Pete Kistler: Here are four questions to ask yourself daily in order to make sure that your self-perception and your network’s perception of you are aligned. These four questions are a great way to hone in on the value you provide and deliver on your brand promise.

1. By Pete Kistler
Co-Founder & Chief Product Officer at BrandYourself
@pete_kistler
pete@brandyourself.com
Personal Brand Promise
Checklist: 4 Steps

2. Do you know your brand promise?
• If you don’t know what you are promising people,
take a step back and ask yourself:
• What differentiates me from others?
• What are my methods and ideas for doing things?
How do I get things done?
• If I do know my brand promise, am I living up to
it?

3. Is your brand promise
understandable to your network?
• Use your network of family, friends, as well as
colleagues to raise awareness of what your
promise is.
• The goal is for your closest contacts to
understand why others will want to work with you.
• Learn how accurate their understanding of your
brand promise is.

4. Are there any emotional reasons why
people will want to work with you?
• We are humans and we are emotional. We also
grow emotionally attached to brands.
• Nike is a great example. People FEEL that
Nike means great products.
• Deliver your brand promise in a way that appeals
to the most basic human emotions.

5. How would people describe you
after first meeting you?
• People’s first interaction with you can form the
foundation of the rest of the relationship.
• Understand how your brand makes people
feel.
• Ask how they felt about you after first meeting
you.

6. Bonus Tip from Pete Kistler:
• People are naturally visional beings. Sight is associated
with several other facets of being human such as
emotions, which helps with memory. If your brand is
memorable, then people will want to be associated with
you.
• A great way of achieving this is through a logo or
headshot applied to all future marketing material.
Avoiding this is equal to missing out on great
opportunities to be remembered.

7. By Pete Kistler
Co-Founder & Chief Product Officer at BrandYourself
@pete_kistler
petekistler.com
pete@brandyourself.com