Seasoning Your Brand
of Food or Wine
Penny McKinlay
Communications Consultant
Classic?
Informative?
Artistic?
Fun?
Or over the top?
“Your brand is the genuine ‘personality’
of your company.
Rodger Roeser, President, Eisen Management Group: “A Practical G...
Although it is ultimately your customers who
will articulate your brand . . .
you are responsible for
molding it.
Words + Visuals
= Powerful
Moon Curser Vineyards,
Osoyoos, celebrates the
city’s past when miners
would smuggle their
gold across the border
under co...
“… the adventures of
three ritzy dolls dancing
their way to Tin Pin Alley
…. Viognier, a blonde, is
fresh, sassy and slend...
Is your brand
memorable?
“In a busy marketplace, not standing out is
the same as being invisible.”
Seth Godin, In Praise of the Purple Cow, FastCom...
Penny McKinlay
Communications Consultant
Saskatoon, Saskatchewan
mckinlaypenny@gmail.com
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Seasoning your brand of food or wine

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What do you get when you combine a love of words with a love of food or wine? A visual essay of brands and the stories they tell about their products.

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Seasoning your brand of food or wine

  1. 1. Seasoning Your Brand of Food or Wine Penny McKinlay Communications Consultant
  2. 2. Classic?
  3. 3. Informative?
  4. 4. Artistic?
  5. 5. Fun?
  6. 6. Or over the top?
  7. 7. “Your brand is the genuine ‘personality’ of your company. Rodger Roeser, President, Eisen Management Group: “A Practical Guide to Branding,” Karen E. Klein, Bloomberg Business, June 9, 2008 (http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm) “It's what your customers think of you and say about you when they've left your company."
  8. 8. Although it is ultimately your customers who will articulate your brand . . . you are responsible for molding it.
  9. 9. Words + Visuals = Powerful
  10. 10. Moon Curser Vineyards, Osoyoos, celebrates the city’s past when miners would smuggle their gold across the border under cover of night. The moon was not their friend.
  11. 11. “… the adventures of three ritzy dolls dancing their way to Tin Pin Alley …. Viognier, a blonde, is fresh, sassy and slender, Chenin Blanc, a redhead, is juicy, fun and voluptuous, and Chardonnay, a brunette, is luscious complex and elegant.”
  12. 12. Is your brand memorable?
  13. 13. “In a busy marketplace, not standing out is the same as being invisible.” Seth Godin, In Praise of the Purple Cow, FastCompany
  14. 14. Penny McKinlay Communications Consultant Saskatoon, Saskatchewan mckinlaypenny@gmail.com

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