2. The Ins and Outs of
Online Video
by Peter Corbett

3. Components
OV Creative Strategy
OV Production Strategy
OV Distribution Strategy
OV tools
Example: World Aids Day
Example: World Aids Day

4. What makes a video viral?
The Desire To Share Emotions

5. What makes a video viral?
Happiness
Anger
Fear
Lust

6. Creative Strategy
Find an auspicious day
Do something unique
Capture value
Share that value

7. Production Strategy
Let everyone shoot
Do it on the cheap
Do it often

8. Distribution Strategy
Social Media Friendly
Track all coverage
Respond and amplify

9. VV Tools
SUBSCRIPTIONS
EMAIL
tubemogul.com
viddler.com
facebook.com
twitter.com

10. VV Tools
Influencer Discovery
Google your keywords
Search for them in Twitter
Find the Facebook Groups
Find the legacy institutions
Find the Celebs who’ll love you

11. World Aids Day
by @erniemosteller

12. World Aids Day
440,000+ views
6000+ comments
45 video responses
$33
36 hours

13. Vote for It
by www.voteforit08.org

14. World Aids Day
1,339,017+ views
Major celeb support
Media support
Auspicious day
Great creative

15. Contact me
Peter Corbett, CEO
iStrategyLabs
peter@istrategylabs.com
917.748.3595