This document provides information on persuasive messages, including definitions, purposes, processes, appeals, and tips for creating an effective persuasive message. It defines persuasive communication as convincing others to think or act as the communicator wishes. It outlines the key components of a persuasive message - the sender, receiver, message, and channel. It discusses how to gain the receiver's attention, interest, desire, and action. It also describes emotional and logical appeals that can be used. The document concludes by providing an example persuasive message on the topic of Pakistan's electricity crisis.