The document summarizes and analyzes the Campaign for America's Libraries, a public awareness campaign started in 2001 by the American Library Association to promote libraries. It discusses how the campaign adhered to principles of effective advertising, such as gaining identification, legitimacy, participation, and distribution. Real-life stories and endorsements from First Lady Laura Bush helped establish credibility and emotional appeal. The campaign was designed based on research to target audiences and increase awareness of libraries' positive impacts on communities.
Aims and Considerations for Social ActionTheJellehKed
The document discusses considerations for researching social action campaigns. It notes that three diverse campaign artifacts should be analyzed to cover different purposes, techniques, and impacts. Sensitive topics could bring strong emotions, so care needs to be taken. Potential problems include finding campaigns in English, quantifying impacts, unintentionally causing offense, and not finding examples for some issues. The finished research may be displayed online, at transportation hubs, or through mainstream media if a campaign gains traction. Funding issues for organizations like Surfers Against Sewage include reliance on multiple income sources so a problem in one area does not cause overall failure, and potential loss of support if campaigns do not have their intended effect or include unethical elements.
The campaign was launched to help Adidas gain market share in the US and reenergize its brand by positioning itself as the most inspirational sports brand. It featured stories from 22 athletes sharing their struggles and successes to inspire viewers. The $50 million multi-channel campaign was successful in communicating its message that nothing is impossible and helped boost Adidas' brand perception.
The Theory of Reasoned Action (TRA) was developed in the 1960s-1980s to establish a relationship between attitudes and overt behaviors. The TRA model proposes that behavioral intentions are determined by two factors: attitude toward the behavior and subjective norms. These intentions are highly correlated with actual behaviors. The TRA has been used in information systems research to study topics like online grocery buying intentions, factors influencing technology adoption behaviors, and social networking behaviors. While useful, the TRA is limited when behaviors are not under volitional control and does not account for all external factors that could influence intentions and behaviors.
(PDF) A Qualitative Research Essay | Deborah Sitorus - Academia.edu. FREE 27+ Research Paper Formats in PDF. Reflective Essay On Qualitative Research - A Process of Reflection. Qualitative Research Paper Introduction / Pdf Qualitative Research .... Example Of A Qualitative Research Article Critique. 006 Examples Of Qualitative Researchs Example A Article ~ Museumlegs. Essay on Qualitative Research (400 Words) - PHDessay.com. Qualitative Research Introduction | Templates at allbusinesstemplates.com. Essay On Qualitative And Quantitative Research Methods — Cite This Essay:. Qualitative Research Paper Critique Example — A qualitative research ....
Task 4 social action (research) pro formaSophieBaker98
The document provides information on several product research topics, including reading campaigns and posters, posters and campaigns to promote reducing phone use, and facts gathered from audience research surveys on reading habits. Some key points include:
- Reading campaigns often use illustrations from children's books and warm colors to appeal to children. Fonts match those in books to link posters to reading.
- Anti-phone use posters tend to use dark colors and phone glows to convey a negative message and promote socializing over phone use.
- Audience research found most readers enjoy reading but struggle if books don't interest them, and many read daily but some less due to time or unengaging books. Technology is seen as more convenient than reading
The document proposes adding Network Resource Group (NRG) events to Humana's Wellness program to encourage associate participation and learning. Specifically, it suggests [1] having the CommunidadHumana NRG volunteer at a college fair for the local Hispanic community during Hispanic Heritage Month and [2] raising awareness of local and national Hispanic empowerment initiatives, especially during that month. This would help diversify Humana's approach while also engaging associates through the Wellness program.
Essays On My Mother. My Mother Essay in English 700 Words Essays Top 4Brandy Johnson
My Mother Essay Essay on My Mother for Students and Children in .... Write an essay on How I help my mother at home Essay Writing English. Essay on my mother in english - YouTube. My Mother Essay for Students amp; Children 200 Words Essay on Mother. My Mother Essay/ English Essay on My Mother for kids - YouTube. Write My Mother Essay My Mother Essay In English For Class 1. My mother essay in english. My Mother Essay. 2019-02-03. How to Write My Mother Essay: Example Included!. My Mother Essay 10 Lines - 500 Words Class 1-12 - Study-Phi. Essay on My Mother: 200, 300, 400, 500, 600 Words Essays. Sample essay about my mother. A sample of a descriptive essay about .... Essay on My Mother for Students amp; Children 500 Essay Writing Topics. Mother essay. 24/7 Homework Help.. Essay writing on my mother. FREE My Mother Essay. 2019-03-04. The importance of my mother essay. 011 Essay Example My Mother Thatsnotus. Why I Love My Mother Essay In English For Students Of Class 10 .... 5Essays On My Mother My Mother Short Essays, Speech amp; Paragraph. 004 Admire My Mom Essay Example The Person Most Mother Spm I Is .... 15 This Is My Mom Worksheet / worksheeto.com. College essay: Describe your mom essay. Essay on My Mother - YouTube. My Mother Essay in English 700 Words Essays Top 4. Worlds Greatest Mom Online! - Teaching Heart Blog My mother essay, I .... 11 Best Written Essays On My Mother For Everyone! 2023 . Narrative essay: My mother short essay in english. Essay on My Mother My Mother Easy in English - Myriadstory. Essay on being a mother Essay writing tips, Academic writing, Essay. Write short essay on My Mother Essay in English Handwriting My .... Write My Mother Essay. Essay About My Lovely Mother - My Mother Essay For Students In English Essays On My Mother Essays On My Mother. My Mother Essay in English 700 Words Essays Top 4
This document discusses strategies for building voter support for library funding. It suggests treating every budget vote as a political campaign and activating citizen support using techniques from political campaigns. Some key strategies include identifying allies, crafting messages about the library's value as an educational partner and economic engine, and directly contacting voters through walking precincts and phone calls. The most important factor is how the library is perceived in the community by voters.
Aims and Considerations for Social ActionTheJellehKed
The document discusses considerations for researching social action campaigns. It notes that three diverse campaign artifacts should be analyzed to cover different purposes, techniques, and impacts. Sensitive topics could bring strong emotions, so care needs to be taken. Potential problems include finding campaigns in English, quantifying impacts, unintentionally causing offense, and not finding examples for some issues. The finished research may be displayed online, at transportation hubs, or through mainstream media if a campaign gains traction. Funding issues for organizations like Surfers Against Sewage include reliance on multiple income sources so a problem in one area does not cause overall failure, and potential loss of support if campaigns do not have their intended effect or include unethical elements.
The campaign was launched to help Adidas gain market share in the US and reenergize its brand by positioning itself as the most inspirational sports brand. It featured stories from 22 athletes sharing their struggles and successes to inspire viewers. The $50 million multi-channel campaign was successful in communicating its message that nothing is impossible and helped boost Adidas' brand perception.
The Theory of Reasoned Action (TRA) was developed in the 1960s-1980s to establish a relationship between attitudes and overt behaviors. The TRA model proposes that behavioral intentions are determined by two factors: attitude toward the behavior and subjective norms. These intentions are highly correlated with actual behaviors. The TRA has been used in information systems research to study topics like online grocery buying intentions, factors influencing technology adoption behaviors, and social networking behaviors. While useful, the TRA is limited when behaviors are not under volitional control and does not account for all external factors that could influence intentions and behaviors.
(PDF) A Qualitative Research Essay | Deborah Sitorus - Academia.edu. FREE 27+ Research Paper Formats in PDF. Reflective Essay On Qualitative Research - A Process of Reflection. Qualitative Research Paper Introduction / Pdf Qualitative Research .... Example Of A Qualitative Research Article Critique. 006 Examples Of Qualitative Researchs Example A Article ~ Museumlegs. Essay on Qualitative Research (400 Words) - PHDessay.com. Qualitative Research Introduction | Templates at allbusinesstemplates.com. Essay On Qualitative And Quantitative Research Methods — Cite This Essay:. Qualitative Research Paper Critique Example — A qualitative research ....
Task 4 social action (research) pro formaSophieBaker98
The document provides information on several product research topics, including reading campaigns and posters, posters and campaigns to promote reducing phone use, and facts gathered from audience research surveys on reading habits. Some key points include:
- Reading campaigns often use illustrations from children's books and warm colors to appeal to children. Fonts match those in books to link posters to reading.
- Anti-phone use posters tend to use dark colors and phone glows to convey a negative message and promote socializing over phone use.
- Audience research found most readers enjoy reading but struggle if books don't interest them, and many read daily but some less due to time or unengaging books. Technology is seen as more convenient than reading
The document proposes adding Network Resource Group (NRG) events to Humana's Wellness program to encourage associate participation and learning. Specifically, it suggests [1] having the CommunidadHumana NRG volunteer at a college fair for the local Hispanic community during Hispanic Heritage Month and [2] raising awareness of local and national Hispanic empowerment initiatives, especially during that month. This would help diversify Humana's approach while also engaging associates through the Wellness program.
Essays On My Mother. My Mother Essay in English 700 Words Essays Top 4Brandy Johnson
My Mother Essay Essay on My Mother for Students and Children in .... Write an essay on How I help my mother at home Essay Writing English. Essay on my mother in english - YouTube. My Mother Essay for Students amp; Children 200 Words Essay on Mother. My Mother Essay/ English Essay on My Mother for kids - YouTube. Write My Mother Essay My Mother Essay In English For Class 1. My mother essay in english. My Mother Essay. 2019-02-03. How to Write My Mother Essay: Example Included!. My Mother Essay 10 Lines - 500 Words Class 1-12 - Study-Phi. Essay on My Mother: 200, 300, 400, 500, 600 Words Essays. Sample essay about my mother. A sample of a descriptive essay about .... Essay on My Mother for Students amp; Children 500 Essay Writing Topics. Mother essay. 24/7 Homework Help.. Essay writing on my mother. FREE My Mother Essay. 2019-03-04. The importance of my mother essay. 011 Essay Example My Mother Thatsnotus. Why I Love My Mother Essay In English For Students Of Class 10 .... 5Essays On My Mother My Mother Short Essays, Speech amp; Paragraph. 004 Admire My Mom Essay Example The Person Most Mother Spm I Is .... 15 This Is My Mom Worksheet / worksheeto.com. College essay: Describe your mom essay. Essay on My Mother - YouTube. My Mother Essay in English 700 Words Essays Top 4. Worlds Greatest Mom Online! - Teaching Heart Blog My mother essay, I .... 11 Best Written Essays On My Mother For Everyone! 2023 . Narrative essay: My mother short essay in english. Essay on My Mother My Mother Easy in English - Myriadstory. Essay on being a mother Essay writing tips, Academic writing, Essay. Write short essay on My Mother Essay in English Handwriting My .... Write My Mother Essay. Essay About My Lovely Mother - My Mother Essay For Students In English Essays On My Mother Essays On My Mother. My Mother Essay in English 700 Words Essays Top 4
This document discusses strategies for building voter support for library funding. It suggests treating every budget vote as a political campaign and activating citizen support using techniques from political campaigns. Some key strategies include identifying allies, crafting messages about the library's value as an educational partner and economic engine, and directly contacting voters through walking precincts and phone calls. The most important factor is how the library is perceived in the community by voters.
The Debenhams diversity campaign featured models of various ages, ethnicities, body types, and some with disabilities. The campaign aimed to reflect Debenhams' diverse customer base and give opportunities to non-traditional models. While likely boosting Debenhams' sales and customer numbers, the campaign also provided exposure for models who may not otherwise break into the industry due to their appearance.
The document discusses several social campaigns:
1) An anti-smoking campaign by the NHS uses shocking imagery to discourage smoking and lower smoking rates.
2) Accessible Arts allows people with disabilities to participate in media projects, helping them build confidence and challenge stereotypes.
3) A 1978 Conservative poster criticized the Labour government's handling of unemployment to influence voting and change attitudes.
4) A decades-long drink driving campaign by THINK! has significantly reduced related deaths through shocking ads and awareness efforts.
Every Budget is a Referendum - CLA2014 EveryLibrary
"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
This presentation provides community-based strategies for preparing your library community for a Town Hall meeting or SB2 Deliberative Session including coalition building. John Chrastka presented "Campaigning for Your Warrant Article" on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
'Library as Cause' for the Montana Library Association - 19 December 2017EveryLibrary
"The Library as Cause"- Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
Presented by John Chrastka, EveryLibrary Executive Director
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018EveryLibrary
Designing a “Fundable” Strategic Plan by John Chrastka
It’s often difficult to motivate voters or elected officials to say yes to new funding. A “fundable strategic plan” explains not only where the money is going but also who is spending it. Funders and supporters need to also know how outcomes will be enhanced through new features at the library, and diminished across the community if it is not funded. EveryLibrary’s executive director John Chrastka will share actionable insights from nearly 100 library funding campaigns about inclusive planning, and uncover what data drives successful plans.
Accepted and to be presented - https://arsl.info/2018-conference-sessions/
This campaign by Models of Diversity aims to bring about global change by challenging dominant views and increasing representation of disabled people in the modeling industry. The campaign uses images of diverse models and text that crosses out "Dis" in "Disabled" to promote the message that disability does not preclude ability or beauty. It provides contact information to encourage public involvement in the organization and its mission. While the full impact is difficult to measure, the campaign has led to further publicity that could help change public attitudes over time.
Dog Fighting Essay. Dog Fighting. dogfightingKeisha Paulino
PDF The Discourse of Dog Fighting. PDF Animal Fighting. The Facts About Dog Fighting: What You Need to Know Why amp; How to Stop .... Dog fighting. 001 Cruelty To Animals Essay Example Page 1 Thatsnotus. Dog Fighting Essay PDF. Sample Essay on Dog Fighting Ultius. Persuasive essay on dog fighting. Dog Essay Essay on Dog for Students and Children in English - A Plus .... PPT - Dog Fighting needs to End! PowerPoint Presentation, free download .... FIGHT!: A Practical Guide to Dog Aggression - TuftsYourDog. Animal Cruelty. Inside the Dog Fighting - 1123 Words Essay Example. 005 Essay Example About Dog 10124 Thumb Thatsnotus. Dog Fighting. Ways to break up a dogfight and hopefully, come out unscathed AnimalCare. Daxton Borchardt Dog Attack Synopsis1 - Daxtons Friends. Frightening Essay About Dog Thatsnotus. Aggressive Dogs Case Study Example Topics and Well Written Essays .... Dog Fighting Is a Felony! Report All Suspected Dog Fighting Anyone Who .... Dog Fighting amp; Reporting - Irelands TNR Manual. 013 Persuasive Writing Onl Cruelty Essay Introduction Testing .... Dog Fight in Afghanistan - Afghan Multimedia Agency. dogfighting. 9 Things You Should Know About Animal Fighting. How to train your dog to attack. Michael Vick And The Life Of Dog Fighting Dog Fighting Essay Dog Fighting Essay. Dog Fighting. dogfighting
The document provides details about a campaign being created for the non-profit organization Safe Haven. It includes background information on Safe Haven, research conducted on target audiences in Statesboro, Georgia, and a proposed campaign with the goals of increasing awareness of Safe Haven's services and domestic violence in the community. The campaign would utilize tactics like social media posts, workshops, and community events over six months to meet its objectives of boosting interest in Safe Haven by 15% and understanding of domestic violence by 20%. Sample materials like a speech for a donation event are also included.
The document discusses the organization Communities In Schools. It has existed nationally for almost 40 years and locally in Charleston, South Carolina for 27 years. It aims to help students stay in school and succeed in life by placing coordinators in schools to assess student needs and provide support. In Charleston, it has 11 staff members and 31 coordinators serving various Title I schools. It receives funding from various sources and provides programs to support adolescents.
This document proposes a #AbuseorLove social media campaign for the Joyful Heart Foundation to raise awareness about domestic violence. The campaign would use hashtags and scenarios on platforms like Facebook, Twitter, and Snapchat (which the Foundation does not currently use) to educate the public about the signs of an abusive relationship and spark discussions to differentiate between abuse and healthy relationships. Sample social media posts are provided that link back to the Foundation's resources and pose ambiguous relationship scenarios to generate debate. The goal is to involve more people, especially teens, in the conversation around domestic violence prevention and help for survivors.
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
The document summarizes a research poster presentation on the Pink Ribbon Red Ribbon campaign. It discusses how the campaign emerged from a public-private partnership in 2011 to promote breast and cervical cancer awareness in Africa and Latin America. However, the campaign is representative of modern philanthropic campaigns that fail to address underlying inequality issues and contribute to structures that produce inequality. The summary analyzes how the campaign depicts issues in developing countries and how it has been influenced by shifts toward marketing-based philanthropy and corporate social responsibility in conceptualizations of aid.
How to win supporters and influence politicians vla 2014 sessionPatrick "PC" Sweeney
This presentation was given at the Virginia Library Association Conference 2014.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Presenter: Deborah Hakes.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
For libraries to survive and thrive in a limited funding environment, we must tell stronger stories that
focus on the impact we are having in people's lives. This session will help you identify ways your organization can identify the right stories to tell, how to reach your intended audience and drive them to take action, whether that be to get a library card,
provide funding or attend programming.
The document discusses research conducted for a documentary targeted at young people aged 16-24. It examines online activism and several social movements, including #StopFundingHate, #HeForShe, #BlackLivesMatter, and climate activism led by Greta Thunberg and The Sunrise Movement. The research finds that social media has given marginalized groups a platform and made activism more accessible, but it may also oversimplify issues. The document analyzes the pros and cons of online activism and identifies articles about its impact and the younger generation's influence on social change. The research helps provide content and statistics for the documentary.
This document summarizes and analyzes several materials promoting gender equality:
1) A UN poster featuring a woman from a religion with gender stigma, using dark tones and a search bar over her mouth to represent how women have been silenced.
2) A colorful Global Fund for Women poster depicting determined women of different races with empowering imagery like a raised fist.
3) The Global Fund for Women website promoting gender equality through inspirational colors, imagery and wording.
4) The United Nations social media account for gender equality, which uses bright colors and facts to raise awareness and empower followers to join the cause.
Hunger Free Colorado - Hunger Through My Lens - Photovoice Case Study & ToolkitHungerFree
Based on the photovoice model, Hunger Through My Lens is a new advocacy project that sheds light on the reality of hunger in the Denver Metro area. The participation of experts—individuals who experience hunger—is the foundation of photovoice and this project. Following this model, Hunger Through My Lens is designed to provide a platform for Coloradans to share their stories.
Digital cameras are the main medium for participants to express themselves and put real stories to the overwhelming statistics surrounding hunger. The photographs provide tangible evidence that there’s a need to face the impacts of hunger on individuals, families and communities throughout Colorado.
A traveling exhibit displays the photographs and stories at locations around Denver. Policy makers and stakeholders—including you—are encouraged to view the photographs, meet with participants and engage in critical dialogue. Find out where you can experience Hunger Through My Lens.
The project released a Hunger Through My Lens Case Study & Toolkit in April 2014, so other groups can create a photovoice project in their community. The case study and toolkit the basics of photovoice, why the method is effective, when and how to use, and guidelines and considerations for developing your own photovoice project.
Hunger Through My Lens also has garnered local and national news coverage, including a PBS NewsHour report that struck a chord with people across Colorado and the nation.
The document discusses the challenges of writing an argumentative essay on the topic of smoking, noting that it requires a comprehensive understanding of the health, social, and ethical issues related to smoking as well as consideration of different perspectives and anticipation of counterarguments. Crafting a persuasive argument also demands strong research skills to analyze the various scientific data, statistics, and opinions on smoking, as well as adeptness in persuasive writing techniques. Addressing the complexities of smoking further requires sensitivity towards those affected by addiction or societal pressures related to smoking.
Mia Orlandi interviewed her partner Richard, an African American male, asking him questions related to research articles about his gender and racial group. Richard said his mother was his biggest role model growing up and taught him how to deal with different situations. For career success, Richard believes it is financial stability along with happiness and time spent at work. Richard also said he had considered being a teacher and would want to mentor young African American boys. Richard experienced prejudice at some jobs due to his disability and being African American from Flint, Michigan, but not at Ferris State University. Richard felt he mattered in high school due to his job at the school store, but this did not affect his academics due to stability at home.
Mia Orlandi wrote a paper about her Italian family history and the influence of Italian culture on her family traditions. Her grandparents immigrated to the US from Italy in 1949, bringing with them values of family, food, and tradition. These influences are still present in Mia's family through practices like exchanging gifts of Italian food at Christmas and making traditional Italian dishes. Mia believes learning about her culture has helped shape her identity and career path in communications.
The Debenhams diversity campaign featured models of various ages, ethnicities, body types, and some with disabilities. The campaign aimed to reflect Debenhams' diverse customer base and give opportunities to non-traditional models. While likely boosting Debenhams' sales and customer numbers, the campaign also provided exposure for models who may not otherwise break into the industry due to their appearance.
The document discusses several social campaigns:
1) An anti-smoking campaign by the NHS uses shocking imagery to discourage smoking and lower smoking rates.
2) Accessible Arts allows people with disabilities to participate in media projects, helping them build confidence and challenge stereotypes.
3) A 1978 Conservative poster criticized the Labour government's handling of unemployment to influence voting and change attitudes.
4) A decades-long drink driving campaign by THINK! has significantly reduced related deaths through shocking ads and awareness efforts.
Every Budget is a Referendum - CLA2014 EveryLibrary
"Every Budget is a Referendum" provides library staff, trustees, and Friends with tactical tips for moving a budget through city, county, or town government by building a coalition of supporters across agencies, organizations, and stakeholders in the community beyond the core of traditional library supporters. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
This presentation provides community-based strategies for preparing your library community for a Town Hall meeting or SB2 Deliberative Session including coalition building. John Chrastka presented "Campaigning for Your Warrant Article" on May 19, 2004 at the New Hampshire Library Trustees annual conference in Concord.
'Library as Cause' for the Montana Library Association - 19 December 2017EveryLibrary
"The Library as Cause"- Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
Presented by John Chrastka, EveryLibrary Executive Director
Designing the Fundable Strategic Plan - ARSL2018 - EverLibrary - 14 sept 2018EveryLibrary
Designing a “Fundable” Strategic Plan by John Chrastka
It’s often difficult to motivate voters or elected officials to say yes to new funding. A “fundable strategic plan” explains not only where the money is going but also who is spending it. Funders and supporters need to also know how outcomes will be enhanced through new features at the library, and diminished across the community if it is not funded. EveryLibrary’s executive director John Chrastka will share actionable insights from nearly 100 library funding campaigns about inclusive planning, and uncover what data drives successful plans.
Accepted and to be presented - https://arsl.info/2018-conference-sessions/
This campaign by Models of Diversity aims to bring about global change by challenging dominant views and increasing representation of disabled people in the modeling industry. The campaign uses images of diverse models and text that crosses out "Dis" in "Disabled" to promote the message that disability does not preclude ability or beauty. It provides contact information to encourage public involvement in the organization and its mission. While the full impact is difficult to measure, the campaign has led to further publicity that could help change public attitudes over time.
Dog Fighting Essay. Dog Fighting. dogfightingKeisha Paulino
PDF The Discourse of Dog Fighting. PDF Animal Fighting. The Facts About Dog Fighting: What You Need to Know Why amp; How to Stop .... Dog fighting. 001 Cruelty To Animals Essay Example Page 1 Thatsnotus. Dog Fighting Essay PDF. Sample Essay on Dog Fighting Ultius. Persuasive essay on dog fighting. Dog Essay Essay on Dog for Students and Children in English - A Plus .... PPT - Dog Fighting needs to End! PowerPoint Presentation, free download .... FIGHT!: A Practical Guide to Dog Aggression - TuftsYourDog. Animal Cruelty. Inside the Dog Fighting - 1123 Words Essay Example. 005 Essay Example About Dog 10124 Thumb Thatsnotus. Dog Fighting. Ways to break up a dogfight and hopefully, come out unscathed AnimalCare. Daxton Borchardt Dog Attack Synopsis1 - Daxtons Friends. Frightening Essay About Dog Thatsnotus. Aggressive Dogs Case Study Example Topics and Well Written Essays .... Dog Fighting Is a Felony! Report All Suspected Dog Fighting Anyone Who .... Dog Fighting amp; Reporting - Irelands TNR Manual. 013 Persuasive Writing Onl Cruelty Essay Introduction Testing .... Dog Fight in Afghanistan - Afghan Multimedia Agency. dogfighting. 9 Things You Should Know About Animal Fighting. How to train your dog to attack. Michael Vick And The Life Of Dog Fighting Dog Fighting Essay Dog Fighting Essay. Dog Fighting. dogfighting
The document provides details about a campaign being created for the non-profit organization Safe Haven. It includes background information on Safe Haven, research conducted on target audiences in Statesboro, Georgia, and a proposed campaign with the goals of increasing awareness of Safe Haven's services and domestic violence in the community. The campaign would utilize tactics like social media posts, workshops, and community events over six months to meet its objectives of boosting interest in Safe Haven by 15% and understanding of domestic violence by 20%. Sample materials like a speech for a donation event are also included.
The document discusses the organization Communities In Schools. It has existed nationally for almost 40 years and locally in Charleston, South Carolina for 27 years. It aims to help students stay in school and succeed in life by placing coordinators in schools to assess student needs and provide support. In Charleston, it has 11 staff members and 31 coordinators serving various Title I schools. It receives funding from various sources and provides programs to support adolescents.
This document proposes a #AbuseorLove social media campaign for the Joyful Heart Foundation to raise awareness about domestic violence. The campaign would use hashtags and scenarios on platforms like Facebook, Twitter, and Snapchat (which the Foundation does not currently use) to educate the public about the signs of an abusive relationship and spark discussions to differentiate between abuse and healthy relationships. Sample social media posts are provided that link back to the Foundation's resources and pose ambiguous relationship scenarios to generate debate. The goal is to involve more people, especially teens, in the conversation around domestic violence prevention and help for survivors.
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
The document summarizes a research poster presentation on the Pink Ribbon Red Ribbon campaign. It discusses how the campaign emerged from a public-private partnership in 2011 to promote breast and cervical cancer awareness in Africa and Latin America. However, the campaign is representative of modern philanthropic campaigns that fail to address underlying inequality issues and contribute to structures that produce inequality. The summary analyzes how the campaign depicts issues in developing countries and how it has been influenced by shifts toward marketing-based philanthropy and corporate social responsibility in conceptualizations of aid.
How to win supporters and influence politicians vla 2014 sessionPatrick "PC" Sweeney
This presentation was given at the Virginia Library Association Conference 2014.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
"Walk your Precinct" provides practical and actionable tips for any library looking to engage their community in new and unexpected ways. The slides do not focus on programs as much as best-practices for 'getting outside the library'. Presented on 20 April 2014 at the Connecticut Library Association annual conference.
Presenter: Deborah Hakes.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
For libraries to survive and thrive in a limited funding environment, we must tell stronger stories that
focus on the impact we are having in people's lives. This session will help you identify ways your organization can identify the right stories to tell, how to reach your intended audience and drive them to take action, whether that be to get a library card,
provide funding or attend programming.
The document discusses research conducted for a documentary targeted at young people aged 16-24. It examines online activism and several social movements, including #StopFundingHate, #HeForShe, #BlackLivesMatter, and climate activism led by Greta Thunberg and The Sunrise Movement. The research finds that social media has given marginalized groups a platform and made activism more accessible, but it may also oversimplify issues. The document analyzes the pros and cons of online activism and identifies articles about its impact and the younger generation's influence on social change. The research helps provide content and statistics for the documentary.
This document summarizes and analyzes several materials promoting gender equality:
1) A UN poster featuring a woman from a religion with gender stigma, using dark tones and a search bar over her mouth to represent how women have been silenced.
2) A colorful Global Fund for Women poster depicting determined women of different races with empowering imagery like a raised fist.
3) The Global Fund for Women website promoting gender equality through inspirational colors, imagery and wording.
4) The United Nations social media account for gender equality, which uses bright colors and facts to raise awareness and empower followers to join the cause.
Hunger Free Colorado - Hunger Through My Lens - Photovoice Case Study & ToolkitHungerFree
Based on the photovoice model, Hunger Through My Lens is a new advocacy project that sheds light on the reality of hunger in the Denver Metro area. The participation of experts—individuals who experience hunger—is the foundation of photovoice and this project. Following this model, Hunger Through My Lens is designed to provide a platform for Coloradans to share their stories.
Digital cameras are the main medium for participants to express themselves and put real stories to the overwhelming statistics surrounding hunger. The photographs provide tangible evidence that there’s a need to face the impacts of hunger on individuals, families and communities throughout Colorado.
A traveling exhibit displays the photographs and stories at locations around Denver. Policy makers and stakeholders—including you—are encouraged to view the photographs, meet with participants and engage in critical dialogue. Find out where you can experience Hunger Through My Lens.
The project released a Hunger Through My Lens Case Study & Toolkit in April 2014, so other groups can create a photovoice project in their community. The case study and toolkit the basics of photovoice, why the method is effective, when and how to use, and guidelines and considerations for developing your own photovoice project.
Hunger Through My Lens also has garnered local and national news coverage, including a PBS NewsHour report that struck a chord with people across Colorado and the nation.
The document discusses the challenges of writing an argumentative essay on the topic of smoking, noting that it requires a comprehensive understanding of the health, social, and ethical issues related to smoking as well as consideration of different perspectives and anticipation of counterarguments. Crafting a persuasive argument also demands strong research skills to analyze the various scientific data, statistics, and opinions on smoking, as well as adeptness in persuasive writing techniques. Addressing the complexities of smoking further requires sensitivity towards those affected by addiction or societal pressures related to smoking.
Mia Orlandi interviewed her partner Richard, an African American male, asking him questions related to research articles about his gender and racial group. Richard said his mother was his biggest role model growing up and taught him how to deal with different situations. For career success, Richard believes it is financial stability along with happiness and time spent at work. Richard also said he had considered being a teacher and would want to mentor young African American boys. Richard experienced prejudice at some jobs due to his disability and being African American from Flint, Michigan, but not at Ferris State University. Richard felt he mattered in high school due to his job at the school store, but this did not affect his academics due to stability at home.
Mia Orlandi wrote a paper about her Italian family history and the influence of Italian culture on her family traditions. Her grandparents immigrated to the US from Italy in 1949, bringing with them values of family, food, and tradition. These influences are still present in Mia's family through practices like exchanging gifts of Italian food at Christmas and making traditional Italian dishes. Mia believes learning about her culture has helped shape her identity and career path in communications.
1) Dr. Martin Luther King Jr. wrote this letter from a Birmingham jail in 1963 in response to criticisms from eight white clergymen about his civil rights protests.
2) In the letter, King defends the use of nonviolent direct action and civil disobedience to achieve civil rights. He argues that true civil rights cannot be achieved without such direct actions.
3) King also discusses themes of race, religion, justice, and morality. He believes that all people are equal regardless of race and that justice and fairness for all is a Christian value.
The document discusses Mia Orlandi's career exploration and decision to pursue a career in pharmaceutical sales. It outlines her interests in healthcare from high school and realization that nursing was not the right fit. It then discusses the skills needed for a career in pharmaceutical sales, including communication skills, science knowledge, and persuasion. Trends in the field like fewer sales reps due to healthcare changes are addressed. Finally, it summarizes that though competitive, pharmaceutical sales aligns with Mia's interests and skills and provides good pay and benefits.
Culture, religion, society, and peers have all influenced the author's sexuality in various ways. American society's accessible sex education and family planning clinics made the author more comfortable seeking help and information about sexuality. Her parents discouraged early childbearing and unsupervised relationships, shaping her views. Friends modeling early sexual experimentation impacted her own experiences. Exposure to sexualized media and pornography formed beliefs about gender roles and sexual norms. The author found examining these influences through this assignment revealed how much her environment and relationships have shaped her sexuality.
This case study examines a situation at Oberlin College where many students received failing grades for protesting recent police killings of African Americans instead of attending classes. The students petitioned the college president to excuse their failing grades in light of the "real-life learning" from protesting. While understanding their goals, the president denied changing grades, noting policies against suspending grading protocols. There are debates around whether protesting or class attendance better upholds values like work ethic and moral duty to society. The author agrees with the president's decision, believing that properly earning degrees is important to developing qualified leaders and maintaining an educated society.
1) The client, Project Starburst, a non-profit organization, was facing problems with their social media presence. Their sole social media platform, Facebook, was not effectively spreading information about their services and events due to long posts that were not engaging users.
2) The student created a Twitter account for Project Starburst to better disseminate short, targeted messages about donations, volunteering, and services. Twitter allows for quicker updates and increased sharing compared to Facebook.
3) In addition to setting up the Twitter account, the student provided training on use and recommendations to continue using Facebook while also tweeting daily and collaborating with other organizations on Twitter to gain more attention and volunteers.
This document provides guidance for using Twitter for Project Starburst. It outlines the basic functions of Twitter, including how to access your Twitter account, send tweets, view and edit your profile, and interact with other users. The goal is to use Twitter to efficiently share information about Project Starburst with the public and increase sales, donations, and volunteers by leveraging the speed and reach of the Twitter platform.
2. When I was growing up, I lived in an area that didn’t have a lot for kids to do.
There wasn’t a bowling alley or a roller rink, but there was a small little library. Here is
where my parents took me, around 3 or 4 times a week, to find a love for books and
reading. I soon developed strong reading and writing skills, while my peers were
distracted by video games and television. I eventually got a first job when I was 15,
which was also at this library, and here it was where I learned more about how incredible
libraries are. My passion grew for libraries and this was the inspiration for my campaign
project: @ Your Library: The Campaign for America’s Libraries. This type of support is
is public library advocacy, which are donations given to either support the campaign
financially or philosophically (Public library advocacy, 2014,) which aids in the features
of the campaign. This campaign was started in April of 2001 by the American Library
Association, which is headquartered in Chicago, Illinois. The American Library
Association was founded on October 6th, 1876 in Philadelphia and is the oldest and
largest library association in the world (Campaign for america's libraries, 2014). This
campaign was designed as a multi-year, public awareness campaign to promote the value
of libraries and librarians (Borensztanjn, 2014,) and was also assisted and promoted by
first lady Laura Bush (Campaign for america's libraries, 2014.) The goals of this
campaign include bringing energy to libraries along with updating the image of libraries
and librarians around the nation. This campaign directed the attention not only to public
libraries, but also school, academic and special libraries and librarians. This campaign
was based on specific research and was designed to hit target audiences. This campaign
featured real life stories and programs to help depict the positive influence that libraries
and librarians have on individuals and how this has impacted their lives (Campaign for
3. america's libraries, 2014.) This is another reason this campaign is so important and
interesting to me. Within the larger campaign, there are also smaller ones, such as the
School Library Campaign, Kids @ Your Library campaign in, and there is also the
Campaign for World’s Libraries, which is closely associated with the Campaign for
America’s Libraries (About the campaign for world's libraries, 2014.) There is also a
toolkit program for rural libraries, which also hits home to individuals such as myself
(Campaign for america's libraries, 2014.) I believe that this campaign is extremely
successful and persuasive in its efforts to establish the goals of the campaign. In this
paper, I will be discussing and evaluating the process of this campaign, relevant theories,
and the persuasion efforts.
As mentioned previously, this campaign had a very successful outcome which
stemmed from its detailed process. In the text Persuasion in Your Life, author Shawn T.
Wahl describes the 5 step process to advertising as identification, legitimacy,
participation, penetration, and distribution. Identification can be defined as becoming
known in the mind of the public (Wahl, 2013, p. 148) The Campaign for America’s
Libraries does just that, with their main goal being to remind the public that libraries are
dynamic community centers for learning (Campaign for america's libraries, 2014.) Since
this goal is directly related to the mind of the public, it relates to the idea of identification,
so that the public can identify this campaign with this positive notion that libraries are for
community learning. With them knowing about this idea, they know about the campaign
which is only the beginning to the advertising process. The next step of the process is
legitimacy, also known as to become known as trustworthy and believable (Wahl, 2013,
p. 148-149) This campaign adheres to this step by educating people about libraries by
4. using real life stories and programs about how libraries and librarians have had positive
effects on the lives of everyday citizens (Campaign for america's libraries, 2014.) This
shows people that libraries, reading, and education are positive tools and gives the public
a sense of trust and legitimacy. In addition to this, the campaign also used Laura Bush as
a supporter and endorser. Having the help of not only a first lady, but someone who has
obtained a degree in Library Science from the University of Texas is another credential
that adds to the legitimacy of the campaign. Laura also runs another foundation for
libraries in her name, with the goal of that organization being to “support the education of
our nation's children by providing funds to update, extend, and diversify the book and
print collections of America's school libraries” (Laura Bush, n.d.) With her desire to
support and fund library systems, she continues to assist to the legitimacy of the
campaign. Moving on to the third step in the process of advertising, we have
participation. Participation, as Wahl explains, can be defined as the involvement of
individuals who were not committed at the beginning of this campaign (2013, p. 150)
This campaign shows exactly that, plenty of public involvement with the campaign and
its goals. Fun events funded by this campaign such as ‘Library Card Sign-Up Month,’
and ‘National Library Week’ give people to opportunity to sign up and become involved
with The Campaign for America’s Celebrate national library week (Celebrate national
library week, 2012.) Other events, such as ‘Connect With Your Kids @ Your Library’
asks for public participation by encouraging parents to take their children to the library
(Why use the library, 2014.) There is also the ‘I Love My Librarian’ award, which
encourages and recognizes the accomplishments of 10 librarians every year (Get
informed, 2014.) These types of events draw both individuals and groups to this
5. campaign, and allow for them to become involved in it. The next step in the process of
advertising is penetration, which can be defined as the campaign becoming noticed and
unavoidable (Wahl, 2013, p. 150). This can include occurrences such as people becoming
interested in the library after attending one of the campaign-sponsored events, or even
teachers taking their classes to an event in which they are forced to become involved in
the campaign. Once people to begin to enjoy and see how helpful a library may be, the
campaign won’t have to work as hard to persuade. Public service announcements, such as
National Library Week, also continue to persuade the public in favor of America’s
libraries. Additional resources, such as videos with popular authors speaking in support
of libraries add to the penetration of the campaign. The last step to the process of
advertising is distribution, or the success of the campaign in rewarding supporters (Wahl,
2013, p. 150.) Here it is where the gift of donations and support are shown in the libraries
themselves and their effect on the education of people. It is here where we can see how
these programs are funded and thank sponsors such as The New York Times and the
Lifetime Network. Without donations and support, the libraries wouldn’t be able to have
events, or even continue to build themselves and their positive reputation and impact on
the lives of America’s citizens.
Many theories from the Wahl text also related and assisted to the success of this
campaign. First off, we have the classic Aristotelian theory, which dates back to his book
Rhetoric. Here he explains the three modes of proof- ethos, pathos, and logos (Wahl,
2013, p 37). These proofs go hand in hand with the persuasive efforts of the campaign.
Ethos is the first mode of proof, and is the charisma and credibility of the speaker or
campaign. (Wahl, 2013, p. 37-38). First off, ethos plays a big part in the Campaign for
6. America’s Libraries. This campaign has so much credibility, such as Laura Bush being a
promoter. Since Laura has a degree in library science, as previously mentioned, she
assists to the credibility since she obviously understands what goes in to and what comes
out of a library. This type of credibility also established before the campaign even begins.
Having a spokesperson definitely adds to the successful of the campaign. There is also
credibility that begins during or after the campaign, such as the positive, real life stories
that came with the use of a library and through the Campaign for America’s Libraries.
With the public knowing of these stories and situations through the campaign, they
receive and evaluate the credibility of the campaign, and in turn become persuaded.
There were also authors who were interviewed about their experiences with libraries and
reading, and they also offered credibility to the campaign. The second proof is pathos, or
the emotional appeal and passion (Wahl, 2013, p 39). This campaign presented a lot of
emotional appeal. As mentioned before, the real life stories bring the campaign to life and
offer emotions to the public. These stories depict how libraries and librarians have
impacted each and every individual’s life, especially children (Campaign for america's
libraries, 2014.) These types of examples are extremely persuasive because how real the
stories are and how much passion is embedded in them. The more persuasion equals the
higher success of the campaign. The videos that were previously mentioned, which
depicted famous authors, also included high amounts of emotion with narratives
explaining their experiences with reading and literature. The third mode of proof is logos,
or logic and facts (Wahl, 2013, p. 39). This proof is displayed quite a bit in this
campaign. The campaign’s goals are clearly stated and include increasing awareness,
bringing energy, and updating the libraries and resources. These goals provide logic to
7. this campaign, and clearly state what it is all about. Here we can clearly see what this
campaign is trying to do, and it makes sense because these are clean, hard facts with
simple yet impacting goals that can easily be done with the support needed for the
campaign. When people understand and see facts and logic, they are easily persuaded and
that assists to the success of the campaign. Without the three modes of proof, the
outcome of the campaign would be very different, and it could possibly have been
unsuccessful. Another theory that is depicted in this campaign is the idea of visual
communication. Visual communication can be defined as the ways in which images
either intentionally or unintentionally create meanings in their lives (Wahl, 2013, p 95).
This campaign uses various visuals to help communicate their message and persuade the
public. One year, the campaign had a National Library Week PSA, which included a
poster featuring famous author Judy Blume (Celebrate national library week, 2012.) If
you recognized Judy, you may be persuaded to not only read the poster, but also
participate in National Library Week. This is a direct example of how visual
communication works. Also, the campaign’s Facebook page offers various visual
communication efforts to persuade users to “like” the page or sponsor the campaign (@
Your Library, n.d.) Another theory that is represented in this campaign would be the idea
of social proof. According to Wahl, social proof is a powerful form of influence that
involves observing others before determining if a behavior is acceptable (2013, p. 136)
The Campaign for America’s Libraries shows this in many ways. First off, the
campaign’s website shows videos that involve famous authors speaking of the
importance of libraries and librarians. The idea of this is not only to involve famous
people, but also to persuade the public that libraries are positive and that they can truly
8. make a difference. Everyone knows that using someone with credibility, such as a
famous author, can persuade the public and show what is known as the “bandwagon
approach,” also known as everyone is doing it-so should I! This campaign also has many
public events, such as National Library Month, and World Book Night (Campaign for
america's libraries, 2014,) which encourages individuals and groups, who are assumed to
attract others through the idea of social proof. This adds to the success of the campaign
through not only persuasion, but also fun. When people can involve themselves in fun,
social activities, they have a positive idea about the campaign, and in turn a positive idea
about the goals of the campaign. Another interesting idea that this campaign uses is a
gesture called an emblem. An emblem is a specific, widely understood meaning in a
culture that possibly substitutes for a word or phrase (Wahl, 2013, p 209). The emblem of
this campaign is an “at” sign, or “@” (@ Your Library, n.d.) This campaign uses this
sign to represent their goals and ideas, and with deeper meaning it may symbolize the
idea of literally being “at” the library. Success with this topic means seeing that symbol,
and instantly thinking of this campaign. Wahl also explains the idea of the Narrative
Paradigm, which was coined by Walter Fisher. The Narrative Paradigm is the idea that
stories and narratives are the most persuasive and powerful tool that humans possess
(2013, p 136). This is one of the most powerful theories that explains the most about this
campaign. As mentioned previously, the campaign used many stories and narratives to
explain the importance of libraries. From the stories of people who were positively
affected by libraries, to the stories from authors about the importance of reading, the
Narrative Paradigm is clearly spelled out in this campaign. The outcome was clearly
based on these, since nothing is more influential than hearing the stories of other people.
9. I believe that the argumentation of the campaign clearly affected the outcome.
This type of argument was what is referred to as the public sphere, or the idea of
arguments with a broad public concern (Wahl, 2013, p 68). The campaign was to
promote libraries, since there have been many budget cuts to remove libraries and
funding for them. This was a very easy-going campaign, without a lot of ethical issues
and was a very light and refreshing campaign compared to many of those that are also
going on. Since the argument was light and easy to “get along with,” I believe that is
why it continues to be funded and assisted. While many other campaigns can cause riots
and other catastrophes, those are the types of campaigns that end up with a completely
unintended outcome. The simplicity, positivity and ethical features set the campaign up
for a positive and intended outcome.
I truly found this campaign interesting and it will always be close to my heart.
Along with being a communication major, I plan to write a children’s book someday to
add to the all the libraries in America. Researching this campaign has reminded me once
again how important libraries, librarians, reading, education and books are to the citizens
of America. We have the opportunity to go to libraries, attend programs and events, and
check out books- all for free. Some people don’t realize the value, and that’s why this
type of campaign is necessary. No, it isn’t a campaign that involves death, rape or drugs.
But it does involve something very important to me, and others. Overall, I believe that
this campaign was successful in its efforts to persuade the public to assist, fund and
support America’s Libraries. The five steps to advertising have assisted this campaign to
be successful, along with theories such as the three modes of proof, visual
communication, and the narrative paradigm. These theories and ideas all reflect how the
10. campaign uses persuasive efforts to move the public .The persuasive efforts of the
campaign are highly visible, from using famous authors and fun events to remind people
that libraries aren’t just a boring building with a crabby librarian. The outcome of the
campaign is truly successful, but the campaign is not done yet. Each year, events
sponsored by the campaign continue to go on. By attending these events such as National
Library Week, or reading or watching the public service announcements, you can too
help support the Campaign for America’s Libraries and help make a difference.
11. Bibliography:
@ Your Library. (n.d.). Retrieved November 28, 2014, from
https://www.facebook.com/atyourlibrary
About the campaign for world's libraries. (2014, March 24). Retrieved October 19, 2014,
from http://www.ifla.org/about-the-campaign-for-the-worlds-libraries
Borensztanjn, T. (2014, September 11). Help showcase what librarians and libraries are
doing. Retrieved October 19, 2014, from http://discovery.ebsco.com/pulse/article/help-
showcase-what-librarians-and-libraries-are-doing
Campaign for america's libraries. (2014). Retrieved October 19, 2014, from
http://www.ala.org/advocacy/advleg/publicawareness/campaign@yourlibrary
Celebrate national library week. (2012, January 1). Retrieved October 19, 2014, from
http://atyourlibrary.org/national-library-week
Get informed. (2014, January 1). Retrieved October 19, 2014, from
http://www.ilovelibraries.org/getinformed
Laura bush. (n.d.). Retrieved November 26, 2014, from
http://en.wikipedia.org/wiki/Laura_Bush
Public library advocacy. (2014, January 1). Retrieved October 19, 2014, from
http://en.wikipedia.org/wiki/Public_library_advocacy
12. Wahl, S. (2013). Persuasion in your life (p. 38, 39, 47, 95, 136, 148). Pearson Education.
Why use the library. (2014, January 1). Retrieved October 19, 2014, from
http://www.atyourlibrary.org/why-use-library