Geo-location and spatial intelligence is the strategic turning point for analytics in the enterprise software. Location has become an essential part of the enterprise data and increasing number of enterprises have geo-coded their location data to build location-aware application to drive location-aware decisions. For example, by overlaying the foreclosure data, income data, and the data from its mortgage portfolio on a geo-chart, a regional mortgage bank assesses the risk of its mortgage portfolio and decides to take corrective actions. A fast food company uses the demographics data, the latest census data, and the historical sales of its stores to determine the location of its new restaurant. In this interactive session, the presenter will discuss the current state of location analytics showcasing demos using SAP BusinessObject Explorer and SAP BusinessObjects Dashboard technologies as well as discuss the future of location analytics.

1. BI101
Pervasive Location Analytics − The Next Frontier to Fall In
the Enterprise Software?
Jitender Aswani, Portfolio Strategist, Business Analytics
September, 2011
Welcome!

2. Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.
© 2011 SAP AG. All rights reserved. 2

3. Agenda
1. Big Data & Pervasive Nature of Location-Based Solutions
2. Location Aware Solutions from SAP
3. Few Demos
4. Q&A
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4. The Unstoppable Data Deluge…
In year 2008, a firm managing the supply chain for retail
clients saw…
100 GB of data per day
…flow through its network.
Source: The Economist
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5. The Unstoppable Data Deluge…
and in year 2010, the amount of data flowing through the
network has increased by…
10x to 1 TB of data per day
Source: The Economist
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6. The Unstoppable Data Deluge…
In year 2009, American Drone aircraft sent back…
24 Years
…worth of video footage.
Source: The Economist
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7. The Unstoppable Data Deluge…
and the next generation Drone models are expected to
produce…
10 to 30 times
…more data.
Source: The Economist
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8. The Unstoppable Data Deluge…
In 2005, humanity created…
150 EB
…of data.
Source: The Economist
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9. The Unstoppable Data Deluge…
In 2010, humanity created…
8x more (1,200 EB)
…of data.
Source: The Economist
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10. The Unstoppable Data Deluge…
According to IDC, data is…
doubling
…every two years and is expected to reach…
1.8 ZB
…(a trillion GB) in 2011.
Source: IDC
kilobyte (KB) 103 megabyte (MB) 106 gigabyte (GB) 109 terabyte (TB) 1012 petabyte (PB) 1015 exabyte (EB) 1018 zettabyte (ZB) 1021 yottabyte (YB) 1024
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11. Business Analytics solutions from SAP have generated the right
business insights…
Source: The Economist
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12. Business Analytics solutions and the classic Business Analytics
equation…
“What-When-Where”
“What” happened?
“When” it happened?
“Where” it happened?
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13. The “What” in “What-When-Where” Business Analytics equation…
Worldwide, SAP’s
carbon emission
reduced…
Source: SAP
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14. The “When” in “What-When-Where” Business Analytics equation…
In2010 ,
carbon emission
reduced by 6%
from 2009
levels…
Source: SAP
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15. The “Where” in “What-When-Where” Business Analytics Equation…
Carbon emission
reduced in both
EMEA and
NA from 2009
to 2010…
Source: SAP
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16. Analyzing data on “Where” a.k.a location (geo) dimension has not
been that exciting…
Region 2009 2010
EMEA 287,115,120 259,280,691
Region 2009 2010
Americas 95,348,551 90,469,039
Region 2009 2010
APJ 64,627,692 71,738,049
Source: SAP
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17. If data had both time and location (geo) dimensions, very few
solutions could help…
City 2009 2010 City 2009 2010 City 2009 2010
Argentina 1,892,604 2,944,954 Indonesia 212,127 380,830 Russian Federation 2,897,359 3,368,540
Australia 3,857,067 4,473,135 Ireland 5,375,244 7,445,584 Saudi Arabia 87,135 275,082
Austria 3,456,312 3,575,161 Israel 11,045,459 9,889,998 Serbia 325,843 279,582
Belgium 2,720,480 2,883,628 Italy 5,408,633 5,969,910 Singapore 2,559,895 3,632,802
Brazil 4,796,593 7,834,214 Japan 6,753,585 6,873,820 Slovakia 1,071,815 1,021,035
Bulgaria 2,242,471 1,756,235 Kazakhstan 167,267 94,186 Slovenia 217,525 245,225
Canada 7,763,254 10,553,272 Latvia 13,099 17,470 South Africa 4,544,139 3,409,266
Chile 427,713 742,903 Lithuania 36,742 39,872 South Korea 1,427,186 1,846,810
China 11,463,525 13,793,752 Luxembourg 59,651 58,426 Spain 3,002,220 3,785,371
Colombia 715,549 1,309,819 Malaysia 732,026 968,832 Sweden 809,708 809,941
Croatia 196,538 230,429 Mexico 2,480,174 3,747,303 Switzerland 5,519,681 5,279,232
Cyprus 26,188 30,966 Netherlands 4,995,668 4,952,921 Taiwan 496,947 650,776
Czech -Rep 3,043,642 3,030,376 New Zealand 257,704 302,707 Thailand 235,441 370,219
Denmark 1,073,278 1,289,842 Nigeria 44,091 149,600 Turkey 528,217 761,957
Estonia 9,243 12,407 Norway 442,634 449,135 Ukraine 433,289 491,498
Finland 1,473,672 1,651,663 Other 779,936 1,544,873 United Arab Emirates 711,526 1,015,479
France 9,581,919 10,695,747 Peru 249,568 441,814 United Kingdom 11,404,364 10,184,147
Germany 197,207,281 166,986,765 Philippines 203,490 342,107 United States 76,350,285 61,884,405
Greece 753,209 813,469 Poland 1,569,985 1,625,997 Venezuela 427,588 579,540
Hong Kong 364,873 493,690 Portugal 905,358 968,307 Vietnam 22,683
Hungary 3,161,251 3,142,943 Puerto Rico 245,223 430,815
India 36,063,826 37,585,886 Romania 552,984 593,299
Source: SAP
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18. And as more than 70% of organizational data has location elements
− address, region, lat/long…
Location Analytics or Location BI will go
pervasive in the enterprise…
Source: Yellowfin
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19. Thanks to Google for democratizing maps, location-based solutions
are becoming pervasive…
Source: Centigon Solutions
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20. With the big governments…
Source: Census.gov
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21. And with the private enterprises…
Source: Centigon Solutions
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22. And also with data enthusiasts and bloggers among others…
Source: Guardian.co.uk
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23. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
Source: Guardian.co.uk
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24. England riots data mapped…
Source: Guardian.co.uk
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25. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
#2 The data on poorest places in England
Source: Guardian.co.uk
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26. England riots data mashed with poverty data…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
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27. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
#1 The data on England riots
#2 The data on poorest places in England
#3 The data from magistrate courts on rioters
Source: Guardian.co.uk
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28. England riots data mashed with poverty and rioters’ demographics
data to answer questions…
The map is colored by the Indices of Multiple deprivation, from blue (richest) to red (poorest). Source: Guardian.co.uk
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29. England riots: was poverty a factor?
An example of Pervasive Location Analytics…
Demo of Unlocking Location
Based Insights on England Riots
URL: http://www.guardian.co.uk/news/datablog/interactive/2011/aug/09/uk-riots-incident-map
Source: Guardian.co.uk
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30. Government has also put its “Big Data” on a map to help citizens
unlock location sensitive info…
Demo on Recovery.gov
Source: Recovery.gov
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31. Another fascinating example of Pervasive Location Analytics:
Global maps of news papers…
Demo on a map based
global newspaper solution
URL: http://newspapermap.com/
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32. Location-based solutions which bring geo data to life and unlock
location aware insights…
Will it become pervasive in the enterprise
?
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33. At SAP, we certainly think so, hence this strategic partnership with
Google…
SAP and Google Team to Put “Big Data” on the Map, July
27, 2011
http://youtu.be/VffG3MuQ4nc
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34. This strategic partnership will bring location-based solutions from
SAP in near future…
Google Maps JavaScript API was built from scratch to be optimized
on various platforms including desktop and mobile
Google Earth API for 3D visualizations within a browser gives you full
control of controls, layers and movements of Google Earth
StreetView API for fully controlled applications leveraging the
Google’s own StreetView imagery
Geocoding API is a web service that finds the coordinates for a street
address or finds the street address at a given location
Elevation API is a web service that gives your business access to
graph and analyze Google’s elevation data
The Directions API has the ability to specify options
like tolls, highways and biking directions
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35. SAP applications to leverage Google Maps to make location-based
enterprise solutions pervasive…
 BI client tools
 BI platform
 On-demand applications
 Mobile applications
 And more…
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36. Agenda
1. Big Data & Pervasive Nature of Location-Based Solutions
2. Location Aware Solutions from SAP
3. Demo
4. Q&A
© 2011 SAP AG. All rights reserved. 36

37. Pervasive Location Analytics – SAP BusinessObjects Dashboard
and GMaps demo…
Ryan Goodman
Centigon Solutions
An SAP Partner
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38. Pervasive Location Analytics – SAP BusinessObjects Explorer
iPad demo…
SAP’s carbon footprint Explorer iPad
demo
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39. Addressing travelling salesman’s business issues using SAP Sales
OnDemand (if time permits)…
Geo elements in Sales OnDemand
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40. Addressing logistics related challenges using SAP HANA and SAP
BusinessObjects EventInsight…
Logistics and addressing security
threats iPad Demo
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41. Agenda
1. Big Data & Pervasive Nature of Location-Based Solutions
2. Location Aware Solutions from SAP
3. Demo
4. Q&A
© 2011 SAP AG. All rights reserved. 41

42. Pervasive Location Analytics – Can I answer your questions?
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43. Pervasive Location Analytics – My contact information
jitender.aswani@sap.com
http://allthingsbusinessanalytics.blogspot.com/
#jaswani
Thank
you!
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