SlideShare a Scribd company logo
On Sunday I went into London 
and while at the tube station I 
noticed a particular advert. 
I knew I had to take a picture and 
share it with you. 
While I sat on the tube I came up 
with this lesson…
Your aim this lesson is to understand how to create an 
Your aim this lesson is to understand how to create an 
effective advert using personification. 
effective advert using personification. 
I can identify 
how to persuade 
someone to buy 
a product or 
idea. 
I can identify 
how to persuade 
someone to buy 
a product or 
idea. 
I can personify my 
product or idea in 
order to draw the 
audience’s attention. 
I can personify my 
product or idea in 
order to draw the 
audience’s attention. 
I can challenge 
myself by including 
a variety of 
features within my 
advert. 
I can challenge 
myself by including 
a variety of 
features within my 
advert.
How do adverts persuade you? 
On your sugar paper create a spider 
diagram of the different ways adverts 
persuade audiences to buy products or 
ideas?
Did you include these features? 
Direct Address 
Anecdote 
Facts 
Opinion 
Repetition 
Rhetorical Questions 
Emotive Language 
Statistics 
Triplets 
Alliteration
Which features can you find in this advert? 
Is this 
Is this 
personification? 
personification?
YOUR TURN 
YOUR TURN 
•Choose an object to sell. 
•Personify it. 
•Create an advert from the 
point of view of your object 
like this example here. 
•Choose an object to sell. 
•Personify it. 
•Create an advert from the 
point of view of your object 
like this example here. 
Can you include other 
Can you include other 
devices as well 
devices as well 
as personification? 
as personification?
YOUR TURN 
YOUR TURN 
•Choose an object to sell. 
•Personify it. 
•Create an advert from the 
point of view of your object 
like this example here. 
•Choose an object to sell. 
•Personify it. 
•Create an advert from the 
point of view of your object 
like this example here. 
Can you include other 
Can you include other 
devices as well 
devices as well 
as personification? 
as personification?

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Personification in Adverts

  • 1. On Sunday I went into London and while at the tube station I noticed a particular advert. I knew I had to take a picture and share it with you. While I sat on the tube I came up with this lesson…
  • 2. Your aim this lesson is to understand how to create an Your aim this lesson is to understand how to create an effective advert using personification. effective advert using personification. I can identify how to persuade someone to buy a product or idea. I can identify how to persuade someone to buy a product or idea. I can personify my product or idea in order to draw the audience’s attention. I can personify my product or idea in order to draw the audience’s attention. I can challenge myself by including a variety of features within my advert. I can challenge myself by including a variety of features within my advert.
  • 3. How do adverts persuade you? On your sugar paper create a spider diagram of the different ways adverts persuade audiences to buy products or ideas?
  • 4. Did you include these features? Direct Address Anecdote Facts Opinion Repetition Rhetorical Questions Emotive Language Statistics Triplets Alliteration
  • 5. Which features can you find in this advert? Is this Is this personification? personification?
  • 6. YOUR TURN YOUR TURN •Choose an object to sell. •Personify it. •Create an advert from the point of view of your object like this example here. •Choose an object to sell. •Personify it. •Create an advert from the point of view of your object like this example here. Can you include other Can you include other devices as well devices as well as personification? as personification?
  • 7. YOUR TURN YOUR TURN •Choose an object to sell. •Personify it. •Create an advert from the point of view of your object like this example here. •Choose an object to sell. •Personify it. •Create an advert from the point of view of your object like this example here. Can you include other Can you include other devices as well devices as well as personification? as personification?