1. AMELIA MOORE X °1824
JUSTIN FELDSHON, KYLIE ROSE, JULIA BARGER, PAREE CHOPRA,
CONOR MCGRORY, CARTER SPROUSE, AND MADDY TORRES
2. "I’M FINALLY BACK IN LA
AFTER SPENDING A WEEK
WITH MY FAMILY.. EVERY
TIME I GO BACK HOME I GET
SOOOO MANY BEAUTIFUL
AND PAINFUL REMINDERS OF
EVERYTHING I'VE GONE
THROUGH TO GET HERE. I’VE
FELT SO MISUNDERSTOOD
MY WHOLE LIFE BUT I'M SO
GRATEFUL U GUYS ARE
HERE TO ACCEPT ME”
- AMELIA MOORE
02
3. AMELIA'S DUALITY
HER "SWEET" ASPECTS
SHINE IN ACTIONS
TOWARDS MUSIC AND
SOCIAL CAUSES - HER
"SOUR" SIDE SHOWS
THROUGH AN EDGINESS
THAT ENABLES HER
INDIVIUALITY.
4. GOALS
1.
2.
3.
Promote "sweet and sour" through
alternative trend usage on TikTok,
playlisting outreach, etc.
Create compelling short form content
to connect fans to Amelia on a
deeper level
Expand Amelia's outreach by
partnering with brands that align
with the release, as well as
Amelia's interests
04
5. Strengthen Amelia's media skills through
email interviews before diving into
zoom/in-person interviews
Create a "Vogue 73 Questions" type video
with questions from outlets (filmed
during a brand activation)
Propose a press conference closer to or
after her next release
Examples of press outlets include:
EUPHORIA Magazine, When I Make It To
L.A, The Honey Pop, and Fever Dream Zine
Introduce Amelia to local, regional, and
national publications:
PRESS
05
6. 03
TIKTOK TRENDS
06
"Yeah I'm cute on the internet..."
WHERE ARE
THEY NOW?
SPOTIFY
WRAPPED
WHERE ARE THEY
NOW? (SECURED)
7. 03
07
"... and turn your water into wine!"
FITNESS
TRANSFORMATIONS
BRINGING THINGS
INTO FRUITION
GETTING
READY
TIKTOK TRENDS
8. BATHROOM FLOOR SESSIONS
An episodic deep-dive into each song, similar to
that of the Genius "Behind the Lyrics" series, all
created in Amelia's iconic bathroom
09
"SWEET" CONTENT
9. "SOUR" CONTENT
"Item Smashing" Series
Edgy Content With A Cathartic
Release of Frustration
Visit local Los Angeles Rage
Rooms (Ex: Rage Ground, Break
Room LA)
Interviews discussing life,
music, and social issues.
10
10. SWEET AND SOUR X
SUGAR TACO
09
08
/
07
Sugar Taco is an LA based, vegan, and
women owned restaurant.
O p e n t o a c t i v a t i o n s / c o l l a b o r a t i o n s
s u r r o u n d i n g t h e f o l l o w i n g : " s w e e t &
s o u r " t a c o , I G t a k e o v e r s , F o o d
D r i v e , & m o r e
11
@sugartaco/96.4k
@sugartacola/2,516
@sugartacola/1,595
11. 09
08
/
07
12
SNEAKERSNSTUFF
X AMELIA MOORE
08
/
07
SNS is a global sneaker company, with a
high focus on celebrating and promoting
creativity. They currently have stores in
LA, NYC, Tokyo, Stockholm, Berlin, Paris,
etc.
Open to activations with their in-house
content creator, SNS app feature, SNS
Radio, LA activation space usage, SNS
Bar, etc.
@sneakersnstuff.la/26.1k
12. 09
08
/
07
13
GOOD DYE YOUNG
Good Dye Young is a hair dye brand
created by Hayley Williams, as well as
her longtime hair stylist and makeup
artist,
They are open to sending Amelia products
and possible further collaborations!
@gooddyeyoung/591k
@gooddyeyoung/69k
@goodgyeyoung/113k
13. TIMELINE
09
March
08
/
07
°1824
14
December Jan-Feb
Sugar Taco
Collaboration
Finalize brand
collaboration
interest
Live
Performance
Support
Press
Conference
Bathroom
"Behind The
Song" Content
Piece
"Smashing
Items"
Content Piece
TikTok
Trends
Email
Interview
Campaign
Other Potential
Brand
Collaborations
Circulate
Sweet and
Sour MV for
Rep Coverage
