This document discusses persuasive digital advertising techniques used in two campaigns. The Ray Ban campaign used an Instagram filter app to allow customers to try virtual lenses and share their experience. The Faktum Hotels campaign asked customers to donate to book a room for a homeless person to get people talking about the issue. The document suggests that persuasive campaigns should provide a total experience design that is fun and makes customers advocates, while also being delicate with serious messages by making the call to action interesting and easy to share.

1. PersuadeAmy Bruce
n7478526

2. I am…• Studying Bachelor of Business (Advertising)/Creative Industries
(Interactive and Visual Design)
• Interested in integrated digital campaigns

3. Agenda• Importance of persuasive digital advertising
• Ray Ban Campaign
• Faktum Hotels Campaign
• What this means for me?

4. Gen Y
Notorious
multitaskers
How to get the
message across?

5. http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/
• Ray Ban App (2012) designed by
Katryna Jones - Visual designer
from Sweden
• Location: London flagship store
• Concept: Instagram makes filters
to make life look better, Ray Ban
makes sunglasses that make life
look that way all the time.
• Persuade customers to try the
glasses on. Persuade customers to
share their experience.

7. Faktum ‘Hotels’ Campaign
• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/
• Location : Gothenburg 2012
• Campaign developed by Forsman and
Bodenfors
• Concept: ask for charity in an an
innovative way. Get people talking.
• Persuade customers to donate to the
cause. Persuade customers to
advocate for the cause.

10. For my project
• Total experience design - make it fun so that
customers advocate for you
• Be delicate with tough messages
• Make it interesting and easy to act on and share