agency)

The search engine executes quick and detailed search on the Database of the Archive
12 Content Factory Search Engine and taxonomy Studio; "Category and taxonomy - for content classification; flexibility of keywords
You can define more sites within the editorial and setup the relationship between
13 Content Factory Site Studio them.
- This module is hidden for the most editors;
- You can design the templates of the online news portal within the template designer
without the need of code changes. The layout is built up of square boxes of
components.
- The layout structure of the unique pages will control the automatic article show-up
14 Content Factory Template Designer logic within the site.
Qualysoft Informatikai Zrt. - This controls the styles of the most articles and content elements 40
15 Content Factory Stlyesheet Manager - Similar to the template designer, it is hidden for editors

Agenda

Publishing engine
- Ad Manager - fast and flexible solution providing publishers with complete control of
online advertising
- It ads 3rd party banner zones to the pages to every chosen column, fixed positions
25 Publishing Ad Manager and fitting sizes.
Generation of .mobi compliant websites through our partnership with mobile internet
26 Publishing Mobile CSS solution providers
- The heart of the System is the publishing factory, controlling the syncronised
content publishing to several webservers, running link checker before the live
publication.
- Internal linkchecking for working URL-s
27 Publishing Publishing Factory - Scheduled publishing is possible
- You can define publishing targets to several RSS Feeds;
28 Publishing RSS Feed - You can define RSS - XML feeds for news aggregator services.

This module let you define the SEO related metawords and inheritance structure
29 Publishing SEO editor between columns; It is partly embedded into the content factory for article keywords.
This module let you design the URL structure of the site and define pretty URL (quick
URL-s) for selected articles for reference purposes (typically in print). This is
30 Publishing URL designer embedded into the content factory.
Streaming content can be provided by the streaming central optimized for operation.
31 Publishing Streaming central Supports all possible players.

Html pages, RSS, news aggregtors XML, Wap, Push SMS, MMS, CSV Dumplist – winners list,
registered users list, newsletter-text-format, newsletter-html-format, video stream, audio
Summarized outputs stream, pdf-collection of the print edition


Agenda

Components
You can define editorial roles pro sites within the editorial. The access configuration is
1 Access control Access manager flexible. User login with USB token or password.
- There is a multi-site authentication and login system.
- Single Sign On is possible.
2 Access control Authentication gateway - Access rights are controlled on function/modul level.
- Restricted content access to registered or subscribed users
- Articles can be displayed following SMS authentication
- You can define guarded areas and level of access.
- Registration process with email notification and captcha.
- This module handles the (reader)user management by editorial admin
- The viewscope of user login: for site-groups and multiple news sites
- You can freeze and block user accounts according to login name or IP address (in
3 Access control User Login guarded area case of bad behaviour, or any other reason)
- Commenting content objects, like articles (by registered users)
4 Component UGC - Article-Comment - Moderation functionality for the editors
- Adding simple voting boxes independent or related to the article
- Displaying voting results
5 Component UGC - Voting - Safety logic prevents the most typical test robots
Component UGC - Horoscope Personal Horoscope
Component Lexicon Simple tool for dictionary, lexicon, legend, etc.
Component UGC - Quiz Quiz questions (multiple steps)
Component UGC - Users Toplist Toplist of articles - personalized by the user itself
Component Galeria Image Galery; independent or article related; admin a displaying module
6 Component Interview factory Online Interviewing tool; with collection of question; moderation
- Online reportage with more parallel entry channel;
- Highlighted update of fresh content
7 Component Reportage factory - Statistic counters - depending of the sport (e.g. goals, etc)
These are automatically updated top and most frequent lists of articles of several
8 Component Top Lists types.
9 Component TV Program guide This is a database controlled TV Program Guide editor. (several types)


Agenda

Operation tools and interfacing

Integration
19 channels Blog gateway You can integrate blog engine to the site
Integration Print gateway and backend - Interfacing to the editorial of the print publishing system of the editorial.
20 channels interface '- Interfacing to any back end system of the publisher

- The independent Publishing-Workflow product can control any unique workflow
Integration need - as customized solution. e.g:
21 channels Workflow Engine - Interfacing to the editorial of the print publishing of the editorial or proof reading.
22 Operation tools Logging Engine This module executes centralised activity logging of all users on all sites.
This module detects the most probable introductions; inproper participation of
23 Operation tools Security Engine contests; DOS attacks; inproper wording of UGC modules.

Statistic; - Analysis Engine - real-time traffic statistics, enabling a site's administrators
to answer quiestions such as: How many people are reading my story right now? This
module's powerful and user-friendly reports can be generated on the fly, giving up-to-
date information about which content and which parts of the website is more
popular. This is a very useful tool for adapting the website to the visitor's needs and
24 Operation tools Statistic subsystem interests, in realtime if necessary.


Agenda

Studio toolset

- Footbal league manager - databased driven pages for the national footbal league
teams; players; matches; results; schedule (the editorial is in charge for content filling)
32 Studio toolset Football Studio - Used typically as article background
Ad Factory module provides the flexibility to save money from third-party systems
33 Studio toolset Integrated Ad factory and total control over ad placement on the website.
Publish email news to users, with content from the Content Factory. Text and images
in the newsletter can be linked to the website, thus enabling the recipients to get
34 Studio toolset Newsletter studio more information about topics mentioned in the newsletter.
Databased driven pages for the 2008 Olimpic games; nations; stadiums; teams;
players; matches; results; schedule - easy to provide background info for the related
35 Studio toolset Olimpic Studio articles
This is a small tool set to support the most common games and contest for users
winning some prizes; the studio contains the creation admin tools as well the
36 Studio toolset Contest Studio selection tools for winners.

This is a small tool set for user generated content like article rating, polling, articel
37 Studio toolset Feedback Studio forwarding - recommender for friends; partly mentioned among the "components"

This is an integrated open source PHP tool. Forum - discussion; The Forum contains an
administration interface facilitating moderation, approval, rejection and other tasks
38 Studio toolset Forum regarding the administration and maintenance of a discussion forum.
Users can alert the editorial about sudden events around the world. Tip Engine -
39 Studio toolset SMS Alert Gateway tipping by SMS and MMS messages, email and phone.
40 Studio toolset Bookshop and Subscription Book and subscription shop


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