Petsporium is a startup that provides pick-up and drop-off services for pets when owners are unavailable through a mobile app. The company aims to care for pets and abandoned animals by collaborating with the government. The document discusses Porter's five forces model and how it applies to Petsporium's industry - bargaining power of buyers and suppliers is low due to targeting small towns, threat of substitutes is low due to trustworthy tracking services at different price points, threat of entry is moderate but services are not widely available, and industry rivalry is low to average in small towns where there is less competition from dog shelters and houses. The conclusion is that the business idea has potential in small towns and cities with low competition

1. PETSPORIU
M
CEO:
CTO:
CFO:
CMO:

2. ABOUT OUR
COMPANY:
Petsporium is a startup t ha t provides a safe,
warm and welcoming environment for the pets to
st a y comfortably. T h e idea behind this startup is
to cr eat e an application for the pick and drop
service of any person’s pet whenever the family is
not available for taking c a re of their pet. This is
where our startup steps in. Not only the pet
animals but also the abandoned street animals will
be provided with food and shelter.This is achieved by
the collaboration with the Government by seeking
permission and funding.

3. Porter’s five
forces:
Porter’s five forces model is a method to analyze the
intensity of competition in an industry and its profitability
level. It is quite essential to identify the strengths or
weaknesses that can be exploited to strengthen the
startup's position. In order to do so, five industry forces
need to be taken into consideration. This is very
important in formulating a firm’s strategy as it reveals
how powerful each of the five key forces is in a
particular industry

4. • Bargaining power of the Buyers
• Bargaining power of the Suppliers
• The Threat of Substitute
• The Threat of Entry
• Industry Rivalry

5. Bargaining power of
Buyers:
• Bargaining power is low in small cities
where the number of such dog
crutches is less so people will not be
able to compare the prices with other
competitors.
• The bargaining power of buyers is
very high in metropolitan cities which
is not our target audience.
• Ideal places for this business to grow
are small towns and cities.

6. Bargaining power of
Suppliers:
• Ample number of suppliers for dog food
and accessories in Ind.
• Online and offline both mode of dealers
are available for the supplies are
required.

7. The Threat of Substitute:
• Economical services available.
• Trustworthy service by providing
all tracking information on an app.
• Buyers can choose different
categories of membership.

8. The Threat of Entry:
• Patent approval would be the first
stop to overcome competition.
• Such services are not commonly
available yet.

9. Industry Rivalry:
• Since there are a lot number of dog
houses in metropolitan cities and not
in small cities hence the industry
rivalry is low to average.
• The best target area for this business
to work in small towns and cities
where people do not have much
choice for getting these facilities

10. Conclusion
The threat of entry is Moderate while the threat of
substitutes is Low. The bargaining power of
suppliers, a s well a s the bargaining power of buyers, is
Low. Industrial rivalry varies from Low to Average.
This business idea is appropriate for small towns
and cities which turns out to be the best target
market.

11. THANK YOU