A Presentation on Modes of Persuasion by Aristotle & Robert Cialdini 6 Principles of Persuasion using Bugatti Chiron commercial.

1. Persuasion
Techniques
Of Aristotle and Robert Cialdini

2. Commercial

3. https://www.youtube.com/watch?v=PkkV1vLHUvQ
BUGATTI Chiron 0-400-0 km/h in 42 seconds – A WORLD RECORD #IAA2017

4. Aristotle’s Modes of Persuasion
Ethos
Pathos
Logos
Elements
Credibility
Emotions
Logic

5. Ethos
Name of the Product
Chiron was the wisest
centaur
Personalities in Ad
Formula1 driver and
Bugatti engineers

6. Pathos
Atmosphere
Strategic use of music
Exhilarating music to add
drama and capture the
attention of audience.
Tone and Mood
Excitement and Feel
of satisfaction
Serenity and high speed

7. Logos
Legacy of the company
A sense of reliability
Facts
What you see is
What you get

8. Robert Cialdini’s
Principles of Persuasion
Reciprocity
Commitment
Social proof Authority Liking
Scarcity

9. Commitment

10. Authority

11. Scarcity

12. Thanks!
Thanks!
Do you have any questions?
Vicky Parmar
20DM242