Pet love
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Slide talk about Love Economy of the New American Family: The Empire of Pet Services by Kathleen Hulser. Markets serve our love of animals Changes in American family mean pets are children Tension nature/civilization, blurring of species boundaries between humans and animals
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Pet love
- 1. LOVE ECONOMY OF THE NEW AMERICAN FAMILY: FUN TIMES IN THE EMPIRE OF PET SERVICES Kathleen Hulser Kathleen.hulser@gmail .comEmily Waters
- 3. INTRODUCTION: The landscape of small businesses in family-friendly neighborhoods shows that love has a definite price tag in today's hipster urban environment. The clamor of pitching and selling to serve non-human offspring permeates the air, testifying to the match between the owner's love and the open wallet. This probe interprets the advertising and small business aimed at converting love to revenue
- 5. PET ECONOMY Americans spend $60.5 billion annually Dog Care Annual Cost = $1,600 Financial Planners figure pet care cost into retirement planning
- 6. PETS AS “STARTER CHILDREN”
- 7. QUESTIONS TO CONSIDER When love becomes a niche economy, how does it alter the bonds of affection? How do animal companions shift the modern interpretation of human-nature divide or continuum? How does status competition fuel conspicuous consumption in the pet owning social milieu?
- 10. PETS AS CHILDREN & MASCOT. WWI
- 11. LITERATURE
- 12. PEACOCK. $26
- 13. CAT MATE DOOR
- 14. NATURE VERSUS CIVILIZATION Dialectic of nature/freedom vs. civilization/control is played out in pet ownership Leashes, dog runs Free-run spas, advertising imagery of bounding dog Cat scratch sculptures
- 15. SERVICES
- 17. TIFFANY 1893. DOG COLLAR
- 18. CATNIP TREE
- 20. READ THE HISTORY OF URBAN ANIMAL COMPANIONS HERE Based on the show Petropolis: The Social History of Urban Animal Companions at the New-York Historical Society in 2003 https://www.academia.edu/403301/Petropolis_The_Social_History _of_Urban_Animal_Companions
- 22. CONCLUSION -- Capitalist Love economy of Pets reveals the intricacies of human-animal intimacy and channels it into a burgeoning industry By expanding the human family across SPECIES boundaries we deploy animal companions as a strategy to reconfigure our modern place in nature. … Meanwhile, The Vatican is close to saying animals have souls
Editor's Notes
- From NY Post Young Women Chose Dogs over Motherhood. Ap. 10, 2014. Generation Rex. Angelika with her Yorkie-Maltese mix. Yael Friedland w. her morkie, Harland
- From the archives of AFS, the volunteer American Ambulance Drivers in World War I and World War II. http://www.afs.org
- Foster & Smith. Cat has electronic tag which is key so door opens only for her.
- Earliest NYC dog walker, according to NYT, was James Daley, a building superintendant who founded service Daily Dog Walking Service, charged $5 a month in 1935. Latter, 1964 Jim Buck’s School for Dogs on Upper East Side, a wealthy young man who decides to be dog walker, hires 24 assistants. Died in 2013. see NYT Obit. Rates: $18 to $25 per 30 min. walk, depending on how many a week. Many variations. Dog running, better exercise Petaholics, one on one, indiv. Walks with GPS, electronic time stamp so you see time your dog was walked. Notes to owner. Dog walkers – constant open interviews, huge turnover and no training. Make people sign non-compete clauses, so they cannot go into biz for themselves. Insurance from Nationwide the Whole Wellness program costs $64 a mon, and promises 90% reiumbursement of vet bills.
- From Cleveland Museum. Tiffany Dog Collar Necklace. 1893. Gold, pearl, diamonds, turquoise. Gold. Paulding Farnham designer. Tiffany Collection.